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History
The Company was incorporated on April 26, 1995 under the Companies Act as "Priya Village
Roadshow Limited" and obtained a certificate of commencement of business on December 4,
1995. On June 28, 2002 the name of our Company was changed from "Priya Village Roadshow
Limited" to "PVR Limited" consequent to the exit of Village Roadshow Limited from our
Company. We also changed our registered office within the same state from 50, West Regal
Building, Connaught Place, New Delhi 110 001 to 61, Basant Lok, Vasant Vihar, New Delhi 110
057. The change in registered office has been approved by resolution of our Board on August 5,
2005.
PVR Cinemas is one of the cinema chains in India. The Company, which began as a joint
venture agreement between Priya Exhibitors Private Limited and Village Road show Limited in
1995 with 60:40 ratio began its commercial operations in June 1997.
The company has its origin as Priya Love Vikas Cinema in Vasant Vihar in South Delhi, which
was bought by current owner Ajay Bijli's father in 1978, who also owned trucking business,
Amritsar Transport Co. In 1988, Bijli took over the running of the cinema hall, which was
revamped in 1990, and its success lead to the founding PVR Cinemas.
The Bijli family, a distributor of Hollywood films on India started the multiplex business in 1997
in association with Village Roadshow pictures, an Australian media company, with the launch of
PVR Anupam in Saket, city's first multiplex. In 2003, ICICI Ventures invested Rs 40 crore in
PVR when Village Roadshow decided to pull out of the partnership. On 29 November 2012,
PVR Cinemas bought 69.27% of the shares of CineMAX from its promoter for 395 crore
Rupees, making PVR the largest Cinema-chain in India.
PVR has 421 screens in 97 locations across 41 Indian Cities. It plans to reach 500 screens by
2015.
State/Territory
City
National Capital
Region (India)
Theater
Locality
Number
of Screens
PVR Priya
Vasant Vihar
01
PVR Rivoli
Cannaught
Palace
01
Rohini
03
Saket
06
Vikaspuri
03
PVR Naraina
Naraina
04
Prashant Vihar
03
PVR Anupam
Saket
04
PVR Selectcitywalk
Saket
05
PVR Plaza
Cannaught
Palace
01
Vasant Kunj
04
Sector 15
02
Theater Name
PVR Vikaspuri
Delhi
Faridabad
Ghaziabad
Gurgaon
Haryana
Panipat
Kaushambi
03
PVR Opulent
Gandhi Nagar
03
PVR Mahagun
Vaishali
04
PVR Ambience
Sector 24
07
PVR Sahara
M G Road
02
M G Road
07
PVR Flamez
Ludhiana
Punjab
Chandigarh
07
Ferozpur Road
04
PVR Pavilion[6]
Fountain
Chownk
06
Ferozpur Road
06
Ajitgarh
PVR Mohali
09
Jalandhar
PVR MBD
04
PVR Centra
04
PVR Elante
08
Chandigarh
PVR Aura
07
PVR Crown
04
Ujjain
03
Indore
05
Raipur
PVR Magneto
04
04
04
Bhopal
Madhya Pradesh
Chhattisgarh
Bilaspur
Bhilai
Dhanbad
Bank More
04
Sec 3c
03
Aminjikarai
07
Jharkhand
Bokaro
Mall
PVR Skywalk
Tamil Nadu
Uttar Pradesh
Chennai
09
PVR Grand
Velachery
05
Allahabad
Civil Lines
04
Lucknow
04
West Bengal
Rajasthan
06
PVR Avani
04
05
PVR Celebration
04
Kolkata
Udaipur
PVR Forum
Koramangala
11
PVR Orion
Rajajinagar
11
PVR Marketcity
Whitefield
09
Whitefield
09
Thanisandra
07
Bannerghatta
Road
11
Bangalore
Karnataka
Mangalore
Hubli
Mysore
Telangana
Hyderabad
06
04
04
PVR Central
Panjagutta
05
PVR R K Complex
Vijayawada
Banjara Hills
03
Cyberabad
06
Kukatpally
09
PVR Ripples
04
Andhra Pradesh
Visakhapatna PVR V-Square
m
soon)
Kerala
Kochi
(Opening
04
Edapally
09
Navavadaj
06
PVR Motera
Motera
PVR RahulRaj
Athwa
08
PVR Acropolis
Ahmedabad
Gujarat
Surat
Maharashtra
Vadodara
PVR Deep
03
Mumbai
PVR Juhu
Juhu
05
PVR Nirmal
Mulund
06
PVR Oberoi
Goregaon
06
Lower Parel
07
PVR Citi
PVR Milap
Nagpur
Aurangabad
Nanded
Kurla
09
Andheri
05
Kandivali West
04
PVR Empress
05
PVR Aurangabad
03
PVR Nanded
04
Viman Nagar
09
Koregaon Park
07
Pune
Latur
PVR Latur
03
Hollywood. Fifth section covers the gender images in Hollywood cinema, while the sixth
discusses the influence of Hollywood cinema on the youth consumption behaviors of various
lifestyle products. The final section focuses on the studies that dealt with the influence of
Hollywood cinema on youth acts of deviance and lifestyle allied risk behaviors like Sexuality;
Lookism; Violence, Aggression and Profanity; Smoking; and Alcoholism.
