Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Professional
Required
Courses
Marketing Management
Selective
Courses
Brand Management
Multivariate Analysis
2st year
Courses
Selective
Courses
Subject
Service Marketing
Course Introduction
This course focuses on service
marketing analysis and planning. As
consumers, we purchase services
every
day.
Many
product-based
organizations (e.g., Acer, Federal
Express, Hp) having a strong service
component as well. A central theme of
this course is the services posses a set
of unique characteristics that require a
distinctive approach to marketing
strategy. In this course, we discuss the
7 Ps of the Services Marketing Mix
Seminar in
International Marketing
Strategic Marketing
Seminar in
Transportation Management