A Project Report On

A COMPARATIVE STUDY OF SALES ELECTRONIC

PRODUCTS FROM ELECTRONIC SHOWROOMS VIS-A-VIS
ONLINE SALES

In partial fulfillment of the requirements for the award of

Master in Management Studies
(MMS MARKETING)
2014-2016

SUBMITTED BY
Mr. FAROOQUI MOHAMMED SUHEL

PROJECT GUIDE
Dr. SHAILJA BADRA

ROLL NO. M214

Sheila Raheja School Of Business Management & Research Raheja Education

Complex, Khernagar, Opp. Chhatrapati shivaji Ground, (Bandra East), Mumbai400051.

Acknowledgement

I owe a sense of gratitude to the intelligence and co-operation of those people

who had been so easy to let me understand what I needed from time to time for
completion of this exclusive project. I am also grateful to Dr. VIJAY WAGH
Director of Sheila Raheja School of Business Management and Research
(SRBS), for permitting me to undertake this study.
I am greatly indebted to my guide Dr. SHAILJA BADRA, faculty guide for final
project report, of Sheila Raheja school of business management and research
master of management studies (SRBS) for their constant guidance, advice and
help which enabled me to finish this project report properly in time. Last but not
the least, I would like to forward my gratitude to my parents, friends & other
faculty members who always educated me and stood with me and without whom
I could not have completed the project.

DECLARATION

I, FAROOQUI MOHAMMED SUHEL in Master of Management Studies Semester IV at

Sheila Raheja School of Business Management and Research, hereby declare that I
have successfully completed this Project of A comparative study of sales of electronic
products from electronic showrooms vis-a-vis online sales. In the academic year 20142016 under the guidance of Prof. Dr. SHAILJA BADRA. The information incorporated in
this project is true and original to the best of my knowledge.

Place: Mumbai
Date : 20th March 2016

CERTIFICATE

I hereby certify that Mr. FAROOQUI MOHAMMED SUHEL of Sheila Raheja School of
Business Management and Research College Studying in S.Y.M.M.S. (semester 4) has
completed project on A COMPARATIVE STUDY OF SALES ELECTRONIC
PRODUCTS FROM ELECTRONIC SHOWROOMS VIS--VIS ONLINE SALES. In
the academic year 2014-2016.the information submitted in the project is true and
original to the best of our knowledge.

Director

(Dr.Vijay Wagh)

PROJECT GUIDE

(Dr. SHAILJA BADRA)

Table of Content
Sr. No.
1
1.1
1.1.1
1.1.2
1.1.3
1.1.4
1.1.5
1.1.6
1.1.7
1.1.8
1.1.9
1.1.10
1.2
1.3
1.4
1.5
2
3
3.1
4
4.1
4.2
4.3
4.4

Topic
Introduction

Sales
Factors affecting the increase in online purchasing
of electronic products
Online sales v/s offline
Types of major appliances
Market research for the consumer electronics
industry
Models
Implications of online commerce for firm strategy
How e-commerce affects market outcomes
Digital electronics: advantages/
disadvantages
The Future Of The Store:
Effect on traditional stores
Problem Statement
Research Objective
Research Hypothesis
Research Limitation
Literature Review
Research Methodology
Sampling
Data analysis
Data analysis& Interpretation
findings
Conclusion
Recommendations
Bibliography
Appendix

LIST OF TABLES

Page No.
1
2
3
9
28
30
32
37
42
47
50
55
57
58
59
60
61
62
64
67
67
86
87
88

Table no.

Table name

Pg.no.
67

4.1.1

Buying pattern
68

4.1.2

Purchasing mode.
69

4.1.3

Online buying power.

70

4.1.4

Offline buying power

71

4.1.5

Preference for showrooms

72

4.1.6

Preference for online sites

73

4.1.7

Site preferred

4.1.8

74
Discounts
75

4.1.9

Quality
76

4.1.10

Shipping charges
77

4.1.11
Better ways of payment
4.1.12

78
Coupons impact

4.1.13

79
Delivery services

4.1.14

80
Online suggestions

4.1.15

81
Offline suggestions

LIST OF FIGURE

Table no.

Table name

Pg.no.
67

4.1.1

Buying pattern
68

4.1.2

Purchasing mode.
69

4.1.3

Online buying power.

70

4.1.4

Offline buying power

71

4.1.5

Preference for showrooms

72

4.1.6

Preference for online sites

73

4.1.7

Site preferred

4.1.8

74
Discounts
75

4.1.9

Quality
76

4.1.10

Shipping charges
77

4.1.11
Better ways of payment
4.1.12

78
Coupons impact

4.1.13

79
Delivery services

4.1.14

80
Online suggestions

4.1.15

81
Offline suggestions

EXECUTIVE SUMMARY

It is a research project about a comparative study of sales electronic products from electronic
showrooms vis--vis online sales. This research found that information, perceived usefulness,
ease of use; perceived enjoyment and security/privacy are the five dominant factors which
influence consumer perceptions of online and offline purchasing.
The project will first study the attitude of customers towards online and offline shopping; also
determining the factors which influence the consumer to purchase goods and service .The second
half of the project will depict the attributes of online and offline shopping influencing the purchase
decision by the respondent. It will also determine the issues regarding the online shopping.
This project is a part of study, and focuses on factors which online Indian buyers keep in mind
while shopping online. This research found that information, perceived usefulness, ease of use;
perceived enjoyment and security/privacy are the five dominant factors which influence consumer
perceptions of online purchasing.
A pilot study was undertaken on a sample of 120 respondents.