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McCHATIJ ENTERPRISE
SUBMITTED
BY
Written by
Mr . Sule Emmanuel Avong
Email: djbennaijamusic @gmail.com
TABLE OF CONTENTS
COVER PAGE..............................................................................1
TABLE OF CONTENTS..................................................................2
CHAPTER
1.................................................................................3
1.0
Executive Summary............................................................3
1.1
Objectives...............................................................3
1.2
Mission, Vision and value.......................................3
1.3
Key to success.........................................................4
CHAPTER
2.................................................................................5
2.0
Company Summary............................................................5
2.1
Company Ownership..............................................5
2.2
Start Up Summary..................................................5
2.3
Company Location..................................................5
2.4
Legal Issues.............................................................6
CHAPTER 3................................................................................6
3.0
Business Description..........................................................6
3.1
Product and Services.............................................6
3.2
Quality Of Product.................................................6
3.3
Affordability Of the product..................................6
3.4
SWOT Analysis.......................................................7
3.5
Competitive Comparison......................................7
CHAPTER
4.................................................................................8
4.0
Market Analysis..................................................................8
4.1 Market Segmentation...................................................8
4.2 Lead Time......................................................................8
4.3 Target Market...............................................................9
4.4 Marketing Strategies....................................................9
CHAPTER
5 ................................................................................10
5.0 Human Resource..........................................................10
CHAPTER
6...............................................................................11
6.0
Financial Plan...................................................................11
6.1
Cash Flow Projection........................................................11
6.2
Income Statement Projection..........................................12
6.3
Balance Sheet...................................................................12
6.4
Break-even Analysis..........................................................12
6.5
Ratio Analysis.....................................................................13
6.6
Conclusion..........................................................................13
CHAPTER 1
1.0 Executive Summary
This business plan will show how a total investment of only N
5,000,000 could yield cumulative net profits in excess of N 4,000,000
over a three-year period, and average monthly sales of N 12,000,000,
while maintaining adequate levels of liquidity. The purpose of this plan
is to secure funding from BANK OF INDUSTRY to cover the start-up
costs. McChatij Enterprises start-up business is dedicated to
providing excellent and high quality movies to the residents of Kaduna
State and beyond, in a manner that generates fair and equitable
returns for present and future owners, and superior value to our
customers. We specialize in transforming creativity into motion pictures
and offering different types of movies. Over 3 million residents live in
the area. Local businesses are slowly catching up with this new
opportunity. McChatij Enterprises will offer a high quality video
product, at a reasonable price, and will deliver it to the customer's door
using mobile marketing strategy.
1.1 Objectives
The objectives for the first three years of operation include:
1. To create a video production based enterprise whose goal is to
exceed customers' expectations.
2. To increase the efficiency of our production by 10% a year.
3. To develop a successful and sustainable enterprise, surviving off its
own cash flow.
4. Achieve positive cash flow once production and marketing begins.
5. To stimulate the local economy by adding value.
1.2 MISSION, VISION and VALUE
McChatij Enterprises mission is to offer Kaduna residents and beyond
with a high quality video. We are committed to providing quality and value
that our customers expect. McChatij Enterprises will use its strategy,
staff, and systems to provide each customer with a seamless three-part
customer experience -- service product, service environment, and service
delivery -- each part of which will meet or exceed our customers'
expectations.
3
CHAPTER 2
2.0
COMPANY OWNERSHIP
The company is a sole proprietorship ownership structure owned by
Sule Emmanuel Avong
N 1,900,000
Tripod Stand x 4
N 24,000
Camera Light x 4
N 240,000
N 40,000
N 30,000
Boom Pole
Desktop Computers x 2
N 300,000
N 135,000
5
Generator
N 70,000
Channel Mixer
N 20,000
N 69,000
TOTAL
N 2,898,000
Weaknesses
Financial constraints.
Need training
design.
Opportunities
in
graphics
and
Threats
Government policies.
CHAPTER 4
4.0 MARKET ANALYSIS
McChatij Enterprises will distinguish itself from other independent
Movie production companies through its products and Marketing plan.
McChatij Enterprise will utilize the success of its products to develop high
Profits throughout the production and sales of its merchandise.
of items for their personal use and business customers cover all the
wholesalers, retailers and others business who will sell them to their
customers
CHAPTER 5
7 HUMAN RESOURCE
Staffing is on a per-project basis. Sourcing is typically done through
repeat hires and referrals. McChatij Enterprises only has one
permanent person on the Management Team aside the proprietor that
has 5 years of movie production and directing experience including, the
making of and the production of Movies. The years of experience we
hope to gain & maintain in both the business and creative sides of
Movie publishing operations will enable McChatij Enterprises to
generate profitable revenue for years to come. Our management is
expected to use resources wisely, operate profitably, pay debts, and
abide by laws and regulations. Our management philosophy is based
on team work, responsibility, and mutual respect. People who will work
at McChatij Enterprises want to work at McChatij Enterprises
because we have an environment that encourages creativity and
achievement. Staffing includes
Cinematographer
Lighting Assistant
Sound Engineer
Actors/Actresses
Video Editor
Animator/Graphic Designer
10
CHAPTER 6
6.0 FINANCIAL PLAN
McChatij Enterprises will generate over N9, 000,000 in sales revenue in
2016 and N16, 000,000 in 2017. Within 5 years McChatij aims to be
making N25, 000,000 per year.
The financial projections in this business plan are developed on the cash
basis of accounting below:
Revenue and Expenses Assumptions:
Number of Project (Movie) per year
150,000
200,000
220,000
Selling Price
N 80
N 20
N 2,500,000
N 3,000,000
N 4,000,000
Other Expenses
N 100,000
2%,5%,6% respectively
10%
11
INCOME
Cash Sales
Cost Of Goods
Gross Profit
YEAR 1
YEAR 2
YEAR 3
Forecast
11,820,000
2,508,000
9,312,000
Forecast
16,590,000
9,240,000
7,350,000
Forecast
17,900,000
8,940,000
8,922,100
1,744,000
30,000
60,000
10,950
100,000
5,748,000
60,000
19,615
100,000
3,180,000
113,000
60,000
21,594
120,000
4,452,950
6,052,615
3,494,594
3,767,050
137,905
3,390,345
1,297,385
125,739
1,171,646
5,427,506
542,751
4,884,755
EXPENSES
Labour
Assembly
Utilities
Depreciation
Others
TOTAL EXPENSES
NET PROFIT
Tax
ASSETS
Equipment
Cash
TOTAL ASSETS
YEAR
YEAR
YEAR
1
2
3
2,898,00 2,887,05 2,867,43
0
0
5
8,878,71 8,198,10 11,607,3
9
8
40
11,776, 11,085, 14,474,
719
158
775
12
125,000
LIABILTIES
Rent(Equity)
200,000
4,027,77
7
201,392
6,721,97
9
11,776,
719
Loan
Interest
Net Worth
TOTAL LIABILITIES
200,000
2,361,10
9
118,063
8,405,98
6
11,085,
158
200,000
694,441
34,734
13,545,6
00
14,474,
775
28.9%
Return on Equity
5.9%
Debt Ratio
35.9%
Current Ratio
6.6
YEAR 2
10.6%
33.7%
17%
22.4%
48%
YEAR 3
4.1%
5%
30.2%
6.3%
Conclusion
13
14