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Dear Respondents,
We are pursuing MBA from Xcellon Institute-School of Business. Our topic for the study is
'To understand behaviour of retail shop owners'. I would appreciate if you could spare
some time and think in completing the questionnaire. The information you will provide
will be used only for academic purpose.
Personal Information:
A. Name:
B. Age
<25
25-34
35-50
>50
C. Phone NO:
D. E-Mail:
E. Gender:
F.
Female
Occupation: Job
Male
Student
House wives
2,50,000-5,00,000
Graduation
>5,00,000
Post-graduation
Questionnaire
1. Name top three retailors from where you wish to purchase FMCG products?
1 Jaihind Stores
2 Jagdish Provision Stores
3 Alka Stores
2. From how many years are you using the services of the retailer?
< 1 year
1-2 years
2-5 years
> 5 years
Highly
disagree
Disagree
Neutral
Agree
Highly Agree
Parameter
Highly
disagree
Disagree
Neutral
Agree
Highly Agree
He is Providing
and Swapping
Facility
He is using
Electronic
Management
He is using SMS
and Whatsapp
for receiving
Order
He is using
digital camera
in store
He is using
mobile apps
He is giving
electronic bill
6. Rate the following dimension of retailor based on Customer Relationship Management practices
followed by retailors
Parameter
Retailor uses
loyalty card
Retailor provide
free home
Delivery
Retailor update
about new
stock in the
Store
Retailor bring
product on
Demand
Retailor provide
Credit
facility/EMI
Retailor
Manage
Complain
Properly
Highly
disagree
Disagree
Neutral
Agree
Highly Agree
Highly disagree
Disagree
Neutral
Agree
Highly Agree
Dissatisfied,
Neutral,
Satisfied,
Highly satisfied