DATA ANALYSIS

&
INTERPRETATION

Q. 1- Do you have any Insurance Policy?

Option

No of respondent

Yes

70%

No

30%

INTERPRETATION: When I asked this question from respondent than 30 % people said
that they have insurance policy and 70% said that they dont have any insurance policy.

Q. 2- Which Company do you prefer for insurance policy?

Option

No of respondent

LIC

65%

ICICI PRODENTIAL 21%

HDFC

12%

Other

INTERPRETATION:

2%

When

I asked this question from respondent than 55 %LIC

Company for insurance policy, 17% said for HDFC, 22 % people said for ICICI Prodential and
6% said for other..
Q. 3- Which Policy of insurance do you have?

Option

No of respondent

Money back

40%

Children policy

25%

Investment purpose

20%

Pension policy

15%

INTERPRETATION: When I asked this question from respondent than 15% % people
said that they have Pension policy, 25 % said that they have children policy, 40% have money
back policy and 20% have investment purpose policy.

Q. 4- Which Sector does you prefer?

Option

No of respondent

Public

60%

Private

40%

INTERPRETATION: When I asked this question from respondent than 40 % people said
that they prefer for private sector and 60% said that they prefer for public sector.

Q. 5- If you purchase insurance policy, then which mode do you choose for
payment?
Option

No of respondent

Half yearly

55%

Yearly

20%

Quarterly

15%

Monthly

10%

INTERPRETATION: When I asked this question from respondent than 10 % people

said that they prefer for Monthly mode, 15 % said for Quarterly mode, 55% said for Half
yearly mode and 20% said for yearly mode.

Q. 6- How much time for insurance policy do you prefer?

Option

No of respondent

Medium term

60%

Long term

25%

Short term

10%

INTERPRETATION: When I asked this question from respondent than 15 % people

said that they prefer for short term policy, 25% said for long term policy and 60% said that
they prefer for medium term policy.

Q. 7- How much amount do you invest in Insurance policy?

Option

No of respondent

Up to 10000

30%

10000-20,000

25%

20000 - 30,000

20%

30000-40000

15%

ABOVE TO 40000

10%

INTERPRETATION: From the above research, we can conclude in moradabad region

most the people are interested in getting insurance policy with a amount of rupees 10000 per
annum.
Q. 8- In your opinion which factor differentiated the Public sector & Private Sector?

Option

No of respondent

Timely Availability of 60%

Insurance Cover
Good services

20%

Quality

10%

Documentation

10%

INTERPRETATION: When I asked this question from respondent than 10 % people

said that they prefer for quality,20% people said that they prefer for good service, 60% said
for security and 10% said for documentation.

Q. 9- Which benefit you consider more in Insurance policy?

Option

No of respondent

Future security

65%

Saving

15%

Tax saving

10%

Other

10%

INTERPRETATION: When I asked this question from respondent than 15 % people said
that they prefer for saving, 10%said for tax saving, 65% said for future security and 10% said for
other.

Q. 10- Are you satisfied by the promotional strategies of insurance company?

Option

No of respondent

Yes

70%

NO

30%

INTERPRETATION: When I asked this question from respondent than 70 % people said
that they prefer for YES, and 30%said that they prefer for NO.

FINDINGS

FINDINGS

In today's situation protection is not only an apparatus of security but rather it is likewise
a critical instrument of speculation, sparing and annuity.

As the number of inhabitants in India is taking off quick there is surge in unemployment.
Protection part offers openings for work to a tremendous populace.

It offers both low maintenance and full time employments where individuals can gain
coordinating their potential.

We have two dimensional technique firstly, our point is to reinforce the brand name of
LIC . What's more, also, we will concentrate on situating LIC by highlighting our items
and administrations,"

The protection class, around the world, is one of the biggest brand spenders.One of the
reasons prompting this is protection, as a classification, is sold and not purchased.

While parentage will be critical, what is imperative is the thing that the players do with
their family," he includes. Yet another driving player in this fragment, Birla Sun Life is
likewise during the time spent revealing a multi - media advertisement crusade to
advance its items and administrations.

