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A MessAge FroM greg Koch

Stone Brewing Co. has come a long way in its 15 years. Stone has grown from a small microbrewery with just two founders into a large regional craft brewery employing 435 amazing men and women. Stone beers are now distributed in 36 states and four countries. From the beginning in 1996, our goal has been to brew outstanding, unique beers while maintaining an unwavering commitment to sustainability, business ethics, and the art of brewing. Over the last 15 years, Stone Brewing Co. has been the fastest growing brewery in the United States, averaging 45% annual increases in revenue and 43% annual increases in production of beer. That tremendous growth is strictly the result of word-of-mouth demand for our beers, as we have never advertised our beer in print or broadcast media. Thats correct. Never. We have also never discounted our beer. This is quite unusual in the United States as advertising and discounting are two of the primary techniques brewers often use to drive the growth of their brands. But not Stone. We are also proud that over the years we have grown without compromising our commitment to business ethics. In an industry known for its vigorousand at times unseemly competition, we have embraced collaboration, integrity, and quality as the hallmarks of our business. Today, demand for Stone beer has grown around the world, as evidenced by international recognition of our brands. However, exporting our beer to distant markets has proven a challenging proposition: How do we maintain the freshness and cost-effectiveness of our beer, and the low-carbon footprint of our brewery, while reaching markets in Europe? We feel that the best solution to this challenge is to operate a brewery in Europe to satisfy European demand. This will allow us to deliver our beer at its freshest, and in the most sustainable way possible, while creating a hands-on opportunity to continue building a culture of craft beer connoisseurship. A Stone Brewing location in Europe will give European craft beer aficionados the opportunity to visit with our brewery and learn about the brewing process. Our San Diego brewery has become one of the most popular tourist destinations in our region, and we hope to be able to create a strong visitor connection with our European location. We pride ourselves on being an asset to our region; as such, our community and philanthropic efforts far exceed what can be presented here. We believe that building a strong business means being a vital component of the economic, social, and environmental life of the community. We thank you for taking the time to learn about Stone Brewing Co. and considering our Request For Proposal. It is with tremendous enthusiasm and excitement that we await your response.

Greg Koch, CEO & Co-Founder 4

A MessAge FroM greg Koch

contents
Executive Summary Beers A Leader In Craft Brewing Brewery Tourism Restaurant Stone Farms Food Events Sustainability Growth Upcoming Projects Community Giving Back Commitment to the Industry & the Community Community Leaders 9 10 12 15 17 19 21 23 24 26 28 30 35 36 37 38

executive suMMAry
Stone Brewing Co. is a craft brewery based in San Diego County, California. In 2011, Stone was ranked as the 11th largest craft brewery in the United States. Stone brewed 176,000 hl (150,000 bbls) of beer in 2011. Stone seeks to meet growing international demand for Stone beers by owning and operating a brewery in Europe. There is demonstrated demand for Stones beers in the European market; however, exporting beer from Stones current brewery in San Diego creates issues of cost, freshness, and environmental impact. Stone welcomes a diverse range of proposals. Existing brewing facilities, redevelopment sites, and other opportunities will be considered. Primary considerations will include cost efficiency/value, logistical appropriateness, uniqueness of the site, access to markets, and quality of life. This document will offer an introduction to Stone Brewing Co., including our beers, growth, culture, facilities, and mission. Our specific site requirements are attached.

The deadline to submit proposals is 1 August, 2012. With this Request for Proposal, Stone Brewing Co. seeks to learn about potential opportunities for a European brewery and conduct evaluations of the most appropriate proposed sites.

Greg Koch, CEO & Co-Founder | Steve Wagner, President, Senior Brewmaster, & Co-Founder 8

executive suMMAry

yeAr-round releAses
Stone Pale Ale - 5.4% abv Stone Smoked Porter - 5.9% abv Stone IPA - 6.9% abv Stone Cali-Belgique IPA - 6.9% abv Stone Ruination IPA - 7.7% abv Stone Sublimely Self -Righteous Ale - 8.7% abv Stone Levitation Ale - 4.4% abv Arrogant Bastard Ale - 7.2% abv OAKED Arrogant Bastard Ale - 7.2% abv

speciAl releAses
Stone Old Guardian Barley Wine - 11% abv Stone Imperial Russian Stout - 10.5% abv Stone Anniversary Ale - abv varies Stone Vertical Epic Ale - abv varies Double Bastard Ale - 10.5% abv

Beers
We pride ourselves on brewing the beers that we like to drink. Yes, Stone has won prestigious awards and received countless accolades, however we choose to brew our beers the way we do because we love them. They are unique, big-character beers featuring bold flavors that defy traditional style guidelines and expectations. Our brewing decisions do not take into account cost or focus-group preferences. We reject lowest-common-denominator avor proles and mediocrity. We treat beer as an art form, rather than as a commodity. In short, our beers reflect our passion for brewing.

