Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
PROJECT ON
Submitted By:
Mohd.Rizwan
B.Com (Honours)II nd Year
REGIONAL COLLEGE
OF PROFESSIONAL STUDIES & RESEARCH
Affiliated to M.J.P Rohilkhand University, Bareilly
Pilibhit Bypass, Bareilly (UP)
ACKNOWLEDGEMENT
I AM EXTREMELY THANKFUL TO ALL THOSE WHO HAVE HELPED ME IN
COMPLETION OF MY PROJECT
Date:
Signature of Student
Mohd.Rizwan
B.Com.(Honours)-IInd Yr.
REGIONAL COLLEGE
OF PROFESSIONAL STUDIES & RESEARCH
CERTIFICATE
THIS IS TO CERTIFY THAT THE PROJECT TITLED
Date:
LIST OF CONTENTS
CHAPTE
TITLE
PAGE
R NO.
NO.
Introduction
Research design
3.
Company profile
Product profile
Theoretical background
Findings
Suggestions
SWOT analysis
10
Conclusion
11
Appendix
Questionnaire
Bibliography
INTRODUCTION
INTRODUCTION
History
From a young age, Honda's founder, Soichiro Honda had a
great interest in automobiles. He worked as a mechanic at a Japanese
tuning shop, Art Shokai, where he tuned cars and entered them in
races. A self-taught engineer, he later worked on a piston design
which he hoped to sell to Toyota.
The first drafts of his design were rejected, and Soichiro
worked painstakingly to perfect the design, even going back to school
and pawning his wife's jewellery for collateral.
Eventually, he won a contract with Toyota and built a factory
to construct pistons for them, which was destroyed in an earthquake.
Due to a gas shortage during World War II, Honda was unable to use
his car, and his novel idea of attaching a small engine to his bicycle
attracted much curiosity. He then established the Honda Technical
Research Institute in H amamats u, Japan, to develop and produce
small2-cycle motorbike engines.
wheels
point
to
Honda's
motorcycle
origins.
RESEARCH DESIGN
DESIGN
OBJECTIVES OF STUDY
b) Secondary Data
Collection information from the internet.
Collection of information on history of company and
its products through the web site.
COMPANY PROFILE
COMPANY PROFILE
The total investment outlay for the initial capacity was Rs.
215 crores and now the accumulated investment is 800 crores.
total investment outlay for the initial capacity was Rs. 215
crores and now the accumulated investment is 800 crores.
Its dashboard has enough light even for night time visibility.
It has all basic features, like speedometer and ODO meter on
the left and fuel gauge with on the right side three oval shaped
indicators- high beam, signal and neutral.
Technology: The Honda Shine comes with advanced
technologies, some of which are multi mapping CDI, tumble
Displacement
: 124.6 cc
Net Power
Torque
Transmission
Ignition
Starting
Acceleration
Rear Tyre
Rear Suspension
Shock Absorber
1.Product
Product is a thing process utility. For many a product
is simply the tangible, physical entity that they may be
buying or selling.
The product is the physical product or service offered
to the consumer. In the case of physical products, it also
refers to any services or conveniences that are part of the
offering.
Product decisions include aspects such as function,
appearance, packaging, service, warranty, etc The
Product Life Cycle (PLC) is based upon the biological life
cycle. For example, a seed is planted (introduction); it
2.Price
New development
Advertisement and sales promotion
Product image
Trade margin
Return on investment
Profit margin
Sales volume
The price is the amount a customer pays for the product. It
is determined by a number of factors including market
share, competition, material costs, product identity and the
customer's perceived value of the product.
3.Promotion
Distribution vehicle
Duration of promotion
Condition for participation
Size of the incentive
Sales force The various factors affecting promotion mix
Public relation
Direct Marketing
Advertising
Sales promotion
4.Physical Distribution
Management science
Sales generating power
Scope of Marketing
inventory management Importance of Physical
Distribution
Warehousing
Transportation
components of Physical Distribution.
PRODUCT PROFILE
PRODUCT PROFILE
in
July.
arm
and
alloy
rims
all
as
standard
fare.
