Client Requirements

To perform a scoping study to assess and determine the necessary requirements of

developing a business app for the Company X. This study shall reinforce the projects
potential to:

Increase visibility of Company X to its customers at all times

Create direct marketing channel for the company
Provide value to customers by improving customer engagement
Build a brand recognition that stands out from the competition

Objectives:

Objective 1: Evaluating the requirement of the mobile application development, evaluating

and identifying the product development stages.

Task/technology fit Model

Market research
Objective 2: Evaluating the ability of the company and its internal resources.
Cost benefit analysis
Resource competence framework
Objective 3: Evaluating the gap between the current situation of company and its goals to
determine the company's ability to produce the mobile application.

Gap analysis done by :

SWOT analysis.

Nadler-Tushman model

Supporting Evidence
The theory of task/technology fit (Gebauer & Shaw, 2002)
By pairing up mobile applications with the perspectives of traditional information
systems, it is possible to address how best the organization can benefit from the new
technology
Market research (Dahan &Hauser, 2008)
Any organization requires a clear understanding of the process based on market
researchto ensure the success of new product development process
Cost benefit analysis (Roberts & Candi, 2014) The cost-benefit analysis (CBA) technique helps in comparing the total program costs
with its benefits in monetary units to help in calculating the net costs of the program
and the ability of the company to cover the costs.
Resource competence framework (The United Kingdom Civil Service, 2015)
A resource competency framework is needed to define the knowledge, skills and
attributes required to work in the organization
Gap analysis (Brown, 2014)
The methodology defines where we are in the present state and the desired target
state.
- SWOT analysis.
- Nadler-Tushman model.
Industry Based:
National Centre for Product Design and Development Research (2001). Barriers
to effective product development within SMEs in the medical manufacturing
sector
University of Massachusetts Dartmouth (2002). Product development process in
Spanish SMEs: An empirical Research
Inderscience Enterprises Ltd (2009). The integration of industrial design
capability within UK SMEs: The challenges, opportunities, and benefits
Ministry of Domestic Trade, Co-operatives and Consumerism (2016). SMEs

For each tool we have to write the following:

-

Definition and general explaining with respect to app development

How it gone to be used in this study

(industrial examples) practical examples which they used the same tool and was
successful tool and achieved good results.