EXECUTIVE SUMMARY

The threads of trust, faith, efficacy and respect tie every element of life. Tufropes have
spent the last 21 years understanding the beauty of this relationship and engineering
these qualities into our products.
Since 1993, we have consistently grown to reach over 77 countries through our
undying passion towards quality. Our continuous effort is to create highest quality
synthetic rope and netting for a wide array of applications. Our manufacturing
strength spread across 6 locations in India and Vietnam. Our team of more than 2000
people produces over 34000 MT of rope and netting per year.
The report forecasts and analyzes the aquaculture (i.e. New Product for our company)
market on a global and regional level on basis of volume (kilo tons) and revenue
(USD million). The market production has been analyzed and forecasted for the
period ranging from 2013 to 2019. The study consists of drivers and restraints
of the market and their impact on growth of the market during the mentioned time
period. In addition, the study highlights opportunities available for the market on a
regional and global level. The research was done on customer perception about
aquaculture product and the product range related to fishing industry.
An in-depth study of the international market wants done to know about the
aquaculture industry. Secondary research was done using through the internet. Product
range related to aquaculture was studied. The potential demand of aqua culture in the
domestic markets was found out which could be helpful for the company for their
setup. The global production of fishing all over the world was studied and the
aquaculture production all over the world.

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CHAPTER 1
INTRODUCTION
The fishing industry includes any industry or activity concerned with taking,
culturing, processing, preserving, storing, transporting, marketing or selling fish or
fish products. It is defined by the food and agriculture and organization as including
recreational, subsistence and commercial fishing and the harvesting, processing ,
and marketing sectors. The commercial activity is aimed at the delivery of fish and
other seafood products for human consumption or as input factors in other industrial
processes. Directly or indirectly, the livelihood of over 500 million people in
developing countries depends on fisheries and aquaculture. Aquaculture includes
different kinds of activities such as fish farming, oyster farming and shrimp farming
among others. Aquaculture can be practiced in brackish water, freshwater and marine
water depending on the culture environment where diverse range of species such as
fishes, mollusks and crustaceans are farmed. The aquaculture industry accounted for
50% of world's fish food in 2012. Increasing consumer awareness regarding health
benefits offered by consumption of fish and fish products is expected to be one of the
primary factors driving aquaculture production. In addition, reduction in global catch
of fishes is another key parameter which is expected to boost aquaculture production
within the next few years. However, the aquaculture market is vulnerable to adverse
climatic conditions which led to outbreak of several diseases hampering the
production. Increasing adoption of poly-culture systems such as rice and fish farming
is expected to open new opportunities for the growth of the market by providing
additional food and income by diversifying farm activities. Presently, the market share
of aquaculture in the world fisheries industry is less than the captured fish market.
According to Organization of Economic Co-operation Development (OECD), the
capture fisheries' output is expected to rise by 5% by 2022 whereas aquaculture is
expected to increase by 35%. The aquaculture market is expected to surpass capture
fisheries market as the main source for human consumption by the end of 2015.
Aquaculture practiced in freshwater was the largest culture environment segment
accounting for over 60% of the overall aquaculture production in 2012.

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Page | 3

CHAPTER 2
OBJECTIVE & SCOPE OF PROJECT
2.1Title of the Project
A study on aquaculture product in global& local market at tufropes

2.2 Objectives

To study the fishing industry.

To study product range related to the fishing industry.
To understand customers perception about aquaculture products.
To analyze sales at Global level.

2.3 Scope of the Project

The scope of project is to study the existing market of aquaculture
before launching the product
The study only covers competitor product study and it calculates the
percentage share of competitors in the market.
The project covers local & international market.
The research is helpful for the company to decide to launch the
complete set up of aquaculture into the market.

