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Marketing is the real entrepreneurial function of a business. Samsung's product range in India
included CTVs, audio and video products, information technology products, mobile phones and
home appliances (Refer Exhibit I). Its product range covered all the categories in the consumer
electronics and home appliances. Analysts felt that the wide product range of Samsung was one
of main reasons for its success in the Indian market. Samsung positioned itself on the technology
platform.
My topic for the training is Marketing Strategy of Samsung products. In the training my
objectives are To find marketing strategy of Samsung product in Bhopal district. And to find
number of brands of consumer durable in Bhopal district.
For the research about the topic we have used the primary data collected by the questionnaire.
The limitation of the training is the time constraint as well as the sample size. The result is that
the people wants to purchase the Samsung product because of its better marketing strategy.
CONTENTS
TOPIC
S. No.
1
CONTENTS
Page No.
MARKETING
MARKETING STRATEGY
INDUSTRY PROFILE
SAMSUNG INTRODUCTION
SAMSUNG HISTORY
PRODUCT PROFILE
SWOT ANALYSIS
22-31
RESEARCH METHODOLOGY
3
32-46
FINDINGS
SUGGESTIONS
WORK EXPERIENCE AND OBSERVATION
47-50
51-52
BIBLIOGRAPHY
53-54
ANNEXTURE
55-57
Chapter I :
Introduction of the topic and brief profile of
the Organization
CHAPTER I :
INTRODUCTION OF THE TOPIC
Before the liberalization of the Indian economy, only a few companies like Kelvinator, Godrej,
Alwyn, and Voltas were the major players in the consumer durables market, accounting for no
less than 90% of the market. Then, after the liberalization, foreign players like LG, Sony,
Samsung, Whirlpool, Daewoo, and Aiwa came into the picture.
Today, these players control the major share of the consumer durables market. Consumer
durables market is expected to grow at 10-15% in 2007-2008. It is growing very fast because of
rise in living standards, easy access to consumer finance, and wide range of choice, as many
foreign players were entering in the market with the increase in income levels, easy availability
of finance, increase in consumer awareness, and introduction of new models, the demand for
consumer durables has increased significantly. Products like washing machines, air conditioners,
microwave ovens, color televisions (C-TV) were no longer considered luxury items. However,
there were still very few players in categories like vacuum cleaners, and dishwashers Consumer
durables sector is characterized by the emergence of MNCs, exchange offers, discounts, and
intense competition. The market share of MNCs in consumer durables sector is 65%. MNC's
major target is the growing middle class of India. MNCs offer superior technology to the
Consumers whereas the Indian companies compete on the basis of firm grasp of the local market,
their well-acknowledged brands, and hold over wide distribution network. However, the
penetration
Level of the consumer durables is still low in India.
Indian Consumer durables market used to be dominated by few domestic players like Godrej,
Voltas, Allwyn and Kelvinator. But post liberalization many foreign companies have entered into
Indian market dethroning the Indian players and dominating Indian market the major categories
being CTV, REFRIGRATOR, MICROWAVE OVEN and WASHING MACHINES.
India being the second largest growing economy with huge consumer class has resulted in
consumer durables as the fastest growing industries in India. LG, SAMSUNG the two Korean
companies have been maintaining the lead in the market with LG being leader in almost all the
categories.
4
The rural market is growing faster than the urban market, although the penetration level is much
lower .The CTV segment is expected to the largest contributing segment to the overall growth of
the industry. The rising income levels double-income families and consumer awareness were the
main growth drivers of the industries.
MARKETING
Marketing is an ancient art and has, since the days of Adam and Eve, been practiced in one form
or the other. In the modern world, marketing is everywhere; most of the task we do and most of
the thing we handle are linked to marketing..
Business = Marketing
When we get into the world of business, we are exposed to the fact that marketing is the most
vital function of business. It is when this function is practiced to near perfection that best of
growth of an enterprise is ensured. In fact, many entrepreneurs assume business = marketing. To
quote peter Drucker Business has just two basic function: marketing and innovatio.