Stone Brewing Co. has mentored brewmasters and created demand for some seriously off beat ales.

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Beers

We dont just make beer; we make craft beer. That means were independently owned, comparatively small, and use traditional brewing methods and ingredients. We focus exclusively on making distinctive, high-quality beers that taste nothing like mass-produced lagers. In the United States, craft beer has been the fastest growing segment of the alcohol industry for the last decade, outpacing wine, spirits, imported beer and major-brand domestic beer. US craft beer volume has grown 83% in the last seven years, and its momentum continues to increase, even during the current slow economy. Stone has been recognized by the industrys leading voices as one of the top brewers in the world. BeerAdvocate Magazine, a highly respected craft beer publication and website, named Stone All-Time Top Brewery On Planet Earthtwice. RateBeer.com, a highly trafficked beer enthusiast website, has included Stone Brewing Co. in the top 10 of their Best Brewers of the World list for 10 yearsmaking Stone one of only three breweries in the world to earn that honor. Stone Brewing is one of the principal originators and leaders of the West Coast style of brewing, which is known for big character and aggressive hoppiness (hop aroma, flavor, and bitterness). This style has inspired small brewers all over the world to create similarly styled beers. We are honored by the recognition and have often been inspired in return.

All-Time Top Brewery on Planet Earth. The most popular and highest-rated breweryever.
2008 & 2009

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Beers

A leAder in crAFt Brewing

Stone has one of the most advanced breweries in the craft brewing industry, reflecting our commitment to quality, safety, and sustainability.
Mitch Steele, Brewmaster Stone Brewing Co.

Brewery
A major contender in the United States craft beer market, Stone currently employs 435 people. Our company occupies more than 14,400 m (155,000 ft) of brewing, packaging, warehousing, distribution, and office space, which includes a large restaurant and two retail stores. Due to everincreasing demand, our production capacity has been in a state of constant expansion since our inception in 1996. Part of our success can be attributed to an insistence on purchasing the most up-to-date and efficient brewing equipment available. Of the more than 200 craft breweries operating in California, we are one of only two to employ a state-of-the-art brewhouse system manufactured by Rolec of Munich, Germany. A major investment of several million US dollars, this system has provided a significant increase in production and efficiency. Using the Rolec system, we typically brew up to 821 hl (700 bbls), per day, an increase of 390% compared to six years ago. In addition, we are adding a second Rolec system in July 2012, which will increase our brewing capacity to 1,175 hl (1,000 bbls) in a single day.

Stone Brewing...is one of craft brewings stars... one of the 10 best breweries in the world.

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Brewery

BREWERY

tourisM
We have long been committed to promoting craft beer culture by making our brewery a memorable destination. Thousands of fans visit us annually from all over the world, and out-of-town guests frequently plan entire holidays around a visit to our brewery and restaurant. Brewery tours at Stone have fast become one of the most popular tourist activities in the San Diego region. Our entertaining and informative tours, conducted by energetic guides several times daily throughout the year, showcase craft beer production and craft beer culture while leading visitors through the heart of the brewery. In 2011 alone, more than 55,000 guests enjoyed complimentary guided tours of our facility, complete with tasting sessions afterward (touring a brewery is thirsty work!). Additionally, hundreds of craft beer enthusiasts visit our two Stone Company Store locations every day to purchase takeaway beer and shop from our vast array of distinctive, contemporary merchandise.

Stone has Americas Top Brewery Tour!

