About Infinitea MilkTea

Were all about serving freshly brewed tea mixed with your favorite flavors!
Infinitea serves a wide variety of tasty and refreshing authentic bubble tea also known as milktea drinks
for all you fanatics out there. Guaranteed made from 100% freshly brewed loose-leaf teas of high quality
for an overall healthier lifestyle.
Get your Infinitea fix today and keep watching out for our exciting new flavors.

Infinitea Branches
Infinitea Banawe Branch QC
Infinitea Alavarado Branch Binondo
Infinitea Regalado Branch Fairview
Infinitea Nepomall Branch Angeles City
Infinitea Robinsons Metro East
Infinitea Pilar
Infinitea Maginhawa Branch QC
Infinitea Malabon
Infinitea Lourdes Branch Sta. Mesa
Infinitea P. Burgos Makati City
Infinitea Binan Laguna
Infinitea BF Resort Las Pias
Infinitea Benavidez Branch Manila

Mission and Vision

Infinite is a company focused on providing the best milk tea and tea based drinks on the market. The
company aims to bring the milk tea experience closer to each home and to provide customers a one of a
kind tea experience by ensuring that we used only the best and fresh ingratiated in the making of our
drinks.
Goals and Objectives
The companys goal is to bring milk tea experience closer to home, while its objective is to convert coffee
drinkers to milk tea drinkers.
Location
Infinitea Dahlia branch is located at Dahlia Avenue, Fairview, Quezon City along highway and
surrounded by offices, schools, dorms, subdivisions and other establishments.
Place
Although infinite Dahlia has a limited space but it has a satisfying ambience that is relaxing and enjoying
to stay.
People or Staf
3-5 employees
Customer Service and Selling
Drinks are served to the table
Music is provided
Provides wireless internet for the customer use
Promotion
Distributes Flyers that is available in the store
Social media
Facebook page
Prestige card
Magazine advertisement.
Facilities
Comfort Room
The color of the branch provides a relaxing atmosphere
Seats are available outside the store

Operation Management
The owner adds his regular customers, talk to them, and promote the stores
upcoming
promotions.
Discounts are given to regular customers when he is at the store

Vision Based Strategic Planning

Infinitea Looks

Modern interior
Acoustic nights ambience

Target Market

College Students
Elementary Students
High School Students
Residents of exclusive subdivisions
Parents
Employees
Good Shepherd Church attendees
Walk-ins

Downside Analysis

Foods like rice meals are included in its menu but are unavailable all the time.
There are times that flyers are not available in the store.

Environmental Scanning
(Gathering Information)
External:
OPPORTUNITIES

Online Market It offers the ability to greatly expand their business. It can market to a much
wider consumers for relatively little expense.
New Products It help to expand their business and diversify their customers base.
Innovation To produce unique products and services for the customers
New Markets It allows to expand their business and diversify their portfolio of products and
services
Expansion New opportunities to expand the business to increase their sales

THREATS

Mature Market It is competitive. In order to grow in a mature market, it has to increase market
share, which is difficult and expensive
Changes in Tastes The consumers taste can change very quickly.
Intense Competition Intense competition may lower the Infiniteas profit because competitor
can entice consumers away with the superior product.
Political Risk Can increase risk factors because government can quickly change business rules
that negatively affect the business.
Volatile Costs can increase risk because of the low ROA or return on asset that use as a
comparative measure to other companies.
Substitute Products The availability of substitute products hurts the business ability to raise
prices, because customers can easily switch to another product or service.
Seasonal products are offered

INTERNAL:
STRENGTHS

Strong Management the Infinitea have a good leadership they respect and take care their staff.
Innovative Culture It helps to produce unique products and services that meet the customers
satisfaction.
Pricing power they proper manage the Price Elasticity of Demand to decrease the price and
increase the demand.
Supply Chain The infinite has a strong supply chain that helps to obtain the right resources
from suppliers and delivery the right product to customer in timely manner.
Brand Name It is the major strength of the Infinitea, it gives the ability to change higher prices
for their products because consumers place additional value in the brand.
Friendly and accommodating staff the employees gives a warm greetings to every customer
which leads to a good vibes to the customer.
Ambience it has a relaxing atmosphere which relaxes the minds of customers.
Accessible for students most of the students are staying in Infinitea for review or research.
High quality standards the furniture, lights and comfort room are luxurious displayed and
used by customers

WEAKNESSES

Work Inefficiencies The goods or services are not being utilized properly.
Wi-fi connection they only allowed unlimited wifi connection to the customers that avail their
infinitea card and those who dont are charge to pay for the internet connection.
Delivery

Far Eastern University, Diliman

Sampaguita Avenue, Mapayapa Village Quezon City
Department of Accounts and Business Administration

Case Analysis about Inifinitea

In partial Fulfillment of Requirements in Business Policy

Submitted By:
Aucena, Daine
Clemente, Angela
Gargar, Allyn
Gonzales, Chelsy
Martirez, Christine