Marketing is the truly entrepreneurial part of business
Marketing is also the real entrepreneurial function of a business. When an entrepreneur starts a
business he first thinks through the marketing side of the business. This is because he knows that
if he succeeds in the entrepreneurial function of marketing ,he will succeed in the enterprise.
Before venturing into the business, he takes a close look at marketing . checks whether an
adequate market for the product/service exists and figures out how to go about tapping it. It is a
known fact that for succeeding in business an entrepreneur, first and foremost, needs good
marketing skills. The great entrepreneurs have all been great marketers. To quote Drucker again,
marketing is the logic of business.
Marketing involves a buyer and a seller. In other words, it is a transaction between two
parties; one party provides to the other something of value in return for something else of
value
MARKETING STRATEGY
A marketing strategy is a process that can allow an organization to concentrate its limited
resources on the greatest opportunities to increase sales and achieve a sustainable competitive
advantage. A marketing strategy should be centered around the key concept that customer
satisfaction is the main goal.
Key part of the general corporate strategy
A marketing strategy is most effective when it is an integral component of firm strategy, defining
how the organization will successfully engage customers, prospects, and competitors in the
market arena. corporate strategies, corporate missions, and corporate goals. As the customer
constitutes the source of a company's revenue, marketing strategy is closely linked with sales. A
key component of marketing strategy is often to keep marketing in line with a company's
overarching mission statement[4].
Basic theory:
1. Target Audience
2. Proposition/Key Element
3. Implementation
designed to fill market needs and reach marketing objectives[5]. Plans and objectives are
generally tested for measurable results.
A marketing strategy often integrates an organization's marketing goals, policies, and action
sequences (tactics) into a cohesive whole. Similarly, the various strands of the strategy , which
might include advertising, channel marketing, internet marketing, promotion and public relations
can be orchestrated. Many companies cascade a strategy throughout an organization, by creating
strategy tactics that then become strategy goals for the next level or group. Each one group is
expected to take that strategy goal and develop a set of tactics to achieve that goal. This is why it
is important to make each strategy goal measurable.
Marketing strategies are dynamic and interactive. They are partially planned and partially
unplanned. See strategy dynamics.
INDUSTRY PROFILE
The Consumer Durables industry consists of durable goods and appliances for domestic use such
as televisions, refrigerators, air conditioners and washing machines. Instruments such as cell
phones and kitchen appliances like microwave ovens were also included in this category. The
sector has been witnessing significant growth in recent years, helped by several drivers such as
the emerging retail boom, real estate and housing demand, greater disposable income and an
overall increase in the level of affluence of a significant section of the population. The industry is
represented by major international and local players such as BPL, Videocon, Voltas, Blue Star,
MIRC Electronics, Titan, Whirlpool, etc.
The consumer durables industry can be broadly classified into two segments: Consumer
Electronics and Consumer Appliances. Consumer Appliances can be further categorized into
Brown Goods and White Goods. The key product lines under each segment were as follows.
Since the penetration in the urban areas for these products is already quite high, the markets for
both C-TV and refrigerators were shifting to the semi-urban and rural areas. The growth across
product categories in different segments is assessed in the following sections.
Consumer Electronics
The CTV production was 15.10 million units in 2007-08 and is expected to grow by at least 25
per cent. At the disaggregated level, conventional CTV volumes have been falling while flat TVs
have grown strongly. Market sources indicate that most CTV majors have phased out
conventional TVs and have been instead focusing more on flat TVs. The flat segment of CTVs
now account for over60 per cent of the total domestic TV production and is likely to be around
65 per cent in 2007-08.High-end products such as liquid crystal display (LCD)and plasma
display CTV grew by 400 per cent and 150 per
Cent respectively in 200910 following a sharp decline in prices of these products and this trend
is expected to continue. The audio/video player market has seen significant growth rates in the
domestic market as prices have dropped. This trend is expected to continue through 2009- 2010,
as competition is likely to intensify to scale and capture the mass market.
