PRESS RELEASE

Yellow Cab Pizza Goes to Jordan and Egypt

MANILA Maxs Group, Inc. (MGI) continues to aggressively expand its international
business as it set its sights on new markets in the Middle East.
MGI recently inked a development agreement with Jalal Holding to establish at least 5
Yellow Cab Pizza stores in Jordan and 10 Yellow Cab Pizza stores in Egypt within 5
years.
We continue to chart new territories for expansion overseas. Our previous ventures and
recent openings in this region have proven successful. We are truly witnessing the
emergence of Yellow Cab Pizza as a global mainstream brand, said Maxs Group
President and CEO, Robert F. Trota.
This is the fifth develop agreement sealed by MGI in 2016 resulting to a total
commitment of 131 international outlets to be rolled out in the coming years.
We partnered with Jalal Holding as we believe in their expertise and business prowess
to spearhead this endeavor. Their credentials ensure consistent delivery of best-in-class
products and services to customers, Mr. Trota added.
Established in 2016, Jalal Holding is an emerging Food and beverage group in Jordan
and shortly in Egypt. The company is planning to expand into F&B business in Jordan
and Egypt in the next years, to bring well known international brands into the market.
We believe the food and beverage industry in Jordan and Egypt specifically has a huge
potential. With our newly established company Jalal Holding, we plan to satisfy Jordans
and Egypts customers growing needs of high quality food and beverage products. We
are delighted to choose Yellow Cab Pizza as our first venture with MGI Group. Yellow
Cab Pizza serves a New York style premium pizza in a fast casual dining setting that our
market craves for, remarked Jalal Holding CEO, Jalal K. Dudin.
We will start set-up and operation in Amman this year, followed by Egypt by early 2017.
Jordan and Egypt's food and drink industry is poised for positive growth and a large
consumer base, we are so excited to bring the feel of the Big Apple to Jordan and
Egypt. As well as looking forward to expand Yellow Cab Pizza branches and introduce
Maxs Group other brands to both markets in the near future, added Jalal K. Dudin,
CEO Jalal Holding.

Yellow Cab currently operates a network of 135 branches including 6 franchised outlets
located in Qatar and 1 in UAE. Plans are underway to open its flagship store in Beijing,
Changsha and Singapore as well as a pilot branch in Hawaii.
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About Maxs Group, Inc.

The Max's Group, Inc. (PSE: MAXS) traces its heritage to the beginning of Max's
Restaurant in 1945. Today, Max's Group is the largest operator in the Philippine casual
dining segment. Its family of brands include Max's Restaurant, Pancake House, Yellow
Cab Pizza, Krispy Kreme, Jamba Juice, Maxs Corner Bakery, Teriyaki Boy, Dencios,
Meranti, Le Coeur De France, Maple, Kabisera, Singkit and Sizzlin Steak.
About Jalal Holding
Established in 2016, Jalal Holding is an emerging Food and beverage group in Jordan
and shortly in Egypt. The company is planning to expand into F&B business in Jordan
and Egypt in the next years, to bring well known international brands into the market.
For media inquiries, please contact:
Charlene G. Sapina
Marketing Programs Manager
+63 999 889 3954
cgsapina@maxsgroupinc.com

Paul C. Cheah
Investor Relations Manager
+63 998 964 1702
pccheah@maxsgroupinc.com