Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
2015
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Sales and Marketing Middle East 2015 is our second annual conference. We are building
on the solid foundation of our first event by providing a world-class event offering an
incredible opportunity to reflect, collaborate, and learn.
Vision: To be the premier sales and marketing event in the Middle East.
Mission: We inspire professionals to become world-class experts in the art of accelerating
your companys sales and marketing results
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Sales Managers.
Brand Specialists.
Marketing Directors.
Executive Teams
Corporate CEO.
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30 % GCC
Residents
40%
UAE
Resident
30%
International
Particpants
Dr. Cindy Gordon Dr. Cindy Gordon is a global expert in innovation, collaboration, social media, SaaS, CRM,
predictive analytics and Big Data solutions . She has been active in the SaaS next generation of
technology innovations, as a CEO/Founder/Board Director/Advisor or Angel. She is currently
the CEO of Sales Choice Inc, a company that specializes in CRM and in Predictive Analytics solutions. She also is a Senior Partner with Course Peer, with major brand presence in Saudi Arabia,
a company that specializes in eLearning and Collaborative Decision Making.
Cindy is known for designing and developing collaborative business strategies that enable
accelerated growth.
Andrew Evanoff
Andrew Evanoff is a passionate business professional who works successfully in growing businesses on a global scale. Andrew manages the commercial business for Abaxis in many European countries, the Middle East, and Asia. Abaxis is a manufacturer of medical technology that
goes against traditional solutions, making the sales and marketing process challenging, interesting, excitingHaving worked personally in more than 30 countries, Andrew loves to work in
different cultures, and understands the importance of adapting your approach to the local
market. Andrew loves to travel, values family, and believes that a mans word and his handshake are more valuable than any contract.
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Nada Bifani
Force Performance and Management Consultancy. She performed missions in diversified business area, from FMCG to Banking.
As a consultant for more than 25 years, she frequently performed strategic diagnosis geared
towards better profitability. Assessing organizations ability to perform better and identifying
the gaps that hamper its progress
As per her dual education diploma and experience background working with companies in
Europe and the middle east, she has gathered an overall strategic and operational view of organizations and helped deeply in setting the adequate management, and operational infrastructure to put companies on track.
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Edmon Saadah
Ahmed Al Akber
John Girard is an author, storyteller, and adventurer who has enjoyed the privilege of speaking
to groups on six continents about technology, leadership, and culture. John holds the Peyton
Anderson Endowed Chair in Information Technology at Middle Georgia State Colleges School
of Information Technology.
He is founder and Chief Knowledge Strategist of Sagology (www.sagology.com), a firm dedicated to connecting people, facilitating collaboration, learning , and knowledge sharing
through keynotes, workshops, and consulting.
To learn more about John, visit www.johngirard.net
Mr. Edmond Saadah has extensive industry and academia experiences in his role as a strategic
marketing communication and professional training expert within the Middle East and North
Africa (MENA) region since 1984. By working closely with well-known international/regional
advertising agencies and clients to implement integrated marketing communications (IMC)
strategies that build strong brands and grow businesses, Edmond has developed a strong
analytical skills, teamwork spirit, cross-border experiences, local experience and ability to work
across different cultures in the MENA region.
Edmond is the Group Head of Strategy of Adrenalin Communications .
Ahmed Al Akber is the Managing Director of ACK Solutions, a firm that helps companies to
dramatically improve their marketing and sales results by offering more effective ways attracting customers and significantly better products and services. Ahmed has worked internationally in marketing, sales, and strategic planning at companies such as The Coca-Cola Company,
Philip Morris International and Dell.
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Do you and your team wish you could be more persuasive in your sales efforts? Do you ever wonder why
your prospects dont quite get your value when you can see so clearly how you can help them? Do you wish
you had a miracle to help you achieve your sales targets?
In this enjoyable and extraordinarily insightful keynote, aimed at sales professionals and their managers,
Adrian explains how telling better stories is the most effective way to capture attention and motivate prospects to buy. He uses ancient, modern and personal examples to take the audience on an enjoyable and
enlightening journey.
