QUESTIONNAIRE FOR YOUTH

ATTITUDE AND PURCHASE BEHAVIOR

TOWARDS APPAREL
1. Default Section
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20% of survey complete.

* 1. Name:

* 2. Age (in years) :

<10
10-15
16-20
21-25
26-30
31-35
>35

* 3. How much importance do you give to each of these parameters on a scale of 1 to 5

before buying apparel? (1: lowest, 5: highest)

Price

1
Price 1

2
Price 2

3
Price 3

4
Price 4

5
Price 5

Aethetics(l

Aethetics(l

Aethetics(l

Aethetics(l

Aethetics(l

Aethetics(look,
colors,fit)
ook,colors,fit) ook,colors,fit) ook,colors,fit) ook,colors,fit) ook,colors,fit)
1
2
3
4
5

Brand

1
Brand 1

2
Brand 2

3
Brand 3

4
Brand 4

5
Brand 5

Fashion

Fashion

Fashion

Fashion

Fashion

Fashion Sense
Uniqueness Sense
Uniqueness 1
Quality 1
Quality
Comfort
Style
Durability and
easy care

Sense
Uniqueness 2
Quality 2

Sense
Uniqueness 3
Quality 3

Sense
Uniqueness 4
Quality 4

Sense
Uniqueness 5
Quality 5

Comfort 1

Comfort 2

Comfort 3

Comfort 4

Comfort 5

Style 1

Style 2

Style 3

Style 4

Style 5

Durability

Durability

Durability

Durability

Durability

and easy care 1 and easy care 2 and easy care 3 and easy care 4 and easy care 5
Advertisin
Advertisin
Advertisin
Advertisin
Advertisin

Advertising
and Promotion g and
Promotion 1

g and
Promotion 2

g and
Promotion 3

g and
Promotion 4

* 4. What is the frequency of purchase of a fashion accessory?

Once in 3 months
Once in 2 months
Once in a month
More than once a month

* 5. Do you have access to purchase online?

Yes
No

* 6. Average monthly expenditure on new apparel

0 to 500 INR

g and
Promotion 5

501 to 1000 INR

1001 to 1500 INR
above 1501 INR

* 7. Average monthly expenditure on new Fashion accessory

0 to 500 INR
501 to 1000 INR
1001 to 1500 INR
above 1501 INR

8. Any preferred brand for fashion accessories?

9. If yes, reason for preference

Brand Loyalty
Quality
Availability
Value for money
Style
Aesthethics
Others

* 10. Below are a few statements; mark them on a scale of 1-5.

(1: strongly disagree and 5: strongly agree)

1
I usually

2
I usually

3
I usually

4
I usually

5
I usually

I usually dress for

fashion not
dress for
comfort
fashion not
comfort 1
I usually

dress for
fashion not
comfort 2
I usually

dress for
fashion not
comfort 3
I usually

dress for
fashion not
comfort 4
I usually

dress for
fashion not
comfort 5
I usually

I usually shop
different brands shop different
to source a variety brands to
of choices when source a
variety of
buying
choices when
buying 1
I usually

shop different
brands to
source a
variety of
choices when
buying 2
I usually

shop different
brands to
source a
variety of
choices when
buying 3
I usually

shop different
brands to
source a
variety of
choices when
buying 4
I usually

shop different
brands to
source a
variety of
choices when
buying 5
I usually

I usually purchase
more expensive purchase more purchase more purchase more purchase more purchase more
expensive
expensive
expensive
expensive
clothing brands expensive
clothing
clothing
clothing
clothing
clothing
brands 1
brands 2
brands 3
brands 4
brands 5
The higher
The higher
The higher
The higher
The higher
The higher the
price, the higher the price, the the price, the the price, the the price, the the price, the
the quality of the higher the
higher the
higher the
higher the
higher the
apparel
quality of the quality of the quality of the quality of the quality of the
apparel 1
apparel 2
apparel 3
apparel 4
apparel 5
Fashionab
Fashionab
Fashionab
Fashionab
Fashionabl
Fashionable
styling is very le styling is
le styling is
le styling is
le styling is
e styling is
important to me very important very important very important very important very important
to me 1
to me 2
to me 3
to me 4
to me 5
I look
I look
I look
I look
I look
I look carefully to
find apparel with carefully to
the best value for find apparel
with the best
money
value for
money 1
I always
I always use
accessories to use
accentuate my accessories to
style
accentuate my
style 1

carefully to
find apparel
with the best
value for
money 2
I always

carefully to
find apparel
with the best
value for
money 3
I always

carefully to
find apparel
with the best
value for
money 4
I always

carefully to
find apparel
with the best
value for
money 5
I always

use
accessories to
accentuate my
style 2

use
accessories to
accentuate my
style 3

use
accessories to
accentuate my
style 4

use
accessories to
accentuate my
style 5

1
I enjoy
I enjoy listening to
music on my ipod listening to
music on my
ipod 1
I always
I always feel the
need to be
feel the need
connected via to be
internet
connected via
internet 1
I spend a
I spend a lot of
time on social lot of time on
networking sites social
networking
and chatting
sites and
chatting 1
I use
I use social
networking sites
to spot the latest
fashion trends

social
networking
sites to spot
the latest
fashion trends
1
Twitter /

2
I enjoy

3
I enjoy

4
I enjoy

5
I enjoy

listening to
music on my
ipod 2
I always

listening to
music on my
ipod 3
I always

listening to
music on my
ipod 4
I always

listening to
music on my
ipod 5
I always

feel the need

to be
connected via
internet 2
I spend a

feel the need

to be
connected via
internet 3
I spend a

feel the need

to be
connected via
internet 4
I spend a

feel the need

to be
connected via
internet 5
I spend a

lot of time on
social
networking
sites and
chatting 2
I use

lot of time on
social
networking
sites and
chatting 3
I use

lot of time on
social
networking
sites and
chatting 4
I use

lot of time on
social
networking
sites and
chatting 5
I use

social
networking
sites to spot
the latest
fashion trends
2
Twitter /

social
networking
sites to spot
the latest
fashion trends
3
Twitter /

social
networking
sites to spot
the latest
fashion trends
4
Twitter /

social
networking
sites to spot
the latest
fashion trends
5
Twitter /

Twitter / FB give
comprehensive FB give
FB give
FB give
FB give
FB give
news
comprehensive comprehensive comprehensiv comprehensive comprehensive
news 1
news 2
e news 3
news 4
news 5
Brands
Brands
Brands
Brands
Brands
Brands using using social using social using social using social using social
social currency currency
currency
currency
currency
currency
(artificial
(artificial
(artificial
(artificial
(artificial
(artificial
currency earned currency
currency
currency
currency
currency
by points used for earned by
earned by
earned by
earned by
earned by
gifting) are more points used for points used for points used for points used for points used for
interesting
gifting) are
gifting) are
gifting) are
gifting) are
gifting) are
more
more
more
more
more
interesting 1 interesting 2 interesting 3 interesting 4 interesting 5
I am inspired by
I am
I am
I am
I am
I am
brands who invite

1
2
3
4
5
inspired by
inspired by
inspired by
inspired by
inspired by
brands who
brands who
brands who
brands who
brands who
me to be a part of
invite me to be invite me to be invite me to be invite me to be invite me to be
social issues
a part of social a part of social a part of social a part of social a part of social
issues 1
issues 2
issues 3
issues 4
issues 5
I see my
I see my
I see my
I see my
I see my
I see my parents
as my friends and parents as my parents as my parents as my parents as my parents as my
can share
friends and
friends and
friends and
friends and
friends and
everything with can share
can share
can share
can share
can share
them
everything
everything
everything
everything
everything
with them 1 with them 2 with them 3 with them 4 with them 5
If I like
If I like
If I like
If I like
If I like
If I like
something, I
wouldnt think something, I something, I something, I something, I something, I
wouldnt think wouldnt think wouldnt think wouldnt think wouldnt think
twice before
twice before twice before twice before twice before twice before
spending
spending 1
spending 2
spending 3
spending 4
spending 5
I like to
I like to
I like to
I like to
I like to
I like to plan my
purchases rather plan my
than relying on purchases
rather than
impulse
relying on
impulse 1

plan my
purchases
rather than
relying on
impulse 2

plan my
purchases
rather than
relying on
impulse 3

* 11. How many times do you party in a month?

0
1
2
3 or more

* 12. How many hours do you spend on the Internet in a day?

0-2
2-4

plan my
purchases
rather than
relying on
impulse 4

plan my
purchases
rather than
relying on
impulse 5

4-6
>6

* 13. Which of the following social media sites do you use?