CHAPTER 3
INDUSTRY PROFILE
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Aquaculture involves the farming of fish and other aquatic species. It deals with
cultivating marine water, brackish water and freshwater populations such as carps,
mollusks, crustaceans and salmon under controlled climatic conditions.
The report forecasts and analyzes the aquaculture market on a global and regional
level on basis of volume and revenue. The market production has been analyzed and
forecasted for the period ranging from 2013 to 2019. The study consists of drivers and
restraints of the market and their impact on growth of the market during the
mentioned time period. In addition, the study highlights opportunities available for the
market.

For an in-depth understanding of the aquaculture market, I have given a detailed

analysis of the value chain. Furthermore, the study includes a market attractiveness
analysis, where the products have been benchmarked based on their market size,
growth rate and general attractiveness.
The aquaculture market has been segmented based on culture environment, product
segment and geography. Culture environment segments product segments have been
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analyzed and forecast by taking into account current trends on a global and regional
level geographically, the market has been segmented into North America, Europe,
Asia Pacific (excluding China), China and Rest of the World (RoW). Analysis and
forecast is based on current trends and covers the period from 2013 to 2019.
Detailed profiles of certain leading companies are covered in this report, including
companies such as Blue Ridge Aquaculture, Cermaq ASA, Cooke Aquaculture.among
others. The company profile covers attributes such as company overview, financial
overview, product portfolio, SWOT analysis, business strategies and recent
developments.
Aquaculture includes different kinds of activities such as fish farming, oyster farming
and shrimp farming among others. Aquaculture can be practiced in brackish water,
freshwater and marine water depending on the culture environment where diverse
range of species such as fishes, mollusks and crustaceans are farmed. The aquaculture
industry accounted for 50% of world's fish food in 2012. Increasing consumer
awareness regarding health benefits offered by consumption of fish and fish products
is expected to be one of the primary factors driving aquaculture production. In
addition, reduction in global catch of fishes is another key parameter which is
expected to boost aquaculture production within the next few years. However, the
aquaculture market is vulnerable to adverse climatic conditions which led to outbreak
of several diseases hampering the production. Increasing adoption of poly-culture
systems such as rice and fish farming is expected to open new opportunities for the
growth of the market by providing additional food and income by diversifying farm
activities. Presently, the market share of aquaculture in the world fisheries industry is
less than the captured fish market. According to Organization of Economic Cooperation Development (OECD), the capture fisheries' output is expected to rise by
5% by 2022 whereas aquaculture is expected to increase by 35%. The aquaculture
market is expected to surpass capture fisheries market as the main source for human
consumption by the end of 2015.Aquaculture practiced in freshwater was the largest
culture environment segment accounting for over 60% of the overall aquaculture
production in 2012. Majority of the aquaculture from freshwater throughout the world
is carried out in ponds made from concrete and other materials. Fish population in
natural water bodies such as oceans and rivers has reduced on account of over fishing.
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Owing to this factor, freshwater aquaculture has served as an alternative since the past
few decades and is expected to follow a similar trend into the forecast period.
Aquaculture practiced in marine water is expected to grow at an above average rate.
Increasing consumer demand for sea water species is expected to drive the market for
marine water aquaculture over the next few years.Carps were the major product
segment present within the industry and accounted for over 35% of the market share
in 2012. They have been one of the fastest growing fish species which dominated the
aquaculture production owing to their compatibility in less than ideal environmental
conditions and increasing use in poly culture systems such as rice and fish farming.
There is a growing demand for mollusks, particularly mussels and clams, due to rising
consumer awareness regarding several health benefits associated with their
consumption. In addition, the presence of mollusks in tanks and water bodies help in
maintaining good water quality by filtering nutrients, sediments and contaminants
from the water. Thus, they are being increasingly used in poly-culture systems to
improve the quality of the surrounding environment. Mollusks are expected to witness
the fastest growth among the aquaculture species at a CAGR of 2.6% from 2013 to
2019.China alone contributed to 60% of the worldwide aquaculture production in
2012. Asia Pacific (excluding China) was the second largest contributor to the
aquaculture market due to presence of favorable environmental conditions in this
region. China is expected to witness the fastest growth within the forecast period on
account of ease of availability of resources, ideal climatic conditions for aqua
farming, and availability of cheap labor. Some of the leading aquaculture
manufacturers include Blue Ridge Aquaculture, Cermaq ASA, Cooke Aquaculture
Inc., Nireus Aquaculture S.A., Selonda Aquaculture S.A. and Tassal Group Ltd.
among others. The aquaculture market is fragmented in nature due to the presence of
several small and medium companies.

