Project Report

On
STUDY OF CONSUMER PERCEPTION TOWARDS
PRIVATE BRAND IN ORGANISED RETAIL SECTOR
Submitted to in partial fulfilment of the requirement of degree in
Masters of Business Administration
Of
MAHARSHI DAYANAND UNIVERSITY, ROHTAK
(Session: 2014-2016)

Submitted To:
Controller of Examination
MDU Rohtak
Under Guidance of:

Submitted By:

Mrs. Megha Virmani

Bikesh Kumar
14MBA 1003

RAWAL INSTITUTE OF MANAGEMENT

FARIDABAD

DECLARATION

I hereby declare that the project report entitled STUDY OF CONSUMER

PERCEPTION TOWARDS PRIVATE BRAND IN ORGANISED RETAIL
SECTOR Submitted in partial fulfilment of the requirements for the degree of
masters of business Administration is my original work and not submitted for the
award of any other degree, diploma, fellowship, or any other similar title or prizes.

(BIKESH KUMAR)

ACKNOWLEDGEMENT

Survey is an excellent tool for learning and exploration. No classroom routine can
substitute which is possible while working in real situations. Application of
theoretical knowledge to practical situations is the bonanzas of this survey.
Without a proper combination of inspection and perspiration, its not easy to
achieve anything. There is always a sense of gratitude, which we express to others
for the help and the needy services they render during the different phases of our
lives. I too would like to do it as I really wish to express my gratitude toward all
those who have been helpful to me directly or indirectly during the development of
this project.
I would like to thank my professor Megha Virmani who was always there to help
and guide me when I needed help. Her perceptive criticism kept me working to
make this project more full proof. I am thankful to him for her encouraging and
valuable support. Working under her was an extremely knowledgeable and
enriching experience for me. I am very thankful to her for all the value addition
and enhancement done to me.
No words can adequately express my overriding debt of gratitude to my parents
whose support helps me in all the way. Above all I shall thank my friends who
constantly encouraged and blessed me so as to enable me to do this work
successfully.

PREFACE

For a management student project report plays an important role during his study.project report
provides a real world platfrom to learn practically and theorly. MBA degree without research and
project report is just like without oxygen.so practical knowledge provide a great learning experience
about management concept and its applications.
This project provides us an opportunity to know the current market.To know the current market
situations,prevailing competitions,behavioral environment of different people etc.it provides us a
platform whereby we can apply our theoretical knowledge and we can solve many practical
problems.And hence it can help us to be a successful manager in future.
Thanks to all those who directly or indirectly help me to complete this project within a short time
limit.for preparation of this report I would like to thanks to faculty members of our college and my
project guide.

(BIKESH KUMAR)

TABLE OF CONTENT

S. No.

CHAPTERS

Page No.

Introduction

Review of literature

Research methodology

Data analysis and findings

36

Suggestions and recommendations

66

Conclusion

67
Annexure

Bibliography
Questionnaire