Dealers/Retailers Behavior

Towards Choice of Microwave Brands

For Shelf Space

Submitted to Lovely Professional University

In partial fulfillment of the requirements for the award of degree of

MASTER OF BUSINESS ADMINISTRATION

Submitted by: Supervisor:

Group No. 085 Mr. Rajbir Sethi
Ahmad Mustafa – 10811688 Lecturer
Rajinder Gupta - 10802619
Mankeshwar Prasad - 10812392
Imteyaz Ahmad Dar - 10800156

DEPARTMENT OF MANAGEMENT
LOVELY PROFESSIONAL UNIVERSITY
PHAGWARA
(2010)
 TO WHOMSOEVER IT MAY CONCERN

This is to certify that the project report titled “Dealers/Retailers Behavior towards
Choice of Microwave Brands for Shelf Space” carried out by Mr. Ahmad Mustafa;
S/o Jinab Gh. Mustafa Ganie has been accomplished under my guidance &
supervision as a duly registered MBA student of the Lovely Professional
University, Phagwara. This project is being submitted by him/her in the partial
fulfillment of the requirements for the award of the Master of Business
Administration from Lovely Professional University.

His dissertation represents his original work and is worthy of consideration for the
award of the degree of Master of Business Administration.

___________________________________
(Name & Signature of the Faculty Advisor)

Date:

ii
 DECLARATION

I, “Ahmad Mustafa”, hereby declare that the work presented herein is genuine work
done originally by me and has not been published or submitted elsewhere for the
requirement of a degree program. Any literature, data or works done by others and cited
within this dissertation has been given due acknowledgement and listed in the reference
section.

_______________________
(Student's name & Signature)
_______________________
(Registration No.)

Date: __________________

iii
 Acknowledgement

“My life is all devoted to Almighty Allah and every act I did/doing/will do all have the
blessings of Him so this project do have remained incomplete without His Rehmat.”

The factors that accompany the successful completion of the task would be incomplete
without the mention of the people who made it possible. After all success is the epitome of
hard work, undeterred missionary zeal, steadfast determination and most of all
encouraging guidance. So, with immense gratitude, I acknowledge all those whose
guidance and encouragement served as a ‘beacon’ and crowned my effort with success.

I would like to express my gratitude to Mr. Rajbir Sethi, faculty member, department of
management (LSB), Lovely Professional University, for the invaluable guidance and
support extended by him throughout the study, without which this project would not have
been possible.

My special thanks to the consumer durable dealers and retailers of Ludhiana City for
sparing their valuable time and making it convenient for me to complete my research.

Last but not least i would like to thank the almighty, my parents, brothers and friends for
being with me and guiding me all the way. I deeply acknowledge their concern for my
research.

I also wish to red cord my gratitude for any person(s), my memory has failed to recall,
and who rendered his / her / their support and services.

Ahmad Mustafa

iv
 Table of Contents

Suggestive Chapter Plan

Serial No. Chapter

1 Introduction to Subject

1.1 Theoretical Foundation of Subject

2 Review of Literature

3 Introduction of Industry & Major Players

4 Need, Objectives, Scope & Methodology

5 Analysis & Interpretation

6 Major Findings, Conclusion, Recommendations & Limitations

Bibliography

Appendix