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CHAPTER 4
ORGANISATION PROFILE

OUR STORY
As an ISO 9001:2008 company, each and every yarn, we make is thoroughly
inspected and checked for breaking strength, stability under UV radiation,
resistance to abrasion, linear density, elongation and any other characteristics
specified by our client. All our rope and netting meet international standards
We are the manufacturer of PP ropes, synthetic ropes, Agri-shade nets, sports
nets, commercial requirement. We have in all 5 Manufacturing locations in
India and1 location in Vietnam(Ho Chi Minh city),and providing our
Servicing across 6 continents.

STRINGENT QUALITY CHECKS

Tufropes Pvt ltd. is well established in manufacturing and exports of high
quality synthetic ropes. With a steady growth over the years we strive for
highest quality and try maximizing the customer satisfaction and making
the same our mission statement so that the value becomes intrinsic in the
company. Over the years we have expanded our market and at present we
are exporting to 45 countries. Tufropes also provide third party
certification from Bureau Veritas, Germanischer Lloyd. We have also been
recognized by Government of India with the Second Best Exporter of
Ropes consistently.

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TUFROPES PVT.LTD.

4.1) Mission:
To serve our clients with outstanding service and solutions through dedication and
excellence, and to be the most preferred partner assisting in profitable growth of our
clients.

4.2) Slogan:
DESIGNED TO OUTPERFORM

4.3) Logo:

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4.4) Location:

Corporate office
Tufropes / India Nets
507,EmbassyCenter,
NarimanPoint,
Mumbai 400 021 India
Tel:+91-22-40502600
Fax:+91-22-22844167
email: tufropes@vsnl.com

4.5) Product range & variety:

Nets
Ropes
Sports
Agriculture

4.6) List of competitors:

Garware wall ropes(India)

Tuflex (India)
Nirmala (India)
Aqua systems (UK)
Fibras Industries (Peru)
Vonins
Eurofilet (Morocco)
Tehniceski net (Turkey)

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4.7) Branches & offices:

Mumbai (Maharashtra)

Vadodara

Silvassa

Indore

4.8) Achievements of the company:

4.9) SWOT Analysis:

The Indian fisheries sector which is 50 years ago produced only 600000 tons of
fish, today produces 8.67 million tones now India is second largest producer of
fish in the world with the share of 5.43% of the total world fish production
This section identifies and prioritizes the strengths, weaknesses, opportunities
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Vast fisheries resources in India

Strength

2nd largest fish producer in the world

Ranks second in aquaculture production
3.41% of marine and 9.42% of inland world fish production
Source of livelihood for 14.48million
contribution of nearly 0.8% of the GDP of the country
Potential source of food and nutritional security
Tool for poverty alleviation and women empowerment
Seafood export reaches a record high of rs 18856 core ($3.5 billion) in fiscal

year 2012-13
Contributing about 17% of national agriculture export

Weakness

Yield gap in fisheries resources particularly in reservoir fisheries. Average

yields reduced to 1000kg/ha where as potential is 3-4 thousand kgd/hectare

Fish stock in Indias territorial deep-sea water also remain untapped owing to

the dearth of suitable fishing vessels

Post harvest losses are estimated worth over rs 15000cr (both marine &
inland) which is about 25% of the total Indian marine and inland industry

which is worth of over Rs 61000Cr

Low value addition & fish processing .there are no organized & coherent
efforts in the country to formulate and implement policies for the processed
fish/fishery products for domestic markets

Opportunities

The potential yield of the Indian Exclusive Economic Zone (EEZ) has been

revalidated as 4.41 million tones.

