Wydzia Zarzdzania

Uniwersytetu dzkiego
Course:
Professional Skills Development

Marketing career path development plan

Team members:
1. Paulina Tulman
2. Ruxandra Preda
3. Agata Kornatowska

d, 07.01.2014

1. Executive summary
Our team prepared a development plan for a specific career path. We decided to choose marketing
field and focus on matters related to it. We started from description of selected path by us where we
presented the characteristics of marketing area. That means, we indicated possible marketing job
positions with a proper specification of required duties. What is interesting, if you decide to work on
yourself with respect to the marketing, you will surely have a wide selection of job opportunities.
Then, you may apply for various sectors for example: advertising, public relations, sales , promotion
or market researches. Unfortunately, in this part if the project we are not able to provide you with a
full description of indicated positions. But if you are interested, read carefully about other important
issues which are pros and cons of marketing career. Have a look what may you surprise both
positively and negatively. If you go through this stage, then you will find out what potential employer
will require from you, what knowledge you need, what materials you can study to have a proper
knowledge. Finally, get to know well educated people who will help you on your way to marketing
career path.
We created self-development for you and for ourselves in order to evaluate situation in which we are
now and take an action and follow the rules and steps we indicated in the report to succeed in
marketing field. Our project will help you to prepare yourself for these professions and makes it easier
for you to implement all the stages to your life plan.

2. Description of the career path

The marketing field covers a broad range of career paths from the creative to analitycal. Depending on
chosen career path, people in marketing engage in a wide variety of job duties.

At the entry level, you find media buyers responsible for purchasing advertising time and materials.

At smaller companies, marketing specialists handle that task, and they also provide promotional
copy and package design and help with marketing strategy.

Public relations assistants help relate a company's goals to the public, through press releases,
research, press coordination and events.

These entry-level marketing career paths may lead to a job in product or brand management, in which
you would be responsible for the success of a brand in a competitive marketplace. Or you may decide
to go into market research, the information-gathering arm of marketing. Experienced marketing
professionals often start their own businesses or go into senior positions at companies or marketing
firms. The marketing field is demanding and competitive, but offers great rewards for those with talent
and the drive to excel.

Here are some common types of top marketing managers:

Advertising managers create interest for products and services and work with sales staff to design
advertising campaigns for clients. They also prepare the budgets for these campaigns. There are two
types of specialized advertising managers: media directors, who oversee how a campaign will reach
customers through the use of various types of media; and account executives, who manage accounts
but do not participate in the creative and media output angles of a campaign.

Public relations managers are responsible for maintaining a positive public image for their client
base and generate press releases and programs to promote that image.

Marketing managers estimate the demand for a product and identify markets in which the product
will best thrive and prosper, as well as develop pricing strategies to help maximize market share.

Promotions managers direct and plan programs by using direct mail, Internet advertising, store
displays, special events, sweepstakes and contests, social media and endorsements to increase sales
and profits.

Brand managers are responsible for creating and instituting brand assets for a company or product.

Sales managers direct sales force and set goals and enforce profit projections for the team and for
the organization.

Market research analysts study market conditions to explore the potential sales of a product or
service and estimate its profitability; gather data about who will buy a product and at what price.

3. Attractiveness
Our assessment of marketing career path:
Pros:
Marketing path is an area where potential applicants have many possibilities of jobs. As we described
in the previous point they can choose their position as an advertising manager, sales manager, public
relations manager, marketing manager, promotion manager, brand manager and market research
analysts.
Secondly, working as a marketing person is interesting because it constantly remains social
interactions. We meet new clients and maintain good relationships with the older customers and
thanks to the human interaction our work is more pleasant. What is more, inside our company
marketers rather work in teams than on their own. It means, that co-workers can discuss the common
issues and help each other when they need it.
Thirdly, marketing job is provides high salaries in the long term when you become a manager. Not
only do the marketers earn a lot but they also have stability at work because small and large companies
will always need a person in charge with marketing skills.
Fourthly, marketing jobs give us opportunity to make business travels where we go on conferences
and other meeting which are generally sponsored by the company. Additionally, we get a ticket for
plane or a bus to get there and hotel will be for free. At the end of meetings there are usually parties
where co-workers can rest after their work and spend time on entertainment.
Finally, large companies with big capital offer a wide range of prizes and bonuses. The better position
and workers performance the bigger benefits from the employer we are able to get. For example, owe
can get business car, private healthcare , prepaid cards for some shops or restuarants.

