FUNDAMENTALS OF MARKETING

(MKT243)
ASSIGNMENT 1 (GROUP)

NAME : ANIS FARHANA BT ZAINODEN

ID NO : 2015401532
NAME : NIK NUR EFIEQA DALILA BT MOHD YUSNI
ID NO : 2015402254
NAME : NURIN JAZLINA BT AZHAR
ID NO : 2015479468
NAME : NURUL SYAQIRAH IMANI BT ZULKARNAIN
ID NO : 2015680232
NAME : NAFIS BIN TAUPEK
ID NO : 2015654006
SECTION : 11.2.14

The first product is ACUVUE CLEAR (CONTACT LENSES). This company provide
many types of contact lens that can keep our eyes moisture and feel confortable.
The place that you can find this product is at the ACUVUE Authorised Practitioner
certificate and window decal in the optical store to know that your preferred eye care
professional is an ACUVUE authorised retailer. It is also available at any eye wear
store in Malaysia such as Menara, City Eye Optometry and Clearsight Optical S/B.
For the price of this product is for ACUVUE Clear Special RM 57.00. These lenses
have been promoted by released variety of disposable contact lenses available for
your vision correction needs. Whether you require daily or bi-weekly disposable
lenses, there is an ACUVUE lens to suit your needs. Promotional offers are also
updated regularly, allowing you to enjoy more freedom with your contact lenses.

The second product is Hup Seng Perusahaan Makanan Sdn. Bhd.

The place where you can get this product is at any convenience store that provides
snacks such as Econsave, Giant Grocery, and any other convenience store in
Malaysia. It is been manufactured at Hup Seng Industries Bhd, 14 Jalan Kilang,
Kawasan Perindustrian Tongkang Pecah, Batu Pahat 83010, Malaysia.
The usually price you can get for the size of 225 gram is RM 4.15. Hup Seng product
have many types of biscuits that promised you a delicious yet at its cheap prices.
This product also baked under strict hygienic conditions using premium quality
ingredients. Every piece is delicious, crunchy and full of goodness. Hup Seng brand
is your best choice.

The third product is Black Coffee -Kopi O (Malaysia coffee) Brand Aik Cheong.
This coffee is limited that means it is only available in few coffee shop or it can be
found easily where it been manufactured Lot 1-1, Jalan TTC 1, Kawasan
Perindustrian Cheng, 75250 Melaka, Malaysia.
The price for this 20 sachets x 20 gram is RM 4.90 and the prices for each is
different based of numbers of sachets and weight.
This coffee is well-known for their finest graded coffee beans. The beans are skillfully
blended, roasted and ground to precise coffee lovers' taste (Kopi-O). The Kopi-O is
then passed straight into the automatic Kopi O bag packing machine system where
the Kopi-O freshness is instantly sealed.

The fourth product is Boh Sencha Tea. It was one of the products under Boh
Plantations Sdn. Bhd. BOH packs its own teas which are marketed in both domestic
and international markets.
The place that produce this product is at Garden in Habu, Fairlie Tea Garden and
Sungai Palas Tea. The Boh Plantations owned these three exclusively to produce
this tea. They also packaging their product straight after the tea have been plucked
freshly from their garden in their factory that its near to their garden.
They have many various of tea. For these BOH Sencha Tea is priced RM 8.90 for 20
sachets.
Their product is popular among adults because they tend to drink coffee rather thatn
children. So, BOH Plantations Sdn. Bhd. Released a lot of types of tea that attracted
many people to stick with their tea lines.
For BOHs new Sencha Green Tea is the embodiment of a perfect cup of green tea
for that much needed peace and serenity. A blend of authentic Sencha and Matcha
green teas, it delivers an authentic cup of Japanese green tea with every sip.