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Social Media became one of the most successful tools in advertising for any kind of business. Its the
appropriate time to invest into the internet marketing and know the basic Concepts of that online
world. The core of this speech is increasing the awareness of Dealing with Social Media & How to use it
in organizations Internal Marketing between their Staff.
Workshop : Practical Online Marketing Course Outlines
In this Workshop we will Discuss the most popular online channels used by the targeted customers In
order to reach potential internet customers, and how to create an integrated online marketing plan
putting in
consideration the popular online channels used by each country internet users that will help in building up a reputable online image for your business in the right place with the best ROI.
Andrew Evanoff
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Workshop : Strategic Business and Marketing Planning Tools at the Service of Marketing Strategists
Companies do not work in isolation; they provide their products/services within an industry full of
competitors. To survive, each company should develop a competitive advantage that will answer the
market needs and demands by satisfying their customers and build a loyal customer base. Business decisions should be well planned ahead and based on market understanding, trends and consumers consumption habits and purchasing power. The companys business strategy platform is based on the cross analysis
of the companys corporate and or business strength vs. the attractiveness level of it industry. This cross
analysis formula is provided by GE/McKinsey Business Strategy Platform Matrix that was developed for GE
in the 1970s by McKinsey as an improvement on the Boston Matrix and is now one of the classic market
analysis matrices taught at business schools around the world. The GE/McKinsey matrix generalizes the
axes as Industry Attractiveness and Business Unit Strength and the cross analysis of both axes provides a
set of 9 cells that highlight the corresponding business strategy direction for each combination of Business
Strength and Industry Attractiveness axes level.
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John Girard
Big Data: Marketers Friend or Foe
In the past three years there has been a 10-fold increase in Google searches for the term Big Data. Clearly
there is considerable interest in the term; however, is Big Data helping sales and marketing executives make
better decisions? Does Big Data empower, liberate, or overwhelm sales and marketing DECISION MAKERS?
Join John Girard for an engaging and entertaining gallop through the fields of Big Data.
Workshop : Your brand speaks for your COMPANY and its products and/or services.
In todays online-focused world, its important that your brand has a definitive, consistent, and responsive
presence. Whether youre looking to build a brand from scratch, or strengthen an existing brand, this course
will help you build a brand using social media. Well cover how to build a social media strategy, identify
social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.
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Maximize your value in the buyers eyes so you can charge more
Minimize the time it takes to market your business using a variety of accessible tools
Workshop : Close That Sale! Sales Strategies To Win You More Business
This workshop gives you all the tools you need to close more business. This is a new method of selling, with
a focus on differentiating your sales approach from the competition by using effective influence techniques and focusing less on deliverables and more on value. If a large portion of your time is spent on closing business (or managing those that do), then this is workshop will be of considerable benefit.
Overview:
1. Getting to the economic buyer: Learn to identify and get in front of economic buyers (those in the
client organization that can sign your cheque!)
2. The sales meeting: Sales meetings are a vital part of selling. The more successful you are with them, the
more money you can make for your business. So taking the time to have a structure in place for your sales
meetings will save you time, increase your closing rate, and allow you to better predict the outcome of your
sales efforts. Well go through each step of the sales process and share valuable tips, as well as giving you
the time to tailor the approach to your own industry and business.
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Alongside Activities:
Alongside Activities:
Exhibition
Sales and Marketing 2015 exhibition is a unique feature of the SM2015 where representatives of leading
retail enterprises, brand names, Marketing IT Solution companies, Shopping malls, SMES, as well as representatives of governmental marketing departments, and Universities gather at one place to show case,
exchange insights and present up- to date techniques.
Training and Consultation
The conference offers training opportunities and consultation services along with the conference sessions
and workshops to individuals, organizations and departments , handled by experts .
B to B Meetings,
SM Middle East 2015 is offering the opportunity for Business Development leaders to meet and Share
Insights of new Projects and Cooperation.
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Attendance
20%
50 participants
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