Cons:

On the other hand, being a marketing manager is not easy as it seems because marketing environment
changes rapidly and we have to respond to these changes at one. That is why, we often feel time
pressure which may be reasons of frustration and dissatisfaction. Marketing job is recommended to
energetic , flexible, creative and charismatic people who deal with work overload.
Secondly, The rat race- there is often a strong competition between the applicants and already
existing employees in company. In this case we have to be very diligent, ambitious and it means we
have to work hard and long hours overtake our competitors. We do have to prove proof that our
skills are enough to come into existence in marketing

Thirdly, interaction with people is not a simple task to do because working in marketing demands
good communications skills ( for example in Sales are we have to understand needs of the customers,
to do that proper interaction must be maintained)
Fourthly, there is no good job without a proper knowledge. High-quality education is needed-in order
to get a lucrative and interesting position we have to possess thorough knowledge and this means
constant training and studying articles , books by itself.
Fifthly, numerous travels were considered as pros but some people treat it as a disadvantage. Those
people who like staying at home with its family , then marketing career is not a good idea since better
positions requires mobility or removals.
Finally, we cannot count on doing nothing and coming back home early. Such job requires tight
deadlines , quick respond to customers and we have to stay extra hours at work if we want to be
appreciated and granted in the long term.

Summary of most important observations

+
_

challenging career with scope of creativity and

innovation in the field
it offers a rewarding career
the career growth is faster in it as compared to other
specialisations as yiu can jump to senior managment
roles with due promotions
organisations encourage abd offer bonuses and gifts
for diligent workers
you can apply to different sectors to gain experience

t is a demading role and requires long hours

you need to be a fast learner all the time. You are
responsible for progress of you development plan in
order to overtake competitors and not to allow them to
implement your ideas before you dosocially active
you need to constantly travel in order to meet new
clients
you need to be socially active with postive attitiude to
your customers

4. Requirements
In this point we want to present all formal requirements to become a Marketing Manager in the future
as education needed, required skills and knowledge. All necessary information were found and put
together by analyzing job advertisements. We had to select information which were common for every
advertisement, because depending on branch of business, either formal requirements and required
skills differ from each other.

A. Formal requirements for Marketing Manager:

Higher education is needed to become a Marketing Manager. Having an MBa Diploma in Marketing,
Public Relations or Communication is crucial to even start thinking about marketing career path, but
additional higher education in Social Sciences (Sociology, Psychology) is also highly appreciated by
employers
Many technical employers, such as electronics companies, may require that marketing managers have
the appropriate technical education. Some, for example, may require a potential marketing manager to
have an engineering degree.

B. Required knowledge
Foreign languages confirmed by Certificates are important for multinational employers who need from
marketing manager to contact business partner or clients from abroad. Sometimes language is needed
to communicate within company where employees are from different countries.
The most important issue to become a Marketing Manager is experience. As mentioned in every job
advertisement minimum 2 or 3 years of experience is needed. Depending on type of company the
experience in retail or business-to-business, marketing sales, sales programs, advertising, public
relations is needed.
There are not any specifications according to additional Certificates, but in one of articles we have
read, we saw an information about The Marketing Institute (MII) which is the professional body for
marketing in Ireland and offers a course of study that is accredited by the European Marketing
Foundation. This certificate is not obligatory but for sure it will prove our dedication and interest in
Marketing field and give our future employer a sign we develop our skills and knowledge.

C. Required skills
In every advertisement, there was a list of required skills. They differed depending on type of
business.
I.

Career path-oriented skills specified in advertisements- are those which are directly connected
with Marketing Manager position:

Marketing principles

Product design and pricing strategy

Marketing research

Sales management

Product knowledge,

International marketing

Marketing of emerging technology

Consumer behavior

Internet-based marketing

Promotions

II.

