Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
World in union
RE P O RT BY HE LLE N A B A R NE S
46
Business drivers
The founder of Soul Luxury, Claudia Roth,
mined her broad experience of the international
hospitality industry to present ideas for growth
and service excellence within high-end markets.
Discussing emotional brand engagement, Roth
stated that the next evolution of business drivers
would be from thinking and doing to allowing
and being.
Further considering innovative approaches
to holistic business, Asa Siegel, founder of
STAMBA Superfoods, highlighted the role
of nutrition as a preventive medicine, using
advances in food science to promote health
through whole-food synergy. He spoke about
the cycle of integrity that was vital to holistic
product creation, through sustainability and
good supplier relationships.
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Six Senses
Hotels
47
48
Built-in wellness
Looking at how the built environment impacts
wellness, Francesca Galeazzi, architectural
engineer and sustainability specialist at Arup,
told delegates that sustainable planning and
design could help future cities thrive in the
ecological age.
Talking about WELL, the worlds first
building standard focused exclusively on human
health and wellness, she stated: Designers now
have the tools and the methods to create better
buildings this is about people and the social
return on investments.
Galeazzi went on to describe how buildings
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