COURSE SYLLABUS

STRATEGIC MANAGEMENT
SPRING 2016
COURSE DESCRIPTION
Welcome to Strategic Management Course! This course introduces students to the
elements of the strategic management theory and process including environmental
analysis, internal analysis, strategic choice, strategy and business policies formulation and
implementation.

LEARNING OUTCOMES
Upon completion of this course students will be able to:
1. Demonstrate the understanding of the concepts, framework and tools used for
analyzing external & internal environment.
2. Assess the value creation activities of the firms.
3. Construct corporate-level, business-level and functional-level strategies and
business policies of the firms in different competitive environments.
TEXTBOOKS AND ADDITIONAL REFERENCES
1.

Thomas L. Wheelen and David L. Hunger, 2010: Strategic Management and

Business Policy, from 9th to 12th Edition, Prentice Hall, ISBN-10: 0133126145 (14th Ed)

2.

Case studies from the textbook will be used in this course.

3.

4.

Readings from various sources, including HBR articles, will be used as per
instruction from your professor. Students are encouraged to use library to get
complete a picture of the field by examining as much of the vast literature on this
topic as possible.
Class handouts will be used as per your professors instructions.

TEACHING METHODOLOGY
Lectures, case studies, discussions, videos, and course projects will be used in class to
enhance the learning process. When it is feasible and time permits, additional external
guest speakers could be invited and company visits could be organized to enhance
students leaning1.
1 Students are encouraged to offer names of the external speakers or propose a company visit.

JGBS

Prof. Dr. Victoria W. Miroshnik

STUDENT EVALUATION PLAN

Evaluation device

% allotted

Case Analyses/ Presentations

Learning
Outcomes
1, 2, 3

10
15

1, 2, 3

1, 2, 3

20

1, 2

Final Exam

50

1, 2, 3

TOTAL

100

Course Project (Report and

Presentation)
Participation in Discussions &
Critical reasoning
Midterm Exam

COURSE REQUIREMENTS
COURSE PROJECT
Group course project will involve comprehensive analysis and strategy formulation at
corporate, business and functional levels for a specific company.
MID TERM EXAM
A mid-term exam will primarily test your understanding of business environment analysis
and formulation of corporate and business level strategies. The mid-term exam format will
use a combination of multiple choice questions, short essay type question and a short live
case study.
FINAL EXAM
A final exam will primarily test your understanding of the strategic management theory and
process including environmental analysis, internal analysis, strategic choice, corporate
governance, business policies, and the analysis of relationship between strategy and
implementation. The final exam format will use a combination of multiple choice questions,
short essay type question and a short live case study.
***ADDITIONAL NOTES:
PROFESSOR RESERVES THE RIGHT TO MAKE CHANGES ON THIS SYLLABUS TO
MEET COURSE NEEDS
ANY REVISIONS TO THE COURSE SYLLABUS WILL BE NOTED IN CLASS.
NO MAKE-UPS WILL BE GIVEN FOR EXAMS, UNLESS FOR A UNIVERSITY
APPROVED REASON.
JGBS

Prof. Dr. Victoria W. Miroshnik

THERE WILL BE NO MAKE-UP CASE ANALYSES AND DISCUSSIONS FOR ANY

REASON.

COURSE TOPICS
WEEK
WEEK 1
WEEK 2
WEEK 3
WEEK 4
WEEK 5
WEEK 6
WEEK 7
WEEK 8
WEEK 9
WEEK 10
WEEK 11
WEEK 12
WEEK 13

TOPICS TO BE COVERED
Syllabus/Introduction / Project Discussion/ Team Formation
Basic Concepts in Strategic Management
Introduction to Case Study Methodology & Analysis Tools
Corporate Governance
Social Responsibility and Ethics
Environmental Scanning: Industry Analysis
Internal Scanning: Organizational Analysis
Strategy Formulation: Corporate strategy
Strategy Formulation: Business Strategy
Group Presentation #1: Case Study Analysis: Google Inc. 2010:
Case #12 (see the textbook)
MIDTERM EXAM
Strategy Formulation: Functional Strategy
Strategy Implementation: Staffing and Directing
Strategy Implementation: Evaluation and Control
Group Presentation # 2: Case Study Analysis: Starbucks Coffee
Company: Case #5 (see the textbook)
Strategy Implementation: Organizing for Action
Strategy Implementation: Global Aspect: Leadership and
management across the cultures
Course Project Presentations and Discussions
Overview of the course
FINAL EXAM

ACADEMIC POLICIES
ACADEMIC INTEGRITY
Academic honesty is of utmost importance in this course. Students are expected to demonstrate
academic integrity by completing their own work, assignments and other assessment exercises.
Furthermore, students must always submit work that represents their original words or ideas. If any
words or ideas used in a class posting or assignment submission do not represent the students
original words or ideas, all relevant sources must be cited along with the extent to which such
sources were used. Please note that submission of work from another person, whether it is from
printed sources or someone other than the student; previously graded papers; papers submitted
without proper citations; or submitting the same paper to multiple courses without the knowledge of
all instructors involved can result in a failing grade. Incidents involving academic dishonesty will be
reported to university officials for appropriate sanctions.
CLASSROOM ENVIRONMENT
Students are expected to read assigned chapters, readings, case assignments before coming to
class. This ensures that everyone (you and your fellow students) in the classroom benefits from the
lecture and discussion. As you are well aware, most of the learning at this level happens through

JGBS

Prof. Dr. Victoria W. Miroshnik

these interactive classroom experiences, and students are expected to make a positive contribution
to this environment.

JGBS

Prof. Dr. Victoria W. Miroshnik