Some general skills specified in advertisements- are additional skills which may be useful for
a Marketing Manager.

Managing time,

Planning,

Communication,

Negotiation,

In our opinion, if we are interested in becoming a Marketing Manager we should think about
additional courses to get a Participation Certificate and to prove our employer we are skilled in
required areas.

5. The plan of knowledge development

To be competitive while looking for a job as a Marketing Manager, we should constantly search for
opportunities to develop our skills and knowledge. It is not enough to finish studies in areas connected
to Marketing. The market environment changes very fast nowadays so we need to adjust to new
conditions. The only way to do it, is to not stay at one place, and move further. Read more books and
articles, check new solutions and treds by subscribing online sources like blogs or online magazines.
What is more, we need to take full advantage of our studies, and try to percive them as a first step to
become proffesional Marketing Manager.

A. List of Books we recommend to read

1. Eating the Big Fish by Adam Morgan this book is worth reading because it contains over 25
interviews and case studies which can help Challengers (Beginners) to compete with brands which
already established their position on the market .
2. Purple Cow: Transform Your Business by Being Remarkable by Seth Godin great book describing
what do the most recognizable companies like Starbucks or Apple have what others dont. Author
analysis and gives a clues what shall we do to become remarkable and more recognizable

3. Positioning: The Battle For Your Mind by Al Ries and Jack Trout its a pill of knowledge about
positioning . Authors show evolutionary approach of creating a "position" in a prospective customer's
mind - one that reflects a company's own strengths and weaknesses as well as those of its competitors.
4. A Technique for Producing Ideas by James Webb Young an advertising specialist gives many
idea how to rise a level of creativity while working on advertising campaign.
5. Permission Marketing by Seth Godin this book is an introduction to completely new way of
perceiving advertisements. Author presents the new idea to make customers interested in advertising
instead of treating it as something annoying and disturbing.
6. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell this
position shows the social and marketing behavior A Tipping Point which tells about how fast
nowadays one idea or trend can spread around the world and how to become a pioneer.
7. Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort
by Steven Van Yoder this book presents ideas and clues how to prepare our own marketing plan and
how to become more recognizable
8. How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients by Jeffrey
J. Fox in this book the author shares with us his practical knowledge how to pursue and finally win
and keep any client. He gives tips how rise above the competition in any company in any field.
9. How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman this
book is based on cognitive sciences like psychology and sociology. The author wants to present his
ideas how marketing is connected with areas mentioned above and how to use them to find new
solutions before competitors
10. Branding For Dummies by Bill Chiaravalle, Barbara Findlay Schenck easy to understand book
describing the idea of brand positioning and why it is so important for the company to use positioning
in a right way

B. List of Magazines we recommend to subscribe

All magazines specified below are worth subscribing, because books become outdated really fast
while magazines are updated according to changes on the market. To become better and better we
need to follow and check new trends and technology development.

1. http://o-m.pl/ - internet magazine

2. Marketer +
3. Brief
4. Media&Marketing Polska
5. Modern Marketing

C. List of Blogs/ Websites

Using Internet is nowadays the best idea to check and analyze new trends. We have many websites
and forums available, where we can read but also share our experiences with others. Once again, we
can be sure the information found there are updated and fresh. It is also great opportunity to get new
contacts or discuss with those who are professionals. Next advantage is a price. Most of offered
websites and blogs are free to use, sometimes to get access we only need to create a free user account
which gives us a possibility to get inside world of unlimited amount of information.

1. http://marketingwpigulce.pl/
2. http://www.conversationagent.com/
3. http://heidicohen.com/
4. http://econsultancy.com/pl/blog
5. http://darmano.typepad.com/

d. Analysis of study program

In the table below, we decided to gather all courses from Business Management program and divide
them into three categories:
A. Essential Courses
B. Important Courses
C. Non-important courses

