Sei sulla pagina 1di 3

de Bono Techniques Have Proven Extremely Powerful for Organizations . . .

Where budgets are limited and employee resources are squeezed, requiring them to
have the ability to make fast and effective decisions and solve problems successfully.

Facing stiff competition from well-established companies with strong brand equity,
deep pockets, and other competitive advantages.

Exploring ways to capitalize on their own brand equity and other competitive
advantages to increase market share, reduce costs, and improve margins.

Where creativity is largely confined to individual effort and the team would benefit
greatly from a more structured methodology / common process for developing,
refining, and assessing new ideas.

Operating in a fast-changing market that will continue to require revolutionary


developments in products and processes in order to capitalize on the latest
technologies, and effectively serve the needs of their customers.

Possessing tremendous capacity for innovation, but havent fully developed a


practical framework for producing Creativity on Demand.

Content Overview
Good thinking has tremendous power - the power to challenge, the power to influence . . .
the power to change.
Individuals and organizations that make thinking a priority create and sustain a distinct
competitive advantage. Our clients have experienced substantial results in the following
area as a result of implementing the de Bono thinking methods:

Teamwork
Productivity
Performance
Problem Solving
Decision-Making
Profits

Resources Unlimited capitalizes on the de Bono concepts to empower your people - - by


adding strength and focus to their natural abilities - - converting information to
knowledge, and knowledge to breakthrough ideas.
The quality of our thinking determines the quality of our future.
- Dr. Edward de Bono
Resources Unlimited | 800.278.1292
deBono@ResourcesUnlimited.com | www.ResourcesUnlimited.com

Lateral Thinking
Dr. Edward de Bonos Lateral Thinking methods provide a deliberate, systematic process
resulting in innovative thinking.
This course will teach you how to think creatively, turn problems into opportunities, find
alternative solutions, & dramatically increase your number of new and practical ideas
using unconventional thinking techniques normally untapped by our usual ways of
thinking.
Who needs it?
Not only people who devise strategy or work in R & D, but anyone who wants a
disciplined process for innovation, idea generation, concept development, creative
problem solving, or a strategy to challenge the status quo.
If you face fast-changing trends, fierce competition, and the need to work miracles, you
need Lateral Thinking.

The Lateral Thinking Techniques

Alternatives: Use concepts to breed new ideas

Focus: Sharpen or change your focus to improve your creative efforts

Challenge: Break free from the limits of accepted ways of operating

Random Entry: Use unconnected input to open new lines of thinking

Provocation: Move from a provocative statement to useful ideas

Harvesting: Select the best of early ideas and shape them into useable approaches

Treatment of Ideas: How to develop ideas and shape them to fit an organization
or situation.

Benefits of Lateral Thinking

Constructively challenge current thinking.

Find and build on the concept behind an idea to create more ideas.

Solve problems in ways that dont initially come to mind.

Use alternatives to liberate and harness the creative energy of the organization.

Turn problems into opportunities.

Select the best alternate ideas and implement them.

Resources Unlimited | 800.278.1292


deBono@ResourcesUnlimited.com | www.ResourcesUnlimited.com

Results at Organizations Using Lateral Thinking:

Prudentials Ron Barbaro (former CEO of Prudential-Canada) used Lateral


Thinking to develop one of the most successful products for the insurance
industry, Living Benefits.

DuPont benchmarked every creativity process on the market for its Creativity
Center. Dr. David Tanner, former technical director of DuPont, says that the de
Bono techniques were the most useful to DuPont. For example, an employees
$30 million suggestion the reengineering of a manufacturing process for Kevlar
eliminated nine steps in the manufacturing process as a result of using Lateral
Thinking techniques.

From a Brand Manager for a Fortune 500 Food Manufacturer:


I feel that de Bonos lateral thinking techniques are very powerful. The benefits of
having a process to work withpurpose, idea, concept, and alternativesinclude
increased work speed and a more rigorous examination of issues. The notion of concepts
has proved very powerful for me and given me a way to ladder up my thinking and
synthesize ideas.

Resources Unlimited | 800.278.1292


deBono@ResourcesUnlimited.com | www.ResourcesUnlimited.com

Potrebbero piacerti anche