experience
L’OREAL, Art Director ‘05-‘09
10221 Nicolls Ave 3C Corona NY 11368
M: 347 489 8416 H: 646 688 5176
pdiaz@priska-d.com | priska-d.com
success
Award winner for 5 consecutive years
Successfully managed Garnier’s hair
care, treatments & style of 100+ sku’s
Designed new structure & graphics for hair
color carton adopted by Garnier Gobal
Appointed by Garnier’s President to
work on skincare redesign & repositioning
talent
Experienced problem solver known for
innovative concepts that excite the client
Expert in CS4 (print/web) and Office Mac
Advanced computer skills enable quick
execution & more conceptual design time
Designed original POP display and packaging concepts for nationwide
launches and individual accounts. Successfully managed Garnier lines
consisting of more than 100 sku’s, including daily brand support and
restages for hair care, hair color and skincare. Art directed outside services
including industrial/packaging/display designers and production art houses.
Brands: Garnier Fructis & Style (hair care), Nutrisse, 100%Color and
ColorBrakes (hair color) and Nutritioniste (skincare/personal care).
CUNY, Creative Director ‘00-‘04
Directed & designed college’s branded publications from concept to production
for print and web. Estimated/negotiated costs and time lines with internal and
external teams. Recruited, trained and supervised graphic designers.
MARC ROSEN ASSOCIATES, Consultant Designer ‘03
Designed creative concepts for perfume bottles and graphics for primary and
secondary packaging. Created line extensions requiring consistent application
of corporate identity and provided computer generated concept renderings.
Brands: Jill Stuart, Shanghai perfume.
PRISKA-D, Principal & Designer ‘98-‘05
Designed original concepts for packaging, corporate identity and collateral
materials for beauty products, housewares, lifestyle brands and public
institutions. Managed projects and client relations, from initial introduction to
concept presentation. Art directed freelance designers and acted as liaison
between the client and vendors i.e.: container factories and printers.
Clients: Victoria’s Secret Beauty, B.Smith, Jess & Sweet Kisses by
Jessica Simpson, Scott Barnes, Beaute de Maman, TresDerma,
Armitron Sport, NYC Blood Center, NYC DEP, NYPD, CUNY, MG NY,
EHF, Oilspace, Wiesner, Briefly Stated, Aratex.
EXQUISITE APPAREL, INC., Designer/Production Director ‘97-‘00
Designed patterns, production art & sales materials for apparel manufacturer.
Brands: Nicole Miller, Disney, Warner Bros, MTV’s & Harley Davidson.
awards/exhibits
Graphis ‘04. Rockport ‘02-‘04. Luxepack ‘03. SIGGRAPH ‘03.
Pratt Show ‘03. ADCNJ ‘03. The Society of Illustrators ‘02.
The National Newspaper of Admissions Marketing ‘01-‘04.
Paragon & Medallion (NCMPR) ‘01-‘04. AIGA ‘01. Evian ‘01.
AD/GA (CUNY) ‘98-‘00. NYCCT Alumni ‘00. ADCNY ‘98.
education
Pratt Institute, NY. Master’s in Communications/Packaging Design
CUNY, NY. Baccalaureate in Communication Design with Honors