Messaging Solution

SMS Services - offering

Bulk messaging - Transactional
/ Promotional

Transactional

Other
Services

Incoming traffic services over

short / long code
API/ Interface access
Online MIS Reporting
Other Services:

Promotional

SMS
Services
Shortcode/
Long-code

API/
Interface

Email-2-SMS
SMS Forwarding
NOC Alert

Online
Reporting

February 6, 2014

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Technical Architecture
Primary Server

SMS Server - 1

OPT-1

Secondary Server

SMS Server - 2

OPT -2

Daily MIS

MIS Server
Spice Digital Data Center

February 6, 2014

Operator Network

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Push SMS architecture

February 6, 2014

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Pull SMS architecture

1. The customer will send an SMS to a
10-digit VMN, in predefined format.
2. The sent message is received by the
sender SMSC.
3. The message is received by intended
SMSC.
4. The message is received at Spice SMS
Gateway. A virtual mobile number
would be configured to the
CLIENT user login account on SDL
SMS Gateway.
5. The moment a new SMS is received
on the virtual mobile number
configured to CLIENT login user login
account. Same can be submitted to
client system through API given by
client or client can pull from Spice
API.
February 6, 2014

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Competitive Benefits

High Platform availability - 99.999%

High Message delivery rate - 97.5%
Scalable Platform upto 1000 TPS
24x7x365* support structure
API access via HTTP, FTP, SMPP
Optional secured access via HTTPS, SFTP
Traceability through delivery receipts for each SMS

February 6, 2014

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SMS formats supported

Text messages
Concatenated messages
Binary Messages
Flash Messages
Picture messages
Multilingual support

February 6, 2014

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Success Stories

SMS 139
Best Project award under mTravel & Tourism by mBillionth
South Asia 2010 for SMS 139
eINDIA 2009 award for mGovernance Initiative of the
Year
Highest ever used Utility VAS so
far in India
Handling more than 20 million
voice calls & 6 million SMS
requests per month
February 6, 2014

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SMS 56300 Pull / Push Services

Pull Services

Push Service

Keyword based services

across operators
Text and binary content
supported
Integration with Device
Manager
Content based charging
options
February 6, 2014

Subscription based model

Time specific packs
(Monthly/ Weekly/ Daily)
Customized frequency of
pushing content
User profiling
Multiple service charging

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Clientele - SMS Services

M-Governance for HP state covering almost all govt.
departments
Various punjab govt. departments Puncofed, GMADA
Kangra Central Co-op bank
All telecom operators in India
Delta power solutions
DIT Punjab, HP
February 6, 2014

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Partners

Customers

Customers & Partners

February 6, 2014

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Questions & Clarifications

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February 6, 2014

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Thanks for your

Valuable time