Essential courses
Principles of Marketing

Important courses

Non-important courses

Microeconomics

Philosophy

Understanding Business

Principles of Accounting and Financial

Accounting

Marketing Research Methods

Corporate Finance

Sociology
Human Resources Management

Information Technology

Foreign Language

Quality Management

Project Management

Virtual Organizations

Finance

Information Systems for

Management

Business Legal Environment and

Intellectual Property Protection

Calculus for Business

Business Strategy

Fundamentals of Management

Organization Theory

As we can see, many of courses offered by University may be useful if we think about being a
Marketing Manager in the future. We want to present those which are essential for our Marketing
Career Path:
Principles of Marketing introduction to Marketing, during this course we got all necessary
information about what Marketing is all about.
Marketing Research Methods crucial course if we think about working as Marketing Manager
showing how to do Marketing Research, why it is important to check customers opinion and why
we should take them into consideration while preparing a Marketing Plan.
Sociology a course about people and their behavior. In our opinion, sociology is very helpful to
understand customers purchase behavior and how to choose the best Marketing plan for our
product/company
Information Technology & Information Systems for Management nowadays if we want to
succeed we need to follow new trends and use IT. Using IT is very helpful not only when talking
about management (contacting with our co-workers) , but also when comes to developing an
advertisement, creating our product/company website or measuring our clients satisfaction by
preparing on-line questionnaire.
Business Strategy course, which presents different business strategies, tells about advantages
and disadvantages of certain approaches may become useful to prepare a unique Marketing or
Brand Positioning Strategy for a company
Project Management excellent course about using Microsoft Project program, which help us to
make a plan for our team. In Marketing, there are many situations when we work on projects and
this IT tool is perfect to organize our co-workers responsibility, check the progress of our work,
make detailed charts showing all important information like who is responsible for certain task,
when particular parts of the project will end, how much each task cost and many more

Employers looking to hire new employee look for specific skills and qualities in new workers in
hopes of creating or maintaining an efficient, professional and productive workplace. Some of the
most important employee skills in the office or workplace are often rooted in how people work and
communicate with one another and how research and planning is done in the workplace
Technology has changed the face of marketing to such an extent that the job descriptions, expectations
and responsibilities of todays marketing managers differ greatly from those of just a decade ago.
Clearly, its no longer enough to issue press releases and update the company website.

Todays marketers need to stay on top of trends and technology; they need to know how social media,
search, video, conversions and analytics work in the marketing mix. Luckily, there are fundamental
skills that never fall out of demand.

Importance

Skills
Active Listening - Giving full attention to what other people are saying, taking
time to understand the points being made, asking questions as appropriate, and
not interrupting at inappropriate times.
Critical Thinking - Using logic and reasoning to identify the strengths and
weaknesses of alternative solutions, conclusions or approaches to problems.
Speaking - Talking to others to convey information effectively.
Persuasion - Persuading others to change their minds or behavior.
Social Perceptiveness - Being aware of others' reactions and understanding why
they react as they do.
Monitoring - Monitoring/Assessing performance of yourself, other individuals, or
organizations to make improvements or take corrective action.
Judgment and Decision Making - Considering the relative costs and benefits of
potential actions to choose the most appropriate one.
Reading Comprehension - Understanding written sentences and paragraphs in
work related documents.
Active Learning - Understanding the implications of new information for both
current and future problem-solving and decision-making.
Coordination - Adjusting actions in relation to others' actions.
Operations Analysis - Analyzing needs and product requirements to create a
design.
Complex Problem Solving - Identifying complex problems and reviewing related
information to develop and evaluate options and implement solutions.
Time Management - Managing one's own time and the time of others.
Management of Personnel Resources - Motivating, developing, and directing
people as they work, identifying the best people for the job.

Systems Evaluation - Identifying measures or indicators of system performance

and the actions needed to improve or correct performance, relative to the goals of
the system.
Negotiation - Bringing others together and trying to reconcile differences.
Writing - Communicating effectively in writing as appropriate for the needs of
the audience.
Instructing - Teaching others how to do something.
Service Orientation - Actively looking for ways to help people.
Systems Analysis - Determining how a system should work and how changes in
conditions, operations, and the environment will affect outcomes.
Learning Strategies - Selecting and using training/instructional methods and
procedures appropriate for the situation when learning or teaching new things.
Management of Financial Resources - Determining how money will be spent to
get the work done, and accounting for these expenditures.
Mathematics - Using mathematics to solve problems.