Fact file
Price
On sale
: April 2006
L/W/H
: 2015/730/1070mm
Wheelbase
: 1265mm
Ground clearance
: 175mm
: 11litres
Kerb weight
: 118kg
Power
:10.3bhp at 7500rpm
Torque
: 1.1kgm at 5500rpm
Specific output
Power to weight
Gearbox
: 4-Speed, 4-up
Front suspension
: Telescopic forks
Rear suspension
Front brake
Rear brake
: 130mm drum
Wheel
: Wire spoke
Size
Tyre size
Engine
124.6cc
Type :
Air
Engine:
124.6 CC
Cooled,
OHC, 4
Gear Box:
Stroke
Consta Maximum
nt
rpm (7.68
Power:
Mesh, 4
SpeedG
Dimensions & Weights
Overall Length
2015 mm
ear
Overall Width
730 mm
Dimensions:
2015 x1070
Ground
Overall
Height
mm
Wheel Base
1265 mm
(LxWxH)
Clearence:
Ground
Clearance 730 x 175
mm
Kerb Weight
-Fuel Tank Capacity 1070 11 liter
Reserve
1.3 liter
mm -Seat Height
Saddle Height
-Max Payload
-Electricals
Battery
12 - 12.5 AH
Head Lamp Mui Reflector 12 V / 35 W
Tail / Stop -Lamp
Side
--
Indicator
Lamp
Horn
System
---
KW)
175 mm
Performance
Maximum Speed
-Transmission
Gear box
Constant Mesh 4 SpeedGear
Clutch
-Tyres & Wheels
Front
2.75 - 18 42P
Rear
2.75 - 18 48P
Single Cylinder
Cylinders
Displacemen 124.6cc
t
Max Power 10.3 BHP @ 7500 rpm
Max Torque 1.1 -m @ 5500 rpm
Bore x
--
Stroke
Ignition
Digital CDI
Carburettor CV Type
Max Speed 100
Compression -Ratio
Final Drive -Air Cleaner --
Suspensions
Front Suspension
Rear Suspension
Telescopic Fork
3 Step Spring Loaded
Hydraulic Shock Absorber
Brakes
Front Brakes
Rear Brakes
Styling: The looks of the bike is not sporty like the Glamour,
the competitor from Hero Honda. But I feel that the bike has a
different focus than the latter. The bike has been designed for
the office commuter in mind who needs plain and neat looks. If
you are a college student, choose to buy the honda shine which
has the same 125cc engine but a sporty and trendy outfit.
The dashboard has the basic features built into it. Speedometer
and ODO meter on the left and fuel gauge with three indicators
(high beam, signal, and neutral) on the right. The indicator
lights look cute in oval shape, dont you think so? And they are
bright enough so that it is visible even in broad day light.
Verdict: Honda Shine sets itself apart from other bikes in 125cc
segment. You know why? It is a original Honda make. Honda is
known for high quality of parts, durability and pride of
ownership. Overall this is a good bike which I would
recommend to my uncle, but not my friend!
Honda Shine 125cc Specifications:
Engine Type: 4 St, Air Cooled OHC Single Cylinder
Displacement: 124.6 cc
Striking Features
The Optimax engine, 02 way air jacket and CV carburetor
makes the Shine an automatic 2 wheeler as it reduces the
usage of clutch.
New Aero dynamic design for enjoyable riding.
Multi mapping CDI with throttle sensor for proper ignition.
Tumble flow combustion chamber for better fuel
efficiency..
Intense tail lamp, aerodynamic front cowl and fuel tank
knee grip gives Shine decent and stylish looks..
Ergo Tec design, strong & flexible diamond frame with
three step hydraulic double suspension for true riding
comfort.
Tyres fitted with TUFFUP tube that reduces the puncture
possibilities.
Colours
The 125 cc Honda Shine is available in 05 sizzling colors :
Wild Purple Metallic
Geny Gray Metallic
Vibrant Blue Metallic
Black with Grey Stripes
Black with Blue Stripes
Price
Model Variants
47,906
Shine Self-Drum-Alloy
45,839
Technical Specifications
Dimensions & Weight
Wheelbase (mm)
1265
Length (mm)
2015
Width (mm)
730
Height (mm)
1070
Ground Clearance
175
(mm)
Weight (kgs)
122
Engine
Air Cooled, 4 Stroke OHC Single
Model Designation
Cylinder
Starting
Transmission
Displacement (cc)
124.6
All Up
Carburetor
CV Type
Suspension
Front
Telescopic Fork
3 Step Spring Loaded Hydraulic
Rear
Shock Absorber.