The fifth product is Bleu Mineral Water. ThIs product is branded under Permanis
Sdn. Bhd. We are one of Malaysias leading beverage manufacturers and have a
comprehensive network to distribute products throughout Malaysia including Sabah
and Sarawak.
This Bleu Mineral Water has been manufactured under Vitation (M) Sdn. Bhd. This
product is contributed based on each states in Malaysia. The place for this brand
factory is at Level 10, Menara Yayasan Tun Razak 200 Jln Bukit Bintang, 55100
Kuala Lumpur.
The price that you can get for this Bleu Mineral Water 1.5 ML is for RM 1.89. This
blue mineral water is available in various sizes and the prices is also different.
They used to promote this Bleu, as clear as it sounds is a premium mineral water
which is a member of the Asia Middle East Bottled Water Association (ABWA).

The sixth product is Libresse. This is branded under SCA Hygiene Malaysia Sdn.
Bhd. There are many products and the jargon can be quite tricky to follows at times
and it might be confusing to determine when to use which products.
The product is been manufactured under SCA Hygiene Malaysia Sdn. Bhd. Factory
at 2A Jalan Pelabur 23/1, Seksyen 23, Shah Alam, 40300, Shah Alam, Selangor,
40300, Malaysia.
This product also manage their price based on their various of sizes the packet for
each product. For this Libresse Maxi Night (Wing) is RM 3.00.
They promote this product based on women hygiene demanded. So they make this
perfectly unique SecureFit and CurveFit designs that allow them to move with you,
taking care of every twist and turn of the day and stay in-place with no risk of leaks. It
also has a wide range of products to fit all women's cycle needs and lifestyles and
small details that make the difference. They want to celebrate women and their
femininity.

The seventh product is MAGGI Asam Laksa. The product is available in various of
flavour that attracts a lot of people especially student who dont have time to go eat
their meal because of the college assessment.
The place that this product manufactured is at 25, Jalan Tandang, 46050, Petaling
Jaya, Selangor, 46050, Malaysia.
The price is different according to the flavour. For this Maggi Instant Noodles Asam
Laksa 5S 78g is RM2.20.
They made this product simply delicious and balanced meal, cook your favourite
MAGGI Assam Laksa noodles by adding mackerel, slices of pineapple and mint
leaves.

The eighth product is ORI biscuits chocolate. This product is easily to get as this
product is a convenience product.
They were manufactured straight from Han Yaw Enterprise Sdn Bhd Lot 8, Block 42,
Lorong Lima, P.O Box 2300, 90726, Sandakan, Sabah, Malaysia to any convenience
store in Malaysia.
For the normal of this ORI Sarapan Chocolate Sandwich Biscuit 510g is RM 6.35.
They usually promote this product by doing some contest in the package such as
winning some similar biscuit under their brand.

The ninth product is TIGER BISKUAT CHOC. The biscuit actually only available in
two flavour that is original and chocolate.
The place that the product has been manufactured is Level 9, 1 First Avenue, 2A,
Dataran Bandar Utama, Bandar Utama Damansara, 47800 Petaling Jaya, Selangor,
Malaysia.
For the price of this package Tiger Biskuat 198G is RM 1.50.
This company usually promote their product to a youngster aged between 10-15
years old. The Goodness of 9 Vitamins and 6 Minerals inside Every Pack. With Tiger
Biskuat Choc, snacking can be both enjoyable and good for kids too! Moms dont
have to choose between treats their children will like and snacks that are good for
them. Tiger Biskuat Choc is equally delicious and nutritious.

The final product is A1 Kuaci Snack. The company has accumulated

experiences that lead to innovation from traditional method to modern method
of automated production by machinery.
The place that the product have been manufactured is at A. K. KOH
ENTERPRISE SDN BHD, NO. 81, Jalan Cyber 5, Kawasan Perindustrian
Senai lll, 81400 Senai, Johor,Malaysia factory.
The price for this package 100g is RM 4.50. It is affordable for consumer to
buy this product.
The promotion that have be done by this company is to produce the classic
taste that only available for this A1 Kuaci Snack.