Organization's showcasing procedure incorporates, broad communications promoting,

Web activities and direct advertising systems. Includes Mr Mitra:" As of late, we have
moved our promotion record to RK Swamy BBDO.With successful advertising arranges.

We need to connect our intended interest group through each conceivable media."

SUGGESTION
&
RECOMMENDATION

SUGGESTION & RECOMMENDATION

Information from different sources must be incorporated. By changing their procedures

and operations to give enhanced access to data, back up plans can:

Take out item arranged "storehouses"

Appropriate incorporated information to deals and independent clients

Give the capacity to view and redesign various items inside of a solitary exchange

Justify and decommission legacy frameworks to enhance benefit

Take out wasteful back-office handling capacities

Firmly couple the corporate office to the dissemination channel

Enhance the nature of administration in the dissemination channel

LIMITATIONS

LIMITATIONS

This undertaking is restricted in extension as the study is directed with a deficiency of

time requirement and is likewise in light of optional information.

The answers given by the respondents might be one-sided because of a few reasons or
could be connection to a specific insurance agency.

Because of lack of awareness element a portion of the respondents were not ready to give
right replies.

The respondents were not unveiling their precise portfolio since they have an
apprehension in their brains that they can go under administration.

Workers are not intrigued to save their time and top off the poll.

Absence of consciousness of representatives.

CONCLUSIONS

CONCLUSIONS

LIC is the monster of the protection area. The general size of LIC is a great deal more

than that of all private insurance agencies.

Income of LIC is much more prominent than private insurance agencies. A year ago

aggregate pay from ventures of LIC was 48244.14 crores

Size of asset report of private insurance agencies are lingering much behind LIC. Asset

report of LIC is seven times greater than that of private insurance agencies.
If we see the aggregate number of strategies issued by LIC and private insurance

agencies, we find that there is a tremendous crevice between them.

Number of branches of private insurance agencies is expanding as the new players are

entering in this business sector.

LIC is unquestionably having an expansive client base. Private insurance agencies are
not having that much number of client base but rather they are expanding it quickly.
They have enrolled a better than average development of 104.64 % in number of new

approaches in the year 2006-07. A year ago likewise their development rate was 67.4 %.
LIC, being the most established player in the current protection market, has the greatest
piece of the overall industry of 73.9 % which was 87.3% five years before. We see that

private insurance agencies are infiltrating in the client base of LIC.

Same is the situation with regards to salary per branch. LIC is much in front of private
insurance agencies in this field. They are undoubted champions in protection with
regards to benefit winning.

APPENDIX

QUESTIONNAIRE
BIBLIOGRAPHY & REFERENCES

QUESTIONNAIRE

Q. 1- Do you have any Insurance Policy?

Yes

No

Q. 2- Which Policy of insurance does you have?

Pension Policy

Money back Policy

Childrens Policy

Investment Purpose Policy

Q. 3- Which Sector do you prefer?

Private

Public

Q. 4- Which Company do you prefer for insurance policy?

ICICI Prudential

LIC

HDFC

OTHERS

Q. 5- If you purchase insurance policy, then which mode do you choose for payment?
Monthly

Quarterly

Half-Yearly

Q. 6- How much time for insurance policy do you prefer?

Short Term

Medium Term

Q. 7- How much amount do you invest in Insurance policy?

Long Term

Yearly

50,000

1, 00,000

Above

Q. 8- Which factors do you consider more at the time of purchasing an insurance policy?
Risk Factor

Time Factor

Benefits

Premiums

Q. 9- By which sources do you aware about insurance policy?

Newspaper

T.V.

Agent

Any other

Q. 10- In your opinion which factor differentiated the Public sector & Private Sector?
Quality

Good services

Security

Documentation

Q. 11- Which benefit you consider more in Insurance policy?

Saving

Tax Saving

Future Security

Others

Q. 12- Are you satisfied by the insurance policy, which you are having?
Yes

No

Q. 13- Are you satisfied by the promotional strategies of insurance company?

Yes

No

Q. 14- Do you think that life insurance policy is must of any person?
Yes

No

Dont Say

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