Dear students,

AOA,
Find herewith contents of Marketing Projects as under;

Marketing Project Contents

Title Page:
The title page should include the title of the report along with the name(s) of the client or organization for whom
the report is written. Also included on the title page should be the name(s) of the author(s) of the report along
with all pertinent information about them and name and details of your Project supervisor.
Table of Contents:
The table of contents lists the information contained in the report in the order in which it will be found. All major
topics of interest should be listed.
Executive Summary:
The executive summary should be a one to two page overview of the information contained in the research
report. It should give the reader an easy reference, in very brief form, to the important information contained in
the report and explained in more detail in the body of the report. People attending a presentation of research or
reading the report will use this section as a reference during presentations and as a synopsis of the research
done.

1. The Organization
1.1 Profile
1.2 History
1.3 Nature and Scope of organization
1.4 Vision
1.5 Mission
1.6 Core Values
1.7 Objectives/Goals
1.8 Products line
2. Organization Marketing Mix
2.1 Products
2.2 Price

2.3 Distribution
2.4 Promotion
3. Promotion mix
3.1 Personal Selling
3.2 Advertising
3.3 Direct Marketing
3.4 Sales Promotion
3.5 Public Relations
4. The Marketing Environment
4.1 Competitive forces
4.2 Economic forces
4.3 Political forces
4.4 Legal and regulatory forces
4.5 Technological forces
4.6 Sociocultural forces
5. Market Analysis
5.1 Segmentation Analysis
5.2 Needs/Wants Analysis
5.3 Products/Services Analysis
5.4 Benefits Analysis
6. Target Market(s)
7. Current Marketing Objectives and Performance
8. Marketing Research Analysis

8.1 Introduction:
The introduction should contain a brief overview of the problem being addressed and the
background information needed for the reader to understand the work being done and the
reasoning behind it. After reading the introduction, the reader should know exactly what the
report is about, why the research was conducted, and how this research adds to the knowledge
that the reader may have about the topic.
8.2 Secondary Research:
This section will contain all of the information that was collected through review of existing
information. The importance of the secondary information as it pertains to the problem being
researched must be made clear to the reader. Conclusions should be drawn in a logical fashion
and insight into how these conclusions will be used throughout the rest of the research agenda
should be provided.
8.3 Qualitative Research (if used):
This section should contain all information regarding any interviews or focus groups that were
conducted as part of the research project. This section should begin with an explanation of why
this research is needed or beneficial. Other information provided should include:
An overview of the issues that were included in this research
Why these issues were salient
How the discussion guide was developed
A description (not identification) of the participants
Discussion of the information collected (using quotes to highlight important points)
Conclusions based on the collected information
Clear explanation of how the conclusions are based on the research done
How these conclusions will contribute to the rest of the research project
8.4 Experimentation (if used):
There are many things that must be considered on order for an experiment to be a useful part of
any research agenda. Once again, the discussion should begin with why this research is deemed
to be important to the overall research agenda being followed. The following topics must be
included if an experiment was used:
Identification and description of the variables included in the experiment
Clear statement of the hypothesized relationships between or among the variables
Explanation of how the variables were measured
Discussion of reliability and validity of the measurements
Clear explanation of the treatment being used
Conditions under which the experiment was conducted
Description (not identification) of the subjects
Description of data collection
Analysis of data, including details of procedures used and statistical significance
Conclusions clearly based on data analysis
How these conclusions will contribute to the rest of the research project
8.5 Observation (if used):
If observation was a part of the research project, you will need to explain several things to the
reader or attendee at your presentation starting with why this method is appropriate for your
research goals. In addition, the following topics should all be part of the final report:
Explanation of why observation was appropriate

 Location and conditions under which observation was conducted

Description of the population observed
The recording methods used
Methods used to interpret observed behaviors
Conclusions drawn from observation
Explanation of bases for those conclusions
How these conclusions will contribute to the rest of the research project

8.6 Survey Research:

This is the section that should be pulling together all of the other issues that were identified in the
research steps that were conducted previously. The connections to the issues and constructs
identified earlier should be made again here so that they reader can easily see the foundations
that are being used. Many issues will have to be addressed in this section regarding how the
survey was developed and how it was administered. Topics discussed in this section should
include:
Identification of all issues included on the survey
Explanation of the importance of the selected issues to project
Development of the survey questions and wording
Sources of survey questions (existing scales or newly created)
Description of population of interest
Explanation of target population appropriateness
Determination of sample size needed
Sampling procedures (random or convenience)
Determination of the sample population
Method of survey distribution
8.9 Data Analysis:
In this section, the reader should find a brief overview of the methods that were utilized in the
research, the reasons that those methods were appropriate for the research problem, an
explanation of how the outcomes for those methods can be understood and interpreted. It is
important to remember that the people reading your report or listening to your presentation may
not be familiar with the analysis methods being used. You must present the methods in such a
way that anyone interested in your research will be able to understand what was done and why it
was done. This section should include the following:
Overview of analysis methods used
Justification for methods chosen
Outcomes of analysis
Significance of results (statistical and otherwise)
8.10 Findings:
The findings are the actual results of your research. Your findings should consist of a detailed
presentation of your interpretation of the statistics found relating to the study itself and analysis
of the resulting data collection. The judicious use of figures, tables and graphs is encouraged
when it is helpful to allow the reader to more easily understand the work being presented. The
findings section should include the following:
Findings based only on results of the research not speculation
In-depth explanation of all major findings
Clear presentation of support for the findings

8.11 Limitations:
Recognize that even the best marketing research work is not perfect and open to questioning. In
this section, briefly discuss the factors that may have influenced your findings but were outside
of your control. Some of the limitations may be time constraints, budget constraints, market
changes, certain procedural errors, and other events. Admit that your research is not perfect but
discuss the degree of accuracy with which your results can be accepted. In this section,
suggestions can be offered to correct these limitations in future research.
8.12 Conclusions and Recommendations:
Conclusions are broad generalizations that focus on addressing the research questions for which
the project was conducted. Recommendations are your choices for strategies or tactics based on
the conclusions that you have drawn. Quite often authors are tempted to speculate on outcomes
that cannot be supported by the research findings. Do not draw any conclusions or make any
recommendations that your research cannot clearly support.
9. References:
This section should be a listing of all existing information sources used in the research project. It
is important to allow the reader to see all of the sources used and enable the reader to further
explore those sources to verify the information presented.