Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Where budgets are limited and employee resources are squeezed, requiring them to
have the ability to make fast and effective decisions and solve problems successfully.
Facing stiff competition from well-established companies with strong brand equity,
deep pockets, and other competitive advantages.
Exploring ways to capitalize on their own brand equity and other competitive
advantages to increase market share, reduce costs, and improve margins.
Where creativity is largely confined to individual effort and the team would benefit
greatly from a more structured methodology / common process for developing,
refining, and assessing new ideas.
Content Overview
Good thinking has tremendous power - the power to challenge, the power to influence . . .
the power to change.
Individuals and organizations that make thinking a priority create and sustain a distinct
competitive advantage. Our clients have experienced substantial results in the following
area as a result of implementing the de Bono thinking methods:
Teamwork
Productivity
Performance
Problem Solving
Decision-Making
Profits
Lateral Thinking
Dr. Edward de Bonos Lateral Thinking methods provide a deliberate, systematic process
resulting in innovative thinking.
This course will teach you how to think creatively, turn problems into opportunities, find
alternative solutions, & dramatically increase your number of new and practical ideas
using unconventional thinking techniques normally untapped by our usual ways of
thinking.
Who needs it?
Not only people who devise strategy or work in R & D, but anyone who wants a
disciplined process for innovation, idea generation, concept development, creative
problem solving, or a strategy to challenge the status quo.
If you face fast-changing trends, fierce competition, and the need to work miracles, you
need Lateral Thinking.
Harvesting: Select the best of early ideas and shape them into useable approaches
Treatment of Ideas: How to develop ideas and shape them to fit an organization
or situation.
Find and build on the concept behind an idea to create more ideas.
Use alternatives to liberate and harness the creative energy of the organization.
DuPont benchmarked every creativity process on the market for its Creativity
Center. Dr. David Tanner, former technical director of DuPont, says that the de
Bono techniques were the most useful to DuPont. For example, an employees
$30 million suggestion the reengineering of a manufacturing process for Kevlar
eliminated nine steps in the manufacturing process as a result of using Lateral
Thinking techniques.