Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Course Level:UG
Course Code: MKTG307
Credit Units: Three
P/
S
SW/F
W
TOTAL
CREDIT
UNITS
3
Course Objectives:
Technology has effectively shrunk the globe. It does not matter how far people are geographically; there is some means of communicating with them.
Unprecedented integration in telecommunication, travel, transport and technology has resulted in opening up of marketing opportunities across the border.
The objective of this course is to introduce the student to the various aspects of international marketing with the principle objective of developing skills in the
identification, analysis and solution of the problems encountered in the international markets. It also provides the student the perspective with regards to the
economic, political and legal environments of various countries across the globe.
Pre-requisites: The student opting for this course should have successfully completed the course Principles of Marketing I & II so that he would have the basic
knowledge of marketing principles.
Student Learning Outcomes: At the end of the course students will be able to:
Identify and analyze the market opportunities across the globe
Outline the various environmental factors affecting global markets
Select an appropriate method to enter into the International markets
Develop an appropriate marketing mix program in international markets
Course Contents/Syllabus:
Weightage (%)
Module I Introduction to International Marketing
Descriptors/Topics
Concept of International Marketing
Significance of International Marketing
10
30
20
20
20
Pedagogy for Course Delivery: This class will be taught using a mix of theory and the case method. In addition to assigning the case studies, the course
instructor will spend considerable time helping you understand the concept of international markets by discussing best practices in international markets
adopted by leading organizations.
Lab/Practical/Studio (%)
30%
NA
70%
Mid-Term Exam
Project
Viva
Attendance
10%
10%
5%
5%
Weightage (%)
70%
Journals:
Knowledge@Wharton
Harvard Business Review