Running head: BUSINESS

Business
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Professors name,
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BUSINESS

Business
In my everyday life, there are a lot of problems that I face both small and big. A small
problem that I commonly face is selecting a specific detergent brand when I go out to shop.
There exist a lot of brands in the shelf and it makes it quite hard to make a selection on a
particular brand of detergent. This paper will articulate a research hypothesis under an everyday
life problem of selecting a particular brand of detergent. Since this will be the problem, the paper
will provide information on what the research is expected to result to and also provide a
justification to the expected results.
A colored and more attractive detergent packaging influence the selection of a particular
brand of detergent
The hypothesis above is a solution to the problems of selecting a particular brand of
detergent. When shopping for detergent in any retail shop, there exist quite a wide range of
variety of detergents that are all placed next to each other. In most cases the prices tend to be the
same in order to be competitive. This makes it even harder to a buyer to make a decision between
the range of detergent (Ashby, 2002). I believe that the physical appearance of the packaging is
commonly used in making the decision on what particular brand of detergent to select. This boils
down to how attractive and appealing one detergents packaging is form the other detergent
packaging. The most attractive packaging, which in most cases is characterized with bright
colors is always selected and its brand adopted by most customers in the shop. People tend to be
attracted by attractive thing that are eye catching, and this perception usually influence the
decision of a particular brands of product, and in most cases te product quality is also ascertained
by the packaging (Ashby, 2002).

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Putting my hypothesis to test will involve having the same detergent form a single
producer packaged within different packaging designs. If detergent A is packaged into 5 different
packages, the hypothesis will be tested through presenting the same detergent to a varied number
of customer of participants to make a choice on which detergent they will choose. What the
participant will not know is the real content of the detergent and its producer, since it will all be
provided from a single source (Kesteren, 2010). The participants will also be requested to make
some comments on why they chose a particular detergent as opposed to the rest. The five
different detergent packaging will be based on the attractiveness varying form less attractive to
the most attractive with bright and many colors. The detergents packages will all be labeled
detergent without any form or written that can be used to attract its sale. All being placed on
the same platform in a retail shop will enhance equal chances and uniformity of the research
materials to provide a non-biased results to the research and hence, either approve or disapprove
the established hypothesis (Kesteren, 2010).
The expected result from this test is that customers will choose a particular detergent due
to its packaging, with the most bright and colorful packaged detergent being selected by most
customers. I also expect that when most customers are asked why they selected the bright and
most colorful packaged detergent, they will have many reason that will be trying to prove some
form of quality of the detergent packaged within their chosen packaging as compared to the other
packaging. I also expect the less attractive detergent packaging to have the least or no selection
by customers within the retail store. From this experiment, I will be evaluating the states
hypothesis and the expected results are expected to support the hypothesis. If any case, the
customer tend to make a decision of what detergent they are buying form other explanations
other than the physical appearance of the packaging, then the stated hypothesis will have to be

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redesign and adjusted to take into account the result of the test (Kesteren, 2010). However, I am
quite convinces that the result of the test will be as expected and will support the stated
hypothesis. For the result to be deemed a failure of the expected result, the selection made by the
customers will have to result in a selection of the 5 detergents packaging in equal proportions or
the less attractive detergent packaging being selected and chosen in great number as compared to
the more attractive detergents packaging (Rabinovich, 2004).
The wisdom behind the strategy used in determining the hypothesis is mainly attributed
to the human behavioral studies. Human being tend to be more drawn to good looking things
without taking into consideration the real content and quality of what may be packaged under a
beautiful package. Since the test will be conducted to non-informed customers, a more real life
situation will be practically exemplified and the result will true and trustworthy. In order to
ensure that appearance of detergent packaging will mainly affect the selection of a particular
brand detergent, any customer who will have some form of eye issue will not be expected to
make any contributions to hypothesis research result. This means that all customer who will have
spectacles or any other visual aiding material will be excluded from the research. This will
promote fairness and ensure that the main aim of the research is achieved (Rabinovich, 2004). If
the hypothesis will be deemed incorrect, a further research on what is the solution of selection a
particular brand of detergent will be undertaken to come with solutions.

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References
Ashby, M., & Johnson, K. (2002). Materials and design the art and science of material selection
in product design. Oxford: Butterworth-Heinemann.
Kesteren, I. (2010). A User-centred Materials Selection Approach for Product Designers. METU
Journal of Faculty of Architecture, 321-338.
Rabinovich, A. (2004). Selection and Uniformization in Generalized Product. Logic Journal of
IGPL, 125-134.