Facebook
Orkut
Twitter
Blogger
Myspace
Youtube
Flickr
Others
Other (please specify)

* 14. How do you spend most of your free time?

At malls
At eating joints
At cinemas
Relaxing
At a cyber caf
Other (please specify)

* 15. Which of these are your key concerns in life? Mark all that apply.
Personal safety
Where do I belong?
Who are my closest friends?
What is my goal in life?
Exams
What is more important to me: professional or personal life?
Getting along with my parents
Preparing for each stage of life
Intense pressure to prepare for the future
Sense of urgency to achieve excellence in a short period of time
Peer pressure
Getting of rid of bad habits like drinking/smoking etc.

* 16. Whom do you share your worries with?

Girlfriend/ Boyfriend
Parents
Friends
Relatives
Doctors (Psychiatrists)
Teachers
Siblings

* 17. What are your thoughts about HIV?

I was taught about it in school
I have heard and spoken a lot about it
I know it all
I still need to know a lot more
Where can I get accurate information?
Its terrifying
Prevention is the best way not to have it

* 18. What do you use as sources of information?

Books
Television
Internet
Posters
Friends
Advertisements
Radio
Others

* 19. Which of these do you perceive as the best form of communication for an ad
campaign?
Smart one liners
Witty comebacks

Funny take offs

Inventive humour
A good jingle
Clear message about the products
Consumer friendly

* 20. Which kind of music do you prefer?

Jazz
Rock
Pop
Desi
Folk
Rap
Country
Hip Hop
Classical
Other (please specify)

* 21. How do you perceive music? What does it mean to you?

Playlists are like a palette of emotions
Soothing and relaxing
It fits into every mood

Music recommendation helps me find new stuff

Somethings that transcends genres and adds value
Something that I would like to dance to the tunes of

* 22. How do you perceive yourself?

Cool and funky
Bindaas
Stylish
Fun loving
Hot and Sexy
Funny
Crazy
Cool
Trendy
Independent

* 23. Where would you buy these accessories from?

Malls
Bags/w

Streets
Bags/w

Shops
Bags/wa

Bags/wallets
allets Malls allets Streets llets Shops
Belts

Belts

Belts
Malls
Artificial
Jewellery

Artificia

Streets
Artificia

Belts

Super
markets
Bags/w

Online /
internet
Bags/w

Other
shops
Bags/wa

allets Super allets Online llets Other

markets
/ internet
shops
Belts
Belts
Belts

Super
Online /
Other shops
markets
internet
Artificia
Artificia
Artificia
Artificia

Shops

Super
markets
l Jewellery
l Jewellery l Jewellery l Jewellery
(bracelets,
(bracelets, (bracelets, (bracelets,
earrings,
earrings,
earrings,
earrings,
necklaces)
necklaces) necklaces) necklaces)
Super
Malls
Streets
Shops
markets
Hats /
Hats /
Hats /
Hats /
Malls

(bracelets,
earrings,
necklaces)

Streets

Shops

Hats / Caps

Online /
internet
l Jewellery
(bracelets,
earrings,
necklaces)
Online /
internet
Hats /

Other
shops
l Jewellery
(bracelets,
earrings,
necklaces)
Other shops
Hats /

Caps Super Caps Online Caps Other

markets
/ internet
shops
Watches
Watches
Watches
Watches

Caps Malls Caps Streets Caps Shops

Watches

Watches

Watches
Malls

Streets

Sunglas

Shops

Sunglas

Sunglas

Sunglasses
ses Malls

ses Streets

ses Shops

Super
Online /
Other shops
markets
internet
Sunglas
Sunglas
Sunglas
ses Super
markets

ses Online / ses Other

internet
shops

* 24. Frequency of purchase (yearly)

0
Bags/w

1
Bags/w

2
Bags/w

3
Bags/w

>3
Bags/w

Bags/wallet
allet 0
Belts

allet 1

allet 2

allet 3

Belts 0

Belts 1

Belts 2

Belts 3

Artifici

Artifici

Artifici

Artifici

allet >3
Belts
>3

Artificial Jewellery (bracelets,

earrings, necklaces)

al
Jewellery
(bracelets,
earrings,
necklaces)
0
Hats/

al
Jewellery
(bracelets,
earrings,
necklaces)
1
Hats/

al
Jewellery
(bracelets,
earrings,
necklaces)
2
Hats/

al
Jewellery
(bracelets,
earrings,
necklaces)
3
Hats/

Artifici
al
Jewellery
(bracelets,
earrings,
necklaces)
>3
Hats/

Hats/ Caps
Caps 0
Caps 1
Caps 2
Caps 3
Caps >3
Watche
Watche
Watche
Watche
Watche
Watches
s0

s1

s2

s3

s >3

0
Sungla

1
Sungla

2
Sungla

3
Sungla

>3
Sungla

Sunglasses
sses 0
sses 1
sses 2
sses 3
sses >3
Fashio
Fashio
Fashio
Fashio
Fashio
n
Fashion Accessory Apart from Accessory
Apart from
what is already mentioned
what is
already
mentioned
0

n
Accessory
Apart from
what is
already
mentioned
1

n
Accessory
Apart from
what is
already
mentioned
2

n
Accessory
Apart from
what is
already
mentioned
3

n
Accessory
Apart from
what is
already
mentioned
>3

* 25. Preferred Brand (put "NA" for NO preference, "R" for roadside buying, "U" if you
buy unbranded products)
Bags/wallets
Belts
Artificial Jewellery (bracelets, earrings, necklaces)
Hats / Caps
Watches
Sunglasses

* 26. What parameters do you look out for when going for a particular brand?
Aesthetics Quality
Bags/

Bags/

Bags/walle
ts
wallets
wallets
Aesthetics Quality
Belts

Belts

Belts
Aesthetics Quality

Brand
Loyalty
Bags/
wallets
Brand
Loyalty
Belts
Brand
Loyalty

Price
Bags/
wallets
Price
Belts
Price

Fashionabili
Others
ty
Bags/wal
Bags/
Bags/

Style

wallets
Style
Belts
Style

lets
wallets
Fashionabilit
Others
y
Belts
Belts
Fashionabilit
Others
y

Aesthetics Quality
Artifici
Artificial
Jewellery
(bracelets,
earrings,
necklaces)

Hats /
Caps

Artifici

al
Jewellery
(bracelets,
earrings,
necklaces)
Aesthetics

al
Jewellery
(bracelets,
earrings,
necklaces)
Quality

Hats /

Hats /

al
Jewellery
(bracelets,
earrings,
necklaces)
Brand
Loyalty
Hats /

Price
Artifici

Style
Artifici

al
Jewellery
(bracelets,
earrings,
necklaces)
Price

al
Jewellery
(bracelets,
earrings,
necklaces)
Style

Hats /

Hats /

Fashionabili
Others
ty
Artificial
Jewellery
(bracelets,
earrings,
necklaces)
Fashionabilit
y
Hats /

Artifici
al
Jewellery
(bracelets,
earrings,
necklaces)
Others
Hats /

Caps
Caps
Caps
Brand
Caps Price Caps Style Fashionabilit
Others
Loyalty
y
Watch
Watches
Watch
Watch
Watch
Watch

Caps
Caps
Aesthetics Quality
Watch

Watches

Brand
Loyalty
Artifici

es
es Brand
es Quality
Aesthetics
Loyalty

Fashionabilit
es Others
y
Sunglass
Sungla
Sungla
Sungla
Sungla
Sungla
Sungla
Sunglasses
es
sses
sses
sses Brand
sses Price sses Style Fashionabilit sses Others
Aesthetics Quality
Loyalty
y
es Price

* 27. Are you interested in leather fashion accessories?

Yes
No

* 28. Which of these accessories do you like?

Funky hoop earrings
Wooden bracelets
Copper kadas
Anklets

es Style

Big dial watches

Big glares
Jhollas
Sequenced bags
Big leather bags
Arm bands
Lockets
Funky rings
Sweat bands
Head bands
Caps
Belts
Beads around the neck and wrist

* 29. Who is your Indian style icon? (Style Gurus)

Rahul Gandhi
Shahrukh Khan
Akshay Kumar
Yash Birla
John Abraham
Arjun Rampal
Salman Khan

Saif Ali Khan

MS Dhoni
Ranbir Kapoor
Other (please specify)

* 30. Who is your Indian style icon? (Style Divas)

Malaika Arora
Sushmita Sen
Bipasha Basu
Katrina Kaif
Sania Mirza
Kareena Kapoor
Priyanka Chopra
Sonia Gandhi
Other (please specify)

31. Who is your International style icon?

* 32. Your location/Nearest Location:

Mumbai
Delhi