Active listening is a skill that can be acquired and developed with practice. However,
active listening can be difficult to master and will, therefore, take time and patience.
'Active listening' means, as its name suggests, actively listening. That is fully concentrating on what is
being said rather than just passively hearing the message of the speaker.
Active listening involves listening with all senses. As well as giving full attention to the speaker, it is
important that the active listener is also seen to be listening - otherwise the speaker may conclude
that what they are talking about is uninteresting to the listener.
Interest can be conveyed to the speaker by using both verbal and non-verbal messages such as
maintaining eye contact, nodding your head and smiling, agreeing by saying Yes or simply Mmm
hmm to encourage them to continue. By providing this 'feedback' the person speaking will usually
feel more at ease and therefore communicate more easily, openly and honestly.

Listening is the most fundamental component of interpersonal communication skills. Listening

is not something that just happens (that is hearing), listening is an active process in which
a conscious decision is made to listen to and understand the messages of the speaker. Listeners should
remain neutral and non-judgmental, this means trying not to take sides or form opinions, especially

early in the conversation. Active listening is also about patience - pauses and short periods of silence
should be accepted. Listeners should not be tempted to jump in with questions or comments every
time there are a few seconds of silence. Active listening involves giving the other person time to
explore their thoughts and feelings, they should, therefore, be given adequate time for that.
Active listening not only means focusing fully on the speaker but also actively showing verbal and
non-verbal signs of listening. Generally speakers want listeners to demonstrate active listening by
responding appropriately to what they are saying. Appropriate responses to listening can be both
verbal and non-verbal.

Signs of Active Listening

Non-Verbal Signs of Attentive or Active Listening
This is a generic list of non-verbal signs of listening, in other words people who are listening are more
likely to display at least some of these signs. However these signs may not be appropriate in all
situations and across all cultures.
Smile
Small smiles can be used to show that the listener is paying attention to what is being said or as a way
of agreeing or being happy about the messages being received. Combined with nods of the head,
smiles can be powerful in affirming that messages are being listened to and understood.
Eye Contact
It is normal and usually encouraging for the listener to look at the speaker. Eye contact can however
be intimidating, especially for more shy speakers gauge how much eye contact is appropriate for any
given situation. Combine eye contact with smiles and other non-verbal messages to encourage the
speaker.
Posture
Posture can tell a lot about the sender and receiver in interpersonal interactions. The attentive listener
tends to lean slightly forward or sideways whilst sitting. Other signs of active listening may include a
slight slant of the head or resting the head on one hand.
Mirroring
Automatic reflection/mirroring of any facial expressions used by the speaker can be a sign of attentive
listening. These reflective expressions can help to show sympathy and empathy in more emotional
situations. Attempting to consciously mimic facial expressions (i.e. not automatic reflection of
expressions) can be a sign of inattention.
Distraction
The active listener will not be distracted and therefore will refrain from fidgeting, looking at a clock or
watch, doodling, playing with their hair or picking their fingernails.

Critical thinking is the intellectually disciplined process of actively and skillfully

conceptualizing, applying, analyzing, synthesizing, and/or evaluating information gathered from, or
generated by, observation, experience, reflection, reasoning, or communication, as a guide to belief
and action. In its exemplary form, it is based on universal intellectual values that transcend subject
matter divisions: clarity, accuracy, precision, consistency, relevance, sound evidence, good reasons,
depth, breadth, and fairness.

It entails the examination of those structures or elements of thought implicit in all reasoning:
purpose, problem, or question-at-issue; assumptions; concepts; empirical grounding; reasoning leading
to conclusions; implications and consequences; objections from alternative viewpoints; and frame of
reference. Critical thinking in being responsive to variable subject matter, issues, and purposes
is incorporated in a family of interwoven modes of thinking, among them: scientific thinking,
mathematical thinking, historical thinking, anthropological thinking, economic thinking, moral
thinking, and philosophical thinking.

