Talie Smith

Portfolio

Contact page
Ta l i e S m i t h
2 3 7 9 H ay s t a c k R d . 8 0 1 0 4
Castle Rock, Colorado
303.885.1781
Ta l i e s m i t h 5 @ g m a i l . c o m

Table of Contents
Montage
Business Card
Logos
Event Ad
P h o to D e s i g n
Flier
Stationary (Letterhead)
We b P a g e
Brochure

Montage
Message: My message is that missionaries are called to
serve Him, and devote their entire time to Him and his
gospel.
Audience: Anyone who is searching for Christ and is
looking to serve a mission and wanting to put their papers
in.
Top Thing Learned: I learned how to use masking and
more tools in Photoshop. My knowledge in this software
has increased quite a bit.
Filter / Colorization used and where it was applied:
I saturated the entirety of my project and made it a
little more pink so it would look complete and visually
appealing with the accents of the pink blossoms.
Color scheme and color names: Light pink, and forest
green. (I faded the green to make it match with the
background more.) Split-Complementary color scheme
Title Font Name & Category: Papyrus- Bold & Thin
Copy Font Name & Category: Decorative

Business card
Description:
Matching letterhead and business card designed with a groovy
smoothie logo to match.
Process (Programs, Tools, Skills):
For my business cards, I had a great time making those. I
decided to make the front side more focused to the design and
the back side the information side. I really like how I did that
and at first I struggled with making both sides way to identical. I
then mixed things up a little bit after my critique and I really like
how it looks now, much more neat and professional.
Programs/Tools Used: Adobe Illustrator & InDesign
Message: The company
detective firm. Lawyers,
their documents in brief
logo a professional and

evidence incorporated is a private

and others who carry evidence, hold
cases. The brief case symbol gives the
organized feel.

Audience: A youthful age of people looking to come to the

groovy smoothie, also families with small kids that are into the
eye catching design.
Top things learned: How to create an effective, and functional
stationery and business card
Color scheme: Complementary and color names: Hot pink and
green
Title Font Name & Category: Groovy HS Sans Serif
Copy Font Name & Category: STIXGeneral Modern

Logos
Description: Logo for a made up photography company.
Process: After trying out several drafts and ideas, and
sketching thoughts that I had in my head, I chose my favorite
idea. Photography came into mind because its something that
I am passionate about, and creating a logo for that category
could really test my creativity. I then started making up 3 of
my favorite sketches on Illustrator. After creating those 3
completely different designs, I then started looking through
all of the different fonts that I could use. I made sure not to
use overused fonts, and I still couldnt find a font that I was
happy with. So, I turned to Google and font a credible website
that I was very happy with.
Programs/Tools used: Adobe Illustrator
Message: Vision photo captures the best and high-quality
photos!
Audience: Teens & families. I tried to make it a fun color
scheme that seemed friendly and appealed to a wide variety
of ages.
Top Thing Learned: The importance of alignment, as well as
how to use the shape tool precisely.
Color scheme: Complementary
Deep Sky Blue

color names: Orange, and

Font Name & Category: Bagnard Sans Regular (Slab Serif)

Event Ad
Description: A color full-bleed ad to promote a fundraiser, using
Microsoft Word, Photoshop, and a scanner.
Process: I first scanned the picture of the woman, that I found in
a modeling magazine. I then cropped and resized it in Photoshop.
From there, I used Microsoft Word to create an Analogous Color
Scheme. The colors consist of purples and pinks. I then added
the repetition of circles to come off as visually appealing. I put all
of the information in the circle design because I wanted it to be
easy to find the information and so viewers wouldnt be looking
for the information in separate spots.
Message: My message is to get participants to pay $7 and
volunteer to cut off at least 8+ inches of their hair, to donate
to female cancer patients who had to shave their head. This
fundraiser is targeting females.
Audience: Any female with long enough hair to donate, looking to
cut for the cause.
Top thing learned: How effective an scanned image can be.
Color Scheme and Color Names: Analogous Color Scheme, Pink,
Purple, Violet, Light purple
Title Font Name & Category: Jackson Thin- Sans Serif
Scanned Images used, sources, and original sizes: This image
was scanned from a Foreign model agency magazine.The image
was originally and 4 x 5. So, I scanned it at 300 resolution to
make it so I could print it bigger, and it wouldnt look grainy.
Image final scan was 1200 x 1578.

Photo-design
Description: To practice good photography and basic editing skills
in Photoshop.
Process (Programs, Tools, Skills, FOCUS principles): My process
began with taking lots of pictures and choosing one that would
fit an advertisement best. I chose this one because I think that
its very original and unique. I then looked at colors that would fit
a color scheme and would look nice with my picture. I chose my
colors and made it work with a split complementary scheme. I used
those colors throughout my work, I used repetition with shapes.
Specifically, lines and circles. I then created a big, eye catching
title with logo. When I took my pictures I used my Canon camera
with a 200mm lens. I prefer the bigger lenses because I like the
quality they give more than the smaller lenses. When editing my
pictures I fixed the levels, played with the lighting because it was a
gloomy day, and I saturated and played with the saturation. Lastly,
I sharpened my image for a more professional look.
Message: I wanted to make an attractive advertisement for a
bowtie company sale for presidents day. I wanted to make it fun
and eye catching so that the message remains in the back of my
audiences mind.
Audience: Classy dressing men looking for bowties for special and
or dressy occasions.
Top Thing Learned: The importance of a correct and eye catching
color scheme.
Color scheme and color names: Darkorange, Darkblue,
Mediumspringgreen = Split Complementary
Title Font Name & Category: Copperplate Gothic Bold Regular
Copy Font Name & Category: Corbel Regular

Flier
Description: A colorless, black and white flier thats
purpose is to invite graduates to an annual graduate
leadership conference.
Process: My first step to designing this flier was sketching
four rough drafts of what I thought my flier could look
like. I then took one of those four sketches and started
designing it in indesign. Before adding any detail, I only
created a layout with boxes and color just to make sure
that everything was aligned, and fit correctly. I wanted
to make sure to use some white space and also create
shapes that I could repeat.
Message: My message goes out in purpose to give
graduates leadership opportunities as they begin finding
themselves careers.
Audience: My audience includes the age range of roughly
22-30 year old college graduates seeking leadership
opportunities and careers.
Top thing learned: The importance of alignment.
Title Font Name & Category: Perpetua Titling MT- Modern
Copy Font Name & Category: Franklin Gothic Medium
Regular

Stationery
Description:
Matching letterhead and business card designed with a groovy
smoothie logo to match.
Process (Programs, Tools, Skills):
I created the logo using very simple shapes, basically circles and
than an oval I purposely made the shapes different sizes. I think
that it created a really eye catching piece. I also decided to just
keep going and make the OOs both watermelons. I think that this
specific detail makes the audience aware of what type of logo it is.
I then made sure that my proximity and letters were very wide
and long because it is super important that my audience is able
to clearly read what I am stating. I then chose to use consistency
and repetition with my fruit, however I only cut out a small portion
of it and changed the transparency to 8%. This is important so the
customers can actually write something legible on the paper itself.
Programs/Tools Used: Adobe Illustrator & InDesign
Message: The company evidence incorporated is a private
detective firm. Lawyers, and others who carry evidence, hold their
documents in brief cases. The brief case symbol gives the logo a
professional and organized feel.
Audience: A youthful age of people looking to come to the groovy
smoothie, also families with small kids that are into the eye catching
design.
Top things learned: How to create an effective, and functional
stationery and business card
Color scheme: Complementary and color names: Hot pink and
green
Title Font Name & Category: Groovy HS Sans Serif
Copy Font Name & Category: STIXGeneral Modern

web page
Description: Creating a website cover page displaying Vision
Photographys website and therefore promoting it.
Process (Programs, Tools, Skills):
I created the logo using very simple shapes, basically
circles and than an oval I purposely made the shapes
different sizes. I think that it created a really eye catching
piece. I then thought that I should make orange the
background for the website. I really loved the pattern it
displayed and therefore placed that in the background.
Programs/Tools Used: Adobe Illustrator & InDesign,
Textwrangler
Message: Vision Photography takes wonderful and highquality photos for good prices.
Audience: Typically for older people with children, couples,
and or seniors.
Top things learned: How to create an effective, and
functional wep page cover with descriptive information.
Color scheme: Complementary and color names: Dark
brown, light orange.
Title Font Name & Category: Penelope Anne Sans Serif
Copy Font Name & Category: STIXGeneral Modern

During this project I decided that I wanted to have a decorative

background for more of an eye catching design. I think that the
orange cheveron pattern really brings viewers in and peaks the
interest of customers.
I really liked the color scheme chosen, and think that it fits the
profile for a fun and professional photography business.
Something I did on purpose was that I made the title of this webpage a lighter color of orange than the background color picture.
I also chose to make this text brown because black would be to
harsh for the design.

brochure
Description: This is a brochure advertising Stoke Snowboards
company. The specific purpose for this brochure is to promote this
made-up companies well known snowboarding lessons as well as the
high quality snowboards. Currently the snowboards are on sale, and
our sessions have top-notch pricing.
Process: (Programs, Tools, Skills): The programs I used were
Photoshop, InDesign, and Illustrator. Primarily, I worked with InDesign.
I started with a few snowboard sketches for a logo. I then started
constructing my favorite sketch on InDesign. After constructing my
Stoke Snowboards logo, I took my project to InDesign and began
constructing the front cover. I wanted a huge picture of the mountains
to a big part of my design. Therefore, I stretched out that mountain
picture to go across the majority of the front and back page. I then
put my logo on the front surrounded by a dark boarder to make my
logo pop a bit more. I then decided to put all of my information on
the inside parts, making the information the first thing my audience
notices. I made a decorative design out of my color scheme to attract
the eye.
Message: My message is that Stoke Snowboards is having a great
deal on select snowboards, as well as our top-notch snowboarding
sessions
Audience: My audience age range is about 15-40 year old people that
are interested in snowboarding.
Top Thing Learned: The indent tool
Color scheme and color names: My color scheme is monochromatic,
as I have all different shades of blue colors. The colors I used are
Midnight blue, dodger blue, and light blue.
Title Font Name & Category: Bangla MN- Modern
Copy Font Name & Category: Tahoma- Sans Serrif
Word Count of copy: 453