Fisheries and aqua-culture provide for diversification as well as value addition
in farming provide for diversification as well as value addition in farming
practices. Due to value addition, fish farmers and fishermen across the country

will receive remunerative prices for their produce

In case of aqua-culture, scope exists for bringing more fish species with a
focus on food fish, ornamental species and those with potentials for sport and
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tourism.
Growing demanded for domestic fresh water fish. About 35% of Indian
population is fish eaters and the per capita consumption is 9.8 Kg where as the

recommended intake is 13 Kg
Over 250 million economically strong potential consumer of food and the
domestic demand for the fish and processed fish food is increasing very
rapidly. The Prices are more than doubled in the decade.

Threats

The marine fish catch is stagnating due to uncontrolled fishing & over

exploitation of coastal resources

The climate change and other factors are leading to decrease in marine fish

catches & the climate change is also having the impact on inland fishes.
The Indian retail departmental stores is already having ready to eat imported
processed fishery products such as canned Tuna ,Salmon etc. If India is not
geared to meet the International competition there is increased threat from

such products flooding the Indian market.

Unsustainable capture inland fishery activities in the past led to habitat
degradation, multiple use of inland water bodies with least priority to fishery

wealth
Quality of the fish seed is the most important problem and there is no

organized brood stock production activity

Lack of infrastructure and skilled man power in disease diagnostic labs in the

CHAPTER 5
THEORETICAL BACKGROUND
1) The project was a part of the marketing department in the company.
Market research was to be carried out in the department. Marketing
research is "the process or set of processes that links the consumers,
customers, and end users to the marketer through information
information used to identify and define marketing opportunities and
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problems; generate, refine, and evaluate marketing actions; monitor

marketing performance; and improve understanding of marketing as a
process. Marketing research specifies the information required to address
these issues, designs the method for collecting information, manages and
implements the data collection process, analyses the results, and
communicates the findings and their implications.
2) Application of Market Research was done in the project. The techniques
were market research was applied so as to study the market. This market
research was carried out so as to analyses the market conditions before
launching the company enters a new segment i.e aquaculture. The research
helped the company to know the prominent competitors of the market and
the existing market conditions of aquaculture industry.

CHAPTER 6
TASK UNDERTAKEN
Market research on Aquaculture
What is Aquaculture?
Common Definition: Aquaculture is the farming of aquatic organisms such as fish,
shellfish and even plants. The term aquaculture refers to the cultivation of both marine
and freshwater species and can range from land-based to open-ocean production. The
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jurisdiction of The Maine Department of Marine Resources (DMR), and the focus of
is the farming of marine species within the coastal waters of Maine. Mari culture is
another term used for the farming of marine organisms in their natural habitats. Legal
Definition: The culture or husbandry of marine organisms by any person. Storage or
any other form of impounding or holding of wild marine organisms, without more,
shall not qualify as aquaculture. In order to qualify as aquaculture a project must
involve affirmative action by the lessee to improve the growth rate or quality of the
marine organism.
Introduction to all the Tufropes products

Types of Ropes-PP ropes , high tenacity PP ropes, nylon ropes, polyester

ropes, PP+ polyester ropes

We manufacture -3strand,4 strand,8 strand of ropes & also provide

customization according to the requirement of customer

Ropes packaging-coil, plastic &wooden spool

Aquaculture contribution

Aquaculture contributes about 40.1% of the world total fish production

We need to basically focus on the American and the European countries

Because European Aquaculture carries about 20% of the fish production and
directly involves about 70,000 people engaged in it.

