Corporate Brochure

The best forecasts with Big Data

Software for data analysis and accurate forecasting

Content

About Blue Yonder

Analyzing and Using Big Data

Blue Yonder Portfolio

Demand Planning

Returns Optimization

Automated Merchandise Planning

Dynamic Pricing

Customer Analysis

10

Predictive Maintenance

12

Risk Analysis

13

Software as a Service

14

Quick Assessment

15

www.blue-yonder.com
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About Blue Yonder

Blue Yonder is the leading software provider for predictive analytics in
Europe. With precise predictions, in real time and cloud-based, Blue Yonder
makes an important contribution to a companys success. Blue Yonder
recognizes previously undetected relationships and patterns in structured
and unstructured data.
The software originated in elementary particle physics. At research institutes
like CERN, data quantities in the petabyte range were evaluated every second
in the worlds largest particle accelerators. Today, many different branches of
industry make use of this capability in various applications.

Our customers
Axel Springer

Heine

BGV/Badische Versicherungen

Mller

bonprix

Next

Breuninger

OTTO

Brgel

Quelle

Central

real,-

Crate & Barrel

Schwab

dm

SportScheck

dunnhumby

Vodafone

EOS

Witt Weiden

Blue Yonder receives honors

In 2013, Blue Yonder won the FOCUS Digital Star innovation
award. The award, presented by FOCUS magazine during the
DLD technology conference, acknowledges digital innovation
made-in-Germany that demonstrates promising business
models or exhibits newly developed technology. Blue Yonder is
a three-time recipient of the prestigious Data Mining Cup
award and also the CyberChampions award 2011/12 and the
CyberOne award 2012.

Analyzing and Using

Big Data
We analyze data so that you have facts. Organizations store large
quantities of customer, supplier and operational data and new
information is collected in ERP and CRM systems every day. Millions
of sensors that are connected with the Internet or networks, like
mobile equipment, vehicles and cameras, produce and transmit
enormous amounts of data. Smartphones and social networks can
also be added to the list. The Blue Yonder software recognizes
relationships and patterns in structured and unstructured data that
slipped by in the past. The resulting forecasts which continuously
and automatically adjust to the conditions at hand, are a main
contributor to making business processes profitable and futureoriented.

The proof of the pudding:

By using Blue Yonder software,

forecast quality increases
by forty percent and more!

Blue Yonder Portfolio

The Solution for Various

Business Requirements
Efficient and reliable planning with
Blue Yonder
The Blue Yonder Predictive Analytics Suite can be used to gain
valuable insight from Big Data. This enables reliable decision making
at different levels and in various organizational areas and industries. You receive reaffirmation that you are on the right operative
and strategic course or if you need to make adjustments due to
changing market conditions. Combined with your knowledge
and your employees expertise, Blue Yonders predictive analytics
software provides you with an outstanding management tool.

Industries where Big Data

can be analyzed and used:
Retail
Insurance
Banking
Manufacturing
Telecommunications
Media
Utilities

Improvement in
inventory management
by three percent
more than one percent
higher margin
in retail!

Blue Yonder Portfolio

Demand Planning
EU size 38 (US 8 / UK 10); a trendy color; can be combined with various items: the female
customers want it. The retailer could have sold at least thirty-three percent more, if only the
demand planning hadnt been miscalculated.
That wouldnt have happened with Blue Yonder software. The Blue Yonder Predictive
Analytics Suite predicts sales for the entire season, early on, down to the article level
even in cases where several thousand articles in different styles are involved. Since
the forecasts are so accurate and the self-learning environment allows for continuous
adjustment, your demand planning is based on realistic assumptions. You avoid outof-stock situations and high write-offs and, in the process, lower your costs. Regardless
if you are a brick and mortar, online or multi-channel retailer: Where there are a
multitude of influence factors and large quantities of data, Blue Yonder software
successfully demonstrates its forecast strength.

The structural change in the mail order business from catalog to the Internet
presents us with entirely new challenges in sales forecasting. Blue Yonder bundles
methods to form a unique solution in order to predict sales figures precisely.
This is crucial for success in the competitive online business.
Gnther Harant, Purchasing Manager, SportScheck

Blue Yonder Portfolio

Returns Optimization
The jeans look great in the trendy color. Hmm? Or maybe better in traditional
jeans blue? They could be a bit tight on the leg. Better order the next size up, too.
Maybe the other fit is better? Who cares. Ill order one of each. After all, it doesnt
cost me anything to return them
Thats true. At least as far as the customer is concerned. However, for retailers, especially online retailers, returns are a huge cost factor that could
turn into a critical factor for the company. With Blue Yonder predictive
analytics software, your return management is built on a solid foundation. It
allows you to accurately identify the reasons for returns and enables you to
take appropriate counteraction to reduce costly returns.

