Essay 1: We would like you to tell us about your post-MBA immediate

career goal, describing your industry, function & country of choice and a
plan on how you would achieve this goal. (Maximum : 300 words)
My immediate near-term post-MBA goal is to serve a frontrunner
technology services organization in the field of product management or
mew product management, so that I can further develop and hone my
newly acquired skills in the area of technology marketing.Post NUS
Business school , my goal is to work as product marketing manager in
technology company such as Microsoft or Oracle. NUS Business school,
being a top business school will open the doors tof various technology
companies across Asia, and its . The career services and
distinguishedvaluable alumni network available at NUS business school will
enable help in a seamless career transition. A role in a globally positioned
corporation will expose me to the management of complex operations, and
nurture team-building skills in a work environment of multi-functional and
multi-cultural professionals.
My past experience as an Engineering background and work experience at
xxx will help me to understand the technical aspects of product marketing.
The decision science, marketing and strategy classes learnt at the NUS
MBA program will prepare equip me with required expertise for product
development and customer engagement.

At Xxx, I displayed strong analytical and technical skills in software

development for vastly differing domains like healthcare and automotive
domains. I also conducted market research for technology
services/products in healthcare, mobile applications, wearable-devices and
kiosks. In the process, I have and worked in functional silos in the process.
To be I was not involved in the product planning and strategy (disciplines
that will drive larger business value to the consumer),. To complete my
learning, I need in-depthdeep understanding of product
planning/positioning, market opportunities/communications, and other
the business insights and different aspects of business
managementmarketing.
My past experience as an Engineer will help me to understand technical
aspects of product marketing. The decision science, marketing and strategy
classes learnt at NUS will equip me with required expertise for product
development and customer engagement.
Participation in marketing events at the NUS I plan on joining Marketing
cClub, to participate in several marketing events and get an opportunity to
network .I intend to participate in and case competitions such as
Cerebrations, will develop my managerial potential, and provide to get a
hands-on experience and new perspectives on for handlingsolving business
situations.
Through study tour I will also get an international exposure to consumer
insights. Along with it the small class size at NUS will enable me to make a

professional as well as personal relationship with students from diverse

background and utilize the valuable NUS resources effectively. NOTE -This point is more relevant for the next essay, so I am not including it in
this one.
The fulfillment of the above-mentioned short-term objectives will, facilitate
accomplishment of long term goals, i.e., to identify and provide innovative
products/services in the field of technology.
Thus NUS Business school provides me with ample opportunities and
resources to become a successful product marketing manager, and is
therefore my chouice of destination.hone my leadership and decision
making capabilities.
.
NUS essay 2: Considering the vision and values of NUS Business School and a

typical NUS MBAclass, tell us what makes you a good candidate for
admission. (Maximum : 300 words).
Were here to makeput a dent in the universe.
This one quote, that which drives me to dream big, and strive hard for the
bettermentdevelopment of self and society, is in tune with the mission of
NUS Business school and its commitment to business and society.
After graduation, completing engineering, I chose to join xxx as an
Associate Software Engineer for its vision and its products,. and proved my
adaptability by working creatively in diverse domains like healthcare and
automotives, to develop software and a toolAt Xxx, I worked in the

healthcare domain, in which I was on a project that developed an interface

for American Army Veterans. Post this, I also worked in the automotive
domain for Volkswagen and Daimler, for which we developed a tool that
areis currently applicable and in large scale useused by more than a million
users globally. A strong desire to acquire new skills drove me to volunteer
venture into In healthcare, to showcase the product prototype to various
stakeholders, I conducted market research for technology
products/services in healthcare -- a step that led me to showcase a product
prototype to several stakeholders. mobile applications, wearable-devices
and kiosks. In the pre-sales role, I was challenged beyond my comfort
zone, and learnt to cope with multiple responsibilities, empathize with
customer problems, and take initiatives.
At NUS, I believe I canwould be able to make valuable contributions by
sharing e with my peers the real world experience of understanding
customer problems, developing solutions, and establishing a business
vertical in an emerging Asian markets. for my organization.The small class
size at NUS will enable me to cultivate a professional as well as personal
relationship with peers from diverse backgrounds, and put the programs
valuable resources to good use
I can share my technology and domain experience through a
A leadership role in the tTechnology cClub will facilitate exchange of
technology and domain experiences. Also, in the pre-sales role, I was
challenged beyond my comfort zone and learnt to manage multiple

responsibilities, empathize with customer problems, and take initiatives.