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restAurAnt
The Stone Brewing World Bistro & Gardens encompasses over 1,100 m (12,000 ft) of beautiful indoor and outdoor dining and bars, which adjoin a lush 4,000 m2 (1 acre) garden. Our award-winning architecture has been described as industrial-becoming-organic, and embodies our affinity for melding organic features of wood, stone, plant life, water, and fresh air with industrial elements of metal, concrete, and glass. The San Diego Architectural Foundation, in awarding the Stone Brewing World Bistro its coveted Peoples Choice Orchid Award, described the structure as a bold symphony of concrete, stone and steel. This compelling and unique environment reflects our culinary and ethical philosophy. We serve food that complements the harmonious nature of the physical surroundings: our restaurant specializes in locally grown and organic ingredients, and features an eclectic menu of world-inspired cuisine. As ambassadors of the craft beer movement, we proudly feature an array of exceptional craft and specialty beers from all over the world at our 32-tap bar. An outstanding bottle selection of nearly 150 additional craft beers and wines rounds out our world-class lineup of artisanal beverages.

Stone Brewing Co. in Escondido... the grounds rival any winery in Napa Valley.

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BISTRO

stone FArMs
In 2011, Stone Brewing Co. took over operations of a local 76,800 m (19-acre) farm. Currently, we are farming one-third of the land to provide fresh organic vegetables for the Stone World Bistro & Gardens and Stone Catering. Operating our own farm is a hands-on demonstration of our commitment to sustainable food production. We are proud that our farm also allows us to host our own Community Supported Agriculture (CSA) program, which provides fresh-from-the-farm produce to local community members in weekly allotments. Not only is Stone Farms an important source of fresh organic produce for our restaurant and our catering department, it offers a rustic and out of the ordinary site for events and large gatherings. At the present time, portions of the un-farmable area are being developed to provide an expansive, peaceful atmosphere for weddings, corporate events, and other social gatherings requiring naturally beautiful outdoor space. We plan on hosting many of our own events, such as beer pairing dinners and our hugely popular FRESH! Dinner series, on our farm in the future.

Stone Farms is a welcome presence in our local food landscape.

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Food
We are proud supporters of the international Slow Food movement. We have hosted many of our local chapters events in our Bistro, but even more important, we make sure that every dish we prepare in our kitchen is made from ingredients adhering to Slow Foods principles of good, clean, and fair food. We insist that the food we serve is healthful and full of fresh flavors, and it is important to us that we support local farms and lessen our impact on the environment. Because of our dedication to environmental responsibility and high-quality food, we are now the largest restaurant purchaser of local, small-farm organic produce in San Diego County. We staunchly refuse to use high fructose corn syrup and other processed ingredients because of what we believe to be their considerable negative environmental, social, and health impact. We even create our own ketchup in our kitchens using local, organically grown tomatoes and unrefined cane sugar. Our commitment to the craft brewing industry is evident in our bars 32-tap draft system and extensive bottle list, both of which prominently feature beers from small breweries all over the world; we have NEVER served mass-marketed beers. We play a positive role in our communities: both our local community, and the larger worldwide community of craft brewers.

Not for the faint of heart, [Stones] bold brews have a strong and fast-growing fanbase.

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events
Creating a culture of social enrichment, community outreach, and connoisseurship, the Stone Brewing World Bistro & Gardens has become a center of diverse community activities since opening in November 2006. We believe in being more than simply a tourist destination; in addition to providing upscale dining experiences based on our environmentally conscious philosophy, our restaurant is a hub for private and community events. We proudly offer meeting space for community-oriented gatherings such as fundraisers, homebrew club meetings, mixers for environmental groups, and screenings of educational and socially responsible films. In our efforts to promote awareness and appreciation of the craft brewing industry and local businesses, we provide numerous recreational and educational opportunities for patrons. Each month we hold Beer University classes and beer pairing events that educate guests while they sample craft beers paired with such diverse foods as sushi, cheese, and chocolates. At these events, we customarily feature foods and goods produced within our own region, such as gourmet chocolates from local chocolatiers and fresh-pressed olive oils from local orchards. Our very popular FRESH! Dinner series has become an icon of the Slow Food movement, showcasing food harvested in the morning from local farms and served that evening for dinner. During the summer, we show classic movies outdoors in our gardens, promoting a convivial and relaxed atmosphere where hundreds of local residents congregate for entertainment and socializing.

San Diego has become a premiere destination in the world for craft beer; thanks in part to the innovative Stone Brewing Co.

FOX News

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A biodiesel fuel blend is used in all of our delivery trucks.