Critical thinking can be seen as having two components: 1) a set of information and belief
generating and processing skills, and 2) the habit, based on intellectual commitment, of using those
skills to guide behavior. It is thus to be contrasted with: 1) the mere acquisition and retention of
information alone, because it involves a particular way in which information is sought and treated; 2)
the mere possession of a set of skills, because it involves the continual use of them; and 3) the mere
use of those skills ("as an exercise") without acceptance of their results.
Critical thinking varies according to the motivation underlying it. When grounded in selfish motives, it
is often manifested in the skillful manipulation of ideas in service of ones own, or one's groups,
vested interest. As such it is typically intellectually flawed, however pragmatically successful it might
be. When grounded in fairmindedness and intellectual integrity, it is typically of a higher order
intellectually, though subject to the charge of "idealism" by those habituated to its selfish use.

Critical thinking of any kind is never universal in any individual; everyone is subject to episodes
of undisciplined or irrational thought. Its quality is therefore typically a matter of degree and
dependent on, among other things, the quality and depth of experience in a given domain of thinking
or with respect to a particular class of questions. No one is a critical thinker through-and-through, but
only to such-and-such a degree, with such-and-such insights and blind spots, subject to such-and-such
tendencies towards self-delusion. For this reason, the development of critical thinking skills and
dispositions is a life-long endeavor.

Ways to improve your negotiating skills

Negotiation should be a discussion of how to achieve a mutually agreeable outcome, not
aselling exercise. Almost every aspect of the business landscape is negotiable,there is a lot more to
negotiation than open-ended questioning and other sales tricks, and a few key principles will work no
matter what youre bartering over and for perfecting this crucial, and sometimes undervalued art.
Excellent preparation and a logical approach can help you get the deal you want.

Do your research. Clarify your own objectives and make sure you understand what your opposite
number wants from the deal. For example, by doing some basic research into a potential supplier, you
can work out how valuable your custom is to them.

Decide what is negotiable. Before you start to negotiate, draw up a list of factors that are most
important to you. Decide what you are (and aren't) prepared to compromise on. Key factors might
include price, payment terms, volume or delivery dates. The key is to establish your preferred
outcome, but remain realistic, because if you're not prepared to compromise some negotiations won't
last long.

Plan your strategy in writing and decide what approach you will adopt before beginning negotiations.
Be clear about the type of deal you want, set clear goals and work out where you will draw the line
and walk away from the deal. Write down your negotiating strengths and how to get the concessions
you require. Consider ways of defending the weaker parts of your argument and negating the supplier's
main strengths.

Select the best team. Once you've decided on your strategy it is essential that you getyour negotiating
team right. Make sure it has skills in all the required areas and, where necessary, use a specialist to
negotiate in areas outside your expertise.

Choose the right time and place for negotiation. Ideally select a time and place where you are not
under pressure to close the deal.

Outline your requirements. Open negotiations by outlining your requirements or terms and
conditions and try to get your opposite number to reveal their starting point for discussions.

Ask questions and listen closely to answers. Asking questions will help you understand what your
opposite number wants to achieve. You may be able to get them to reveal how flexible they are on
certain issues.

Don't reveal your negotiating position and avoid making unnecessary concessions. If you have to
make concessions - look for reciprocation. Concessions should only be made to help you get the things
you value. You should also avoid appearing too keen to do a deal. Consider what offer the other party
in the negotiations is likely to make and how you'll respond.

Be aware of negotiating tactics. You need to be aware of common negotiating tactics. If the other
party keeps referring to urgent deadlines or a person they need to confer with, they might be playing
games. Don't be fooled or forced into making rushed decisions or unnecessary concessions, such as
false deadlines. Each time a point is agreed, clarify that you've understood it correctly and write it
down.

7. Contacts developing plan

In this section we wanted to present our contacts developing plan. In our opinion, we should take full
advantage of being a student and use our study period in a right way to develop our contacts with
people who have an experience or who are willing to help us to become more skilled.

