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MARKETING MANAGMENT TITLES

A STUDY ON CUSTOMER SATISFACTION TOWARDS A SOFTWARE PRODUCTS IN


SBGC

A Study on THE PERFORMANCE AND INVESTORS OPNION ABOUT SBI MUTUAL


FUND

A STUDY ON CUSTOMER SATISFACTION TOWARDS MASALA PRODUCTS WITH


SPECIFIC REFERENCE TO AACHI MASALA

A STUDY ON BRAND AWARENESS AND CUSTOMER EXPECTATION FOR DHAL


IN SPECIFIC REFERENCE WITH UDHAYAM BRAND OF PRODUCTS

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6
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A STUDY ON CONSUMER PREFERENCES IN AN ORGANIZATION


A STUDY ON FOREIGN INSTITUTIONAL INVESTMENTS IN INDIAN MARKET
COMPETITIVE ADVANTAGE IN RETAIL INDUSTRY

A STUDY ON CUSTOMER SATISFACTION TOWARDS Branded Engine Oil WITH


SPECIAL REFERENCE TO CHENNAI

A Study On ATTRITION & RETENTION MEASURES FOR THE OUTSOURCED


SALES FORCE IN THE TELECOMMUNICATION INDUSTRY

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15
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20

INVESTMENT OPPORTUNITIES IN MUTUAL FUNDS


A Study on THE PERFORMANCE AND INVESTORS OPNION ABOUT SBI MUTUAL
FUND
THE AWARENESS OF MUTUAL FUND
ONLINE Share Trading
Analysis of the role of outdoor advertising and establishing strategies for managing space
media
Consumer perception of M-Commerce
A Study on the effective of advertisement programmes of power detergent soaps
A Study on customer perception of florsheim as a brand in India
A Study on adopting customer centric approach a step towards CRM
A Study on the customer retention strategies implemented in sujala pipes
A Study on Customer Satisfaction in services

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24

A Study on Customer Satisfaction in Mobile Telecommunications


A Study on customer perception of defect tracker as a brand in India
A Study On Perception of Life Insurance Agency as a career for Bajaj Allianz
A Study On Customer Awareness About ICICI Lombard

25

A Study on the effectiveness of services provided to private banking customers of ICICI


Bank

26

A Study on brand recall of ICICI Lombard General Insurance with special reference to
Home Insurance

27

Effective Coverages Of Standard Fire And Special Peril Policies On Insureds Perspective
For The Year 2007

28
29
30
31
32
33

A Study On Effectiveness Of Salesmanship In Bajaj Allianz Life Insurance, Kerala


Analysis Of Market Potential For Lactovit Capsule In Chennai
To Study Consumer Perception Towards Hot Beverage Vending Machine In Chennai
Analysis Of Distribution Point Satisfaction for New Indian Express
A Study On Performance Analysis Of Selected Mutual Funds
Customer Perception On Credit Cards: A Comparitive Study

34

A Study On Comparitive Analysis Of Share Trading Companies With Special Reference to


NAVIA Markets

35

A Comparative Study On Marketing Attributes Of Fire Safety Product For Cease Fire
Industries Limited

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37
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40

A Study On Dealers Attitude In Marketing In Tamilnadue Cements Corporation Limited


A Study On Dealers Satisfaction Of Calicut Tile Company With Reference To Kerala
A Comparative Study On Marketing Attributes Of Home Appliances For Whirlpool Of
India Limited
A Study On Consumer Behvaiour Towards Milk With Special Reference To Heritage Milk.
Customer Perception On Credit Cards: A Comparitive Study

41

A Study On Scope Of Freight Forwarding In Shipping Industry And Customer Satisfaction


Towards The Astra Marine Private Limited

42

A Comparative Study On Customer Relationship Strategies Adopted By Major Private

Credit Card Banks With Special Reference To Ing Vysya


43

To Ascertain The Quality Performance Of Atm Software Of Iob For Indian Overseas Bank
Branch At Vijayawada

44

A Study On Comparitive Analysis Of Share Trading Companies With Special Reference To