10
Our Vision
Samsung is guided by a singular vision: to lead the digital convergence movement.
We believe that through technology innovation today, we will find the solutions we need to
address the challenges of tomorrow. From technology comes opportunity for businesses to grow,
for citizens in emerging markets to prosper by tapping into the digital economy, and for people to
invent new possibilities.
Its our aim to develop innovative technologies and efficient processes that create new markets,
enrich peoples lives and continue to make Samsung a trusted market leader
Our Mission
Everything we do at Samsung is guided by our mission: to be the best digital-Company.
11
Samsung grew into a global corporation by facing challenges directly. In the years ahead, our
dedicated people will continue to embrace many challenges and come up with creative ideas to
develop products and services that lead in their markets. Their ingenuity will continue to chart
Samsungs course as a profitable, responsible global corporation.
12
13
SAMSUNG HISTORY
2008
2007
2006
14
September, 2005
The India Retail Forum has awarded Samsung as the Best Retailer of
the year 2005 in the consumer Durables category. James Damian,
SVP, Best Buy and his team handed over the award to Mr. Ravinder
Zutshi, Dy MD and Samsung India at the India Retail award function
February 2005
November 2004
February 2004
the year 2004 from Mr. Shivraj Patil, Union Home Minister.
India made regional headquarters for Samsung Southwest Asia.
February 2004
November 2003
August 2003
facility.
Commencement of production at refrigerator facility in Noida.
June 2003
December 2002
October 2002
June 1996
May 1996
Launch in South
December 1995
August 1995
15
Samsung India aims to be the Best Company in India by the Year 2006. Best Company in
terms of both the internal workplace environment as well as the external context in which the
Company operates. Samsung aims to grow in India by contributing to the Indian economy and
making the lives of its consumers simpler, easier and richer through its superior quality products.
Our aim is to gain technological leadership in the Indian marketplace even as our goal is to earn
the love and respect of more and more of our Indian consumers. Mr. S.H. Oh, President & CEO
Samsung South-West Asia Regional Headquarters.
Samsung in India
Samsung India is the hub for Samsungs South West Asia Regional operations. The South West
Asia Regional Headquarters looks after the Samsung business in Nepal, Sri Lanka, Bangladesh,
Maldives and Bhutan besides India. Samsung India, which commenced its operations in India in
December 1995, today enjoys a sales turnover of over US$ 1Bn in just a decade of operations in
the country.
Headquartered in New Delhi, Samsung India has a network of 19 Branch Offices located all over
the country. The Samsung manufacturing complex housing manufacturing facilities for Colour
Televisions, Colour Monitors,
Refrigerators and Washing Machines is located at Noida, near Delhi. Samsung Made in India
products like Colour Televisions, Colour Monitors and Refrigerators were being exported to
Middle East, CIS and SAARC countries from its Noida manufacturing complex. Samsung India
currently employs over 1600 employees, with around 18% of its employees working in Research
& Development.
16
SAMSUNG GLOBAL
The DNA of Digital Innovation
Samsung Electronics is a global leader in semiconductors, telecommunications, digital media
and digital convergence technologies with 2004 parent company sales of US$55.2Bn and net
income of US$10.3Bn. Employing approx. 113,000 people in over 90 offices in 48 countries, the
company has of 5 main business units: Digital Appliance Business, Digital Media Business, LCD
Business, Semiconductor Business and Telecommunication Network Business. Recognized as
one of the fastest growing global brands, Samsung Electronics Corporation is the worlds largest
pro ducer of Colour Monitors, Colour TVs, Memory Chips and TFT LCDs.
PRODUCT PROFILE
18
19
20
communicable the beating of the buyer, present acceptable designs & accepting
emotions.
Weaknesses:
Opportunities:
Tie up with account providers. lower the amount of a buzz by just $20 in
abounding countries could increase
Affordability by 43%.