Targeted European market for aquaculture

Norway , Sweden, Finland , Denmark , Iceland , Ireland , The Netherlands ,

Luxembourg , Belgium , Croatia , Albania , Greece , Poland , Malta
( Iceland) , Bulgaria , Switzerland

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CHAPTER 7
RESEARCH METHODOLOGY
7.1 Research:
Research in common term refers to a search for knowledge. In a broader sense
it is a sense of scientific & systematic search for pertinent information on a specific
topic and thus is an art scientific investigation

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7.2 Research Approaches

There are basic two types of approaches or methodology of research, viz.,
Quantitative approach and Qualitative approach. The former involves the generation
of data in quantitative form which can be subjected to rigorous quantitative analysis in
a formal and rigid fashion. This approach can be further sub-classified into inferential,
experimental and simulation approaches to research. The purpose of inferential
approach tore search is to form a data base from which to infer characteristics or
relationships of population
Qualitative approach to research is concerned with subjective assessment of attitudes,
opinions and

behavior. Research in such a situation is a function of researchers

insights and impressions. Such an approach to research generates results either in nonquantitative form or in the form which are not subjected to rigorous quantitative
analysis. Generally, the techniques of focus group interviews, projective techniques
and depth interviews are used
Research methodology adopted in this research project is Quantitative since data
generated from all the social media platform is in quantitative form.

7.3 Type of your project research

Quantitative research your research will take an objective position, and your
approach will be to treat phenomena as hard and real. You may favor methods such as
surveys and experiments, and will attempt to test hypotheses or statements with a
view to generalizing from the specific data that you collect. This approach typically
concentrates on measuring or counting and involves collecting and analyzing
numerical data and applying statistical tests.
Qualitative research
Your view of the phenomena to be investigated should be more personal. You will use
methods such as personal accounts. Unstructured interviews and participant
observation to gain an understanding of the underlying reasons and motivations for
peoples, attitudes, preferences or behaviors. With this approach, the emphasis is more
on generating hypotheses from the data collection rather than testing a hypothesis.
Qualitative and quantitative research methods are not clear-cut nor does mutually
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exclusive most research draw on both methods. Both approaches can generate
quantitative and qualitative data.

7.4 Method of Data Collection:

7.4.1 Collection of Primary Data:
Primary research consists of a collection of original primary data collected by
the researcher. It is often undertaken after the researcher has gained some insight into
the issue by reviewing secondary research or by analyzing previously collected
primary data. It can be accomplished through various methods, including
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questionnaires and telephone interviews in market research, or experiments and direct

observations in the physical sciences, amongst others.
Primary research was done to know the domestic market of the fishing
industry. Fieldwork was carried out where visits were made to the Khatiya bazaar
(Masjid Bandar), Mumbai.
Collecting primary data through face to face conversations where vendors
were enquired about the current market conditions, market demand for fishing goods.
Secondary research uses outside information assembled by government agencies,
industry and trade associations, labor unions, media sources, chambers of commerce,
and so on. Secondary research was carried out by information from other sources
from the Internet. Published data was collected about aquaculture.

7.4.2 Collection of Secondary Data:

Data for the previous year was obtained from the records of the company.

Books

Library data

Research papers

Newspapers

7.5 universe and sample size

The universe of the project is concerned with fisherman from the kathiya bazaar,
masjid Bandar, Mumbai. The Sample size of the project is 100. It includes whole
sellers, retailers, and fisherman (Individual).

7.6 Sampling techniques

Convenience sampling, as the name implies is a specific type of non-probability
sampling method that relies on data collection from population members who are
conveniently available to participate in study.
Convenience sampling is a type of sampling where the first available primary data
source will be used for the research without additional requirements. In other words,
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this sampling method involves getting participants wherever you can find them
typically wherever is convenient. The convenient sampling no inclusion criteria
indentify prior to selection of subjects. All subjects are invited to participate.
In its basic form, convenience sampling method can be applied by stopping random
people on the streets and asking questionnaire question. Pepsi challenge is
occasionally head in large shopping centers and other crowded locations and all
members of populations are invited to participate in the contest without any
discrimination.
In business studies this method can be applied in order to being primary data
regarding specific issue such as perception of image of particular brand or collecting
opinions of a perspective customers in relation to a new design of a product.
This sampling technique may prove to be effective during exploration stage of
research area, and when conducting pilot data collection in order to satisfy and
address short coming associated with questionnaire design.