Navia Markets Ltd Chennai

45
46
47
48
49
50
51
52
53
54
55
56

An Assessment Of Micro Office Development In Bajaj Allianz


A Study On Consumer Behavior Towards Heritage Milk
A Study On Growing Health Business In Chennai With Special Referance To Bajaj Allianz
A Study On Retailers Perception On Electronic Data Capturing Machine With Special
Reference To Iob
A Study On Investors Attitude Towards Derivative Market
An Analysis On Enhancing The Customer Relationship Management Of Balaji Mariline
Pvt. Ltd
A Study On Market Potential Of Uht Milk In Heritage Milk Chennai City
A Study On Market Analysis Of Pepsi Beverages In Madipakkam Region
A Study On The Strategies Adopted By Different Players In Life Insurance Business (A
Study Undertaken On Behalf Of Centurion Bank Of Punjab)
A Study On Advertisement Effectiveness Of Icici Prudential Life Insurance In Chennai
A Study On Effectiveness Of Distribution Channels Of Visakapatnam Steel Plant
A Study On Effectiveness Of Distribution Channels Of Visakapatnam Steel Plant

57

ANALYSIS OF DISTRIBUTION POINT SATISFACTION FOR THE NEW INDIAN


EXPRESS

58

Customer Relationship Management Through After Sales Services With Reference To Hdfc
Standard Life Insurance, Rajahmundry

59

A Study On Customer Perception Towards Bpcl Products With Special Reference To Usage
Of Petro Cards

60
61
62

A Study On Dealer Satisfaction Towards Nandi Pipes


Market Analysis And Buyer Behavior Of Gsm Mobiles With Special Reference To Lg
Customer Perception Towards De-Tariff Regime Of Motor Insurance In Hdfc Chubb
General Insurance Company Ltd

63

Market Study To Understand Reasons For Attrition In The New Indian Express

64

A Study On Customer Satisfaction Towards Piaggio Three Wheeler At Snr Motor In


Chennai

65

A STUDY ON GROWING HEALTH BUSINESS IN CHENNAI WITH SPECIAL


REFERANCE TO BAJAJ ALLIANZ

66
67

To Ascertain The Quality Performance Of Atm Software Of Iob


Advertisement Effectiveness Of Icici Pru Life Insurance

68

A Study On Effectiveness Of New Product Development At Mytvs With Special Emphasis


On Goldplus And Platinum Plus Era Cards

69

A Study On Customer Expectation On Tulsi O2 Fresh Of Ultra Fresh With Reference To


Ultrapure Technology & Appliances India Ltd

70
71
72
73
74
75
76
77
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81
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84

A Study On Advertising Effectiveness In Century Advertising Private Ltd


A Study On Brand Building Strategies Through Internet In V-Sys Technologies
An Analytical Study On Media Impacts On Share Trading In India Infoline Ltd
A Study On Customer Service Quality In Icici Prudential Life Insurance, Chennai
A Study on Retailers Perception on Telecom Products and services with special emphasis
A Study On Effectiveness Of Sms Media Advertisement With Respect To Straightmobile
Media Service Pvt Ltd
Channel Development At Max New York Life
Brand Awareness & Customer Satisfaction From Tns-Global, New Delhi
Dissertation Oncar Market And Buying Behavior- A Study Of Consumer Perception
Study Of Consumer Behavior In Selecting Mobile Phones
Distribution Project Whirlpool
Marketing Strategies of TVS Motors
Celebrity Endorsement In India
Lux :Beauty Bar Of Filmstars A Study
Distribution Network Fidilite

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89

STUDY OF AN ALTERNATE DISTRIBUTION NETWORK VIA THE BEAUTY


PARLOURS
Need Of Financial Advisors For Mutual Fund Investors With Special Reference To Karvy)
Brand Evaluation For Financial Investment & Customer Satisfaction Measurement
Direct Selling Agencys Overview On Cholamandalam Dbs (Summer)
An Emprical Study Of Sales Promotional Measure At Cholamandalam Dbs

90

Impact Of Market Recession On Life Insurance Industries With Special Refers To Hdfc
Standard Life Insurance

91

A Study On Market Potential Among Buyers For Used Quality Electronic Products
Undertaken At Ogilvy And Mather

92

A Study To Findout The Potential Advisors For Future Generali India Life Insurance
Company Limited

93

A Study On Consumers Perception Of Reliance Life Insurance Ltd

94

A Study On Customer Satisfaction In Reference With Pattaiyah Spinning And Weaving


Mills Private Limited

95

A Study On Customer Satisfaction Towards Financial Services Provided By Il & Fs


Investsmart

96
97
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99
100
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102
103

An Analysis To Create Brand Awareness Of Times Nie Towards School Students


A Study On Customer Preference For Saraswati Udyog India Ltd In Namakkal District
A Study To Find Out The Retailers Satisfaction Of The In-Stores Television System Of Tag
Media Network
A Study On Customer Satisfaction On Offline Trading In Emkay Shares
A Study To Find Out The Clients Perception Of Tag Media Network
A Study On The Factors Affecting The Insurers Choice With Respect To Motor Vehicle
Insurance In United India Insurance Co. Ltd
A Study On Customer Expectations In The Times Of India(Chennai)
A Study On Consumers Perception Of Reliance Life Insurance Ltd