Threats:
Agitated competitor, including Sony Ericsson and Siemens bistro into its share.
21
22
Chapter II:
Objectives of the training and Research
Methodology
23
CHAPTER II:
OBJECTIVES OF THE TRAINING
To study brand preference of consumer for consumer durable goods in Bhopal district.
24
RESEARCH METHODOLOGY
Research methodology is considered as the nerve of the project. Without a proper well-organized
research plan, it is impossible to complete the project and reach to any conclusion. The project
was based on the survey plan.
Research design
Research design is important primarily because of the increased complexity in the market as well
as marketing approaches available to the researchers. In fact, it is the key to the evolution of
successful marketing strategies and programmers. Research design specifies methods and
procedures for study. In this study the company was interested to know the demand of different
consumer durable product, about competitors, and potential for SAMSUNG procedures to be
used for the study among retailers/dealer and. However it was exclusively personal interview.
Data Collection:
This report was prepared after collecting data from the retailers/ dealers and past data was
arranged from the various studies conducted in last few years and various other records of
company.
Primary Data:
These data were collected by personal interview with retailers/ dealer. For this purpose
questionnaires were prepared in such that all necessary data would be collected.
Secondary Data:
Information regarding the project, secondary data was also required. These data were collected
from various past studies and other sources of the company.
SAMPLING METHOD
Random Sampling method
25
SAMPLE SIZE
30&40 Dealers
Research tools:
Questionnaires
RESEARCH AREA
BHOPAL DISTRICT
26
Scope
1. In term of purchasing power parity (PPP), India is the 4th largest economy in the world and
overtake Japan in the near future become the 3rd largest.
2. Indian consumer durable market is expected to reach $450 billion by on 2010
3. India has the youngest population amongst the major countries. There were lot of people in the
different income categories nearly the two third population is below the age of 35 and nearly
50% is below 25.
4. There were 56 million people in middle class, who were earning us$4,400-US$21,800 a year.
And there were 6 million rich household in India.
5. The upper-middle and high-income household in urban areas were expected to grew to 38.2
million in 2007 as against 14.6 million in 2000.
OPPORTUNITY
1. In India the penetration level of goods is lower as compared to other developing countries.
2. Unexploited rural market.
3. Rapid urbanization.
4. Increase in income level, i.e. increase in purchasing power of consumers.
5. Easy availability of finance.
Threats
1. Higher import duties on row materials.
2. Cheap imports from Singapore, China and from other Asian countries.
27
LIMITATION OF STUDY
Although I tried my best in preparation of this project, but this study has some limitation:
1. The period of the project was not sufficient to study all the factors in deep.
2. Visiting various places for the study consumed a lot of time.
3. We cannot say that what the consumer have revealed will be right for each and every situation
because their perception is influenced by many factors.
4. Many consumer and dealers/retailers showed less interest in providing information and
havent cooperated.
5. Some of confidential information viz. credit period, schemes, policies and sales figure were
not disclosed by the competitors.
28
Chapter III:
Details of training under taken
29
Refrigerator
DVD
Microwave
Table No.1
Number of
companys
product
sold
dealers.
by
Washing Machine
Sr.
No.
1
NO. OF
PERCENTAGE
PRODUCT
RESPONDENTS
2
3
C-TV
C-TV & REFRIGERATOR
C-TV & REFRIGERATOR &
7
7
WASHING MACHINE
ABOVE ALL
6
10
TOTAL
30
23
23
20
33
100
Source:- Survey
Graph No. 1
INTERPRETATION:According to survey, 86 dealers have sold only C-TV, 67 dealers have sold C-TV and
REFRIGERATOR, 56 dealers have sold C-TV and REFRIGERATOR, WASHING MACHINE
and 92 dealers were sold all product.
30
2. How many no. of companys product you sold from your shop?
ONE
TWO
THREE
FOUR
FIVE
SIX
Table no. 2 shows no. of companys product sold from dealers shop.
