Executive Summary

The purpose of this business plan is about an establishment of small size

entertainment/game business named Giga Bubble. This business plan will
show the planning of Giga Bubble business in terms of management,
financial requirements, budget available, marketing method and how the
business will delivered to customers.
Company Background
With the experiences involve in games business at Dataran Merdeka,
Kuala Lumpur, owner gain confidence to open small entertainment/game
business in Dataran Belia at Kunak area with the name Giga Bubble.
With the establishment of this business will increase the availability of
light outdoor activities to serve market needs.
Product and Services
1. Products Mini Shop (Soft Drinks, Bread, and Junk Food)
2. Services Bubble tools rent, Photography services, Instant Printing.
Management Planning
This business fully operate by owner and 2 worker to help in business
operation. Owner will act as boss and worker in the same time. Owner will
involve stock and inventory management, and as cashier while wage
worker will responsible in business operation (Bubble tools rent, Mini Shop,
Photography services, Instant Printing).
SWOT Analysis
Strength
Experiences in light outdoor activities
Weaknesses
Newcomer in game business at Dataran Belia, hard to gain
customer attention
Opportunity
Dataran Belia always full with resident that hangout with family
during evening until night
Threat
Competition from other activities such as roller blade and mini
shooting game business,
Market Analysis
The business will be establish in Dataran Belia at Kunak Sabah. Kunak is
small town located in the Tawau division on the east cost of Sabah. The
population was estimated at 61, 094 people and the visitor of Dataran
Belia is almost 15 percent of total population. Giga Bubble estimated will
catch 25 percent from total visitor of Dataran Belia as its market share.
Market Segmentation
1. Geography - Focus the marketing of services in the area that located
near Dataran Medeka
2. Demographics The visitor number of Dataran Belia is 15 percent of
total population of Kunak (61, 094) which is around 9, 000 people

and Giga Buble estimated to catch 25 percent from it which is value

around 2, 000 people
3. Psychographic - Focus on the middle groups, family groups,
students.
4. Behavioral Kunak is among residents who always hangout to public
place when they have spare time to be spend with family
Marketing Planning
1. Goods - Ensuring service equipment have high quality and
interesting to be marketed.
2. Price - The price that will be offered are reasonable and reflect the
results of actual level of spending of target market.
3. Distribution - Services directly to consumers without third party.
4. Promotion advertising (banner, streamer, flyers), FB page (Viral
Marketing), promotion coupon.
Capital
The capital of this business is RM12, 000.00
Expenses
Equipment for
Bubble game

Equipment
photography
printing
Transportation
Advertisement

Wages

Giga Stick round size S

Stick round size M
Stick size S
Stick size M
Stick size L
Million Bubble Stick
Flora stick
2
Liter
concentrate
solution
for Digital Camera
and Epson L210 Laser Jet
Glossy Paper
3
wheel
motorcycle
(Modified)
Banner (10ft x 5ft)
Streamer (4ft x 2ft)
Flyers
FB
page
(weekly
marketing fee)
worker

Stock for Mini Shop

Soft Drinks
Bread
Junk food

Contingency Allocation
RM12, 000 RM9, 980 = RM2, 020

10 Unit
10 Unit
10 Unit
10 Unit
10 Unit
5 Unit
10 Unit
20 Unit

Rm100.00
RM150.00
RM100.00
RM120.00
RM140.00
RM100.00
RM300.00
RM1, 900

1 Unit
1 Unit
30 Unit
1 Unit

RM300,00
RM800,00
RM180.00
RM3, 000

1 Unit
4 Unit
300 Unit
1 Unit

RM50.00
RM40.00
RM30.00
RM120.00

2 People

RM1,
500.00
RM460.00

20
Carton
15 Unit
RM70
50 Unit
RM170
Total: RM9, 980

List of Equipment and Raw Material Suppliers

1. Generasi Bestari Sdn Bhd (832589-U), C1-Lg-6 Ayer@8, Jalan P8g,
Presint 8, 62250, Putrajaya
2. Cheng Son Bakery Sdn. Bhd, Jalan Kuhara setia maju, No. 67, 91000
Tawau Sabah.
3. Giant Hypermarket Tawau, No. 1-56-4 Jalan Saint Dominic, 91000
Tawau, Sabah.
Conclusion
There is a high expectation for this business plan to success in the
implementations to gain profitable returns.