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A PROJECT REPORT ON CORPORATE SOCIAL RESPONSIBILITY ON AMUL SUBMITTED

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ACKNOWLEGEMENT
I would like to take this opportunity to thank all those who have stood by myside,
encouraged me and helped me throughout my study.I owe a lot to everyone who cooperated in making my thesis on
CORPORATE SOCIAL RESPONSIBILITY OF AMUL.
I, would like to express my gratitude towards my Prof. Shruti Naik, forgiving me an
opportunity prepare a project on Corporate SocialResponsibility of Amul.

I take immense pleasure in thanking my thesis guide Prof. Shruti Naik.Last but not
the least I would like to thank my family and friends for theircontinuous support and
help.

DECLARATION
I,
SHAIKH SAMEER USMAN

the student of second year B.M.S. (SemesterIV) (2012-2013) hereby declare that I
have completed the project on
Corporate Social Responsibility of Amul
.

The information submitted is true and original to the best of my knowledge.

Signature of Student
: _______________
Name of the Student
:
Sameer Shaikh
.
Roll no
. 14

WHAT IS CSR ?
The voluntary compliance of social and ecological responsibility of companies
iscalled Corporate Social Responsibility (CSR).Corporate social responsibility is
basically a concept whereby companies decidevoluntarily to contribute to a better
society and a cleaner environment. Corporate socialresponsibility is represented by
the contributions undertaken by companies to societythrough its business activities
and its social investment. This is also to connect the
Concept of sustainable development to the companys level.
Over the last years an increasing number of companies worldwide started
promotingtheir Corporate Social Responsibility strategies because the customers,
the public andthe investors expect them to act sustainable as well as responsible. In
most cases CSRis a result of a variety of social, environmental and economic
pressures.The Term Corporate Social Responsibility is imprecise and its application
differs.CSR can not only refer to the compliance of human right standards, labor and
socialsecurity arrangements, but also to the fight against climate change,
sustainablemanagement of natural resources and consumer protection.The concept
of Corporate Social Responsibility was first mentioned 1953 in the

publication Social Responsibilities of the Businessman by William J. B

owen. However,the term CSR became only popular in the 1990s, when the German
Betapharm, ageneric pharmaceutical company decided to implement CSR. The
generic market ischaracterized by an interchangeability of products. In 1997 a halt
in sales growth led thecompany to the realization that in the generic drugs market
companies could notdifferentiate on price or quality. This was the prelude for the
company to adopt CSR as
an expression of the companys values and as a part of its corporate strategies. By
using strategic and social commitment for families with chronically ill children
children,Betapharm took a strategic advantage.In July 2001, the European
Commission decided to launch a consultative paperon Corporate Social
Responsibility with the
title Promoting a European Framework forCorporate Social Responsibility. This
paper aimed to launch a debate on how the
European Union could promote Corporate Social Responsibility at both the
Europeanand international level.The paper further aimed to promote CSR practices,
to ensure the credibility ofCSR claims as well as to provide coherence in public
policy on CSR.

IMPORTANCE OF CSR?
Corporate social responsibility (CSR)plays a major role in developing theeconomy of
a country. It can be defined as the way in which a company managesvarious
business entities to produce an impact on the society. Companies with highCSR
standards are able to demonstrate their responsibilities to the stock
holders,employees, customers, and the general public.Business organizations that
have high corporate social responsibility standardscan attract staff thereby reducing
employee turnover and cost of recruitment. What isthe importance of corporate
social responsibility? Anyone can give a clear answer tothis question. Companies
voluntarily contribute a large sum of money to make a bettersociety and a clean
environment. Corporate social responsibility is a process in whichall companies
come together as one and take part in the welfare of the society. Manyorganizations
conduct campaigns to create awareness among corporate, civic bodies,and
government bodies about the importance of corporate social responsibility.Many
national and multinational firms are booming in various developingcountries. But at
the same time, these countries suffer social challenges such aspoverty, corruption,
population growth, etc. Therefore, it is important for all companies tostrive together
and adapt corporate social responsibility standards to make the societybetter than
before. An organization can exhibit a better image in the society if it cares forits
employees and involve them in social activities. The responsibilities of
anorganization may range from providing small donations to executing bigger
projects forthe welfare of the society. Many business houses around the world show
theircommitment to corporate social responsibility.What is the importance of
corporate social responsibility? The answer lies in two things:1) organizations
understanding their role in developing a society and2) awareness among business
houses, corporate bodies, and the people. Versatile,profitable, and dynamic
businesses are the driving forces that build the economy of thecountry. We must
remember that the growth of a country purely depends on the growthof the society
and the people in the society.

BENEFITS OF CSR
Organizations of all sizes are rapidly discovering that Corporate SocialResponsibility
(CSR) and sustainable business practices can foster improved greenprograms and
overall environmental stewardship.Today, we are seeing increased awareness and
active participation by businessprofessionals in the development of CSR policies.
Organizations are increasingly moreinvolved in green initiatives by adopting
sustainable processes and practices, adaptingproducts and services to the lowcarbon economy and innovating in all areas theirbusiness. The net positive on
reducing waste, designing green buildings, implementinggreen operations and
maintenance plans

all have continually proven to yield apositive return on investment (ROI).CSR has
come to rely on a more complex set of factors than corporategovernance alone, and
likewise also depends on sustainable development,environmental impact and
supply chain management.The development of the new carbon trading markets,
verified emissionreductions (VERs), also known as carbon offsets, and renewable
energy credits
(RECs), it has become easier for organizations to create and measure direct ROI
from
CSR. Likewise, CSR efforts have shown to yield measurable returns in waste
reduction,improved efficiency, diminished liabilities, improved community relations,
and brandrecognition.Through communicating clear and measurable sustainability
objectives and theimplementation of practical and equally functional corporate
governance mechanisms,organizations are realizing that they can have a achieve
ROI through their sustainabilityefforts.Integral strategies in ensuring substantive
long-term results include:

Define path of progress in CSR and strategically manage expected

organizationaloutcomes

Ensure basic CSR values are culturally integrated across the organization

Adopt an effective engagement strategy with stakeholders to create buyer awarene

ssand loyalty

Properly map organizational objectives and critical success indicators with

CSRperformance metrics

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