Sr. NO.
NO. OF COMPANIES
NO. OF
1
2
3
4
PRODUCT
FIVE
FOUR
THREE
TWO
TOTAL
RESPONDENTS
10
7
3
10
30
NO. OF
PERCENTAGE
33
24
9
34
100
Source:- Survey
Graph No. 2
INTERPRETATIONAccording to survey, 33 dealers were sold 5 brands, 34 dealers were sold only 2 brands from
their shops.
31
LG
Videocon
Onida
Sansui
NO. OF
BRAND
LG
VIDEOCON
SAMSUNG
SANSUI
ONIDA
TOTAL
RESPONDENTS
12
7
6
3
2
30
PERCENTAGE
39
23
18
11
9
100
Source:- Survey
Graph No. :- 3
32
Quality
Services
Advertisement
Schemes
Table No.4
Sr. NO.
REASONS FOR
NO. OF
1
2
3
4
5
MORE SALES
Price
Quality
Service
Advertisement
Schemes
TOTAL
RESPONDENTS
8
9
5
5
3
30
PERCENTAGE
28
30
17
15
10
100
Source:- Survey
Graph No.4
INTERPRETATIONAccording to dealers, Price is most important parameter for more sale of C-TV
and then Quality, Services, Advertisement and Schemes.
33
Whirlpool
Kenstar
SAMSUNG
Videocon
Kelvinator
LG
NO. OF
BRAND
LG
VIDEOCON
SAMSUNG
GODREJ
WHIRLPOOL
KELVINATOR
KENSTAR
TOTAL
RESPONDENTS
7
4
3
4
5
5
2
30
PERCENTAGE
22
13
9
12
19
16
9
100
Source:- Survey
Graph No. 5
INTERPRETATIONAccording to dealers, LG also leading in the REFRIGERATOR market in Bhopal district with
22%,After that Whirlpool and Kelvinator is following them.
6. What is the important parameter for more sales of Refrigerator brand?
Price
Quality Services
Advertisement
Schemes
34
Sr. NO.
REASONS FOR
NO. OF
1
2
3
4
5
MORE SALES
Price
Quality/features
Service
Advertisement
Schemes
TOTAL
RESPONDENTS
8
10
5
4
3
30
PERCENTAGE
27
32
19
13
9
100
Source:-Survey
Graph No. :- 6
INTERPRETATIONAccording to dealers, most important parameter for more sale of Refrigerator is Quality/features
and then Price, Services, Advertisement and Schemes.
35
7. Which is major brand of Washing Machine you sold from your shop?
IFB
Whirlpool
Kenstar
LG
SAMSUNG
Videocon
Kelvinator
Godrej
NO. OF
BRAND
LG
VIDEOCON
SAMSUNG
IFB
WHIRLPOOL
GODREJ
KELVINATOR
KENSTAR
TOTAL
RESPONDENTS
6
3
4
2
6
3
3
3
30
PERCENTAGE
18
11
15
7
21
9
10
9
100
Source:- Survey
Quality
Services
Advertisement
Schemes
36
Table No.8 shows most important parameter for more sale of Washing Machine
Sr. NO.
REASONS FOR
NO. OF
1
2
3
4
5
MORE SALES
Price
Quality
Service
Advertisement
Schemes
TOTAL
RESPONDENTS
8
10
7
3
2
30
PERCENTAGE
26
32
24
10
8
100
Source:- Survey
Graph No.8
INTERPRETATIONAccording to dealers, the most important factor which affects the sales of washing machine is
QUALITY, and then prices and services is considered by the customers.
LG
Philips
Videocon
Intex
Onida
SONY
BRAND
NO. OF
PERCENTAGE
37
1
2
3
4
5
6
7
8
RESPONDENTS
3
4
3
5
7
4
2
2
30
LG
VIDEOCON
SAMSUNG
ONIDA
PHILIPS
SANSUI
SONY
INTEX
TOTAL
11
13
10
15
22
12
8
9
100
Source:-Survey
Graph No. :- 9
Quality Services
Advertisement
Schemes
Table No.10 shows most important parameter for more sales of DVD
Sr. NO.