Blue Yonder Portfolio

Automated
Merchandise Planning

Dynamic Pricing

Unpredictable weather is forecast for the coming days. And people

What is the best price for a fully automatic coffee machine?

will probably extend the public holiday on Thursday by taking Friday

as a vacation day. That will have an effect on supermarkets needing

Blue Yonder knows. The software generates the best price for

more grill meat for cookouts.

your goals based on all kinds of information: Less expensive

than the five largest online shops offering the same product,

Blue Yonder takes all relevant external and available internal

but not a penny less than what interested customers are

data into consideration when creating a forecast. The software

willing to pay. The software adjusts the price for every article

automatically gives order recommendations for every article, for

in real time to the current market and competitive situation

every day, in every area. Out of stock and surplus situations are a

and, by doing so, ensures the maximum margin.

thing of the past with automated merchandise planning. Profits

increase since your inventory reflects your demand.

Blue Yonder Portfolio

Customer Analysis
Customer loyalty
Mrs. Smith loves the coffee she has been ordering online for years. She also likes organic products. Over the past
few days, she has been browsing coffee machines in an online electronics store. When she returns to the website
where she normally buys her favorite coffee, she receives a rebate of ten percent towards the purchase of a
coffee machine. The coffee machine fits her budget. In addition, she receives an additional offer for fair-trade
organic coffee from Ethiopia. Its her favorite brand!
Regardless if its Ethiopian coffee or electronic devices: Online retailers that know their customers have
a variety of possibilities to address customers individually. This can be done through advertisements on
themed sites, through custom-tailored supplementary offers or through price reductions.
By using Blue Yonder, your e-commerce revenue will be considerably higher. You offer your customers not
only the right product, but you can also calculate the highest possible revenue achievable with a particular
customer and, at the same time, automatically offer the customer an individual rebate. In addition, you can
fully capitalize on the cross-selling potential.
Brand new opportunities arise even for insurance companies. Whether automobile, property, life or
health insurance, with Blue Yonder you make product recommendations based on your customers needs
and leverage the cross-selling potential. This is possible because you see the current life phase of every
customer in real time. You evaluate the customers total potential as well as their potential in the
individual insurance segments and you can give individual advice on attractive offers created for that
specific customer. The result: satisfied customers and growing market share. Satisfaction is the best
recommendation.

It costs
approximately

twenty to
forty percent
more

to win

a new customer

10

than to retain
an existing customer.

Blue Yonder Portfolio

Avoid contract cancellations

Mr. Jones changed telephone providers so that he could rent his smartphone at a less expensive rate. Since his
wife is listed under her maiden name, Miller, its not immediately obvious that they are a married couple. The
likelihood that Mrs. Miller will also cancel her cellular contract in the coming months is very high.
With Blue Yonder you recognize the possibility of a contract cancellation before it happens and you can
react in time. For example, if you are a telecommunications company, you could consider including an
offer with good conditions for a new contract with the semi-annual telephone bill. We help you to
correctly interpret the signs of customer dissatisfaction or higher willingness to change providers.
Blue Yonder is capable of predicting the exact risks of contract cancellation which is very important, for
example, for telecommunication and insurance companies. Blue Yonder offers media companies the
opportunity to precisely examine their readers data. You determine the exact risk of cancellation for
every subscription and can take counteraction with specific measures.

Blue Yonder shows us the risk of contract cancellation down to the exact
contract number. This allows us to reach out with special offers at the opportune
moment, to customers considering changing provider.
Heinz Ohnmacht, Chairman of the Executive Board at BGV/Badische Versicherungen

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Blue Yonder Portfolio

Predictive Maintenance
One thing is clear: The ball bearing in the machine has to be replaced within the next three
months. Otherwise, it could come to an unplanned downtime. The mechanic will replace the ball
bearings next week during the planned cleaning of the machine.
The Blue Yonder predictive maintenance software monitors machines and equipment.
It analyzes all available and incoming data as well as external factors. Current or expected
losses in performance are noted immediately. Completely different parameters like machine
data, information from the ERP system and values from the production environment
(temperature, humidity, salinity) are evaluated in real time. The condition of the machine or
equipment can be predicted for any time in the future and malfunctions can be accurately
forecast long before they occur. Unplanned, cost intensive downtimes can be avoided.
Maintenance processes can be optimized and resources can be used efficiently by performing necessary maintenance actions during a planned downtime, for example during the
cleaning of the machine. Maintenance costs are therefore reduced.

