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THURSDAY,JULY12,2012

Opportunities in medical tourism in India

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The medical tourism industry in India is expected to cater to 1.3 million people per
annum by the end of 2013, a number that is expected to be 4% of global medical tourists,
and is expected to generate USD $3 Billion dollars of revenue. Around the globe, other
common medical tourism destinations include Singapore, Thailand, and Malaysia.
Recently several companies, including web startup medisherpa.com have come up in
order to tap into this demand. Medisherpa.com (which went live officially on March 31st
of this year), targets US citizens with a database of prescreened medical institutions and
clinicians in Asia. Michael Ruggles, Cofounder says about the market and growth
opportunities,There is no denying that the medical tourism market in Asia is seeing
unprecedented market growth. We are building a platform to facilitate this influx of
medicaltravelersand there is no better place to do that from than the city state of
Singapore that serves as the gatekeeper to a region synonymous with worldclass
healthcare, all at low treatment costs.

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The target being US Citizens, the website features over 300,000 medical institutions and
professionals from India, Thailand, Malaysia, Singapore, and Australia. They are also
hoping to set up arrangements with medical institutions and professionals in South
America and Europe as well. Medisherpa.com is free to users, and has a revenue model
oriented around display ads on the website. They also have a tiered membership scheme,
which healthcare professionals have to pay in order to in order to be listed on the site.
The reason medical tourism has become popular is two fold: first the cost of surgery in
India and other target countries is much cheaper compared to the cost in developed
countries, and second hospitals in the target areas provide high quality healthcare
services at an affordable price. Customers are looking for simple solutions and enjoyable
experiences as well. Along those lines, another recent start up that targets
themedicaltourism market is FlyforSurgery.
FlyforSurgery is a medical tourism facilitator in India. Specifically, aside from pairing up
patients with the right doctors and hospitals (they have partnered with Apollo, Artemis,
and Fortis among others), they also provide end to end services. For example, they book
hotel rooms, flight tickets, take care of ground transportation services, and even find a
translator if necessary. The market is very broken disorganized, and so for customers who
are primarily from overseas, a major pain point was the logistic organization. The two
founders are also looking to scale horizontally by offering consulting services to hospitals
who want market insights and want to leverage internet brands to attract customers. The
revenue model is organized around getting a cut from hospitals (no fees to customers).
They havent raised any external money and have been able to fund everything by boot
strapping. One of the biggest challenges faced in the very early stages, as a startup, was
getting hospitals and doctors on board. The entire process, for FlyforSurgery, of getting a
network of hospitals and doctors only took 45 months to organize, however, as they
were able to get initial tie ups through relatives and were then able to leverage those tie
ups to get others to partner. As far as advice for young entrepreneurs, the two sayI
think it is very important to follow your passion, whether be it entrepreneurship or
anything else. You give your best only when you do what you like.
The two founders say that the market is currently very fragmented several small players.
They also feel, however, that two major pain points that still need to be addressed on a
larger scale in India are logististics / local infrastructure and security, and feel that
there is a large growth opportunity in India.
As researched by Rohit Murlidhar

Posted by Mumbai Angels Team at 10:45 PM

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CONTRIBUTORS

Mumbai Angels Team

Pratik Singhi
Sriram V Iyer
Nandini Mansinghka

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16 comments:
Abhishektch September 29, 2012 at 1:49 AM
Medical tourism is booming in India with leaps and bound.
Delhi Tourism
Reply

vijay kumar February 3, 2013 at 6:09 PM

Your post has given very valuable informations,keep posting the same informations like
this always. our is an one of the Tourism Portal
Reply

Rohan Kumar February 23, 2013 at 2:47 AM

In current period India is one of the highly medical tourism growing country in the
world. Because here medical treatments are available at lowest cost and everyone
known India famous for his travel destination places. for further info visit on
http://medcialtoursindia.blogspot.in/.
Reply

sath roian March 27, 2013 at 6:09 AM

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for best tourist Places , I would really like to come back again right here for likewise
good articles or blog posts. Thanks for sharing...Tour places in India.
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Kavya Jutur August 12, 2013 at 10:15 PM

Your blog article is interesting to read, it can easily to clever the visitors, so you can
promote your blog more,,,,,,,,Medical tourism facilitators
Reply

alice cheryl September 13, 2013 at 2:50 AM

Dheeraj Bojwani have accreditations with all the Best Hospital India. In fact medical
tourism industry has come of age in the country and with each passing year the
number of patients are increasing. In a way they could be conferred as the Best
HealthCare Tourism Company in India. Generally in the developed countries patients
have to wait for a considerable time in waiting for the surgeries.
Reply

radha mohan November 27, 2013 at 11:51 PM

I read your blog. Such a great information. If anyone wants to enjoy in Sikkim then
come with us and get Tour package to Sikkim in unique and lowest price.
Reply

raj aditya October 12, 2014 at 7:25 PM

Mediance Healthcare is a management consulting firm that helps hospitals and
healthcare organizations at cost effective prices.
Medical Tourism in India
Reply

dimpy roy December 11, 2014 at 2:11 AM

Very Nice. Unique way to describe Mumbai. Charismatic, electrifying and open
hearted, Mumbai is the city of dreamers, stalwarts and the common man. There are
around 1254 places to visit in Mumbai. One should visit most of them.

Reply

kevin hakney March 19, 2015 at 3:44 AM

I came lately to your website and have been reading along. I thought I would leave my
initial comment.
delhi by bike & Best of Delhi
Reply

Hari kumar May 30, 2015 at 9:40 PM

Very nice information. Here I am very glad to read about places to visit in Mumbai .
Thank you for share about Mumbai medical tourism.
Reply

Jerome Eric June 16, 2015 at 11:05 PM

Health tourism is not a curse. Thanks to the availability of lower cost treatments.
Many people have been able to receive treatments quickly and cost effectively.
Medical teavel in india
Reply

Anusha Shukla June 24, 2015 at 5:04 AM

Indian toursim has been boosted through Medical tourism, major share of this belongs
to dental treatment and clinics like Dentzz, as you see a video here a guy from USA
shares his experience
in
India for
dental
treatment from Dentzz:
https://www.youtube.com/watch?v=FXBXTsRkbTA
Reply

Medicaltravelindia July 6, 2015 at 11:32 PM

Male fertility supplement improve over all reproductive strength. These supplement
boost fertility Medical travel in india
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Laks Raijandu July 21, 2015 at 10:01 AM

This
is
the
reasone
why
India
attracts
Medical
tourism:
http://www.dailymotion.com/video/x26ipsw_dentzzreviewapatientfromaustralia
shareshisverypleasantexperienceatdentzz_webcam
http://www.youtube.com/watch?v=FXBXTsRkbTA
and
https://dentzzreview.wordpress.com/
Reply

vikas simant September 8, 2015 at 10:32 PM

Medical tourism company in INdia
Medical Treatment in India
Reply

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