REASONS FOR
NO. OF
1
2
3
4
5
MORE SALES
Price
Quality
Service
Advertisement
Schemes
RESPONDENTS
6
13
5
2
4
PERCENTAGE
21
42
17
8
12
38
TOTAL
30
100
Source:- Survey
Graph No. 10
INTERPRETATIONAccording to dealers, Quality is major factor in respect of more sale of DVD, and then Services
and prices were to be considered.
39
11. Which is major brand of Microwave you sold from your shop?
SAMSUNG
LG Videocon Kenstar
Sr. NO.
1
2
3
4
5
6
7
8
NO. OF
BRAND
LG
VIDEOCON
SAMSUNG
KENSTAR
GODREJ
PHILIPS
BAJAJ
SONY
TOTAL
RESPONDENTS
5
4
5
6
3
2
3
2
30
PERCENTAGE
18
13
15
21
9
8
9
7
100
Source:- Survey
Graph No. 11
40
Quality
Services
Advertisement
REASONS FOR
NO. OF
1
2
3
4
5
MORE SALES
Price
Quality
Service
Advertisement
Schemes
TOTAL
RESPONDENTS
6
11
4
5
4
30
PERCENTAGE
21
36
14
17
12
100
Source:- Survey
Graph No. 12
INTERPRETATIONThe most important factor of more sales of microwave oven is QUALITY of the product. Quality
is mostly affected on sales of microwave oven.
41
LgVideocon
BRANDS
LG
SAMAUNG
WHIRLPOOL
VIDEOCON
SONY
GODREJ
PHILIPS
KENSTAR
TOTAL
NO. OF RESPONDENTS
6
5
5
4
3
3
2
2
30
PERCENTAGE
21
18
16
13
11
9
7
5
100
Source:- Survey
Graph No.13
42
14) What are your suggestions for SAMSUNG to increase the sales?
Table No.14 shows Suggestion from dealers for SAMSUNG to increase the business
Sr. No.
NO. OF
SUGGESTION
FAST AND REGULAR AFTER
RESPONDENTS
9
2
3
4
SALES SERVICE
REDUCE PRICES
INCREASE DEALER MARGIN
ADVERTISMENT AT RURAL
6
5
4
AREA
IMPROVE QUALITY
REGULAR SCHEMES
TOTAL
3
3
30
5
6
PERCENTAGE
31
21
15
13
10
9
100
Source:- Survey
Graph No.14
INTERPRETATIONAccording to suggestion of dealers, AFTER SALES SERVICE is most important factor which is
helping to the SAMSUNG for increase the sales.
After that PRICES OF THE PRODUCT should be economic. DEALER MARGIN should
increase for motivation of dealers.
43
Chapter IV:
Work Experience and Observation
44
CHAPTER IV:
WORK EXPERIENCE AND OBSERVATION
FINDING
1. We came to know while visiting the shop most of the dealers sold entire consumer durable
product including C-TV, Refrigerator, Washing Machine, DVD, Microwave oven.
2. We know that during the survey in consumer durable industry in Bhopal district and
rural
12. Maximum rural area is covered by the VIDEOCON because of their low price products.
13. We came to know while visiting the shops that there was big problem of after sales service.
14. Many dealers were facing the problem of after sale service because there is no follow up calls
from SAMSUNG.s
15. Demo calls also not done properly.
16. LG and Videocon is the main competitor of SAMSUNG.
17. Advertising of SAMSUNG CTV is more effective as compare to the competitors.
18. Sales promotion scheme were sufficient.
46
SUGGESTIONS &RECOMANDETION
Company should improve the after sales service of products as it is the main factor for the
sales of consumer products.
