Features Text 1 Text 2 Text 3

Content Warne’s VB Ad NAB AFL Auskick AD AFL 2010 Promotion

Little footballers AD.
A lot areas where kicking Footy’s in the Advertisers
cricket is used as a air to the song ‘Let it promoting AFL to get
advertisement where shine’. people to watch
all the focus is on more Footy.
Warnie
Function To sell beer To promote Auskick To promote AFL
also to get young around Australia
kids involved in before the season
footy. kicks off
Audience Males that like VB Parents with a little Everyone that loves
and also like drinking kid who loves Footy. AFL.
VB whilst watching
the cricket.
Language used Typical Aussie Not really any Not really any
language is used. languge just music language used just
Like ‘the best cold playin and little kids music and words
beer is VB’ kicking the footy. across the screen.
Written Messages ‘A hard earned thirst ‘NAB AFL Auskick’ That the AFL is
needs the best cold hardest and fastest
beer and the best game on the planet.
cold beer is VB’.
Main Characters Shane Warne world’s There’s no real main There’s no real main
background best ever spin character in my AD just character just the
bowler his 41 and a group of kids kicking AFL biggest players
has a broad the Footy in the air to promoting the game.
promote the Ad.
Australian accent.
Extra-Linguistic Very clear images Visuals of little kids Visuals of the AFL
features that make the viewer kicking the footy proving their points.
realise what the ad is strong use of music in
selling. the advertisement.
Community Probably people that The little kids of any People that love
attitudes to are against beer community that their Footy in the
language drinkers would not would want to community and that
really like the ad and Auskick. would encourage
people that will dislike
more people to play
cricket would not
footy
know who Shane
Warne is.
Advertisers attitudes Using very broad No one in the AD id Their promoting the
to language Aussie English. really talking. But AFL for the season
there way of getting launch.
it across it promoting
AFL Auskick.
Appropriateness The Australian terms We don’t hear any Don’t really hear or see
are used to sell this. speech but we get much anyone talking
product. attracted to little just a lot of written
kids kicking the text in the bottom of
footy. the screen. Just
getting people to
watch the AFL.