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NORTH SOUTH UNIVERSITY

Effectiveness of Facebook in delivering new idea


among young consumers
Sec: 04
Submitted to: Dr. Tamgid Ahmed Chowdhury
Course Instructor
North South University

Name

ID

Md. Tariqul Hasan Robin

1130717030

Md. Fahad Ibn Hossain

1130704030

Md. Aqibul Haque

1130442030

Md. Hasibur Rahman


Md. Ishtiaqul Alam

1130435030
1130462030
1

Letter of transmittal
November 30, 2015,
Dr. Tamgid Ahmed Chowdhury
Assistant Professor,
School of Business
North South University

Subject: Submission of research paper on Effectiveness of Facebook in delivering new idea


among young consumers
Dear Sir,
Here we have the research report on Effectiveness of Facebook in delivering new idea among
young consumersas a requirement for the MKT 470 course. We have worked with utmost
enthusiasm; since the experience has augmented and assisted us to integrate our knowledge
about elucidation and execution of the approaches we have been taught so far and implement
them accordingly.
We anticipate learning some real life lessons and first handing knowledge on marketing research
and also learnt the use of SPSS. We would be delighted to furnish you with any details, if
required.
Thank You
Yours sincerely,
Md. Tariqul Hasan Robin
Md. Fahad Ibn Hossain
Md. Aquibul Haque
Md. Hasibur Rahman
Md. Ishtiqul Alam

Executive summary

The purpose of the study is to find effectiveness of Facebook among young generation in
Bangladesh. This research is basically conducted in north south university among 140
respondents who are randomly chosen. Also we provide survey questionnaire to some service
holder to find accurate result. Research type is descriptive in nature and data were collected
through questionnaire with mostly close ended questions. For hypothesis testing, one sample T
test and multiple regressions were performed. As our computerized tool IBM SPSS has been
used. Most of our data reflect stereo type attitude of people towards purchase using Facebook.
For Last 5 years Facebook become the most popular social media for our country. Various
entrepreneurs are trying to reach to their customers via Facebook. But throughout our research
we found though Facebook is a potential medium to reach customers but still there are many
hinders.
The major finding gives we somewhere in middle because our respondent answers that
Facebook dont effectively reach consumers. But some of the respondents also bought products
from Facebook. We find out various hinders in reaching to customers through Facebook. Such as
consumers are misguided by false information, visual effects make the inferior products look
gorgeous and Facebook ads are not exciting to them. At the end Facebook could be the best way
to reach young if they maintain several issue because number of users in Facebook is increasing
day by day.

Effectiveness of Facebook in delivering new


ideas among young consumer

Table of Contents
CHAPTER 1 Introduction ................................................................................... 6
1. Introduction: ................................................................................................ 6
1.1 Rationale of the study ............................................................................. 7
1.2 Objective OF the study: ........................................................................... 8
1.3 Limitation of the study: ........................................................................... 9
1.4 Hypothesis: ............................................................................................. 9
Chapter -2 Literature review ............................................................................. 10
2. Literature review: ...................................................................................... 10
Chapter 3 Methodology ................................................................................. 12
3. Methodology ............................................................................................. 12
3.1 Research Method ..................................................................................... 12
3.2 Preparing Questionnaire ....................................................................... 13
3.3 Field Study ............................................................................................ 14
3.4 Statistical tools...................................................................................... 16
Chapter- 4 Analysis ........................................................................................... 17
4. Analysis...................................................................................................... 17
4.1 Hypothesis analysis ............................................................................... 17
4.2 Regression analysis ............................................................................... 25
Chapter 5 Qualitative analysis ........................................................................ 59
5.1 Major findings: ......................................................................................... 59
5.2 Recommendation: .................................................................................... 59
Chapter 6 ....................................................................................................... 61
6.1 Conclusion ............................................................................................... 61
5

CHAPTER 1 Introduction
1. Introduction:
The trend of business is changing rapidly. Human evolution has changed quite a bit through the
grace of modern technology. Tools of social median have also changed. People are using social
sites such as Facebook, twitter, LinkedIn. According to ITU Bangladesh has 6, 17,300 internet
user till July, 2010. But it has found that the total face book user in Bangladesh is more than the
total internet user in Bangladesh. These facts suggest that there is much scope for e-commerce
business in Bangladesh. Among them according demographic segment there is a very good
market for launching a new product through face book. From the data 49.68 (18-24 years) are
youth segment which is half of the total face book users of Bangladesh, so it will be easy for any
company to reach the youth easily( ksrahman.wordpress.com).The popularity of social media
sites has also spread to companies and firms as part of their strategies, as study conducted by
Burson-Marsteller shows that 86%of 100 largest companies on the Fortune 500 list use at least
one of the social media sites such as Facebook, Twitter, YouTube or blogs and 28% of them use
all four platform for their promotions. According to Social media Marketing report, 64% of
marketers spend five hundred or more per week on social media and 39% of them spend ten
hours or more weekly(Stelzner,2009).
A number of businesses have gained some advantages from social media marketing like dessert
Gallery has increased visits by 20% per month after its Facebook fans jumped fans from 283 to
817(Woessner,2011).IN ADDITION, a Facebook page with a portfolio of pictures has helped a
wedding photographer from Michigan, Aaron and Deckrow get new customers (Yankee,2009).

In addition social media sites enable businesses to build closer relationship with customers, as
well as to expand the market to the customers that they could not reach before (Rooney, 2011).
Now a daysfacebook is very important source to do business. Almost every brand and firm has
their own facebbok pages, which help them to introduce their product with customers. And if
customer has any inquire about their product then agents of the firm can directly contact with
customer through facebook and give them their desire information. Which ultimately fulfill the
customer inquire. Again, lots of new business entrepreneurs start their business through facebook
because it can grab huge number of customer with limited effort. The best real life example for
us will be, some of our NSU brothers started a small business and they use facebook as a strong
platform for their business. Where they used to delivery printed document, stationary item
directly to use but for the printed document we have to send them the softcopy of the document
via facebook message six hour before the delivery. So from this example we can see that
facebook is an effect medium for entrepreneurs to start their own business.
The purpose of this research is aimed to answer not only logically but also statistically
effectiveness of facebook in selling any sort of product. For finding the effectiveness of facebook
we will go through different methodologies including surveys, statistical tools, interviews etc.
After compellation of this research we will hopefully we will show whether facebook is really
effective or not.
1.1 Rationale of the study
This research paper is basically based on the effectiveness of Facebook in selling product to
youth society of Bangladesh. To find out the effectiveness of Facebook regarding to how
Facebook help to reach youth? ; How it create brand awareness? ; How it deliver information to
youth? ; How it increase customer engagement? ; And many more.
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1.2 Objective OF the study:


In this research we want to identify the effectiveness of social media such as Facebook.com for
delivering new ideas to consumers. Thus we have considered some objectives of this study and
mentioned bellow:

To assess the present situation of social marketing.

To evaluate the quality of the Facebook advertisements.

To ascertain the consumers situation regarding Facebook promotions.

Availability of products and services available in Facebook brands.

Consumers perception about the products advertised I Facebook.

Consumers opinion about quality of the promotions.

Consumers experience of purchased products.

Assessment of responsiveness of the brand pages and after sales service.

To find out if consumers prefer buying products from Facebook over conventional
market.

And finally, to provide recommendation for betterment of the Facebook marketing and
trading of this country.

1.3 Limitation of the study:


This paper was researched through utmost sincerity and carefulness. Still we admit that some
limitations strongly compromised our results be considered correct in further study.
i.

Selected population was very small

ii.

Study was done on limited number of areas

iii.

Insecurity limited our access to the population of concern.

iv.

Time was limited for this research.

v.

Researchers are still at learning stage and their expertise is considerably limited.

1.4 Hypothesis:
Ho= the marketing effort given to deliver new ideas to customers via Facebook is not effective to
reach customers.
Ho= the marketing effort given to deliver new ideas to customers via Facebook is not effective to
create customer interest.
Ho= Facebook cannot be used as a tool of communication for sharing ideas to young generation
due to huge cluster of numerous promotions causing difficulty to access the promotions.
Ho=Facebook is not a capable medium for improving customer services.
Ho= Facebook failed to attracts young generation to purchase our product.
Ho=Growing young generation of potential customers are not considering Facebook as a source
of info for new products.
Ho= Facebook has failed to reflect the new trend to young generation.

Ho= Facebook promotions has failed to meet customer satisfaction.

Chapter -2 Literature review


2. Literature review:
Facebook has become a most prominent tool of marketing today. It is the easiest way to reach the
target consumers. Facebook itself has created a form of online portal platform that allow
marketer to promote their products. Facebook reports 483 million user login each day.(kerpen,
2011). This statement clearly tells us about the reach of Facebook. This advantage can be taken
by companies to promote their brands. Facebook is effective in leveraging traffic to business
site (Effective Facebook marketing, Role, Manarang). In this online portal they find through
research that it is very convenient to increase traffic to a particular site by promoting creatively.
Colorful and creative advertisements grab the attention of the users to go to their site thus traffic
increases. Through Facebook you can engage with their audiences(Kristi Hines,2015). Now-adays companies are opening a page by their name and through this they share informational posts
regarding their business and turn their fan into loyal fan. These types of Facebook pages also
create brand awareness among users. It also increase engagement of audience as audience can
comments and send messages. Facebook makes it easy to manage an advertising budget and
select the advertising targets including demographic profiles and geographic targeting.(Jason
Spidle, Demand Media). The author through research finds out helpful information for business.
By using Facebook companies can only target their customers based on demographic profile
because everyone in Facebook maintain a profile. This profile can help companies to know
insight about their customers or market. If a company wants to only reach to youths they can
easily did it by profile filtering. It is a new medium, and a hole conventional wisdom has
immerged about dos and donts, telling brand they need to interact differently with consumer
10

and facebook then they have in other form of media ( The secrete to marketing success on
facebook? , E.B . BOYD). Sean Bruich , head of the measurement at facebook coated that in fast
company magazine.This states that Facebook has more reach customer engagement, source of
information and responsive to the customers than other sort of media like Television,
Newspaper, Magazine.
Targeting with Facebook ads allows you to advertise to the right people based on their real
interest (FacebookAds : 5 Tips for success, Leyl Master Black). On this article Leyl Master
Black suggesting some tips for the business which run through facebook. He said that Facebook
can preciously can track right customer based on their interest otherwise bridge communication
gap. Literally Facebook track customer based on their interest so it is acting like a bridge
between customers and companies. And it also introduces the companies to the customers. In this
way communication gap is filled. Robi user get free internet access to 23 websites ( May 29,
2015,Daily Star). This Newspaper article introduces an offer of Robi telecom that people of
Bangladesh can use 23 websites including Facebook without any charge. So, it goes without
saying that accessing to Facebook for the people of Bangladesh is just a pressing a button. After
the attractive offer on Robi other operators like Grameenphone, Banglalink share the same offer.
It also implies that sharing of ideas are very convenient for any person in Bangladesh from
anywhere, anytime.

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Chapter 3 Methodology
3. Methodology
3.1 Research Method
3.1.1 Type of research:

We plan to do both exploratory and conclusive research. We want to do small and short
exploratory research to find out more about our target customers and get an insight about the
trend of online buying perspective.

This research is conclusive research which is mainly descriptive research. Since we have a
mainly focus on young customer group and also determine the perception towards our power
bank. So we will ask them different question about our product. Then data that have been
collected from our customer will be sued to reach at some conclusive result.

We will go for single cross-sectional research design as we are planning to collect data from our
potential young customer sample that use Facebook and we will collect the data once to see if
they consider Facebook to look for new products or ideas.

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3.1.2 Data collection method:

Our aim is collected to primary data through different survey.


We are going use both qualitative data and quantitative data.
Our main mainly focus will be on quantitative data and we will also use qualitative data where
we need it, so some portion of qualitative data can be used.
We used structured questioner for our survey.
Qualitative data will help us to find inner thought of young people about promotions of
Facebook brands and purchasing products.
3.2 Preparing Questionnaire

3.2.1 Questionnaire design:


As our research is to find out the perception of the customers we have mainly focused on close
ended questions. And for close ended question we have use 5 point likert scale technique to find
the results. The questionnaire began with a title and subtitle for the respondents which gave them
the idea of the purpose of the research, our contact and also some instruction. Right after that we
put the filter questions such as if they purchase products from Facebook which sorted our
respondents. The questions gave the respondents the clue about whether they are the right person
to do it or not. The questionnaire is divided into several sections; demographic information,
opinion regarding Facebook promotions, opinion regarding products, opinion regarding
availability of products of present trend, opinion regarding responsiveness of the brand pages,
opinion regarding Quality of products supplied by the Facebook brands, opinion regarding When
consumers prefer Facebook over conventional market for buying products, and finally opinion
13

regarding after sale service. We gave a little instruction on how to answer the questions then all
the 5 point likert scale questions were placed and the last question was placed in a way which
gives us the overall idea about consumers perception. Then another open ended question were
asked for some qualitative data. Overall there are 23 questions including the filter questions in
the questionnaire. (The sample of the questionnaire is attached in the appendix).

3.2.2 Pre-test questionnaire:


After the questionnaire was ready we went to our honorable course instructor for some expert
advice. We asked for feedback about the questionnaire in terms of the accuracy of it. After
getting the feedback from him we had the following changes:
i.

First of all we didnt include any filtering questions. I purchase products from
facebook we add this after getting suggestion.

ii.

Secondly we put less likert questions but after getting suggestions we add more likert
questions.

iii.

Also we forget to add demographic questions.

Later, the questionnaire was asked to 10 random people to test its understandability and then it
was finalized for the survey.
3.3 Field Study

3.3.1 Contact method:


A field group of four people conducted the survey through face to face interview with a
structured questionnaire. To conduct the interviews, our group chose the Mall intercept personal
14

interview method where bazaar places or street tea shops have been targeted. The reason of
choosing these places is very obvious considering our sample populations socio economic
factor.

3.2.2 Sample size and selection process:


Total 150 young consumers of Bangladesh have been randomly selected for the survey. Due to
the careful selection of the survey locations and the nature of our survey, socio cultural factor
played a key role in our sample selection process.

3.3.3 Sample profile


Purchase products through Facebook, 2015
Category

Detail

Number

of

respondents
Profession

Student

137

Service holder

12

Business
Other
Online purchase

Products

purchased 149

using Facebook
Do

not

Products

purchased

using

Facebook
Source: Survey data, for research purposes only

15

3.4 Statistical tools

To interpret the results of the questionnaire we have used the following statistical tools:
One Sample t- Test: We have used one sample t- test because we have one variable (I have
purchased products from facebook?) and one sample (people who see promotional ads in
facebook). So, in this case we have made our decision based on t-value.
Linear Regression Analysis: In statistics, regression analysis is a statistical process for
estimating the relationships among variables. It includes many techniques for modeling and
analyzing several variables, when the focus is on the relationship between a dependent variable
and one or more independent variables. More specifically, regression analysis helps one
understand how the typical value of the dependent variable (or 'criterion variable') changes when
any one of the independent variables is varied, while the other independent variables are held
fixed.

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Chapter- 4 Analysis
4. Analysis
4.1 Hypothesis analysis
Hypothesis - 1
Ho 1 the marketing effort given to deliver new ideas to customers via a facebook is not
effective to reach customer.
Ha 1 -

the marketing effort given to deliver new ideas to customers via a facebook is effective

to reach customer.

For promotional advert: calculate t- value= 26.975, critical value = 1.6552. Calculated value >
critical value based on 148 df.
For click on those adverts: calculate t- value= 38.193, critical value = 1.6552. Calculated value >
critical value based on 148 df.
For desired information: calculate t- value= 32.906, critical value = 1.652. Calculated value >
critical value based on 148 df.
For tagging your family: calculate t- value= 37.554, critical value = 1.6552.Calculated value >
critical value based on 148 df..
For tagging your friend: calculate t- value= 32.311, critical value = 1.6552.Calculated value >
critical value based on 148 df..

17

For reach among the people: calculate t- value= 31.342, critical value =1.6552.Calculated value
> critical value based on 148 df..
So all these variables calculate values are > critical values and also p- values is <0.05. Where
degrees of freedom (df) is 148 and significance is 0.000 and also mean familiarity rating is less
than 4.0 in Ho and also our significance value is .000 thats why we are100% confidence that our
statement is true. So we reject Ho and accept Ha. Thats mean the marketing effort given to
deliver new ideas to customers via a facebook is effective to rich customer.
Hypothesis 2
Ho 2 - The marketing effort given to deliver new ideas to customers via Facebook is not
effective to create customer interest.
Ha 2 - The marketing effort given to deliver new ideas to customers via Facebook is effective to
create customer interest.
We have used 1 variable to prove hypothesis 2
For facebook existing: calculate t- value= 38.455, critical value =1.6552. Calculated value >
critical value
So all these variables calculate values are > critical values and also p- values is <0.05. Where
degrees of freedom (df) is 148 and significance is 0.000 and also mean familiarity rating is less
than 4.0 in Ho and also our significance value is .000 thats why we are100% confidence that our
statement is true. So we reject Ho and accept Ha. Thats mean the marketing effort given to
deliver new ideas to customers via Facebook is effective to create customer interest.

18

Hypothesis 3
Ho 3= Facebook cannot be used as a tool of communication for sharing ideas to young
generation due to huge cluster of numerous promotions causing difficulty to access the
promotions.
Ha 3= Facebook used as a tool of communication for sharing ideas to young generation due to
huge cluster of numerous promotions causing difficulty to access the promotions.
We have used variables to prove hypothesis 3
For convenient way: calculate t- value= 30.342, critical value = 1.6552. Calculated value >
critical value based on 148 df.
For new trends: calculate t- value= 31.023, critical value = 1.6552.. Calculated value > critical
value based on 148 df.
For checking adverts: calculate t- value= 30.457, critical value = 1.6552. Calculated value >
critical value based on 148 df.
For advertisement bother: calculate t- value= 25.210, critical value = 1.6552.Calculated value >
critical value based on 148 df..
For long run: calculate t- value=31.227, critical value = 1.6552.Calculated value > critical value
based on 148 df..
For short run: calculate t- value=27.172, critical value = 1.6552.Calculated value > critical value
based on 148 df..

19

For not disturbing: calculate t- value=20.633, critical value = 1.6552.Calculated value > critical
value based on 148 df..

So all these variables calculate values are > critical values and also p- values is <0.05. Where
degrees of freedom (df) is 148 and significance is 0.000 and also mean familiarity rating is less
than 4.0 in Ho and also our significance value is .000 thats why we are100% confidence that our
statement is true. So we reject Ho and accept Ha. Thats mean Facebook used as a tool of
communication for sharing ideas to young generation due to huge cluster of numerous
promotions causing difficulty to access the promotions.

Hypothesis 4
Ho 4=Facebook is not a capable medium for improving customer services.
Ha 4=Facebook is a capable medium for improving customer services.
We have used variables to prove hypothesis 4
For misguided by advertisement: calculate t- value=30.292, critical value = 1.6552. Calculated
value > critical value based on 148 df.
For platform to interact: calculate t- value= 38.528, critical value = 1.6552. Calculated value >
critical value based on 148 df.
For reliable information: calculate t- value= 28.584, critical value = 1.6552. Calculated value >
critical value based on 148 df.
20

For responsiveness: calculate t- value= 30.319, critical value = 1.6552.Calculated value > critical
value based on 148 df..

So all these variables calculate values are > critical values and also p- values is <0.05. Where
degrees of freedom (df) is 148 and significance is 0.000 and also mean familiarity rating is less
than 4.0 in Ho and also our significance value is .000 thats why we are100% confidence that our
statement is true. So we reject Ho and accept HaThats mean Facebook is a capable medium for
improving customer services.

Hypothesis 5
Ho 5= Facebook failed to attracts young generation to purchase our product.
Ha 5= Facebook attracts young generation to purchase our product.

We have used variables to prove hypothesis 5


For purchase product: calculate t- value=36.114, critical value = 1.6552. Calculated value >
critical value based on 148 df.
For specially tailored: calculate t- value= 37.734, critical value = 1.6552. Calculated value >
critical value based on 148 df.
For like a post: calculate t- value=30.359, critical value = 1.6552. Calculated value > critical
value based on 148 df.

21

For purchase intention: calculate t- value= 28.943, critical value = 1.6552.Calculated value >
critical value based on 148 df..
So all these variables calculate values are > critical values and also p- values is <0.05. Where
degrees of freedom (df) is 148 and significance is 0.000 and also mean familiarity rating is less
than 4.0 in Ho and also our significance value is .000 thats why we are100% confidence that our
statement is true. So we reject Ho and accept Ha. Thats mean Facebook attracts young
generation to purchase our product.

Hypothesis 6
Ho 6=Growing young generation of potential customers are not considering Facebook as a
source of info for new products.
Ha 6=Growing young generation of potential customers are considering Facebook as a source of
info for new products.
We have used 3 variables to prove hypothesis 6
For new trends: calculate t- value=31.023, critical value = 1.6552. Calculated value > critical
value based on 148 df.
For share with friends: calculate t- value= 28.129, critical value = 1.6552. Calculated value >
critical value based on 148 df.
For share with family: calculate t- value=26.877, critical value = 1.6552. Calculated value >
critical value based on 148 df.

22

So all these variables calculate values are > critical values and also p- values is <0.05. Where
degrees of freedom (df) is 148 and significance is 0.000 and also mean familiarity rating is less
than 4.0 in Ho and also our significance value is .000 thats why we are100% confidence that our
statement is true. So we reject Ho and accept Ha. Thats mean Growing young generation of
potential customers are considering Facebook as a source of info for new products.

Hypothesis 7
Ho 7= Facebook has failed to reflect the new trend to young generation.
Ha 7= Facebook has to reflect the new trend to young generation.
We have used 3 variables to prove hypothesis 7
For life style: calculate t- value=31.466, critical value = 1.6552. Calculated value > critical value
based on 148 df.
For reflect my image: calculate t- value=31.298, critical value = 1.6552. Calculated value >
critical value based on 148 df.
For social status: calculate t- value=30.883, critical value = 1.6552. Calculated value > critical
value based on 148 df.
So all these variables calculate values are > critical values and also p- values is <0.05. Where
degrees of freedom (df) is 148 and significance is 0.000 and also mean familiarity rating is less
than 4.0 in Ho and also our significance value is .000 thats why we are100% confidence that our
23

statement is true. So we reject Ho and accept HaThats mean Facebook has to reflect the new
trend to young generation.

Hypothesis 8
Ho 8= Facebook promotions has failed to meet customer satisfaction.
Ha 8= Facebook promotions has to meet customer satisfaction.
We have used 4 variables to prove hypothesis 8
For quality indifferent: calculate t- value=31.559, critical value = 1.6552. Calculated value >
critical value based on 148 df.
For visual quality: calculate t- value=37.808, critical value = 1.6552. Calculated value > critical
value based on 148 df.
For price charged: calculate t- value=27.827, critical value = 1.6552. Calculated value > critical
value based on 148 df.
For overall satisfied: calculate t- value=26.602, critical value = 1.6552.Calculated value > critical
value based on 148 df.
So all these variables calculate values are > critical values and also p- values is <0.05. Where
degrees of freedom (df) is 148 and significance is 0.000 and also mean familiarity rating is less
than 4.0 in Ho and also our significance value is .000 thats why we are100% confidence that our
statement is true. So we reject Ho and accept Ha. Thats mean Facebook promotions have to
meet customer satisfaction.
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4.2 Regression analysis

Overall model fit:


R: Here r is the square root of R- Squared and is the correlation between the observed and
predicted value of dependent variable. And in our model R value is .826 that implies
there is 83 % correlation between dependent and independents variables.
R-Squared: This is the proportion of variance in the dependent variable which can be
explained by the independent variables. This is an overall measure of the strength of
association and doesnt reflect the extent to which any particular independent varible is
associated with the dependent variable. In our model R-squared value is .682 that implies
there is 68% of the variation in I purchase products or services using Facebook among
this sample of 148 is explained by this all independent variable together.

Model Summaryb
Std.
R
Mo

Error of

Squar Adjusted the

del

.826a .682

Change Statistics
F
R Square Chang

Sig.

R Square Estimate Change

.623

11.643 23

.742

.682

df1

F Durbin-

df2

Change

Watson

125

.000

1.872

25

We have done regression analysis which contained one dependent variables and made decision
based on the values of t and p value. In one case, the analysis was bivariate regression analysis
and in other cases, the analyses were multiple regression analysis.. In order to conduct the
regression analysis we had to formulate the general model:-

Y =0 + 1X1 + 2X2 + 3X3........ nXn


Here,

Y is our dependant variable (overall satisfaction level).

represent the Beta coefficient. It represents the expected change in the


dependant variable when there is a change in the X (while holding other
independent variables constant.

0 is the intercept or constant. It represents the value of the dependant variable if there were no
independent variable

Questioner interpretation:
1. I have been misguided by the advertisement given on Facebook page about a new
product

For this question we got our Beta coefficient value .224 with .030 significant which is positive
that implies that our respondent are misguided by Facebook advertisement which ultimately
means that they first bought the product and after using the product they understood that
26

Facebook advertisement misguided them. So, this independent variable has positive impact in
our dependent variable. As significant value is less than .05 so it is statistically significant so we
can trust it because there is less chances of error. Reason for misguided via

2. Have you faced quality indifference of products that are sold through Facebook and
actual market?

For this question we got our Beta coefficient value .177 with .020 significant which is positive
that implies that our respondent faced quality indifference of product in Facebook than in actual
market. This ultimately means that they first bought the product and after using the product they
understood that there is quality indifference in Facebook. This happens because in Facebook ads
they display inferior products with high resolution picture quality. As significant value is less
than .05so it is statistically significant so we can trust it because there are less chances of error.

3. Do you think the new products/services promoted in Facebook match your life style?

For this question we got our Beta coefficient value -.009 with .912 significant where Beta
coefficient is negative that implies that our respondent lifestyle doesnt match with the product
promoted in Facebook. As the product promoted in Facebook doesnt match with the life style of
our respondents thats why they dont buy the product. That impact negatively in our dependent
variable means they dont buy through Facebook. As significant value is higher than .05 so it is
not statistically significant so we cant trust it because there is more possibility of more error.
27

4. Do you think the product/service pages in facebook works as a platform to interact with
the product/service provider or with other customers?

For this question we got our Beta coefficient value -.021with .776 significant where Beta
coefficient is negative that implies that according to our respondent facebook doesnt work as a
platform to interact with service provider. Asfacebook doesnt works as a platform to interact
with service provider thats why they dont buy the product. That impact negatively in our
dependent variable means they dont buy through Facebook. This happens because we cant se
the service provider face to face and we cant trust them. As significant value is less than .05 so
it is statistically significant so we can trust it because there are less chances of error.
5. Do you find the advertisements on Facebook exciting?

For this question we got our Beta coefficient value -.034 with .000 significant where Beta
coefficient is negative that implies that according to our respondent facebookadvertisements
dont seem exciting to them. Thats why they dont buy the product. That impact negatively in
our dependent variable means they dont buy through Facebook. This happens because some
facebook advert must be seen to perform further actions so its something against the will of
respondentsAs significant value is .00 so that means that it has contain no error.
6. Do you find Facebook more convenient way to find out about new products/services
rather than going to the market?

For this question we got our Beta coefficient value .033 with .667 significant where Beta
coefficient is positive that implies that according to our respondent facebookadvertisments dont
28

seem exciting to them. is more continent to find about new products rather than going to market..
That impact positively in our dependent variable. This happens because there are some facebook
pages which actually provide various new products information. Also it is easy to search about
new products in facebook because you dont have to go physically. . As significant value is
higher than .05 so it is not statistically significant so we cant trust it because there is more
possibility of more error
7. Do you prefer using Facebook to find out about the new trends of products/services?

For this question we got our Beta coefficient value .0355 with .00 significant where Beta
coefficient is positive that implies that our respondents think that they use facebook to find out
about the new trends of products/services that impact positively in our dependent variable. This
happens because there are some facebook pages which actually provide various new products
information. Also it is easy to search about new trend by a click. As significant value is less than
.05 so it is statistically significant so we can trust it because there are less chances of error.
8. Facebook can be considered as an easy way of checking adverts?

For this question we got our Beta coefficient value .0350 with .00 significant where Beta
coefficient is positive that implies that our respondents think that they use facebook is an easy
way to check adverts. That impact positively in our dependent variable. This happens because in
facebook you can check advertisements by clicking anytime from anywhere. As significant value
is .00 so that means that it has contain no error.
9. Facebook advertised products reflects my image?

29

For this question we got our Beta coefficient value -.0339 with .020 significant where Beta
coefficient is negative that implies that according to our respondents facebookdoes not reflect
their image. That impact negative in our dependent variable thats why they dont buy through
facebook. This happens because there are always differences among the individuals based on
their perceptions life style etc. As significant value is less than .05 so it is statistically significant
so we can trust it because there are less chances of error.

9. Facebook provides products that match with my social status?

For this question we got our Beta coefficient value .185 with .096 significant where Beta
coefficient is positive that implies that according to our respondents facebook matches with
their social status. That impact positive in our dependent variable thats why they may buy. This
happens because facebook always target people based on their demographic profile. . As
significant value is higher than .05 so it is not statistically significant so we cant trust it because
there is more possibility of more error

10. Visual quality of the adverts given on Facebook is satisfactory?

For this question we got our Beta coefficient value -.005 with .949 significant where Beta
coefficient is negative that implies that according to our respondents visual quality of adverts in
Facebook is not satifactory. That impact negative in our dependent variable thats why may be
they dont buy through facebook. This happens because some adverts are not made by high
quality visual effect sometimes users smartphone also have so fault. As significant value is
30

higher than .05 so it is statistically not significant so we cant trust it because there is possibility
of more chances of error.
11. Facebook Provides reliable information about the products advertised?

For this question we got our Beta coefficient value .50 with .00 significant where Beta
coefficient is positive that implies that according to our respondents facebook provides reliable
information about product. That impact positively in our dependent variable thats why may buy
through facebook. This happens because some adverts also gave some web link to know more
about the brand. As significant value is .00so that means that it has contain no error.
12. Facebook Brand pages/ groups are responsive?

For this question we got our Beta coefficient value .106 with .198 significant where Beta
coefficient is positive that implies that according to our respondents brand pages are responsive.
That impact positively in our dependent variable thats why may buy through facebook. Every
brand pages open pages only for their consumers where anyone can easily ask questions and can
get the information they asked. As significant value is higher than .05 so it is statistically not
significant so we cant trust it because there is possibility of more chances of error.
13. High number of advertisements bothers me while using facebook?

For this question we got our Beta coefficient value .119with .221 significant where Beta
coefficient is positive that implies that according to our respondents high number of
advertisement bother too much. It is so obvious that while using facbook there are many
mandatory adverts everyone have to see without willing and it is annoying. As significant value

31

is higher than .05 so it is statistically not significant so we reject the relation between the
independent and independent variable because there are more chances of error.
14. Quality of the products is fair for the price charged?

For this question we got our Beta coefficient value .151with .095 significant where Beta
coefficient is positive that implies that according to our respondents believe that quality of the
product is fair for price change. As significant value is higher than .05 so it is statistically not
significant so we reject the relation between the independent and independent variable because
there are more chances of error.
15. Overall I am satisfied with the advertisements of products on Facebook?

For this question we got our Beta coefficient value -.024 with .778 significant where Beta
coefficient is negative that implies that according to our respondents they are not satisfied with
facebook. This happens because in facebook no one can touch the products also many other
factors. As significant value is higher than .05 so it is statistically not significant so we reject the
relation between the independent and independent variable because there are more chances of
error.
16. I share the ads of facebook with my friends?

For this question we got our Beta coefficient value -.0254 with .001 significant where Beta
coefficient is negative that implies that according to our respondents they dont share ads with
the friend . This happens because in facebook, we generally tag our friends we find any post or
videos interesting. As significant value is lower than .05 so is statistically significant so we can

32

accept the relation between the independent and independent variable because there are less
chances of error.
17. I share the ads of facebook with family members?

For this question we got our Beta coefficient value -.0276 with .00 significant where Beta
coefficient is negative that implies that according to our respondents they dont share ads with
their family.. As significant value is .00 so that means that it has contain no error
18. I can recall the ads seen in the facebook in the long run?

For this question we got our Beta coefficient value .325 with .000 significant where Beta
coefficient is positive that implies that according to our respondentscan remember facebook ads
in the long term. It is common whenever we expose to a adds many times we can easily
remember it. As significant value is .00 so that means that it has contain no error.
19. I can recall the ads seen in the facebook in the long run?

For this question we got our Beta coefficient value -.150 with .115 significant where Beta
coefficient is positive that negative that according to our respondents cannot remember facebook
ads in short term. It is common whenever we expose to aads many times we can easily remember
it. As significant value is higher than .05 so is statistically not significant so we there are some
chances of error.
20. Facebook ads create purchase intention in me?

For this question we got our Beta coefficient value -.096 with .271 significant where Beta
coefficient is negative that implies that facebook ads dont create any purchase intention to them.
33

This happens because some of us prefer going to market physically than from facebook. As
significant value is higher as .05 so is not statistically significant there maybe chances of error.
21. I feel facebook ads have better reach among the people?

For this question we got our Beta coefficient value -.356 with .00 significant where Beta
coefficient is negative that implies that according to our respondentsthink that facebookcan
not reach better to them. Because many people of our country dont use facebook. That
impact negatively in our dependent variable means they dont buy through Facebook. As
significant value is .00 so it is statistically significant so we can trust it.

34

Appendix

35

Hypothesis 1
One-Sample Statistics
Std.

Std.

Mean

Deviation

Mean

2.54

1.148

.094

149

3.32

1.060

.087

new 149

2.84

1.053

.086

3.72

1.209

.099

Error

How often do you see


promotional

adverts 149

while using Facebook?


How often do you click
on those adverts
Do

you

desired

find

your

information

about
product/service

on

Facebook
Do you share Facebook
advertisements of new
149
products

by

tagging

your Family

36

Do you share Facebook


advertisements of new
products

by

149

3.50

1.324

.108

reach 149

3.08

1.200

.098

tagging

your Friends
I feel facebook ads
have

better

among the people


One-Sample Test
Test Value = 0
95% Confidence Interval
Sig.

(2- Mean

of the Difference

df

tailed)

Difference

Lower

Upper

26.975

148

.000

2.537

2.35

2.72

38.193

148

.000

3.315

3.14

3.49

new 32.906

148

.000

2.839

2.67

3.01

How often do you


see

promotional

adverts while using


Facebook?
How often do you
click on those adverts
Do you find your
desired

information

about
product/service

on

Facebook
37

Do

you

share

Facebook
advertisements

of 37.554

new

by

products

148

.000

3.718

3.52

3.91

148

.000

3.503

3.29

3.72

148

.000

3.081

2.89

3.27

tagging your Family


Do

you

share

Facebook
advertisements

of 32.311

new

by

products

tagging your Friends


I feel facebook ads
have

better

reach 31.342

among the people

Hypothesis 2
One-Sample Statistics

N
Do

you

find

advertisements

Std.

Std.

Mean

Deviation

Mean

3.44

1.093

.090

Error

the
on 149

Facebook exciting?
One-Sample Test

38

Test Value = 0
95% Confidence Interval
Sig.
t
Do

you

find

advertisements

(2- Mean

of the Difference

df

tailed)

Difference

Lower

Upper

148

.000

3.443

3.27

3.62

the
on 38.455

Facebook exciting?

Hypothesis 3
One-Sample Statistics
Std.

Std.

Mean

Deviation

Mean

149

3.07

1.234

.101

149

3.14

1.236

.101

Error

Do you find Facebook


more convenient way
to find out about new
products/services rather
than

going

to

the

market?
Do you prefer using
Facebook to find out
about the new trends of
products/services?

39

Facebook

can

be

considered as an easy
149

2.99

1.200

.098

149

3.05

1.479

.121

in the facebook in the 149

2.91

1.139

.093

2.70

1.212

.099

2.21

1.306

.107

way

of

checking

adverts
High

number

of

advertisements bothers
me

while

using

facebook.
I can recall the ads seen

long run
I can recall the ads seen
in the facebook in the 149
short run
Facebook ads are not
149
disturbing to me.
One-Sample Test
Test Value = 0
95% Confidence Interval
Sig.
t

df

tailed)

(2- Mean
Difference

of the Difference
Lower

Upper

40

Do

you

find

Facebook

more

convenient way to
find out about new 30.342

148

.000

3.067

2.87

3.27

31.023

148

.000

3.141

2.94

3.34

30.457

148

.000

2.993

2.80

3.19

25.210

148

.000

3.054

2.81

3.29

seen in the facebook 31.227

148

.000

2.913

2.73

3.10

products/services
rather than going to
the market?
Do you prefer using
Facebook to find out
about the new trends
of products/services?
Facebook

can

be

considered as an easy
way

of

checking

adverts
High

number

of

advertisements
bothers

me

while

using facebook.
I can recall the ads

in the long run

41

I can recall the ads


seen in the facebook 27.172

148

.000

2.698

2.50

2.89

148

.000

2.208

2.00

2.42

in the short run


Facebook ads are not
20.633
disturbing to me.

Hypothesis 4
One-Sample Statistics

Std.

Std.

Mean

Deviation

Mean

3.16

1.274

.104

Error

I have been misguided


by the advertisement
given

on

page

about

Facebook 149
a

new

product

42

Do

you

think

product/service

the
pages

in facebook works as a
platform

to

interact

with

149

2.87

.910

.075

149

2.58

1.103

.090

149

2.99

1.202

.099

the

product/service
provider or with other
customers?
Facebook
reliable
about

Provides
information

the

products

advertised.
Facebook Brand pages/
groups are responsive
One-Sample Test
Test Value = 0
95% Confidence Interval
Sig.
t

df

tailed)

(2- Mean
Difference

of the Difference
Lower

Upper

43

have

been

misguided by the
advertisement given 30.292 148

.000

3.161

2.95

3.37

38.528 148

.000

2.872

2.73

3.02

28.584 148

.000

2.584

2.41

2.76

pages/ groups are 30.319 148

.000

2.987

2.79

3.18

on Facebook page
about a new product
Do you think the
product/service
pages in facebook
works as a platform
to interact with the
product/service
provider

or

with

other customers?
Facebook Provides
reliable information
about the products
advertised.
Facebook

Brand

responsive

44

Hypothesis 5
One-Sample Statistics
Std.

Std.

Mean

Deviation

Mean

3.58

1.209

.099

149

3.41

1.103

.090

149

2.82

1.133

.093

purchase intention in 149

2.61

1.101

.090

Error

I purchase products or
services

using 149

Facebook
I have used Facebook
to

purchase

goods

specifically tailored to
my demand
How often you like a
post of new product
advertisement

on

Facebook
Facebook ads create

me
One-Sample Test
Test Value = 0

45

Sig.
t

df

(2- Mean

95%

Confidence

Interval

of

the

Difference

tailed)

Difference Lower

Upper

.000

3.577

3.38

3.77

.000

3.409

3.23

3.59

30.359 148

.000

2.819

2.64

3.00

purchase 28.943 148

.000

2.611

2.43

2.79

I purchase products
or services using 36.114 148
Facebook
I

have

used

Facebook

to

purchase

goods 37.734 148

specifically tailored
to my demand
How often you like
a

post

of

new

product
advertisement

on

Facebook
Facebook
create

ads

intention in me

Hypothesis 6

46

One-Sample Statistics
Std.

Std.

Mean

Deviation

Mean

149

3.14

1.236

.101

my 149

2.85

1.238

.101

2.42

1.097

.090

Error

Do you prefer using


Facebook to find out
about the new trends of
products/services?
I share the ads of
facebook

with

friends
I share the ads of
facebook with family 149
members
One-Sample Test
Test Value = 0

Sig.
t

df

tailed)

(2- Mean

95%

Confidence

Interval

of

the

Difference

Difference Lower

Upper

47

Do

you

prefer

using Facebook to
find out about the 31.023 148
new

trends

.000

3.141

2.94

3.34

.000

2.852

2.65

3.05

.000

2.416

2.24

2.59

of

products/services?
I share the ads of
facebook with my 28.129 148
friends
I share the ads of
facebook

with 26.877 148

family members

Hypothesis 7
One-Sample Statistics
Std.

Std.

Mean

Deviation

Mean

149

2.94

1.140

.093

Error

Do you think the new


products/services
promoted in Facebook
match your life style?

48

Facebook

advertised

products reflects my 149

2.74

1.068

.087

2.77

1.093

.090

image
Facebook

provides

products that matches 149


with my social status
One-Sample Test

Test Value = 0
95% Confidence Interval
Sig.
t

(2- Mean

of the Difference

df

tailed)

Difference

Lower

Upper

148

.000

2.940

2.75

3.12

148

.000

2.738

2.57

2.91

148

.000

2.765

2.59

2.94

Do you think the new


products/services
promoted

in 31.466

Facebook match your


life style?
Facebook advertised
products reflects my 31.298
image
Facebook

provides

products that matches 30.883


with my social status

49

Hypothesis 8
One-Sample Statistics
Std.

Std.

Mean

Deviation

Mean

2.97

1.147

.094

149

3.17

1.023

.084

are fair for the price 149

2.89

1.269

.104

2.66

1.223

.100

Error

Have you faced quality


indifference

of

products that are sold 149


through Facebook and
actual market?
Visual quality of the
adverts

given

Facebook

on
are

satisfactory.
Quality of the products

charged.
Overall I am satisfied
with the advertisements
149
of

products

on

Facebook
One-Sample Test
Test Value = 0

50

95% Confidence Interval


Sig.
t

of the Difference

tailed)

Difference

Lower

Upper

31.559 148

.000

2.966

2.78

3.15

37.808 148

.000

3.168

3.00

3.33

products are fair for 27.827 148

.000

2.893

2.69

3.10

.000

2.664

2.47

2.86

Have

you

df

(2- Mean

faced

quality indifference
of products that are
sold

through

Facebook and actual


market?
Visual quality of the
adverts

given

Facebook

on
are

satisfactory.
Quality

of

the

the price charged.


Overall

am

satisfied

with

the

advertisements

of 26.602 148

products

on

Facebook

51

REGRESSION ANALYSIS:
Model Summaryb
Change Statistics

Std.
R
Mo

Error of

Squar Adjusted the

del

.826a .682

F
R Square Chang

Sig.

R Square Estimate Change

.623

11.643 23

.742

.682

df1

F Durbin-

df2

Change

Watson

125

.000

1.872

Coefficientsa
Standardiz
ed
Unstandardized

Coefficien

95.0%

Coefficients

ts

Interval for B

Std.
Model

Error

2.681

.560

(Constant)

Beta

Confidence

Lower

Upper

Sig.

Bound

Bound

4.791

.000

1.573

3.788

52

have

been

misguided by the
advertisement
.213

.097

.224

2.196

.030

.021

.404

products that are .187

.079

.177

2.353

.020

.030

.344

.088

-.009

-.110

.912

-.184

.165

given on Facebook
page about a new
product
Have you faced
quality
indifference

sold

of

through

Facebook

and

actual market?
Do you think the
new
products/services
-.010
promoted

in

Facebook

match

your life style?

53

Do you think the


product/service
pages in facebook
works

as

platform to interact -.028


with

.099

-.021

-.285

.776

-.225

.168

.096

-.343

-3.962 .000

-.568

-.190

.077

.033

.418

-.120

.185

the

product/service
provider or with
other customers?
Do you find the
advertisements on
-.379
Facebook
exciting?
Do

you

Facebook

find
more

convenient way to
find out about new .032

.677

products/services
rather than going
to the market?

54

Do

you

prefer

using Facebook to
find out about the .347
new

trends

.086

.355

4.024

.000

.176

.518

.353

.089

.350

3.976

.000

.177

.529

-.384

.122

-.339

-3.150 .002

-.625

-.143

.205

.122

.185

1.679

.096

-.037

.447

-.006

.090

-.005

-.064

.949

-.184

.172

of

products/services?
Facebook can be
considered as an
easy

way

of

checking adverts
Facebook
advertised
products

reflects

my image
Facebook provides
products

that

matches with my
social status
Visual quality of
the adverts given
on Facebook are
satisfactory.

55

Facebook Provides
reliable
information about .548
the

.079

.500

6.887

.000

.390

.705

.083

.106

1.294

.198

-.057

.270

.098

.079

.119

1.229

.221

-.059

.255

.144

.086

.151

1.680

.095

-.026

.313

.085

-.024

-.283

.778

-.192

.144

products

advertised.
Facebook

Brand

pages/ groups are .107


responsive
High number of
advertisements
bothers me while
using facebook.
Quality

of

the

products are fair


for

the

price

charged.
Overall

am

satisfied with the


advertisements of -.024
products

on

Facebook

56

I share the ads of


facebook with my -.248

.075

-.254

-3.313 .001

-.396

-.100

.082

-.276

-3.694 .000

-.467

-.141

.345

.091

.325

3.787

.165

.525

-.150

.094

-.150

-1.588 .115

-.337

.037

purchase -.105

.095

-.096

-1.105 .271

-.293

.083

.096

-.356

-3.751 .000

-.549

-.170

friends
I share the ads of
facebook

with -.304

family members
I can recall the ads
seen

in

facebook

the
in

.000

the

long run
I can recall the ads
seen

in

facebook

the
in

the

short run
Facebook
create

ads

intention in me
I feel facebook ads
have better reach -.359
among the people

57

Facebook ads are


not disturbing to -.371

.087

-.401

-4.254 .000

-.544

-.198

me.
a. Dependent Variable: I purchase products or services using Facebook

58

Chapter 5 Qualitative analysis


5.1 Major findings:
1. Excess to Facebook has become more convenient because internet usage is cheap now-adays.
2. Almost 100% of respondents agreed that online purchasing is more convenient and
effortless then going to the conventional market.
3. Quality of products and services of Facebook brands differ from page to page. Which
refers that proper monitoring is absent.
4. Responsiveness, after sell service and cash back or product guaranty service is very rare
for Facebook brands.
5. Now a day people want to purchase customized products and some facebook brands are
providing these services.
6. People also find huge number of facebook advertisement irritating.

5.2 Recommendation:
1. Companies sells product through facebook should introduce trail policy means buyer
can return the product instantly if they dont like the product.
2. They also should introduce cash back policy and warranty service.
3. Facebook pages should include products that match young generation life style.
4. Promotional advertisement on facebook should be more attractive and informative.
5. Product images and snapshots have to be more clear and satisfactory.

59

6. Facebook pages promotion should reach people more effectively to generate


purchase decision and avoid over exposure of advertisement.
7. Facebook pages should associate their products with their target customers and
provide customize promotion.
8. Facebook pages should position their brands in a way that consumers can recall in
the short run and long run.
9. Facebook pages should consider religious and social values while promoting their
products.
10. Facebook pages should tailor their offers and services based on demographic profile.

60

Chapter 6
6.1 Conclusion
Through doing this research we found some unfortunate and bitter condition of social media
(Facebook) promoting. Inconvenience and unreliability still exists in most of the pages offering
various products. But its fortunate to know that recently established brands are trying to give
proper service.
Along with the study and its analysis, it has been clearly understood that the number of areas in
Facebook promotions and marketing are many where upgrades are needed. Few recently
established pages are bringing changes but its too slow and small.
In our research we showed peoples perception which sometimes showed satisfaction but mostly
frustration. To reach every potential customer its mandatory to come up with creative approach
and differentiated service. Improvements need to be faster or otherwise due to huge competition
in the market which increases per year, these little developments will fade.

61

Appendix

62

Survey questionnaire sample


o Male
o Female
Profession:

Student

Service Holder

Business

Other

1. How often do you see promotional adverts while using Facebook?


Always

Very often

Often

Hardly

Never

2. How often do you click on those adverts?


Always
Very often
Often
Hardly
Never
3. Do you find your desired information about new product/service on Facebook?
Always
Very often
Often
Hardly
Never
4. Do you share Facebook advertisements of new products by tagging your Family?
Always
Very often
Often
Hardly
Never
5. Do you share Facebook advertisements of new products by tagging your Friends?
Always
Very often
Often
6. I purchase products or services using Facebook?

Hardly

Never

Always
Very often
Often
Hardly
7. I have used Facebook to purchase goods specifically tailored to my demand?
Always
Very often
Often
Hardly
8. How often you like a post of new product advertisement on Facebook?

Never

Never

Always
Very often
Often
Hardly
Never
9. I have been misguided by the advertisement given on Facebook page about a new product?
Always
Very often
Often
Hardly
Never
10. Have you faced quality indifference of products that are sold through Facebook and actual
market?
Always

Very often

Often

Hardly

Never

63

Below are a number of statements regarding attitudes towards Facebook advertisements. Please
indicate to what extent you agree or disagree.

Strongly
Disagree

Disagree Neutral Agree

Strongly
Agree

11. Do you think the new


products/services promoted in
Facebook match your life style?
12. Do you think the product/service
pages in facebook works as a platform
to interact with the product/service
provider or with other customers?

13. Do you find the advertisements on


Facebook exciting?

14. Do you find Facebook more


convenient way to find out about new
products/services rather than going to
the market?

15. Do you prefer using Facebook to


find out about the new trends of
products/services?
16. Facebook can be considered as an
easy way of checking adverts
17. Facebook advertised products
reflects my image

64

18. Facebook provides products that


matches with my social status
29. Visual quality of the adverts given
on Facebook are satisfactory.
20. Facebook Provides reliable
information about the products
advertised.
21. Facebook Brand pages/ groups are
responsive
22. High number of advertisements
bothers me while using facebook.
23. Quality of the products are fair for
the price charged.
24. Overall I am satisfied with the
advertisements of products on
Facebook
25. I share the ads of facebook with
my friends
26. I share the ads of facebook with
family members
27. I can recall the ads seen in the
facebook in the long run
28. I can recall the ads seen in the
facebook in the short run
29. Facebook ads create purchase
intention in me

65

30. I feel facebook ads have better


reach among the people
31. Facebook ads are not disturbing to
me.
Recall some experiences:

66

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