7.7 DATA COLLECTION TOOLS

Data was collected through a checklist format and observation

Checklist method is where several questions are asked over the same topic and
similar responses are noted down.

Information was also collected through records.

Record refers to all the numbers and statistics that institutions, organizations
and people keep as a record of their activates.

A survey approach was performed where non-experimental type in which the

researcher investigates a community or a group of people.

Another name is formulate or exploratory research. In this case the fishing

vendor community was surveyed to find out about the Aquaculture.

Questions asked during the survey.

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CHAPTER 8
DATA ANALYSIS
The data analysis of different aspects is done as per the data collected. The
interpretation of data and related findings gives the actual information about the
present condition of industries. The data analysis is done for three major operation
areas of company with considering the different variables.
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1. Which type of customer you are?

Sr.No Customer
1
Whole
seller
2
Retailer
3
Individual
Table No.1Type of customer

Respondent
60

Response
60%

25
15

25%
15%

Fig No.1 Type of customer

Interpretation:
1. 60% of the customer are whole sellers.
2. 25% of the customer are Retailers.
3. 15% of the customers are Individual.
2. What kind of fishing do you prefer most?
Sr.No
1
2

Fishing
Salt water fishing
Sweet water fishing

Respondent
10
5

Percentage
75%
25%

Table2. Kind of fishing

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Fig. No. 2 kind of fishing

Interpretation:
1)75% of customers prefer salt water fishing.
2)25% of customers prefer sweet water fishing.

3. Which brand product do you use most?

Sr.no
1
2
3
4

Company
Garware
Tufropes
Tuflex
Nirmala

Respondent
40
30
20
10

Percentage
40%
30%
20%
10%

Table 3.brand product

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Fig. No 3 brand product

Interpretation:
1) 40% customers use garware ropes product.
2) 30% customer use Tufropes product.
3) 20% customer use Tuflex products.
4) 10% customer use Nirmala products.

4. What type of product do you use most?

Sr.no
1
2
3
4
5

Types
Fishing nets
Shade nets
Thermal nets
Safety nets
Aquaculture nets

Respondent
45
10
5
15
25

Percentage
45%
10%
5%
15%
25%

Table No. 4 Type of product

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Fig no.4 type of product

Interpretation:
1) 45% customers use Fishing Nets.
2) 25% customer use Aquaculture nets.

5. Which Product range do you prefer most?

1500-2000
2000-2500
2500-4000
4000&above

20
55
10
15

Table No.5 Product range

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Fig .No 5 Product range

Interpretation:
1) 55% customers use range between 2000-2500.
2) 20% customer use range between 1500-2000.

6. What is product lifecycle according to your usage?

Sr.no
1
2
3
4

Year
1yr-3yr
3yr 5yr
5yr.-7 yr.
7yr. & above

Respondent
2
10
3
0

Percentage
13.33%
66.67%
20.00%
0%

Table No.6 product lifecycle

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Fig No. 6 product lifecycle

Interpretation:
1)67% customer says that the life cycle Product according to their uses is 3-5
years.
2)20% customer says that the life cycle Product according to their uses is 5-7
years.
3)13% customer says that the life cycle Product according to their uses is 1-3
years.

7. Did the product meet all the specification which company

mention?
Yes.
No
Table No. 7 Specification of product

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Fig no 7. product meet specification

Interpretation: 80% customer says that the company product meet all the
specification.

8.

In your opinion what is the reputation of the company in

aquaculture market?
Very Good
Good
Neutral
Bad
Very Bad
Reputation of the company
Respondent
Very good
50
Good
35
Neutral
15
Bad
0
Very Bad
0
Table No 8. Reputation of the company

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Fig No. 8 Reputation of the company

Interpertation: 1)50% of reputation of company is very good in the market.

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9. Are you satisfied with the specification of fishing nets?

