Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Semester 1, 2016
STUDENT NUMBER
TUTOR
Criteria
(Assessable
Elements)
7 (High Distinction)
6 (Distinction)
5 (Credit)
4 (Pass)
3 (Fail)
SATISFACTORY
UNSATISFACTORY
[20 MARKS)
CB topic.
The team has clearly &
comprehensively
identified the key
concepts relevant to the
CB topic studied.
The team has
demonstrated extensive
knowledge &
understanding of
consumer behaviour
beyond the core textbook
reading.
Consumer Behaviour
Communication
of consumer
research
principles &
concepts
[20 MARKS)
The CB message is
communicated creatively
for the videographic style.
The consumer research
objective of the film is
clear.
The consumer experience
is clearly explained using
precise language &
enhanced with visual
imagery to effectively
establish a relationship
with an audience.
The dialogue and
narration are used
creatively to create
further interest around
the visual content.
Captions, subtitles and/or
graphics are used
creatively & effectively to
illustrate key research
points.
Semester 1, 2016
The CB message is
communicated
effectively for the
videographic style.
The consumer research
objective of the film is
clear.
The consumer
experience is
documented &
appropriate language
& supported with
visual imagery to
effectively establish a
relationship with an
audience.
Generally the dialogue
and narration has been
used well to support
the visual content.
Captions, subtitles
and/or graphics have
been used well to
illustrate key research
points.
The CB message is
communicated
appropriately for the
videographic style.
The consumer
research objective of
the film is identifiable.
The consumer
experience is
documented
appropriately;
language at times is
limited & does not
clearly support the
visual imagery
effectively to
effectively establish a
rapport with an
audience.
Generally the dialogue
and narration has
been used suitably to
support the visual
content.
Captions, subtitles
and/or graphics have
been used
appropriately to
illustrate key research
points.
of core textbook
reading.
The CB message is
communicated needed
refinement to be more
clearly communicated
for the videography
style.
The consumer research
objective of the film
unclear.
The consumer
experience
documented is
sometimes unclear and
dialogue and narration
is inconsistent with
visual imagery.
Captions, subtitles
and/or graphics have
been used in a limited
way to illustrate key
points.
Theoretical
understanding of
the consumption
phenomenon
presented for
Consumer Behaviour
audio-visual
format.
[10 MARKS)
Teams personal
contribution
(creativity &
insight)
[20 MARKS)
Semester 1, 2016
studied to clearly
describe & discuss the
key concepts.
The team accurately &
succinctly linked
relevant consumer
behaviour concepts to
the context of
consumption.
The teams critical
analysis soundly
supports the detailed
discussion of the
consumer behaviour
concepts & its relevant
application to
consumption.
It is obvious that the
team has a
comprehensive
understanding of the
theory.
The team has
demonstrated
creativity & insight.
The creative sources
(film, personal
photographs, interview
subjects, advertising
imagery, brand
symbols, etc.,) are
presented effectively
for the videographic
style which
demonstrates an
detailed understanding
of consumer
behaviour.
It is obvious that your
research is focused,
studied to describe
and discuss most key
concepts.
The team
appropriately linked
most relevant
consumer behaviour
concepts to the
context of
consumption.
The teams analysis,
while not always
critical, supports your
discussion of the
consumer behaviour
concepts and its
application to
consumption.
The team has
demonstrated a clear
understanding of the
theory.
The team has
demonstrated some
creativity & insight.
The creative sources
(film, personal
photographs,
interview subjects,
advertising imagery,
brand symbols, etc.,)
used appropriately for
the videographic style
which demonstrates a
sound understanding
of consumer
behaviour.
Your research is
focused, supported by
the inclusion of
studied to describe
and/or discuss
concepts.
The team linked some
consumer behaviour
concepts to the context
of consumption, but
not all were relevant.
The teams discussion
of consumer behaviour
concepts & its
application to
consumption is mostly
sound, with some
analysis used to
support your
discussion.
The team could have
further demonstrated
their understanding of
the theory.
The team has been
more descriptive than
creative.
The creative sources
(film, personal
photographs, interview
subjects, advertising
imagery, brand
symbols, etc.,) could
have been used more
effectively for the
videographic style to
more clearly
demonstrate the
teams understanding
of consumer
behaviour.
You have selected
Consumer Behaviour
Semester 1, 2016
complemented by the
purposive inclusion of
relevant academic
resources.
complemented by the
purposive inclusion of
relevant academic
resources.
relevant academic
resources.
some appropriate
academic sources for
the basis of your
research.
Theatrical
presentation
Professionalism/
visual impact
Film is prescribed
length (5 minutes).
The image is clear &
transitions are made
with minimal amount
of dead space.
Creative elements in
the film are managed
appropriately.
Speech is generally
audible & there is
minimal background
ambient noise.
Videography is
interesting & relevant.
The audio-visual
elements of the video
were sometimes
poorly executed some aspects of the
film lack engagement
with the consumer
research
topic/message.
Visual imagery &
communication of
consumer behaviour
focus are aligned.
More evidence of
rehearsal &
presentation
expected.
Film is prescribed
length (5 minutes).
Limited use of creative
elements in the film,
which are managed
appropriately.
Images and speech
are not always clear &
transitions are not
smooth.
There is substantial
background noise.
Sound level changes
Videography is relevant
to the study of
consumer behaviour.
The audio-visual
elements lack
engagement with a
consumer research.
Visual imagery should
have been used more
effectively little
attention has been
given to creative
elements &
presentation of the
research.
Little evidence of
rehearsal &
preparation in film
presentation.
Film is longer or
shorter than
prescribed.
Creative elements used
in the film were poorly
managed, & were
distracting.
The image & speech
are often poor in
quality.
Sound is at times
unclear, which makes it
difficult to understand
Film technique
Consumer Behaviour
consistent level
throughout.
Additional feedback:
Semester 1, 2016
are distracting.
Overall grade: