Top 15 Life-Changing Editorial Calendar Tools

4/3/2016
Top15LifeChangingEditorialCalendarTools|WrittentBlog
Top 15 Life-Changing Editorial Calendar

Tools
Online content marketing may be a relatively new practice, but editorial calendars[1]
are virtually as old as the publishing industry. Print magazines have long planned
their feature stories well in advance, sometimes as much as a full year. While few
brands can afford to be 12 months behind the times in the era of real-time publishing,
its critical to take a lesson from traditional media in planning and preparedness.
Michele Linn of Content Marketing Institute[2] believes editorial tools are critical to
keep your content consistent and relevant. Its never to late to get started, which is
why weve curated a list of the most powerful editorial calendar tools for everyone
from the tiniest startups to major enterprises:
1. Google Docs [3]

Sometimes the best tool isnt the most expensive or complicated. Google Docs is free,
easy-to-use, and designed for collaborative editing. Creating a shared spreadsheet to
track the types of content youll be creating, teammember assignments, publication
dates and keywords can be accomplished in just minutes:
http://writtent.com/blog/15lifechangingeditorialcalendartools/
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Image source[4]
There are obvious limitations to a shared spreadsheet, and brands who choose these
editorial calendar tools may nd they need to dedicate an employee to ensuring the
document is up-to-date and accurate at all times.
2. Kapost[5]
One of the largest and best-known editorial calendar tools, Kapost is the software
behind the content strategy at companies like Content Marketing Institute, CBS and
Cisco. The software tracks the work ow of your content marketing from strategy to
execution and social distribution. Its a particularly great tool for brands that create a
large volume of content or have numerous team members, due to the fact you can
internally categorize and search your existing assets. The robust platform offers quite
a few more capabilities than just acting as a content calendar, including social
publishing and analytics. Pricing starts at around $95 monthly.
3. Wordpress Editorial Calendar[6]
Image source[7]
Its challenging to rely solely on memory or your Wordpress drafts for accurate
planning, but companies using this content management system (CMS) can download
the free editorial calendar extension and get organized within minutes. Your ideas for
blog posts are laid out in calendar form, and can quickly be dragged and dropped to
rearrange when your scheduling changes. You can even click through the calendar to
edit existing drafts! This Wordpress extension can be a life-changing addition to
smaller teams, but keep in mind its capabilities for tracking content offers and social
media posts is rather limited.
4. SocialCas
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4. SocialCas
Image source[8]
One of the most innovative and brilliant approaches to editorial calendar tools weve
encountered is VMWares enterprise social media network, SocialCast. Theres
certainly some social elements, but this product allows you to create products, assign
tasks, track progress, and collaborate in a way that could totally revolutionize the way
you work. Plus, communicating with your team members about blogs, eBooks, and
other marketing materials is as easy as commenting on a Facebook status. Pricing
starts at around $3.00 per user a month.
5. HubSpot Editorial Calendar[9]

If youre just starting to warm up to the idea of using editorial calendar tools in the
rst place, HubSpots free template might be the right starting place. Many basic
elds, including type of content, keywords, and dates are already completed for users,
so you can simply plug in your ideas and get to work. However, due to the fact this is
an Excel Spreadsheet, it can be challenging to scale as your team expands and plans
change mid-month.
6. Marketing.Ai[10]
Designed by content marketers for the unique editorial calendar tools needs of their
fellow content creators, Marketing.Ai is both easy-to-use and comprehensive. In
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addition to a calendar feature, users can track the stages of content assets,
communicate about targeting to buyer personas, and track the categories of content
published over time. Pricing and plan options are customized according to a
companys needs.
7.DivvyHQ[11]
Image source[12]
If your companys content marketing efforts have grown so exponentially youre
struggling to keep up, DivvyHQ might be exactly what you need. Designed speci cally
for high volume companies, like their current customers Toyota and Sprint, this
softwares editorial calendar features include a simple dashboard of tasks that need to
be accomplished, an unlimited number of shared calendars, and work ow
management.
8. Trello[13]
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Image source[14]
Whether your company has one or fourteen steps in your content work ow processes,
theres a good chance Trello could solve your need for editorial calendar tools. Its
essentially a very affordable ($25/month) template which allows you to map your
processes, set permissions, assign tasks, and track progress in real time. Theres plenty
of fun collaborative features too; users can even like cards and concepts.
9.ToDoist[15]
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Image source[16]
While this app wasnt designed speci cally for using exclusively as editorial calendar
tools, its got plenty of loveable features. You can track your productivity over time,
and access your synced information from your laptop, tablet or smartphone. However,
its a solitary tool which works best for one-man (or woman) teams- to bring
collaborators board, youll need to upgrade to the group version, WeDoist. The
premium version is just $29 annually.
10. Content DJ[17]
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Image source[18]
This all-in-one marketing solution boasts that its the only editorial calendar tool
built for the social media age. ContentDJ certainly bridges the content marketing
lifecycle exceptionally well, and users can track and plan original content, optimize
social media posts, and source content for curation from the dashboard effortlessly.
Pricing starts at $29 a month per user.
11. InboundWriter
Using InboundWriter to plan your content for the next month is a bit like having an
incredibly smart metrics specialist sitting next to you. Their editorial calendar tools
can predict the readership youll gain by writing about a given topic, suggest
keywords, and let you know if your competitors have already covered the same idea.
Pricing can vary signi cantly, but its typically free if youre publishing 4 or fewer
times a month.
12. Active Data Exchange[19]

Large enterprises or organizations with a particular need for information security
should consider Active Data Exchange, one of the most robust and comprehensive
calendar-sharing tools available. If your media team is creating an enormous velocity
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of content, it may be worthwhile to invest in this platform which can manage

hundreds of tasks, deadlines, and concepts at any given time.
13. CoSchedule[20]
Wordpress users who are ready for something a bit more robust than the free editorial
calendar tools extension should consider CoSchedule, a comprehensive approach to
inbound marketing. You can schedule and assign tasks and dependencies to a number
of users within the calendar feature, which offers the added bene t of automated
social publishing. Costs begin at $49 a month.
14. LooseStitch[21]
Image source[22]
If there were ever a tool designed for companies that outsource a majority of their
content, it would clearly be LooseStitch. Users can create concepts and outlines, which
are shared with selected users for collaboration. The program also allows you to store
and share drafts and nal versions of content assets. Pricing begins at $24.95 annually.
15. Basecamp[23]
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Image source[24]
Looking to grow traf c to your website? Click here[25] to request a free consultation
with one of our on-staff experts!
Content Marketing[26]
Links
1. http://writtent.com/blog/how-to-create-an-editorial-calendar-for-your-businessin-4-easy-steps/
2. http://contentmarketinginstitute.com/2010/08/content-marketing-editorialcalendar/
3. http://docs.google.com/
4. https://blog.shareaholic.com/wp-content/uploads/2012/02/Editorial-CalendarExample.png
5. http://kapost.com/
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4/3/2016

Top 15 Life-Changing Editorial Calendar

1. Google Docs [3]

3. Wordpress Editorial Calendar[6]

5. HubSpot Editorial Calendar[9]

10. Content DJ[17]

12. Active Data Exchange[19]

of content, it may be worthwhile to invest in this platform which can manage

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