A study by Cuypers et al., (2011) concludes that participation in receptive and creative cultural
activities like watching good cinema, attending music concerts etc.,was significantly associated
with good health, good satisfaction with life lowering anxiety and depression scores in both
genders.
Scarmeas et al., (2001) says they may help to stay mentally sharp. However, Von Otter (2008) in
an empirical investigation observed that children, who prefer watching cinema as a leisure
activity more than any other artistic hobby, tend to have a higher prevalence of mental disorder
diagnoses than adults.
Cinema plays an important social inclusion role, reaching out to otherwise under-served elements
of the local population (Hudock, 1993; The British Film Institute and the UK Film Council
Report, 2005).
Gabriel (1998) states that films can create interest, stimulate discussion and encourage enquiry
when they are used effectively. They can create a significant impact on some peoples political
views, specifically and perhaps even generally in terms of political orientations (Sadow,
2004).An exploratory analysis on use of cinema in business pedagogy demonstrates that there is
receptivity by students to learn business concepts with the use of movies as a tool(Giunta, 2007).
Payne et al.(1998) applied Pleasure, Arousal and Dominance(PAD)mood theory to examine the
relationship between movie viewing and mood and found that two opposing moods can exist
simultaneously.
Sisto and Zanola, (2004) have tried to prove the addictive demand for cinema. A study on multi
counties (Australia, Canada, Italy and Switzerland) found that consumers seems to associate
artistic and cultural products with specific countries and US was found to be perceived favorably
with respect to popular art such as action movies and Jazz (dAstous et al.,2005). In the process
of analyzing the competition as a crucial determinant to explain cinema demand in 13 European
countries (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, Norway,
Netherlands Spain, Sweden, and UK),have noticed that both the production and distribution side
of European cinema market are controlled by Hollywood majors.
Liponen et al. (2003) study on notion of cinema-going in Europe with concept of Social Actor
revealed that the cinema-goers have their own interaction rituals, linguistic cultures and cultural
others, where teenagers and young adults usually practice the low cinema language norms.
Addictiveness among Korean consumers, notably youth, is stronger for imported movies than for
domestic movies (Kim and Park, 2004). This study observed an undesirable influence of
gratuitous sex or violence of Hollywood movies on young and impressionable moviegoers thus
becoming a contributing factor for cultural nationalism and protectionism.
Physical evidence
Parking lot
Exterior or
actual building
Customer interaction
Arrive
at
theate
r
sign with
titles and
star line
Decide
on
what move
to see and
what
time
Line
holders
Employee
Money
Actual
ticket
computer
Refreshment
stand
Actual
refreshment
Employee
Money
Rece
ive
ticke
t
Get
in
line
Contect person
Back stage
On stage
Line of interaction
Employee
greets
you,
give
you
ticket
and
take
your
Line of
visibility
Employee
takes money
and gives you
refreshment
Online ticket
sales
Line of internal
interaction
Supportive process
Computer
processing
vidence
Get
refreshment
and use rest
-room
Sign to movie
Door to
theater
Interior of
theater
Steps, seats,
lights and
screen
Lights dim
Movie
begin
Lights
brighten
Credits roll
Preparation
of
refreshment
Parking lot
Exterior of
building
Customer interaction
Find
the
right
theate
Find a
seat
Watc
h
movie
Put jaket
on and
exit
theater
Employee
dims the light
and starts
movie
projector
Employee
brightens light
Leave
buildin
g and
get in
Users and
other moviegoers
Contect person
On stage
On stage
Line of interaction
Line of visibility
Employee
cleans the
theater
Supportive process
Projection
system
PVR Logo:
Exteriors Design:
Parking:
Interior Design:
Ticket Window
Questioner
Dear respondent,
We are students of Master of Business Administration in Marketing Management.We are
perusing our Sem-IV from Centre for Management Studies (Ganpat University). We are
requesting you to spare some time to fill this questionnaire. It is entirely for the purpose of
carrying out research for our studies. Kindly co-operate us.
[ ] 18-36
[ ] 37-55
[ ] Business
[ ] Above 55
[ ] Job Worker
[ ] Retired
[ ] 10,000-20,000
[ ] 20,000-40,000
[
] Yes
] No
7
8
Statements
When PVR Cinema promises to do
something by a certain time, they do as them
promises.
When you have a problem, in Cinema
service PVR Management taking a sincere
interest in solving it
PVR Cinema service Manager performs the
service right at the time.
PVR Cinema service provides its services at
the time it promises to do so.
(eg. Wends day)
The PVR services keeps customers informed
about when the next schedule will be
performed.
Strongly
Disagree
1
Disagree
Neutral
Agree
Strongly
Agree
5
Strongly
Disagree
Neutral
Agree
Strongly
Statements
No
Disagree
Agree
10
11
Strongly
Disagree
1
Disagree
Neutral
Agree
Strongly
Agree
5
Strongly
Disagree
1
Disagree
Neutral
Agree
Strongly
Agree
5
Strongly
Disagree
1
Disagree
Neutral
Agree
Strongly
Agree
5
12
Statements
Service providers are consistently courteous
with you.
The service managers have the knowledge
to answer your questions.
Statements
PVR service gives you individual attention.
PVR Cinema has employees who give you
individual attention.
The service manager and employees
understand your specific needs.
Statements
Their service facilities are visually
appealing.
They provide convenient service facilities.
PVR service of cinema has convenient
office hours.
[ ] Neutral
[ ] Agree
[ ] Highly Agree
[ ] No