PORTFOLIO

Jayakumar Swaminathan
Graphic Designer / Art Director

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

I
Dream, Create, Inspire
Im dedicated to timeless creativity and the love for art and design is something that has never waned..
I like to explore the possibilities of visual expressions through any process of visual communication be it digital or traditional.

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

EXECUTIVE SUMMARY

A dynamic professional with an integrated experience count of over 17 years.

Significant experience in working with clients, project managers and technical teams; the roles ranging from project conception to fruitful execution.

An effective communicator with relationship building and interpersonal skills to match

Firm analytical and problem solving capabilities

Years of business practice with international clients from varied industry verticals gives me an edge to understand industry shifts

Known to be an extremely strong team player who gets along well across disciplines.

Adept at marketing and new business proposal presentations.

COMPETENCE
Art Direction
Graphic Design
Visualisation & Illustration
3D Rendering
Photography

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

LATERALIZED COGNITIVE PROCESS

MY IDEATION PROCESS
Gather:
-

Design the problem

Get to know the client and requirements

Ask questions

Define communication mediums

Analyse:
-

Ideation/ Brainstorming sessions

Detailed research on the problem

Refine requirements

Create mind maps and charts

Intensive planning

Create final structure

Client review and input

Synthesise:
-

Gather the analyzed content

Execute the creative process

Finalise design details

Complete design/artwork

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

A concept-driven, creatively-motivated, thoughtful, experienced Graphic Designer/Art Director, I encapsulate an integrated experience count of over 17 years in the
Design and Creative Arts industry. It brings me joy to explore the possibilities of visual expressions through various processes of visual communication, be them
digital or traditional.
RESUME

Delving through the fibres of the design industry, both in the Middle East and in India, I possess an experiential set of knowledge encompassing areas of print, outdoor, film, digital, social media, 3D rendering and brand activation.

WORK EXPERIENCE
Art Director - Icon Advertisng LLC, Dubai
2014 Feb - Present

Name: Jayakumar Swaminathan

Role:

Concepts, Ideation, Planning, Presentations, Team management, Traffic management, Graphic Design, Retouching, 3D Lighting and rendering.

Nationality: Indian

Channels:

Digital, Direct, Outdoor, POSM, b2c

Relationship: Single

Sectors:

Automotive, Tyre, FMCG, Retail, Technology, Government, Construction.

Date of Birth: 10-05-1980

Clients:

Hyundai Motors, KIA Motors, Goodyear MEA, Bridgestone, MG, AWRostamani Holding, Al Ain municipality, National Contracting.

CONTACT

In addition to handling existing clients, considering my interpersonal and analytical skills, I have also pitched for new business and to name a few; Mercedes Benz,
Mleiha, Shurooq, Heart of Sharjah, MAN Trucks, Musanada, Zabeel ladies club, Evian and Almarai. I have effective communication skills with the ability to present
an idea or a creative concept to key stakeholders and extend the same to the internal and external teams. I am also responsible for commissioning freelancers,
writers, photographers and models.

052 9814755
consciousspace@gmail.com
Dubai

SOFTWARE

In the capacity of Art Director, as required by the current organisation that I am employed with, my responsibilities ask of me to attend client meetings with an
Account Director and ideate to provide the Creative Director with options. In sitting back the chair, I brief my design team, provide sketches, illustrate concepts,
provide the master artwork and overlook final creatives for print, outdoor, direct advertisements and POSM.

