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MIDTERM EXAMINATION
FALL 2007 Marks: 40
STA630 - RESEARCH METHODS (Session - 5 ) Time: 120min
StudentID/LoginID: ______________________________
Please read the following instructions carefully before attempting any question:
§ All questions are compulsory.
§ This exam consists of 10 Multiple Choice Questions (MCQs) carrying 1 mark each; 5 Fill in
the Blanks carrying 1 mark each; 3 Short Questions carrying 5 marks each; and 1 descriptive
question –carrying 10 marks.
§ For each MCQ, read the available choices carefully and select the most appropriate choice
which you consider is the correct answer.
§ To answer fill in the blanks questions, write the word which you think is the most suitable by
comprehending the whole phrase. More than one answer will be marked zero.
§ Remember not to spend too much time on any one objective type question since all objective
type questions carry equal marks; it is important to manage your time according to the marks
allocated to each question.
§ Save your answer before proceeding to the next question.
§ Do not click the “Finish” button while solving your paper. Once you clicked the “Finish”
button, you will not be able to access your paper again. Click it at the end of your paper. That
means you have submitted your complete paper.
§ A clock is given in the exam software. Software will automatically close at the end of given
time.
§ Use of mobile phone is strictly prohibited. Switch off your mobile phone during the exam.
§ Failure to comply with the Supervisor’s directions will result in your test being cancelled.
Please comply with supervisor’s directions to avoid any unpleasant event.
Marks
► Health care
► Business
► Government offices
► Why
► How
► What
► If
► Unambiguous
► Vague
► Clear
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► Dictionary
► Positive
► Negative
► Perfect
► Problem definition
► Theoretical framework
► Independent variable
► Dependent variable
► Extraneous variable
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► Causal variable
Which of the following terms best describes data that were originally collected at an earlier
time by a different person for a different purpose?
► Primary data
► Secondary data
► Experimental data
► Field notes
An interviewee has a right to refuse to answer any question in the interview. This is called his
__________.
After identifying the appropriate variables, the next step is to discover between
them.
The relationship between the and the theoretical framework is that the former
provides a solid foundation for developing the later.
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i. What type of ethical dilemma it is; confidentiality and right to privacy or deception?
Justify your opinion. (2.5)
ii. Give your suggestions to the researcher what should he do in such a situation? (2.5)
The head-nurse in a hospital would like to have a profile of the patients that come to her
ward.
i. What would be the nature of the study that would be designed? Exploratory, descriptive,
or explanatory? Give reasons for your answer. (2.5)
ii. Would it be a longitudinal or cross-sectional study? How would you explain your answer?
(2.5)
MIDTERM EXAMINATION
FALL 2007 Marks: 40
MKT501 - MARKETING MANAGEMENT (Session - 6 ) Time: 120min
StudentID/LoginID: ______________________________
► Right Product
► Right Price
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► Right Place
► Right Promotion
A philosophy approach in which, consumers will prefer products that are widely available and are
inexpensive is called:
► Product concept
► Production concept
► Marketing concept
► Societal concept
The skimming, penetration, bargaining and bundling are decided in the ______________ of the
Marketing Mix strategy.
► Price Decisions
► Place Decisions
► Product Decisions
► Promotion Decisions
In the current situation of marketing plan, where we must analyze about area size, segmentation,
industry structure, strategic groupings and competition are covered under the:
► Market analysis
► Consumer analysis
When a firm is in a strong, but not dominant, position and is following an aggressive strategy of
trying to gain market share, is called:
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► Market leader
► Market nicher
► Market follower
► Market challenger
The entire product class that can satisfy a core need with reasonable effectiveness in the product
hierarchy, is known as:
► Brand
► Product class
► Product family
► Product variant
Which one of the following factors is not a cause of delay in new product development process?
► Capital shortage
► Fragmented market
Advertisement, publicity, distribution, delivery modes, networking of systems and all other
ingredients of marketing are decided under:
► Self-service
► Brand image
► Consumer affluence
► Innovative packaging
Under the brand equity measurement, when most of the customers would not resist to buy some of
the specific brands, is known as:
► Brand loyalty
► Brand acceptability
► Brand preference
► Brand leveraging
► True
► False
in the marketing environment, trends must be watched and mechanism should be built to have
information well in advance.
► True
► False
Market penetration, market development and product development are known as ‘Integrative
growth opportunities’.
► True
► False
The market segmentation strategy is also called a focus strategy or niche strategy.
► True
► False
We incorporate the most preferred features into a new product or advertisement during the conjoint
analysis process.
► True
► False
How marketing communication is done by business firms. Discuss a few benefits of such
communication.
Explain how company sales and profits behave during the growth and maturity stages of the
product life cycle.
Branding is the process by which both a brand and brand identity are developed. Being a marketing
manager, what benefits you would seek by establishing a brand.
You are an entrepreneur and want to market a product line of microwave ovens. Your target
market comprises of middle and upper class households. Discuss various strategic decisions you
would take, to provide the right product to your potential customers.
