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Corinne Wyard
Newton, MA
617.538.8973
mcwyard@gmail.com
www.corinnewyard.com
Insightful, energetic marketing and brand executive with demonstrated success creating and executing
integrated marketing strategies and plans that drive sustainable profitable top-line growth and build brand
awareness across various industries. Crafts strategic vision to capitalize on customer insights, brand value,
and corporate capabilities. Direct and respected leader recognized for balancing brand strategy and
management with multi-channel marketing communications strategies to achieve or exceed business
objectives.
EXPERTISE THAT DRIVES COMPETITIVE VALUE
Marketing Strategy &
Communications
Brand Strategy, Value &
Management
Multi-Channel Campaigns
Lead/Demand Generation
Digital Marketing
Content Marketing
High-Performance Team
Development
Cross-functional Team
Leadership
Process, Procedure
Development & Training
Transitioned BrandPartners service model from an in-house agency to brand and markting consultancy
with an out-sourced creative partner model; completed over 50 existing in-house client multi-component
projects within 3 months, 30% faster than the previous norm, at 2/3 of budget in order to complete
transition.
Built high-performing team, via remote leadership, of internal consultants to provide independent
advisors, financial institutions and large enterprises with branding and marketing strategies and
solutions.
Selected and trained a dedicated team of marketers transforming a marketing call center into a
marketing solutions center supporting more than 14,000 advisors with over 200 calls and emails per
week.
Leveraged customized digital lead-generating marketing campaigns, with custom content creation, to
grow advisors business and stand out from their competitors. Exceeded industry benchmarks by 100%
and clients goals by 15%.
M. Corinne Wyard
Page 2
Engaged social media to reinforce companys thought leadership position. Increased Twitter followers
20% month-over-month, and increased LinkedIn followers 300%.
Created innovative print and digital advertising campaign targeted at risk managers, agents and brokers,
driving 6% CAGR. Increased brand impression and consideration an average of 7% per print ad and 5%
per digital ad.
Assessed return on investment and optimized media sources and programs, improving media
effectiveness and efficiency with a flat spend. Program increased click-through rate 100% and reduced
costs-per-view 50%.
Increased press exposure for senior executives and subject matter experts and spearheaded positive
public relations campaign, generating 30% more positive stories over competitors.
Actualized integrated marketing program focused on brokers and buyers, increasing submissions 10%,
awareness 69%, and consideration 57%.
Produced innovative broker events across 10 cities showcasing Senior Editors from Forbes Magazine, to
reinforce commitment to the broker market and grow brand consideration increasing participation 20%,
and increasing submission to quote ratio 35%.
Devised strategies to optimize marketing performance via use of best practices, technology, training and
organizational alignment, reducing marketing expenses ~25% for all clients.
Developed data-driven, 5-year brand marketing plan, infused with customer insights that enabled
company to reestablish market dominance, and projected to increase annual revenue 12%.
1995 2003