The process industry alone loses approximately five percent

of its production performance through unplanned downtimes.
Dr. Ralf Sick-Sonntag, conference Anlagenbau der Zukunft Fraunhofer IFF, 2012

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Blue Yonder Portfolio

The realistic evaluation of the probability and amount a debtor will pay is very
important to us. We are convinced of the methods of the software: The results of
Blue Yonder can be measured immediately and help to optimize our processes.
Dr. Andreas Witzig, Managing Director, KG EOS Holding GmbH & Co

Risk Analysis
The customer advisor at the bank is taken by surprise when he finds out that the Smiths cant pay
the mortgage on their home.
Even experienced account managers are better equipped to predict risks when using
Blue Yonder. Nowadays, a strategic risk analysis is essential for all large organizations because
it can prevent significant financial damages to your company. With the predictive analytics
software from Blue Yonder, you assess the probability of risks occurring and the related
relevance of those risks to your organization. You discover relationships between risks and,
based on this, make the right decisions for your organization.

With Blue Yonder you avoid the following risks:

Default

Delivery

Contract

cancellation
Economic

Interest

Liquidity

Tariff


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24/7
Software as a Service
With Blue Yonder, forecasts based on Big Data are possible without a lot of technical effort, thanks to Software as a
Service. The predictions and results created are either imported directly into your back-end system or called up via a
user interface. Blue Yonders SaaS model takes advantage of all the benefits of the cloud. A certified high-availability
computer center guarantees the maximum availability with 24/7 service regardless of the security level.

The benefits at a glance:

100% cost control
Low investment costs
Quick project start

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Accurate Forecasts
Predictive analytics increases a companys success
How can you use predictive analytics profitably in your company?
Let us show you free of charge in a quick assessment.

What areas of application and advantages

are of interest to you?
Retail

Manufacturing

Sales forecasts on the item level

Reduction of storage costs thanks to exact determination

Return optimization

of required material quantities

Determine customer value and plan marketing activities carefully

Improved production planning thanks to forecasting of

Automated merchandise management

machine capacity

Store demand planning

Calculation of likelihood of failure of machines and timely

Dynamic pricing in bricks-and-mortar and online retail

issuing of warning messages in order to prevent unplanned

Forecasts for promotional goods

downtimes (predictive maintenance)

Creation of sales forecasts

Insurance companies

Utility companies

Loss forecasts for individual customers as the basis for an individual

premium calculation

O
 ptimal utilization of the grid thereby maximizing profits

High level of customer loyalty and optimal sales per customer thanks

E xact forecast of power requirement, divided up by regions,

to advising along the customer life cycle

as the basis for a specific market development

Customer churn: identify customers thinking of switching

D
 etermination of the optimal price, for example for power

Optimal personnel planning in the call center thanks to precise

from regenerative energy sources

needs analysis

Telecommunications
E
 arly Detection of customers readiness to switch in order to
take customer loyalty measures
T argeted and individual use of advertising to increase the
success quota
O
 ptimization of the rate structure with respect to market
capability and maximization of profit

Free quick assessment

Speak to Blue Yonders Big Data & predictive analytics experts!

Dunja Riehemann
Phone +49 (0)721 383 117 36
E-mail dunja.riehemann@blue-yonder.com
www.blue-yonder.com

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Blue Yonder UK Limited

6-9 The Square
Stockley Park
Uxbridge UB11 1FW
United Kingdom
Phone +44 (0)203 008 717 0
Fax

+44 (0)208 610 606 0

E-mail infouk@blue-yonder.com
www.blue-yonder.com

Blue Yonder GmbH

Ohiostrae 8
76149 Karlsruhe
Germany
Phone +49 (0)721 383 117 77
+49 (0)721 383 117 69

E-mail info@blue-yonder.com
www.blue-yonder.com

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BY_092014

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