Brakes
Front
Rear
130 mm Drim
Tyres
Front
2.75 X 18" 42 P
Rear
2.75 X 18" 48 P
Performance
Max. Horsepower
7.68 KW(10.3 bhp) @ 7,500 RPM
(ps/rpm)
Max. Torque (kg
10.9 NM @ 5,500 RPM
m/rpm)
Accelaration 0-60
5.3 sec.
KMPH
Mileage
65 Kmpl
THEORETICAL BACKGROUND
THEORETICAL BACKGROUND
Marketing concept concerns with Identifying and
satisfying the needs and wants of consumers by providing a
market offering to fulfill those needs and wants through
exchange processes, profitably. Some important points of
marketing
INTRODUCTION
interpretations
of
the
same
passage
of
Scripture.
The power or explaining.
An artist's way of expressing his thought or embodying
his conception of nature.
percenta
ge
respondents
22-30
22
44%
30-40
12
24%
40-50
11
22%
50&above
05
10%
Total
50
100%
INTERPRETATION:
FINDINGS
FINDINGS
SUMMARY OF FINDINGS
1.In the age group of respondents we come
across 44% of respondents or from the group of
22-30 and most of them are from the student
group.
2. In the influencing factor of the buying the
vehicle 40% of the respondents are influenced by
the comfort .
3. Around 56% of the respondents say that
mileage range of the vehicle is around 50-6-kms
per litre.
4.Nearly 90% of the respondents saying the
vehicle is suitable on road condition and climate
and cost of maintenance per month is medium.
SUGGESTIONS
SUGGESTIONS
SWOT ANALYSIS
SWOT Analysis
S=Strengths
W=weaknesses
O=opportunities
T=threats
1.Strengths
wide variety of models and variants
strong distribution network
strong technological support from R&D centre
low cost attractive entry level models
good high end fun racing models
major players in the automatic gear scooter
segment
2. Weaknesses
Market stagnation
3.Opportunities
Tremendous demand of two-wheelers in the market
Varied customer tastes
4.Threats
Decrease in the buying of scooters
Entry of new brands in the market
High Stringent pollution norms
Dynamic technology implementation in automobile
sector
CONCLUSION
CONCLUSION
communication for
QUSTIONNAIRE
QUSTIONNAIRE
Name
Occupation
Phone / Mobile
Email ID
Address
[ ]
20000-30000
[ ]
30000-40000
[ ]
[ ]
[ ]
[ ]
[ ]
[ ]
[ ]
[ ]
2 year back
[ ]
3 year back
[ ]
[ ]
[ ]
Magazines
[ ]
Internet
[ ]
Auto Show
[ ]
Friends
[ ]
[ ]
[ ]
Reasonable
[ ]
[ ]
[ ]
No
[ ]
[ ]
Good
[ ]
Satisfactory
[ ]
Bad
[ ]
[ ]
Reasonable
[ ]
Low
[ ]
9) What is your opinion about the availability of spare parts for your
Glamour?
Satisfactory
[ ]
Un satisfactory
[ ]
[ ]
Every 6 months
[ ]
Every 9 months
[ ]
No fixed schedule
[ ]
[ ]
[ ]
Unauthorized workshops
[ ]
All
[ ]
12) How satisfied are you with the after sales service of your Glamour?
Very satisfied
[ ]
Satisfied
[ ]
Dissatisfied
[ ]
Very dissatisfied
[ ]
[ ]
No
[ ]
[ ]
No
[ ]
BIBLIOGRAPHY
BIBLIOGRAPHY
To prepare this project report help was taken from various books
mentioned below:
Reference:
1."Move Over, Volvo: Honda Sets New Safety Standard for
Itself", an article in the "News" section of the March, 2004
issue of Motor Trend,
INTERNET SOURCES
8. http://en.wikipedia.org/wik
9.www.hondashine.com
10.www.gaadi.com