Our rooftop photovoltaic system is among the largest such solar arrays in California, supplying enough power for our entire 1,100 m restaurant, and preventing the release of 160 metric tons of CO2 annually.

Spent grain from the brewing process is used as animal feed by local dairy farmers (99%), and mulch in our gardens (1%).

Stone Brewing World Bistro & Gardens is the largest restaurant purchaser of local, smallfarm, organic produce in San Diego County.

Our in-house recycling program helps reduce office and restaurant waste.

Numerous salvaged and repurposed materials, from bricks to tabletops, were used in the construction and furnishing of the Stone Brewing World Bistro & Gardens.

We maximize water efficiency in our offices and restaurant by using low-flow & waterless fixtures.

...surely among the greenest breweries in the world

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Our one-acre gardens are maintained using 100% organic methods.

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sustAinABility

We maximize water efficiency in our brewery, leading to overall water consumption levels well below industry standards. A typical brewery uses a water-to-beer ratio of 5:1; Stone uses just 2:1.

$83,933,205

2011

growth
Since our founding in 1996, Stone Brewing Co. has been the fastest growing brewery in America.* From 2,464 hl (2,100 bbls) in our first full year of operation to well in excess of 221,226 hl (180,000 bbls) projected for 2012, we have had to work diligently to keep up with the strong demand for our beers. In addition to the brewery, we also operate as a beer wholesaler in Southern California, delivering beer in 28 trucks to over 4,500 pubs, restaurants, hotels, markets & grocery stores in five counties. Reflecting our commitment to collaboration, growing the craft beer category, and mutual economic benefit, Stone also distributes beer from over 30 US and import craft breweries, providing crucial access to market for these valuable small and medium businesses. For example, Stone is now the 3rd largest US wholesaler for Belgiums famed Duvel brand, and is the number one US wholesaler for respected breweries such as AleSmith, Lost Abbey, Russian River, The Bruery, Avery Brewing, and Bear Republic. * Year-over-year annual percentage growth

gross revenue
$6,025,318 $940,895
1998 2002

$16,782,217

2006

Stone Brewing Co. [is] considered one of the industry leaders...

Milestones
1996 2001 2003 2005 2005 2006 2010 - 2011 2013 projections

Stone Brewing Co. established

3 employees Available in San Diego only 470 hl (400 bbl) brewed

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New 72-head bottle filler increases packaging capacity and speed by 20 times; today we have 19 packaging and QA employees

We begin distributing to New York, our 17th state; today we distribute to 36 states and employ 52 sales representatives nationwide

We relocate to our new Citracado Parkway facility with eight times more floor space; today we have 59 Stone Company Store and office employees

Installation of our modern Rolec brewing system more than quadruples our brewing potential; today we have 31 people on our brewing team

Stone Brewing World Bistro & Gardens opens, more than doubling our number of employees; today our restaurant provides jobs for 160 people

Two warehouses totaling 7,200 m2 (77,500 ft2) quadruple our refrigerated storage area; today we employ 62 people in warehouse and distribution

500+ employees Available in 38+ states 2,100,000 hl (180,000 bbls)

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growth

upcoMing projects
growth
We've recently made some very big announcements about our future growth and expansion plans. In all, these projects represent well over 45 million of investment in our local economy and more than 400 new jobs.

stone hotel & heAdQuArters

One of our most ambitious projects to date, we have begun working on building a 48-room boutique hotel, which will be located across the street from our brewery in Escondido. The 18 million project will also incorporate a barrel aging room for specialty beers, several indoor and outdoor event spaces, new corporate offices, and a large catering kitchen. Target opening: Late 2013.

AdditionAl stone coMpAny store locAtions

In June 2011, we opened our first off-site Stone Company Store location in a popular central San Diego neighborhood. This storefront brings merchandise and Stone beer sales closer to local San Diego fans (bottles, kegs, and refillable glass jugs called growlers). It has experienced very healthy growth, and we plan to open several more locations throughout Southern California over the next few years.