2012

2009

2006

2004

2001

1999

1998

Art Director
Creatus FZLLC, Dubai
Nov 2012 - Jan 2014

Sr. Art Director

ID8 Solutions, India
Jul 2009 - Sep 2012

Art Director
Fabrica Creative, India
Oct 2006 - Jul 2009

Center Manager /
Mentor
MAAC, India
Mar 2004 - Jun 2005

Sr. Instructor
MAAC, India
Aug 2001 - Oct 2002

Sr. Instructor
IMAGE, India
Jun 1999 - Apr 2001

Graphic Designer
Gene Maacron Infotainment, India
Jun 1998 - Apr 2001

EDUCATION
DEE 3 year Diploma in Electrical and Electronics Engineering, SNGIT, India.
DCGA 1 year Diploma in computer graphics and animation at IMAGE, India.
DIM 1 year Diploma in multimedia at Arena Multimedia, India.
DFA, 6 months Diploma in fine arts at Swathi school, India.
BSC Visual Communication, Bharatiar University (discontinued)
Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
0529814755
Jayakumar
Swaminathan
Art
Dubai / 0529814755////0529814755
Jayakumar
Swaminathan
/ Art Director
/Director
Dubai
/ consciousspace@gmail.com

CASE
STUDIES
HYUNDAI DSF

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

HYUNDAI DSF CAMPAIGN 2015

MASTER CREATIVE

BRIEF

Display of Hyundai Model Range with one Hero car Tucson

with DSF Festivity theme, An activation idea that can run in all
showrooms and be integrated with the design.

OBJECTIVE
To increase walk in Customers for all our showrooms
To Enhance Sales
To stand out of the other DSF message clutter

IDEA
Like usual this was a last minute brief from the client as they
had to makeup their mind on what was the final offer. We were
called up for a brief meeting on a thursday morning and the final creative to be presented onSunday morning.
The deadline was very short and out team was low in strength
and we were to work day and night to meet the deadline, not
just to meet the deadline but to come up an outstanding campaign. I headed the team, we brainstomed for almost half a day
came up with awesome ideas but there was no time to execute
such awesomeness, so decided to use go with a visual treatment which is less complicated to achieve technically, no time
for the3d renders. We decided to use photoshop and illustrator,
we came up with a carnival themed mnemonic, with the DSF
bag, this became the main motif for the campaign.
The results were outstanding, as the activation idea was big
hit, especially the giveaways, the Hyundai Deira showroom recived an overwhelming footfall during the entire campaign iam
not sure about the numbers but yes they sold a lot of cars that
season.

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

HYUNDAI DSF CAMPAIGN

MOCKUPS

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

CASE
STUDIES
MLEIHA SHUROOQ TOURISM

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

MLEIHA TOURISM CAMPAIGN

SHUROOQ - SHARJAH

BRIEF

The first objective is to propel the idea of tourism in Mleiha

area, what is Mleiha? Where is Mleiha? What is special about
this area? When should I visit this area?
The second objective What to do in Mleiha? An activity based
campaign, What are the activities?

OBJECTIVE
What is Mleiha?
Where is Mleiha?
What is special about this area?
When should I visit this area?
General introduction to Mleiha

IDEA
We used the concept of a third party experience in Mleiha, Visitors from different parts of the world share their unique experiences at Mleiha, which we used as the main headline , we were
limtied interms of the asses to be used in the creatives as the
there was no photoshoot done. We used stock photos to visually express the experiences at Mleiha. I headed the creative team
from initial briefing to conceptualisng the series of artworks, retouching the final artworks and preparing the final presentation
to present to the board members of the client.
The results The client loved the visuals and the concept we
were credited for capturing the true experience of the activities
in Mleiha without any photoshooting, The project is still work in
progress we are waiting for an approval for photoshooting and
other formalities.

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

MLEIHA TOURISM CAMPAIGN

ADAPTATIONS / MOCKUPS

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

MLEIHA TOURISM CAMPAIGN

MLEIHA

A Call for Relaxation

ROUTE 2 / MOCKUPS

2016 ICON Advertising LLC. All Creative Concepts, visuals and graphic element and information represented in this document are the Copyright & Intellectual Property of ICON Advertising LLC. Use of these aspects is prohibited without prior written permission or consent from the copyright holder.

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

CASE
STUDIES
MAN TRUCKS

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

MAN TRUCKS MIDDLE EAST

SERVICE CAMPAIGN - TACTICAL

BRIEF

Focus the Service Contracts of MAN Trucks Middle east.

Creative visuals expressing the key benefits of MAN service contracts and extended warranty

OBJECTIVE
Encourage clients to get their service done at MAN workshops in
UAE and to maintain/ Build customer loyalty.