Objectives
meaninigful people /
places to contact

Faculty of
Management

University of d

Marketing Department
lecturers

dr Magorzta
Grzegorczyk

dr Dariusz
Trzmielak
Marketing Department

Marketing Department

students research circle

AIESEC
marketing trainings

MarkeTeam
practical marketing skills

AIESEC is an international not-for profit organization that provides students with leadership
training and internship opportunities at for-profit and non-profit organizations. Members come from a
variety of college majors not necessarily from an area related to economic or commercial sciences

As of September 2013, the AIESEC network includes over 86,000 members in 124 countries
and territories. It is the largest student run organization in the world.
All activities MarkeTEAM-in is dictated by the desire to broaden the theoretical and practical
knowledge about marketing, not necessarily in a typical academic. That's why we meet with people
who have achieved success in this field and are happy to share their knowledge. We, in turn, share the
fresh look and energy of the organizations for which we work consulting and research. To
continuously develop organize workshops perfecting practical skills (eg workshop presentation) and
events of an entertainment-education (eg city game marketing challenge or show product placement).
These actions not only gain knowledge and practical skills related to marketing, by the way we
improve the soft skills - including the ability to work in a group, organization of work, their time.
Shared passion and goals and the time we spend together makes creating a unique, but still
open - both new people and challenges.
Another opportunity for us is to get contact with our tutors. We should attend office hours and ask as
many questions as possible. Its always better to use somebody else knowledge and experience to
develop ourselves. People like dr Trzmielak who is experienced in Marketing field, conducted many
Marketing Researches and took part in many projects is valuable source of knowledge for
unexperienced students.

References
Book descriptions:
http://www.amazon.com/Eating-Big-Fish-Challenger-Compete/dp/0470238275
http://www.amazon.com/Purple-Cow-Transform-Business-Remarkable/dp/1596597585
http://www.amazon.com/Positioning-The-Battle-Your-Mind/dp/0071373586
http://www.amazon.com/Technique-Producing-Ideas-James-Young/dp/1477428690
http://www.amazon.com/Permission-Marketing-Turning-Strangers-Customers/dp/0684856360
http://www.amazon.com/The-Tipping-Point-Little-Difference/dp/0316346624
http://www.amazon.com/Get-Slightly-Famous-Celebrity-Business/dp/145375671X
http://www.amazon.com/How-Become-Rainmaker-Getting-Customers/dp/0786865954
http://www.amazon.com/How-Customers-Think-Essential-Insights/dp/1578518261
http://www.amazon.com/Branding-For-Dummies-Bill-Chiaravalle/dp/0471771597

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http://jobview.monster.com/marketing-manager-job-clearwater-fl-us-129046578.aspx
http://jobview.monster.com/marketing-manager-social-media-event-planning-automotive-ind-job-lake-forest-caus-129044265.aspx
http://jobview.monster.com/marketing-manager-job-boston-ma-us-129041920.aspx

Job requirements and skills:

University Alliance Five Essential Skills for the Future Marketing Manager
http://essentialsofbusiness.ufexec.ufl.edu/resources/marketing/five-essential-skills-for-the-future-marketingmanager/
http://creativepool.com/articles/jobdescriptions/marketing-manager-job-description
http://www.careerdirections.ie/ShowJobFull.aspx?job_id=727

Contact development plan:

http://marketeam.pl/

Skills development plan:

http://essentialsofbusiness.ufexec.ufl.edu/resources/marketing/five-essential-skills-for-the-future-marketingmanager/#.UswnotJdWzk
http://career-advice.monster.co.uk/searching-for-jobs/job-advice-by-industry/what-skills-are-marketingemployers-looking-for/article.aspx

http://www.mymajors.com/skills-and-knowledge/marketing-managers

Peter Cheverton Key Marketing Skills, Publisher: Kogan Page; 2nd edition (January 10, 2004)

Attractiveness of the path

http://diplomaguide.com/articles/Marketing_Manager_Career_Profile.html
http://www.deccanherald.com/content/342489/pros-cons-marketing.html
http://salescareer.net/why-a-career-in-sales-pros-and-cons/6
http://worklifenow.blogspot.com/2010/02/best-careers-in-marketing-part-1.html

Description of path
http://hiring.monster.com/hr/hr-best-practices/recruiting-hiring-advice/job-descriptions/marketing-and-salesmanager-job-description-sample.aspx
http://www.americasjobexchange.com/job-descriptions/marketing-and-advertising-jobs
http://targetjobs.co.uk/careers-advice/job-descriptions/276073-marketing-executive-job-description