If the SAMSUNG Ltd. reduces their product price like LG and VIDEOCON then
SAMSUNG will take over the LG in all categories.
Company should distribute free key chain, calendar, t-shirts for making brand popular
among people.
Company should introduce low price and low power consumption Refrigerator for
acquiring the middle income group.
Dealer desire more advertisement to be done through local newspaper and cable TV ads.
To make consumers aware about the product.
Advertisements of the companys products should focus on quality rather then price.
Company should introduce low cost products to satisfy the needs of low or middle class.
Demo calls as well as follow up Help Company to maintain customer relationship and
hence the company should focus on these aspects.
47
Chapter V:
Summary and Conclusion
48
CHAPTER V:
SUMMARY AND CONCLUSION
With respect to the above study and the findings thereby, the company has definitely
entrenched into the urban market.
With few more concerted efforts, the said organization needs to enter the rural market in
order to completely establish itself all over.
Parameter for selection of brand of
Colour television
Screen Size
Star Rating
Cabinet Finish
Refrigerators
storage capacity
cooling
size
Washing machine
Fuzzy method
Dryer
Fully Automatic
Automatic restart
Compact
combo
DVD
Microwave oven
Capacity Size
Heat Source
Power Source
49
Power consumption
Bibliography
50
BIBLIOGRAPHY
Kotler, Philip (2006): Marketing Management" Pearson Prentice Hall of India Pvt.
Ltd., New Delhi. Page no 27- 85
Shankar Ravi (2008): Services Marketing, (the Indian Perspective) Excel Book,
New Delhi. Page no 81- 96
Website
12345-
http://www.samsung.com/in/aboutsamsung/index.html
http://www.samsung.com/in/aboutsamsung/corporateprofile/index.html
http://www.samsung.com/in/aboutsamsung/corporateprofile/history.html
http://www.samsung.com/in/aboutsamsung/corporateprofile/visionmission.html
http://www.samsung.com/in/consumer/index.html
51
Annexure
52
ANNEXURE
A. Questionnaire
Name of shop:
Address:
Contact no.:
10. Which is consumer durable product you sold from your shop?
C-TV
Refrigerator
DVD
Microwave
Washing Machine
11. How many no. of companys product you sold from your shop?
ONE_______________________________________________
TWO_______________________________________________
THREE_____________________________________________
FOUR______________________________________________
FIVE_______________________________________________
SIX________________________________________________
12. Which is major brand of Colour-Television you sold from your shop?
SAMSUNG
LG
Videocon
Onida
Sansui
13. What is the important parameter for more sales of Colour-Television brand?
Price
Quality
Services
Advertisement
Schemes
14. Which is major brand of Refrigerator you sold from your shop?
Godrej
Whirlpool
Kenstar
LG
SAMSUNG
Videocon
Kelvinator
15. What is the important parameter for more sales of Refrigerator brand?
Price
Quality
Services
Advertisement
Schemes
53
16. Which is major brand of Washing Machine you sold from your shop?
IFB
Whirlpool
Kenstar
LG
SAMSUNG
Videocon
Kelvinator
Godrej
17. What is the important parameter for more sales of Washing Machine brand?
Price
Quality
Services
Advertisement
Schemes
18. Which is major brand of DVD you sold from your shop?
SAMSUNG
LG
Videocon
Onida
Sansui
Philips
Intex
SONY
19. What is the important parameter for more sales of DVD brand?
Price
Quality
Services
Advertisement
Schemes
20. Which is major brand of Microwave you sold from your shop?
SAMSUNG
LG
Videocon
Kenstar
Godrej
Philips
Bajaj
SONY
21. What is the important parameter for more sales of Microwave brand?
Price
Quality
Services
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22. Which companys product you give high profit margin?
SAMSUNG
LG
VIDEOCON
SONY
WHIRLPOOL
GODREJ
PHILIPS
KENSTAR
14) What are your suggestions for SAMSUNG to increase the sales?
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