From this experience, I now better understand consumer needs, while
developing solutions that meet goals of technology and business.
InteractingWorking with clients from three countries has exposed me to
different work cultures:, therefore the multi-culturaal atmosphere of the
NUS campus will not be new. which will help me to easily fit in to the
diverse class at NUS. Being part of community services fromsince
childhood, I would be happylike to continue my servicescontribution
through the Social Impact Club.
Pursuing an MBA program in a reputed university like NUS, will be an
immensely enriching experience.At the same time, I would be able enrich
my understanding of business by learning from my classmates experiences
and perspectives. Therefore, I want to pursue MBA at NUS Business
School to further broaden my perspectives and refine my understanding of
business. Its core values excellence, integrity, teamwork, innovation and
care -- have and will continue to followed me throughout my years of
learning and working. I also firmly believe that on must give back more
than one gets, particularly in the case of family, society and the alma mater.
NUS essay 3: What is the most critical problem facing your organization
or community? What recommendations would you make to deal with this
problem? (Maximum: 300 wor

While I visited a government hospital as a volunteer with an NGO, I met a

young mother (Vasudha), on one of my visits to a government hospital.
Married at age married at the age of 15, and mother of two, 19-year old
Vasudha had been abandoned by her husband. and now abandoned by her
husband. Today, she struggles with the dual responsibility of all of 19 year
old and with two kids to look after she is struggling to makinge her ends
meet and caring for two young children.as sShe has neither education nor
skills no degree or skills to back her; her . Her education was discontinued
cut short by her parents in spite of her desire to continue.wish to study
further.
Vasudha is just one of the million other girls in India who never receive
basic education either because of societal norms and pressure, or gender
bias, and end up becoming depending on others for their living.
In a country like India where female literacy rate (2011 Census) is 65.46%,.
Wwomens Lliteracy is the need of thean hour .I believe thatthat the
education I received from childhood, has made me the confident women
that I am. I am today, has been possible because of the education I
received. I want million other women to have same It is every womans
right to become self-sufficient, and have a strong self-belief.
To educate a man means to educate an individual. To educate a woman means to
educate a family.

Empowering Enabling women to learn, grow and contribute to society, will

liberate them from a life of dependency, andnot only empower women but
also prevent poverty in a developing nation like India.

To combat this problem, Tthe very first step would be to is to control give
incentives for education of the girl child, and minimize the girls drop-out
rate of girls from at primary school, by level by building moreproviding
school facilitiess close to girls homes. Schools must be made, and making
schools girl-friendly. Additionally, the school curriculum must be priented
towards content of education must be improved by serving education as
the vehicle for transformationing of attitudes and fixed social norms not
just for girls and but also for boys alike.
At a higher level, Rrural women should be impartedgiven training on
special skill sets such as computer education, professional communication,
entrepreneurship etc and so on. which will encouragehelp women them to
seektart employment. Another avenue for iIncreasing wom,ens income for
women is through the avenue of microenterprise development is another
possibility.. Health education and the art of self-defence are two additional
vital considerations. Finally, finance management and counseling must be
made available to teaching women acrossin all the sectors: to manage their
finances by giving attention to special innovative savings and insurance
schemes should be introduced. The journey towards empowerment of
Indian women is a long and arduous one,re is a long way to go to empower

the women of India but these small steps taken in the right directionps
will propel help us leap into the bright future where men and women will
be onare in par with each other, and contributeing in to national integration
and development.development of the nation.