COMPETITORS PROFILE

DIRECT COMPETITORS
CUPCAKES BY SONJA
Cupcakes by Sonja opened in Serendra on September 8,
2006 as the first bakeshop in Manila to specialize exclusively in
cupcakes, and the first in the country to introduce traditional
Southern red velvet cupcakes with the Red Velvet Vixena
delicious concoction made with Belgian cocoa and topped with
cream cheese icing.
The pioneer in gourmet cupcakes, Cupcakes by Sonja is
committed to sharing happiness with every bite of its delicious cupcakesand with more
stores and products coming up soon, more and more people will get to enjoy its
sweetness. They provide the following services: walk-Ins welcome, good For groups,
good for kids, take out, catering and outdoor seating. They have five (5) bracnhes located
at Power Plant Mall, Trinoma, Serendra, Glorieta 2, and SM Megamall.
VANILLA CUPCAKE BAKERY
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Vanilla cupcake bakery was created in 2012. It is

Manilas cupcake wonderland. It offers a wide variety of
cupcake flavors and an ambiance worthy of your
instagram, twitter and facebook - the go-to haven of
every sweet tooth.

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Definitely freshly baked everyday, using only the

finest ingredients put into every bite, its no wonder
people are on a VCB cupcake craze. They have five (5) branches located at
Glorietta 3, Glorietta 4, Alabang Town center, Trinoma mall, and UP Town
Center.
TWELVE CUPCAKES
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3 Twelve Cupcakes opened its doors in July
2011 in Singapore and has grown rapidly with
overwhelming response from its passionate
customers. The strong following is due to the brand
promise to deliver only freshly baked cupcakes that
are handmade from scratch every day. Coupled with
the use of quality gourmet ingredients, Twelve
Cupcakes does not cut corners in creating the
perfect cupcake for the Asian palate.
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4 A Twelve Cupcakes' Cupcake is moist, fluffy and less sweet and has a light smooth
frosting that tantalizes the palate. Many satisfy their sweet-tooth cravings with these
elegant-looking treats that are housed in their signature pink boxes. They are perfect for
gatherings or just to give your day a sweet ending. They have four (4) branches located
SM City BF, Century City mall, Lucky Chinatown Mall, and SM Mall of Asia.
INDIRECT COMPETITORS
CONTIS BAKESHOP & RESTAURANT
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Since opening its doors to families and friends in

Paraaque in 1997, Conti's Bakeshop and Restaurant
has created and shared memories of togetherness to
people who have come to love our wide selection of
products, including our signature dishes such as the
Baked Salmon, Chicken Pie, and the well-loved
Mango Bravo. They have fourteen (14) branches
located at Alabang Town Center, Westgate Mall
Alabang, Bluebay Walk Pasay, Greenhills, Greenbelt 2, Nuvali, Robinsons Magnolia, BF
Homes Paraaque, Serendra, Katipunan, Shaw Boulevard, SM Mall of Asia, Trinoma
Mall, and SM Megamall.
RED RIBBON BAKESHOP
Red Ribbon Bakeshop started in
1979 in Timog, Quezon City. Red Ribbon
has grown to over 270 outlets all over the
Philippines and over 30 stores in US with
locations in California, Nevada, Washington,
Hawaii, New York, New Jersey and Virginia.
With its acquisition in October 2005 by Jollibee Foods Corporation, Red Ribbon entered
a new phase in its company history. The company soon became one of the biggest and
fastest growing bakeshops in the Philippines and has taken part in every Filipinos special
moments. It provides baking cakes. Its products include choco mallows, choco mocha
crunch, chocolate cakes, chocolate mousse, chocolate torte, coffee crunch, cookies and
crme, mango cakes, mango cream pie, mocha cakes, rocky road cakes, sans rival, truffle
cakes, ube cakes, blueberry cheesecakes, ube macapuno cakes, santa cakes, fruit cakes,
birthday cakes, and wedding cakes.
GOLDILOCKS BAKESHOP
Goldilocks Bakeshop is a bakeshop chain based in the Philippines, which produces and
distributes Philippine cakes and pastries. The chain was named after Goldilocks, a
character from the fairy tale Goldilocks and the Three Bears. It was first opened in 1966

as a family business and started in a one-door

apartment of a two-story structure on Pasong
Tamo Street, Makati City. It has established 192
branches throughout the islands. According to a
2011 study by Taylor Nelson Sofres Philippines,
Goldilocks enjoys a total product awareness of
100 percent. More impressively, Goldilocks has managed a full conversion of awarenessto-trial, and has done exceedingly well in retaining trial to regular purchase. It enjoys
a committed customer base, and continues to attract even more
ANGEL N KISS BAKERY
Angel N Kiss Bakery is a new bakery cafe's first
venture in Asia, which aims to bring an exciting new
twist to the other existing bakery cafe in the Philippines.
It offers a wide array of sinfully good cakes,
pastries, burgers and breads. Also in the menu are coffee
and cold drink concoctions with distinct Korean taste and
flavor.
It is a two-floored building with an art deco charm
evidently shown throughout its wall design. A splash of
black tiles with an edgy feels to it. Even the tables and
chairs at the second floor speak of distinctiveness, an out of this world, and an out of the
ordinary sense for aesthetics. The price is very affordable for a food joint that has so
much potential and class. The bestseller cakes are priced to just over P700. The choices
are delish both to the eyes and taste buds. The service is good and the crews are superb in
what they do.