Yes
No
Satisfied
Yes
No

Response
80
20

Table No. 9 specification of fishing net

Fig No.9 specification of fishing nets.

Interpretation:
80% customer says that they are satisfied with the specification of fishing nets.

10. Who are the leading fish producing states in India?

Leading fish producing states in India, 2013-2014
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Total
Rank

State

production

(000tonnes)
2013-2014

Andhra Pradesh

1930.49

West Bengal

1636.68

Gujarat

793.11

Kerala

664.45

Tamil Nadu

620.51

Maharashtra

583.87

Karnataka

492.06

Uttar Pradesh

461.72

Bihar

465.99

Table No. 10 leading fish producing states in India.

Fig No 10 leading fish producing states in India

Interpretation
1)Andhra Pradesh Leading fish producing states in India with the Total
production of 1930.49 (000) tones per year.

11. What are the various countries & their fishing percentage?
COUNTRIES
China
Indonesia

FISHING PERCENTAGE
61%
8%
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India
Vietnam
Philippines
Republic of Korea
Bangladesh
Thailand
Japan
Other

6%
3%
3%
2%
2%
2%
1%
12%

Table No. 11 various countries & their fishing percentage

Fig. No 11 various countries & their fishing percentage.

Interpretation
China is leading country in fishing industry with 61 % of its market.

Page | 32

12. What are the various countries &their aquaculture

percentage?
COUNTRY
China
India
Japan
Indonesia
Thailand
Usa
Phillipines
Korea
Taiwan
France
Others

AQUACULTURE PERCENTAGE
56%
9%
4%
4%
3%
2%
2%
2%
2%
2%
14%

Table No. 12various countries &their aquaculture percentage

fig. No 12 various countries &their aquaculture percentage

Interpretation:
1) China is leading country in Aquaculture.

13. What are the types of verities of fish capture?

FISH Type
Freshwater fishes
Molluscs
Crustaceans

Production Percentage
37.4
15.2
6.5
Page | 33

Diadromous fishes
4.6
Marine fishes
2.2
Misc. aquatic animals
0.86
Table No. 13 Types of verities of fish capture

Fig. No 13 Types of verities of fish capture

Interpretation:
56% Fisher uses Freshwater fishes.

14. What is the contribution of the fishing industry to the GDP?

Percentage contribution
Agriculture,

livestock,

forestry

n in the industry
and 27%

fishing
Mining and quarrying
Manufacturing
Construction
Trade, hotel and restaurants
Transport, storage and communication
Finance, business services and real estate
Government services
Other services

0%
16%
6%
15%
24%
2%
5%
5%

Table No.14 fishing industry to the GDP

Page | 34

Fig. No 14. fishing industry to the GDP

Interpretation: Fishing industry contributes 27% to the GDP on the Indian

economy.

CHAPTER 9
FINDININGS
9.1 FINDINGS

60% of the customer is whole sellers.

65% of customer are preferring salt water fishing
40% customers use garware ropes product
45% customers use Fishing Nets
55% customers use range between 2000-2500.
45% customer says that the life cycle Product according to their

uses is 3-5 years.

80% customers says that the company product meet all the
specification.
80% customer says that they are satisfied with the specification of
fishing nets.
Andhra Pradesh Leading fish producing states in India
China is leading country in fishing industry.

Page | 35

 Fishing industry contributes 27% to the GDP on the Indian

economy

9.2 Calculation of prizing of nets

Types 1) Mono
2) Tape
3)mono+tape

Calculation of prize of the net-GSM *Rate (per.Kg)

1000
Calculation of the weight of the net- Width*length*GSM
1000

CHAPTER 10
LIMITATIONS
The time given for the project was 60 Days which was very less as compare to
the Subject.
The Resources from the company are not up to the mark.
The area in which study was undertaken was confined.
Respondent may not give the correct information.
This sector needs support in terms of creation and strengthening of
infrastructure which individual the fishers and processors will not be in a
position to create and sustain.
Lack of product development and inadequate focus on quality is limitation
on fishers industry.
Huge supply chain gap with unavailability of quality raw material at one
place puts the limitation on growth.
Availability of all types of resources at one location is not possible.
Lack of research and development in India also one of the problem for this
sector.
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 Less availability of skilled people for this sector put limitation on

expansion of industries.
Transportation problem and lack of testing laboratories also the major
problem for this sector.