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stone At sAn diego internAtionAl Airport

We are proud to have been selected by the San Diego International Airport Authority Board to represent our local beer scene and the flavor of Southern California. We will be offering our eclectic menu and craft beer selection at three separate locations within the airport beginning in mid-2013.

stone Brewing world Bistro & gArdens - LIBERTy STATIon

growth

stone At sAn diego internAtionAl Airport stone pAcKAging hAll

To keep up with monumental growth, were adding a 5,100 m (55,000 ft) bottling and kegging facility next to our current brewery. Dedicating this new building entirely to packaging will free up more space in our original brewery, allowing us to install a second 141 hl (120 bbl) brewing system and additional fermentation tanks. This nearly 5 million property is expected to be complete by the end of 2012.

Liberty Station, a historical building complex near downtown San Diego, provides a unique and beautiful setting for another outpost of our award-winning restaurant. The 2,000 m (22,000 ft) facility, which we hope to open in late 2012, will also house a 12 hl (10 bbl) brewing system and one acre of landscaped gardens and outdoor patio areas.

Companies involved in the program represent the best of local brands to 17 million visitors annually.
San Diego Regional Airport Authority

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coMMunity involveMent
We are dedicated to supporting our community and promoting a culture of social responsibility. Over the years, we have raised over 761,000 on behalf of local charitable organizations through our annual Stone Anniversary Celebration & Invitational Beer Festival. We focus our philanthropic efforts primarily on local groups so that our money goes back to the community where we live and work. In addition to direct donations, we also host numerous fundraisers at our restaurant, and provide meeting space for local environmental, social, and community groups. Members of our ownership and management teams also take social responsibility personally and sit on the boards of several local charitable organizations.

As a philanthropic leader in the community, Stone Brewing Co. has raised the bar for other local businesses to get involved in making an impact on the lives of others. Shelly Anguiano Figueroa, CEO

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giving BAcK

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A Reason To Survive Ability First AIDS/Lifecycle Albert Einstein Academies All Children Great & Small Alzheimers Association San Diego American Institute of Wine & Food American Lung Association Aquarium of the Pacific Art Reach Arthritis Foundation of San Diego Awakenings Health Institute

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Father Joes Village Festival of Children Foundation Fight ALD! Fresh Start Surgical Gifts Golden Hill Community Development Corp. Grantville Allied Gardens Kiwanis Club

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Palomar Family YMCA Pedal For Kids Poway Unified School District Foundation

G R E G KO C H is a recognized leader

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Quail Botanical Gardens Foundation

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Radys Childrens Hospital Foundation Redwood Elderlink Rescue Task Force Reuben H. Fleet Science Center Ronald McDonald House

Habitat for Humanity - Inland Valley

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Boy Scouts of America Breast Cancer 3-day

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Institute on Violence, Abuse & Trauma Interfaith Community Services Intermountain Volunteer Fire and Rescue

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San Diego Archaeological Center San Diego Ballet San Diego Brewers Guild San Diego Burn Institute San Diego Convention & Visitors Bureau San Diego County Parks Society San Diego Film Festival San Diego Humane Society San Diego Mountain Bike Association San Diego Roots Sustainable Food Project San Diego Symphony San Diego Veterans Service San Diego Youth & Community Services San Elijo Lagoon Conservation Second Harvest Food Bank Orange County Slow Food San Diego Slow Food Urban San Diego So Cal German Shepherd Rescue

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Keep A Breast Foundation

in the craft brewing industry, and serves on the Board of Directors for the Brewers Association. He has also given numerous talks around the globe promoting ethical and sustainable business practices as well as the art and community of craft brewing. Greg is a sought-after speaker, and gave the Keynote speech at the 2009 Craft Brewers Conference, as well as the Keynote speech at the 2010 inaugural San Diego Green Chamber of Commerce. Reflecting his commitment to food quality and sustainability, Greg is a Member Emeritus who has served on the Board of Directors of Slow Food Urban San Diego.

From left to right: Mitch Steele, Brewmaster at Stone Brewing Co., Tosh Ishii, President of Ishii Brewing Co., and Bryan Baird, Brewmaster of Baird Brewing Co.

disAster relieF
Since Stones founding in 1996, we have contributed a total of well over 1,500,000 to charity. And in 2011 alone, we also made beer donations exceeding 190,000 in value to more than 300 charitable fundraisers. However, our dedication to philanthropy isnt limited to our own community or even our own country. In 2011, we collaborated with four out-of-state and international brewers to create two special fundraising beers that raised over 70,000 for disaster relief. These funds provided help for victims of the Tohuko tsunami in Japan and Hurricane Irene in Vermont, USA.

