Market Research

Q:
FactsPublisher: Bauer Media group
Target Audience: Majority male,
34
Readership: ?
Circulation: 48,353
Q is the ultimate guide to
modern music, distilling it down
to the good stuff. Well respected
by artists and labels, we have
unrivalled access to musics
biggest names.

Mojo:
FactsPublisher: Bauer Media Group
Target Audience: 43
Readership: 220,000
Circulation: 83,676
Mojo is an educator, a living archive
and a trusted source of musical
excellence. Mojo provides
Its audience with an authentic,
independent, and emotional connection
to the music. Its also
the last word on whats good, for music
that is timeless, and where to go next.
Mojo is loved
by its readers, the music industry, and
by musicians alike, because it engages
them on the
subject they love the most.

The Fly:
FactsPublisher: MAMA & Co
Target Audience: Male, 26
Readership: 500,000
Circulation: 100,386
A monthly back pocket guide
for music lovers.

Uncut:
FactsPublisher: Time INC UK
Target Audience: Male, 37
Readership: ?
Circulation: 56,894
NMEs cool older brother

Kerrang!
FactsPublisher: Bauer Media Group
Target Audience: 22, both
Readership: 421,000
Circulation: 44,013
Kerrang! will ensure that we are
constantly appealing to our spectrum of
readers.
From the younger teenage readers who
are more open to different genres of
rock music from emo to thrash etc, to
the readers who respect Kerrang! as an
authority when it comes to our scenes
heritage bands.

NME:
FactsPublisher: Time INC UK
Target Audience: 23 Males
Readership: 325,000
Circulation: 33,875
Not surprisingly NME readers are
completely obsessed by music.
Reader research has
demonstrated
that they rely on the editorial and
the
ads to keep them up to date
with new music. This knowledge
then
makes them the authority in music
in
their peer group.

Classic Rock:
FactsPublisher: TeamRock
Target Audience: Older Male
Readership: 149,608
Circulation: 71,242
CLASSIC ROCK is the definitive, highvoltage Rock n Roll brand, going behind
the scenes
to bring you news, views, in-depth
features and exclusive interviews with
the biggest names
in rock past, present and future; tour
dates, retrospectives, the hottest
newcomers,
backstage gossip and the biggest rock
reviews section on the planet.

Metal Hammer:
FactsPublisher: TeamRock
Target Audience: Male
Readership: 91,909
Circulation: 41,777
Metal Hammer is Britain's only
monthly music magazine which
covers both traditional and
contemporary
metal bands, hardcore, gothic rock,
punk and alternative. Reporting on
the burgeoning British scene as well
as all the latest bands Stateside and
around the world. With
comprehensive news and reviews
sections we
provide in-depth interviews with
rising stars on the scene as well as
more longstanding crowd-pleaser
acts

Rock Sound:
Facts Publisher: Freeway Press INC
Target Audience: 21
Readership: 48,914
Circulation: 13,220
Rock Sound provides its partners
unique opportunities
to reach the vibrant, savvy and
fast-moving new music
and youth lifestyle markets

Market Research conclusion:

As a starting point, I researched British music magazines using Google and made notes
on what came up. The above magazines were all featured in a Top Ten Music Magazines
in the UK article and decided to explore each of them and find some facts about them. I
decided to expand my research to my local Co-op to see what was on sale and have a
look at the designs each magazine used. In addition, many of the above magazines have
media packs available online allowing me to access statistics on each magazine, such as
circulation figures, and find out what each magazine is about. I discovered that
magazines of a more alternative genre have a larger circulation and appear to be most
popular in the UK. However, despite the successes of Kerrang! and Rocksound, the
most popular magazine appears to be Q which spans a broader range of music and
artists.

Media Companies Associated with music magazines:

Bauer Media Group

Freeway press INC

TeamRock

Time INC UK