CHAPTER 11
CONCLUSION
According to the study, I would like to conclude that we have very less competitors in
the fishing net industry, and the market of the Asian countries is already doing
well.We need to be more focused on the European countries and American market to
achieve maximum market share. There is also a lot of scope in the African market too
which would turn out to be beneficial for the company after a good market research.
The company has scope of improvement if they provide infrastructural set up for
Aquaculture to other companies. This will help to grow Aquaculture business.

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CHAPTER 12
CONTRIBUTION TO THE HOST ORGANISATION
Company should focus on growth and give them training to get maximum
yield through new techniques. Arrange some workshops, lectures and training
programs for the fisher workers
Company should not think only profit as ultimate aim but fishers growth with
company must be done. As they are fishers based industry so they must
understand the up and downs in the economy and give maximum possible
rates for the crops.
To have smooth functioning company must appoint required staff so that
workload can be distributed and good culture created in the organization.
Company can use the assembled automation techniques for the plant
processing which is cost effective and time saving too.
To have good market Coverage Company must increase their digital presence
which is a key for success in information age.
Company should promote its own brand in the market at large rather doing job
work for other companies.

Page | 38

BIBLIOGRAPHY

national aquaculture research & development strategic plan

north american university of fishing science
a handbook for sustainable aquaculture-by sustain aqua
world fish center
www.was.com
www.tufropes.com
seafood international-by quantum publishing from surrey of united

kingdom
aquaculture marketing handbook pg-233
Philip Kotler Marketing Management, 12th EDITION 2007,
PEARSON PUBLIC HOUSE.
G.C. Beri MARKETING RESEARCH, 3rd EDITION, TATA
McGREW-HILL PUBLISHING CO. LTD

Page | 39

ANNEXURE
NAME

________________________________________

ADDRESS:________________________________________
CONTACT NO.____________________________________

1. Which type of customer you are?

Sr.No Customer
1
Whole
2
3

Respondent

Response

seller
Retailer
Individual

2. What kind of fishing do you prefer most?

Page | 40

Sr.No
1
2

Fishing
Salt water fishing
Sweet water fishing

Respondent
10
5

Percentage
75%
25%

3. Which brand product do you use most?

Sr.no
1
2
3
4

Company
Garware
Tufropes
Tuflex
Nirmala

Respondent
40
30
20
10

Percentage
40%
30%
20%
10%

4. What type of product do you use most?

Sr.no
1
2
3
4
5

Types
Fishing nets
Shade nets
Thermal nets
Safety nets
Aquaculture nets

Respondent
45
10
5
15
25

Percentage
45%
10%
5%
15%
25%

5. Which Product range do you prefer most?

Product range
1500-2000
2000-2500
2500-4000
4000&above

Response
20
55
10
15

Page | 41

6. What is product lifecycle according to your usage?

Sr.no
1
2
3

Year
1yr-3yr
3yr 5yr
5yr.-7 yr.

Respondent
2
10
3

Percentage
13.33%
66.67%
20.00%

7. Did the product meet all the specification which company

mention?
Yes.
No
8. In your opinion what is the reputation of the company in
aquaculture

market?
Very Good
Good
Neutral
Bad
Very Bad

9. Are you satisfied with the specification of fishing nets?

Yes
No
10. Who are the leading fish producing states in India?
11. What are the various countries & their fishing percentage?

12. What are the various countries &their aquaculture

percentage?

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13. What are the types of verities of fish capture?

14. What is the contribution of the fishing industry to the GDP?

Page | 43