104

A Study On Advertisement And Sales Promotion Technique With Special Reference To


Consumer Durables In Vasanth&Co

105

A Study On The Recent Trend In Consumer Expectation With Special Reference To


Consumer Durables In Vasanth&Co

106
107
108

A Study On Effectiveness Of Advertisement With Reference To Vasanth & Co


A Study On Effectiveness Of Brand Positioning Of Ramraj Cotton In Chennai Zone
A Study On Dealers Satisfaction Level In Chennai With Reference To Aavin Dairy Products

109

A Study On Customer Awareness Towards Tax Implications In Insurance With Reference To


Future Generali India Life Insurance Company Limited

110

A Study On Investors Perception Towards Equity Segment With Special Refernece To India
Infoline Ltd.

111
112
113
114
115

Comparative Analysis Of Companies In Real Estate Sector In India


A study on the perceptual mapping of four wheeler brands
A study on factors influencing adaptability & usability of consumer electronics
A study on customer satisfaction in banking sector
A study on the perception of the potential customers towards electric cars

MBA Finance Project Topics

1. A STUDY ON FINANCIAL DERIVATIVES (FUTURES & OPTIONS)


2. A STUDY ON EQUITY STOCK ANALYSIS REFERENCE TO INDIA INFOLINE
3. REPORT ON STUDY OF QUALITY OF WORK LIFE AT LING TECHNOLOGIES
4. MBA PROJECT REPORT ON STRESS MANAGEMENT OF EMPLOYEES
5. STUDY OF TAX SAVING SCHEMES IN MUTUAL FUNDS MBA Project
6. Supply Chain Finance Management MBA Project
7. Comparative Analysis on Mutual Fund Scheme MBA Project
8. DEMATERIALISATION OF SECURITIES MBA Project

9. AN ANALYTICAL STUDY OF DERIVATIVES IN FUTURES MBA Project


10. Product Management MBA Project
11. Ratios Analysis MBA Project
12. A STUDY ON LEVERAGED BUYOUTS IN INDIA MBA Project
13. STUDY ON DERIVATIVES at INDIAINFOLINE MBA Project
14. STUDY ON MERGERS and ACQUSITIONS-STRATEGIC ALLIANCE MBA Project
15. MBA HR Project JOB DESCRIPTION JOB ROLES AND RESPONSIBLITIES OF EMPLOYEES
16. A CASE STUDY ON PORT FOLIO MANAGEMENT MBA Project
17. Risk and Return of alternative Investment Opportunities available to High Net worth Individuals MBA
Project
18. Derivatives (Futures and Options) MBA Project
19. RATIO ANALYSIS OF VIJAI ELECTRICALS LTD MBA Project
20. A STUDY ON FOREIGN EXCHANGE AND ITS RISK MANAGEMENT
21. INITIAL PUBLIC OFFER & ANALYSIS A study on RELIANCE POWER & GMR IPO
22. ANALYSIS OF INVESTMENT OPTIONS MBA Project
23. ONLINE TRADING SYSTEM AT INTER-CONNECED STOCK EXCHANGE OF INDIA MBA Project
24. SHAREKHAN Online Trading MBA Project
25. ONLINE TRADING AND CLEARING & SETTLEMENTS AT ARIHANT CAPITAL MARKET Ltd MBA
Project
26. CUSTOMER RELATIONSHIP MANAGEMENT IN ING VYSYA LIFE INSURANCE MBA Project
27. A STUDY ON TRANSFORMATIONAL LEADER SHIP AT V Source MBA Project
28. Life Insurance Polocy MBA Project at BAJAJ ALLIANZ
29. A STUDY ON DEALERS PERCEPTION TOWARDS ASBESTOS CEMENT SHEETS MBA Project
30. MBA PROJECT REPORT ON STRESS MANAGEMENT OF EMPLOYEES
31. PORTFOLIO EVALUATION AND INVESTMENT DECISIONS MBA Project
32. LIFE INSURANCE MBA Project at ING Vysya
33. A STUDY ON PROMOTIONAL MIX OF INSURANCE PRODUCTS AND ITS IMPORTANCE ON THE
GROWTH OF THE COMPANY
34. A STUDY ON LEADER SHIP STYLES OF THE TEAMS MBA HR Project
35. EVALUATION OF CAPITAL At SOUTH CENTRAL RAILWAY MBA Finance Project