IDEA
The main deciding factor for the decision maker to choose between a third party service station to man service and not to
upgrade the extend warranty is the cost factor.
Hence we decided to showcase this campaign from the end users point of view, how the fleet manager can save cost if he decides to choose MAN service contracts and extended warranty.
Also hilighting cheap, fast and cheerful is really not the way to
go. I headed the creative team from initial briefing to conceptualisng the series of artworks, retouching the final artworks and
preparing the final presentation to present to the client.
The results This was a winning campaign, the marketing director at MAN Middle east appreciated our efforts for delivering
the creatives with very limited inputs from the client side. This is
work in progress our account team is working on the next steps.

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

MAN TRUCKS MIDDLE EAST

ADAPTATIONS

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

portfolio
// Recent Works

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

HYUNDAI SONATA CAMPAIGN

// GRAPHIC DESIGN

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

ALMARAI FRUIT YOUGURT

// ART DIRECTION + RETOUCHING

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

ALMARAI FRUIT YOUGURT

// ART DIRECTION + RETOUCHING

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

ALMARAI FRUIT YOUGURT

// ART DIRECTION + RETOUCHING

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

HYUNDAI GENESIS LAUNCH CAMPAIGN

// ART DIRECTION + 3D LIGHTING AND RENDERING

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

ZNA BUY BACK OFFER CAMPAIGN

// GRAPHIC DESIGN + 3D RENDERING

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

GOODYEAR TURKEY CAMPAIGN

// ART DIRECTION + RETOUCHING

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

GOODYEAR TACTICAL CAMPAIGN

// GRAPHIC DESIGN + 3D RENDERING

On a purchase of 4 Goodyear tires, receive 2 grams of Gold GURANTEED!

On a purchase of 2 Goodyear tires, receive 1 gram of Gold GURANTEED!

Hurry! Visit your nearest Autopro outlet today and drive away with Gold!
Call 800autopro

*Terms & Conditions apply.

Guranteed Gold with Goodyear

M A D E T O F E E L G O O D.

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

ZABEEL LADIES CLUB

// ART DIRECTION + PRESENTATION

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

KIA PICANTO TRUSTED PARTNER CAMPAIGN

// GRAPHIC DESIGN

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

KIA DSF SPARKLING OFFER

// GRAPHIC DESIGN

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

BRAUN BEAUTY WITH CONFIDENCE CAMPAIGN

// IMAGE MANIPULATION AND RETOUCHING

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

FORMULA ONE CREATIVE

// IMAGE MANIPULATION AND RETOUCHING

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

MERCEDES BENZ S CLASS COUPE LAUNCH

// 3D LIGHTING AND RENDERING

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

IMAGE MANIPULATION SERIES

// PUBLISHED AND UNPUBLISHED

THE OFFICE Expressions of feeling stuck and haunted by the pressures in the corporate rat race, but the work has to be done
no escape or excuses, you can check in anytime you like but you can never leave.

Published in Imagine the imagination by negoist Poland based

publishing company - a limited edition surreal art collective book
features selective 100 artworks by surreal artists from all around
the world.

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

IMAGE MANIPULATION SERIES

THE PORTRAIT

Fear and ego represents ones self, when the darkness and suck you inside the
void, a bit of hope can bring in the light. Crow is the dark sided ego, Dove as
the light, hope+love.

wishing to break free, emotional struggles in the head, darkness and sorrow overflowing making the mind

THE SECRET stuck, mouth is shut, the secrets well kept, your ego is your keeper, but remember the key is never far behind,
its always close by.

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

IMAGE MANIPULATION SERIES

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

SKETCHES
// RANDOM STUFF

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

3D
// RANDOM STUFF

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755

.References available upon request

THANK YOU
Jayakumar Swaminathan
/ Art Director / Dubai / consciousspace@gmail.com // 0529814755

*References available upon request.

Jayakumar
Swaminathan / /Art
Director
/ Dubai // consciousspace@gmail.com
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755