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California Center for Sustainable Energy California Institute of the Arts Carlsbad Education Foundation Carlsbad Rotary Club Childrens Tumor Foundation Citizens Against Law Abuse Classic 4 Kids College Students for New Orleans Crohns and Colitis Foundation CSUSM Foundation Cystic Fibrosis Foundation Dehesa Charter School Easter Seals - Southern California Educate! Elder Help of San Diego Elfin Forest Harmony Grove Town Council Elizabeth Smider Foundation Encinitas Educational Foundation Entrepreneurial Management Center - SDSU Escondido Arts Partnership Escondido Childrens Museum Escondido Creek Conservancy Escondido Education Foundation Escondido Humane Society Escondido Rotary Club Evergreen Earth

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La Jolla Playhouse Lakeside River Park Conservancy Lance Armstrong Foundation Leukemia & Lymphoma Society Los Angeles Contemporary Exhibitions Los Angeles Police Department Lux Art Institute

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Mainly Mozart Mamas Kitchen Muscular Dystrophy Association Museum of Contemporary Art/ TNT Gallery Museum of Making Music Museum of Photographic Arts

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Native Americans Council Neighborhood Healthcare North Coast Repertory Theater North County Health Services

TED Conferences Temecula Valley Slow Food The Zoological Society of San Diego Tijuana Convention & Visitors Bureau Tony Hawk Foundation Toys for Tots Foundation

WAG N E R is a longtime supporter of local community groups and charities, as well as a leader in the craft brewing industry. Steve has served as Chairman of the Board and is now a member of the Board of Directors for the Boys & Girls Club of San Marcos, a charitable organization to which Stone Brewing Co. has donated over 180,000. Steve is passionate about the local environment and has chaired the Trails Advisory Committee of the City of San Marcos. As a dedicated leader in the industry, Steve also serves as President of the California Craft Brewers Association, a non-profit trade association representing the craft and specialty brewing industry in California. STE V E

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Outdoor Outreach

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Womens Resource Center

Youth Services Network

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coMMunity

We are proud to have contributed over 1,500,000 to charitable and community non-profit organizations since the Stone Brewing Co. was founded in 1996. We are dedicated to supporting our community and promoting a culture of social responsibility, collaboration and involvement.

coMMitMent to the industry & the coMMunity

Stone Brewing Co. is a valuable asset to the San Diego County business community. Not only are they a reliable source of employment, Stone Brewing Co. has shown a consistent commitment to the community and philanthropic organizations.

CHAMBER OF COMMERCE

San Marcos

CEO San Marcos Chamber of Commerce

Joanie Priest

Brian P. Bilbray

Member of United States Congress

Stone Brewing Company is one of San Diegos Countys best run companies. Having such a progressive, involved business as Stone Brewing in the area not only supports economic development but they also motivate others to do likewise. In addition to being an outstanding corporate citizen, Stone now employs over 430 people. Stones facilities are also important tourist destinations in San Diego, attracting many out of town guests. I heartily recommend inviting Stone Brewing Co. into your community.

Dr. Dennis Guseman

Dean College of Business Administration California State University , San Marcos

Mayor Jerry Sanders

City of San Diego

Stone Brewing Co. is one of the fastest growing craft brewers in California, and through their vision and leadership in sustainability, philanthropy and innovative branding, they have become a leader in the industry both here in California and across the country. I dont think it is possible to overstate how important Stone Brewing Co. is to our community. Despite a global recession and no advertising, they have continued to experience phenomenal growth. Stone Brewing Co. demonstrates true leadership in the sustainable way they operate their restaurant and brewery.

Tom McCormick

Executive Director California Craft Brewers Association

Mayor Sam Abed

City of Escondido

The Palomar Family YMCA has been the recipient of over $250,000 of direct contributions and we represent only one of many organizations benefiting from Stones humanitarian endeavors. Stone continues to flourish, to provide critical employment opportunities and operates as a responsible community asset.
Executive Director Palomar Family YMCA

Alfredo Velasco

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coMMunity leAders

I would like to extend my appreciation to Stone Brewing Company on being a premier example of being a community leader and supporter. I have had the honor of working closely with Mr. Greg Koch and Stone Brewing Company on many events, and have witnessed their continued support both to our Chamber and the San Marcos Community as a whole.