MIDTERM EXAMINATION
FALL 2007 Marks: 40
MGT613 - PRODUCTION / OPERATIONS Time: 120min
MANAGEMENT (Session - 5 )
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StudentID/LoginID: ______________________________
Please read the following instructions carefully before attempting any question:
§ All questions are compulsory.
§ This exam consists of 10 Multiple Choice Questions (MCQs) carrying 1 mark each; 5 Fill in
the Blanks carrying 1 mark each; 3 Short Questions carrying 5 marks each; and 1 descriptive
question –carrying 10 marks.
§ For each MCQ, read the available choices carefully and select the most appropriate choice
which you consider is the correct answer, by clicking on the appropriate check box.
§ To answer fill in the blanks questions, write the word which you think is the most suitable by
comprehending the whole phrase.
§ Remember not to spend too much time on any one objective type question since all objective
type questions carry equal marks; it is important to manage your time according to the marks
allocated to each question.
§ Calculators are allowed to solve numerical problems. Mobile phones are not allowed for the
same purpose.
§ Save your answer before proceeding to the next question.
§ Do not click the “Finish” button while solving your paper. Once you clicked the “Finish”
button, you will not be able to access your paper again. Click it at the end of your paper. That
means you have submitted your complete paper.
§ A clock is given in the exam software. Software will automatically close at the end of given
time.
§ Use of mobile phone is strictly prohibited. Switch off your mobile phone during the exam.
Failure to comply with the Supervisor’s directions will result in your test being cancelled. Please
comply with supervisor’s directions to avoid any unpleasant event.
► Forecasting
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► Capacity planning
► Inventory management
► Price
► Quality
► Location
► Economic conditions
► Political conditions
► Competitive forces
► Human resources
A 35% chance of demand of 3000 units, 40% chance of demand of 2000 units and 25% chance of
demand of 1000 units represent a state of:
► Certainty
► Uncertainty
► Risk
► Maximin
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► Maximax
► Laplace
► Minimax regret
Using a simple three-period moving average forecast model, what would the forecast of demand be
for the upcoming week 6? The historical demands are shown below:
Week Demand
1 21
2 25
3 20
4 13
5 15
► 22 units
► 18.25 units
► 18.8 units
► 16 units
► Regression
► (MTBF)/(MTBF+MTR)
► MTR/MTBF
► (MTBF)/(MTBF-MTR)
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► (MTR)/(MTR-MTBF)
► FC+ R+VC
► R/(FC-VC)
► FC/ (R-VC)
► VC / (R-FC)
► Productive system
► Production system
________ refers to a situation in which a product, part or system does not perform as intended.
Justify the statement “Both qualitative and quantitative techniques should be used together to
generate a realistic forecast.”
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The manager of a crew that installs carpeting has tracked the crew’s output over the past several
weeks, obtaining theses figures:
Compute the labor productivity for each of the weeks. On the basis of your calculations, what can
you conclude about crew size and productivity?
A small building contractor has recently experienced two successive years in which work
opportunities exceeded the firm’s capacity. The contractor must now make a decision on capacity
for next year. Estimated profits under each of the two possible states of nature as shown in the
table below:
Now if probabilities of low and high demand are: P (low) = 0.3 and P (high) = 0.7, determine the
expected profit of each alternative. Which alternative is best? Why?
What are the key reasons for poor competitiveness of some companies?
MIDTERM EXAMINATION
FALL 2007 Marks: 40
MGT602 - ENTREPRENEURSHIP (Session - 6 ) Time: 120min
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StudentID/LoginID: ______________________________
Please read the following instructions carefully before attempting any question:
§ All questions are compulsory.
§ This exam consists of 10 Multiple Choice Questions (MCQs) carrying 1 mark each; 5 True/
False statements carrying 1 mark each; 3 Short Questions carrying 5 marks each; and 1
descriptive question –carrying 10 marks.
§ For each MCQ, read the available choices carefully and select the most appropriate choice
which you consider is the correct answer, by clicking on the appropriate check box.
§ For a true/ false statement, recognize the concept and answer accordingly.
§ Remember not to spend too much time on any one objective type question since all objective
type questions carry equal marks; it is important to manage your time according to the marks
allocated to each question.
§ Save your answer before proceeding to the next question.
§ Do not click the “Finish” button while solving your paper. Once you clicked the “Finish”
button, you will not be able to access your paper again. Click it at the end of your paper. That
means you have submitted your complete paper.
§ A clock is given in the exam software. Software will automatically close at the end of given
time.
§ Use of mobile phone is strictly prohibited. Switch off your mobile phone during the exam.
Failure to comply with the Supervisor’s directions will result in your test being cancelled. Please
comply with supervisor’s directions to avoid any unpleasant event.
Combination of at least two firms doing similar businesses at the same level is:
► Horizontal Merger
► Vertical Merger
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► Indirect Exporting
► Joint Venture
► Licensing
► Entrepreneurship
► Horizontal Merger
► Vertical Merger
______________ is a method of developing new ideas when the individuals are unaware of
the problem.
