ACKNOWLEDGEMENT

At this juncture, I would like to thank The almighty to His blessings which
he has always showers upon.
I posses a deep sense of gratitude towards several persons for successful
completion of the present project and for the practical experience that I received
during the course of this project. I have deep sense of gratitude towards several
persons for their kind help, support and encouragement . It is my pleasant duty
to place on the record my profound feeling of thanks fullness to all of them.
I am greatly obliged to the Dr.S.K.Gupta (Director & P&D) of DIST Dhampur
(Bijnor) for the opportunities they provided me to under take this project.
I express my gratitude and heart full of thanks to all my faculty members Mr.
Mohd. Sabir (Project Guide) for the knowledge, co-operation, guidance and
support they imparted to me.
I feel grateful and elated in expressing my indebtedness to all those who have
directly or indirectly helped me in accomplishing this project report.

Twinkle
BBA IV Sem.
1572311042

PREFACE
In modern trend the consumer make buying decisions everyday. Most
large companies research consumer buying decisions in great deal to answer

question about what the consumer buy, where they buy, how and how much they
buy, when they buy & why they buy.
The Chocolates affecting consumer behavior is very essential to look to
study the changing attitude & preference of consumer towards Chocolate.
I have selected the topic of the study of Changing attitudes and
preference of consumer towards Chocolate for my research work because I
thought that it is the most important seliyect to be considered in the growth of
Chocolate company and as the student of Sherwood collage of management for
me it was very necessary to be involved with the project to study the changing
attitude of consumer towards Chocolate.
I am very grateful to my Dr. S.K. Gupta (Director & P&D), Dr. Ravindra
Singh (Principal) & faculty member Mr. Mohd. Sabir (Lect. Of Mgmt. Dept.)
for there best guidance to me.
At last I hope this project report will be very helpful to the readers who
are imprested in the topic of Study of Changing attitude and preference of
consumer towards Chocolate.

Twinkle
BBA IV Sem.
1572311042

DECLARATION

I hereby declare that the present project report is regarding the The Study Of Changing
Attitude & Preference Of Consumer Towards Nestle Chocolate From the network
services provided by and all the information related to the organization is valid. The
project report is not copied from anywhere and is true and fair.

Twinkle
BBA IV Sem.
1572311042

TABLE OF CONTENTS
Executive Summary
Introduction

1
2-4

Objective of Study

5-6

Company Profile

7-67

Research and Methodology

68-74

Questionnaire Filled By The Respondents

75-87

Results and findings

88-91

Limitations

92-93

Recommendations and Suggestions

94-96

Conclusion

97-98

Bibliography

99-100

Questionnaire

101-104