Company Name: AEON CO., LTD.

Establishment: September 1926

Head Office: 1-5-1 Nakase, Mihama-ku, Chiba-shi, Chiba 261-8515, Japan
Head Office in Malaysia: 3rd Floor, AEON Taman Maluri Shopping Centre, Jalan Jejaka,
Taman Maluri, Cheras, 55100 Kuala Lumpur
Website: www.aeon.info
History
ON CO. (M) BHD. (formerly known as Jaya Jusco Stores Bhd.) was established in
1970 through a business partnership between three local companies Okadaya, Futagi,
and Shiro. At that time, Japan United Stores Company was chosen by vote of the
employees, with the acronym JUSCO becoming the official new company name. On
August 21, 2001, JUSCO Co., Ltd. changed its name to Aeon Co., Ltd. Then, on August
21, 2008, Aeon made a transition to a pure holding company structure with Aeon Co.,
Ltd. as its core, and the retail business of Aeon Co., Ltd. was transferred to Aeon Retail
Co., Ltd. As of February 28, 2011, Aeon Co., Ltd. and its Group companies include a
total of 180 companies.
The Companys performance has been further enhanced by the managements acute
understanding of target market needs and the provision of an optimal product mix.
AEONs stores are mostly situated in suburban residential areas, catering to Malaysias
vast middle income group. The AEON Group of Companies consists of AEON Co., Ltd.
and about 300 consolidated subsidiaries and affiliated companies.
The growth strategy focuses first on capturing new opportunities in the fast-growing
and emerging Asian markets, where an expanding middle class presents Aeon with an
excellent opportunity for growth. It is set up in Malaysia in 1984, Jaya Jusco Stores Sdn.
Bhd. was established in Malaysia, in response to the Malaysian Prime Minister Dato' Seri
Dr. Mahathir's request to help modernise thee retail industry in Malaysia using the world's
most advanced management expertise. Viewing Asia as one cohesive market, Aeon aims
to accelerate business development in the region by mobilizing all available Group
resources.

PRINCIPLE AND STRATEGY

Throughout the generations
since its establishment, the
philosophy of listening to
customers and looking at
business from the customers
perspective has continuously
guided Aeons efforts toward
innovation. As a super-regional retailer, Aeon will continue to embrace our CustomerFirst philosophy to guide our efforts in contributing to the peace and prosperity of Asia.
They always mindful of the three keywords which make up the essence and character of
the retail industry and must be considered in any development: peace , people and
community .
The strategy of AEON is to establish a solid competitive position and achieve
continuous growth. Two key components of this strategy are:
1) Accelerating Shopping Center Development. Aeon channeling resources towards
developing attractive, integrated commercial facilities, shopping center and neighborhood
shopping center.
2) Aggressive pursuit of GMS (General Merchandise Store) stores, which combine
supermarkets and departmental stores under one roof operate as full-line retailers.

Businesses and Shared Function Companies

1) General Merchandise Store (GMS) Business
With operations based throughout Japan from Hokkaido to Okinawa, GMS
operations are at the core of Aeon shopping centers. GMS offers clothing, food, and
household goods to meet our customers needs through sales floors with lifestyleenhancing ideas.

2) Supermarket Business
With approximately 1,300 stores operated by 19 companies throughout Japan, sales
from supermarket operations exceed 1.8 trillion yen. Our supermarket business makes
effective use of group synergies while earning the trust of customers and rooting our
businesses in the local community.
3) Discount Store Business
Their Discount Store Business rises to the challenge of improving the quality, price
and lineup of everyday essentials and achieving low-cost operations to provide customers
with genuinely low prices and high levels of convenience.
4) Strategic Small Size Store Business
This business serves customers' daily lives with over 3,500 convenience stores
operated in Japan and other Asian countries, small-sized supermarkets and specialty
stores selling boxed lunches and ready-made meals.
5) Financial Service Business
AEON Financial Service Business provides global financial services centered on the
credit card business in Japan and other countries in Asia. This business is also engaged in
efforts to achieve greater customer satisfaction by offering financial services that take
advantage of the unique characteristics of retail operations, such as full retail-featured
banking at Aeon Bank and Aeons WAON e-money.
6) Specialty Store Business
Through partnerships with companies both Japanese and foreign, this business
operates specialty stores dealing in a wide range of products that include fashion, sporting
goods and books. These stores can be found in shopping centers, as stand-alone stores, in
station buildings, and in various other types and locations.

7) Digital Business

This business offers products and services through online shopping, online
supermarkets and other online sources. Mail-order retailing is also offered via catalogues
and TV. Responsibilities also include managing the e-commerce and mail order business
of the Group as a whole.
8) Shopping Center Development Business
Transforming from stores that just sell goods, into producers that create various
events. AEON Shopping Center Development Business is developing and managing
shopping centers that coexist in harmony with the local community. Efforts are being
made to improve our services and facilities in response to the changing times and
diversifying customer needs.
9) Service Business
AEON Service Business provides various services to ensure that our customers enjoy
the time they spend at our shopping centers. Efforts are also being made to improve
facility services to ensure our customers safety and comfort.