► Checklist Method
► Gordon Method
► Scientific Method
► Ethically influenced
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► Managerial
► Voluntary
► Iterative Synthesis
► Ordinary Innovation
► Technological Innovations
► Breakthrough Innovations
► Administrative domain
► Entrepreneurial domain
► Intrapreneurial domain
Without _______________ , the organization will never be able to make the necessary
change.
► Lower Management
► Top Management
► Middle Management
► Idea Stage
► Concept Stage
► Product Development
The belief that entrepreneurship is found only in small businesses is a misconception about entrepreneurship.
True
►
False
►
Demographics are the linkage of economies and cultures that foster a business and competitive situation in which
organizations have no national boundaries.
True
►
False
►
Ethics involves the rules and principles that define right and wrong decisions and behaviors.
True
►
False
►
Venture capital is external equity funding provided by professionally managed pools of investor money.
True
►
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False
►
Plans are outcomes or end results that are desired by individuals, groups, or organizations.
True
►
False
►
Why is it important for the entrepreneurs to consider the political legal environment while starting a new venture?
What are the alternatives available for engaging in international business? Briefly Discuss.
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MIDTERM EXAMINATION
FALL 2007 Marks: 40
MGT411 - MONEY & BANKING (Session - 5 ) Time: 120min
StudentID/LoginID: ______________________________
INSTRUCTIONS:
Please read the following instructions carefully before attempting any question:
§ All questions are compulsory.
§ This exam consists of 10 Multiple Choice Questions (MCQs) carrying 1 mark each; 5
True False carrying 1 mark each; 3 Short Questions carrying 5 marks each; and 1
descriptive question –carrying 10 marks.
§ For each MCQ, read the available choices carefully and select the most appropriate
choice which you consider is the correct answer, by clicking on the appropriate check
box.
§ To answer True False questions click the option which you consider is correct.
§ Remember not to spend too much time on any one objective type question since all
objective type questions carry equal marks; it is important to manage your time
according to the marks allocated to each question.
§ Save your answer before proceeding to the next question.
§ Do not click the “Finish” button while solving your paper. Once you clicked the “Finish”
button, you will not be able to access your paper again. Click it at the end of your
paper. That means you have submitted your complete paper.
§ A clock is given in the exam software. Software will automatically close at the end of
given time.
§ Use of mobile phone is strictly prohibited. Switch off your mobile phone during the
exam.
§ Failure to comply with the Supervisor’s directions will result in your test being
cancelled. Please comply with supervisor’s directions to avoid any unpleasant event.
§ Use of calculator is allowed.
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The variance is generally less useful than the standard deviation because:
► It is easier to calculate.
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► Financial Instruments
► Financial Markets
► Financial Institutions
► Central Banks
► No effect on price.
► A risk-averse.
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► A risk-loving.
► Risk- neutral.
► Zero-coupon bonds.
► Coupon Bonds.
► Consols.
The price of a 6-month Treasury Bill is-------------than the price of a 1-year Treasury
Bill.
► Lower
► Higher
► Equal to
Changes in the amount of money in the economy are related to changes in:
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► Interest rates
► Economic growth
► Inflation
► It makes important decisions about the nation's tax and public spending
policies.
► It lends only to the nation's largest and most important business firms.
► True
► False
► True
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► False
► True
► False
► True
► False
An asset is liquid if it can be easily converted into money and illiquid if it is costly
to convert:
► True
► False
Describe the basic types of money. Which one is commonly used now a days?
By how many ways we can diversify the risk? Briefly explain them.
Which of these $100 face value 1-year bonds will have a higher yield to maturity?
a. 7% coupon bond selling for $90
b. 10% coupon bond selling for $120
c. 12% coupon bond selling for $130
(Marks: 03+03+03+01)
MIDTERM EXAMINATION
FALL 2007 Marks: 50
IT430 - E-COMMERCE (Session - 6 ) Time: 120min
StudentID/LoginID: ______________________________
**WARNING:
► for i=1 to 5
Which Protocol is used for downloading messages to client machine from servers.
► SMTP
► POP3
► IMAP
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► None of all
► <head>
► <h1>
► <h6>
► <heading>
What is the correct JavaScript syntax to insert a comment that has more than one line?
► None of all
a) Create an ordered list of your current semester subjects? Write HTML code only. (5)
b) Create an unordered list of your at least 5 hobbies? Write HTML code only. (5)
c) Write the E-Commerce and E-business definitions using definition tags of HTML? (5)
a) What is the difference between Client side Scripting and Server side Scripting? Give
examples of at least two languages each. (5)
b) Consider the following code and display its output and also explain its code in one passage.
(10)
Code:
<html>
<head>
<script type="text/javascript">
function startTime()
var h=today.getHours()
var m=today.getMinutes()
var s=today.getSeconds()
m=checkTime(m)
s=checkTime(s)
document.getElementById('txt').innerHTML=h+":"+m+":"+s
t=setTimeout('startTime()',500)
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function checkTime(i)
if (i<10)
{i="0" + i}
return i
</script>
</head>
<body onload="startTime()">
<div id="txt"></div>
</body>
</html>
c) Differentiate between the Router and Switch. At least three differences. (3)
d) Give names of any two networking cables which are used for connectivity purposes. (2)