FARM SAVIOUR

MISSION :
FARM SAVIOUR seeks to serve farmers by exceeding minimum acceptable quality
standards and by providing the highest quality product at the lowest possible price. We value
our relationships with current and future customers i.e. farmers and hope to communicate our
appreciation to them through our outstanding, guaranteed product quality and efficient
delivery. Our commitment to our customers will be reflected through honest and responsible
business.
VISION:

OBJECTIVES FOR THE NEXT 2 YEARS:

• Become a well known brand among the farmers of atleast 54% with in 1 year.
• Establish strategic relationships with 50-60% of the pesticide sellers in 1 year.
• Establish strategic relationships with 10-15% of foreign importers in 2 years.
• Target revenue increase of atleast 10% every year.
KEY FEATURES:
Our product is capable of killing pests of variety of species along with its fertilizer
capability.
Its survival does not affect the farmers as well as environment since it is a bio pesticide
It is unique and differs from other pesticides in its activity against pests and its fertilizing
activity.
HISTORY AND OPPORTUNITY SITUATION FOR OUR PRODUCTS:
Bt cotton was approved for release in India by the Ministry of Environment and
Forest, Government of India, on March 26, 2002. Over the last seven years, it has
revolutionized cotton production in the country, doubling it from 13.6 million bales in 2002-
03 to 31.5 million bales in 2007-08. The yield per hectare, which was hovering around 300
kg per hectare for more than a decade until 2002, touched an all time high figure of 560 kg
per hectare in 2007-08. In fact, India emerged as the world’s second largest cotton producer
in 2006-07, edging past the US, which held the second rank until then.
But recently a new report published by scientists at the Central Institute for Cotton
Research (CICR), Nagpur, in the 25 July issue of Current Science, validates many of the
observations made by Gene Campaign during three years of field studies on Bt cotton
cultivation. The study conducted at India’s premier cotton research institution gives the
scientific reasons for the failure of the Monsanto Bt cotton varieties and shows that India’s Bt
cotton technology itself is faulty and will fail to protect cotton farmers from the bollworm.
The study recommends additional pesticide sprays since the Bt technology fails to provide
adequate protection
The study also showed that farmers who adopted Bt cotton had a net lower income
than non-Bt cotton farmers. Seed dealers had promised farmers that they would get 12–15
quintals per acre when the actual yields were 3–5 quintals

TECHNICAL SPECIFICATIONS & FEASIBILITY:

Bacillus thuringiensis (or Bt) is a Gram-positive, soil-dwelling bacterium, commonly used
as a pesticide. Additionally, B. thuringiensis also occurs naturally in the gut of caterpillars of
various types of moths and butterflies, as well as on the dark surface of plants.
% of Pesticide % of Fertilizer Products Mixture Field fertility
(Pesticide:Fertilizer) Based on soil fertility
test
20% 80% 200 ml:800ml Infertile area
40% 60% 400ml:600ml Less fertile area
60% 40% 600ml:400ml Moderate fertile area
80% 20% 800ml:200ml Good fertile area

ECONOMIC FEASIBILITY:

INDUSTRIAL ANALYSIS:
.

MARKETING STRATEGIES:
We will select a farmer from each village and educate them about the agricultural techniques
and our product in detail and conduct workshops for them every six months for a period of 1
week.Our product will be distributed to these farmers for trail and their feedback will be
considered.
Our product distributors were given with commission on our product sales for promotion of
our product.
We will focus on hoardings at mandals and local channel ads.
We create awareness among farmers through our team by skits about the advantages of our
product.

FINANCIAL PLAN:

EXIT STRATEGY
Our equipment can be used by any other company for any other purpose since the
specifications are same for many fermentors.Our Fixed costs were only on fermentor and our
remaining fixed costs were very less compared to it we can easily exit from market if
favourable conditions not exist in the market which is of least probability.