KENNETH BARBOUR

Montville, NJ 07045
kennethwbarbour@gmail.com | 908.578.2301

Director of Marketing and Business Development Leader Building Materials

Identifying, anticipating & satisfying customers needs to generate sustainable relationships, revenue and results

PROFILE
High energy marketing and entrepreneurial business development leader with proven experience in distribution channel
strategy, B2B brand management and sales in the building materials industry. Exceptionally skilled at building value
through marketing strategy development and execution resulting in business growth. Strong communicator and decision
maker who is highly effective at people development and collaborating with and influencing stakeholders in crossfunction organizations.

CORE COMPETENCIES

Building Materials Industry

Operational Excellence
Organization Development
P&L Financial Management
Team Builder, Silo Buster
Employee Engagement
Coach, Mentor

B2B Marketing Leader

Strategic Marketing
Brand Management
Market Analysis
New Product Introduction
Advertising Agency
relationship management

Campaign Management
Product Marketing
Distribution Channel Strategy
& Management
Sales Management
Consultative Selling
Highly Skilled Presenter

PROFESSIONAL EXPERIENCE
Construction Specialties, Inc., Lebanon, NJ

October 1995 December 2015

$375 million global leader in the manufacturing and marketing of building materials with over 30 locations in 20
countries worldwide, with a respected history of serving architects and designers, building owners, facility managers,
distributors, contractors and end users.

Executive General Manager

January 2014 December 2015

P&L responsibility for four North American business units with 220-member staff and annual sales volume of $65
million. Provided both leadership and strategic direction to marketing, sales, production, customer service and
distribution channel management.

Transformed division wide marketing discipline and structure that created strategic market research, enhanced
distribution channel relations and produced three new products in the first 12 months.
Reorganized business units by reducing cost structure and streamlining go to market strategy which resulted in a
profitability improvement of five-times in first year.
Implemented KPI, quotas and marketing lead dashboard that resulted in increased sales channel accountability and
improved internal corrective action and support that resulted in a $7.5 million increase in new orders.
Established 1-2-1 mentoring discipline and facilitated monthly leadership summit of business leaders that
improved employee engagement survey results by 25% in the first year.
Led executive team that developed three new market strategies resulting in 5% increase in market share.

General Manager

January 2010 January 2014

Promoted to full P&L responsibility for the $18 million Acrovyn Door business unit. Provided leadership to all aspects of
the business including marketing, advertising, sales, research and development, and production.

Implemented a series of process improvements that grew EBITDA 66% in four years and improved customer
satisfaction ratings by 50%.
Directed new product development team that commercialized and launched three product line extensions resulting
in $3 million of additional revenue in a highly competitive marketplace.
Awarded the companys innovation award for development of company-wide market growth strategy.
Coordinated marketing efforts with outside advertising agency resulting in numerous industry awards including
Architectural Records best single page campaign for 2012.
Conducted market studies in the Middle East and Australia that added additional $5 million global revenue.

Business Unit Manager

October 2004 January 2010

Led startup Acrovyn Door business by developing market entry strategy, creating distribution channel and marketing
and sales infrastructure. Directed marketing research, product management, distribution channel collateral and
strategy, lead generation activities, and direct and indirect sales.

Led the development and execution of the marketing and sales plans that achieved market penetration and
exponential sales growth that started at $50,000 year one, ending at $12,500,000 in year six.
Created exceptional marketing collateral including AIA presentations, demonstrations, catalogs, space advertising,
direct mail campaigns and tradeshow events that maximized distribution partners effectiveness.
Established a network of certified distributors that increased market adoption and produced 20% higher margins
than standard design-bid-build orders.

National Sales Manager

May 1999 October 2004

Managed the development and execution of marketing and sales strategies for Louver & Venting business units.

Created a sales information system and tool kit to ensure consistency or message and quick responses to field
requests that reduced overall marketing expense by 15%.
Implemented the companys first CRM system that allowed for the management of KPIs that resulted in improved
customer facing accountabilities and doubled revenue within three years to $20 million.
Personally responsible for winning $1 million Staple Center, $1 million Milwaukee Heart Hospital and $3 million
Menards national buying program.

AFFILIATIONS
Vistage Worldwide Inc., Leadership Development Organization: Chief Executive Group Member, 2012-2016.
Industry Association Memberships: AAMA, NFPA, NRCA, AIA, CSI, APPA, MANA and WDMA.

PRESENTATIONS
Developed and delivered numerous presentations to variety of industry stakeholders.
Session Leader, Marriage of Form and Function in Interior Building Design 2015 Expo CIHAC, Mexico City
Session Leader, Innovation through Better Marketing 2015 Distributors Council Newport, RI
Keynote Speaker, We are all Marketers of a Brand 2014 Gettysburg College, Gettysburg, PA
Keynote Speaker, Developing the Four Roles of Marketing Penn College, Williamsport, PA (Sept 2014)
Session Leader, Ending the Cycle of Door Replacement 2007 Door & Hardware Institute, St. Louis, MO

EDUCATION and CERTIFICATIONS

Kean University, Union, NJ: Bachelor of Arts, Economics
Rutgers University, Lockheed Martin: Lean Six Sigma Green Belt Training
U.S. Green Building Council LEED AP
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