36. NON PERFORMING ASSETS IN ALLAHABAD BANK MBA Banking PROJECTS


37. MBA Banking PROJECT REPORT ON STUDY ON HOME LOANS OF ICICI BANK
38. CORRELATING INDIAN STOCK INDICES (BSE) WITH AMERICAN STOCK INDICES (NASDAQ) MBA
Project
39. A STUDY ON COMMODITIES TRADING INVESTMENT AND SPECULATION MBA Marketing Projects
40. MERGERS AND ACQUISITIONS IN INDIAN BANKING SECTOR MBA Project
41. PROJECT REPORT ON OPTIMIZATION OF PORTFOLIO RISK AND RETURN MBA PROJECT
42. MBA HR Project A study on analyzing levels of EMPLOYEE SATISFACTION At HALCYON
TECHNOLOGIES
43. Project Report On SECURITY ANALYSIS A STUDY ON SELECTED INDUSTRIES MBA Project
44. A STUDY ON BRAND IMAGE OF ICICI PRUDENTIAL LIFE INSURANCE LTD MBA Project
45. Role of RPO in India at Customer Empowering Services Pvt Ltd MBA Project
46. Performance Review System MBA HR Project
47. MARKET STUDY OF MANGO JUICE IN HINDUSTHAN COCA COLA BEVERAGES PVT LTD MBA
Project
48. PERFORMANCE EVALUATION OF PUBLIC AND PRIVATE SECTOR MUTUAL FUNDS MBA Project
49. ARBITRAGE TRADE ANALYSIS OF STOCK TRADING IN NSE AND BSE MBA Project
50. SYSTEMATIC RISK OF SELECT BANKING SCRIPTS TRADED IN NSE MBA Project
51. MBA Project Report on ONLINE TRADING DERIVATIVES
52. MBA HR Project Job Descriptions Of Employees at MAA Television Network
53. A STUDY ON BRAND EQUITY AND MEDIA EFFICIENCY MBA Project
54. SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT MBA Project Report
55. A study on Depository Participant Service Process at FORTUNE FINANCIAL SERVICES (INDIA)
LIMITED
56. ULIP as an Investment Avenue MBA Final Year Project
57. A STUDY ON SUBPRIME CRISIS AND ITS EFFECTS ON INDIA MBA Project
58. Customer Experience on Mid-Size Cars MBA Project
59. Income Tax Planning in India with respect to Individual Assessee MBA Project
60. A PROJECT REPORT ON ANALYSIS OF CUSTOMERS USING GLOBAL SYSTEM FOR MOBILE
COMMUNICATIONS (GSM) IN HYDERABAD

61. TRAINING & DEVELOPMENT MBA HR & Marketing Project


62. MBA Final Year Project on Customer Satisfaction
63. MBA Project on CAPITAL BUDGETING KESORAM
64. Final Year MBA Project on BUDGETARY CONTROL SYSTEM Keshoram
65. A Project Report on MARKETING TECHNIQUES OF ING VYSYA LIFE INSURANCE HYDERABAD
66. A Project Report On Country of Origin Power of Image
67. PROJECT REPORT ON A CASE STUDY ON PORT FOLIO MANAGEMENT

1.

Impact of Macroeconomic Factors On Money Supply

2.

Impact on Shareholders Wealth in M&A Episode

3.

In-Depth Study of Housing Finance Sector

4.

International Financial Reporting Standards

5.

Affect of Branding on Consumer Purchase Decision

6.

Alternate Revenue Sources for the Bank

7.

Analysis of Cement Sector as an Investment Avenue

8.

Analysis of Demat Account and Online Trading

9.

Analysis of Financial Statement by Using the Technique of Ratio Analysis

10.

Analysis of Financial Statements of XYZ Company

11.

Analysis of Mutual Fund and Portfolio Management in Mutual Fund

12.

Analysis of Mutual Fund Schemes of Reliance Money

13.

A Study of Claims and Freight Payable

14.

Audit Of Bank

15.

Back Office Function in a Stock Exchange

16.

Bancassurance

17.

Banking System in India

18.

Brand Evaluation for Financial Investment and Customer Satisfaction Measurement

19.

Brand Image

20.

Capital Market Reforms

21.

Cash Flow

22.

Cash Management

23.

Commodity Futures

24.

Comparative Analysis of NPA of Public Sector Banks,Private Sector Banks,Foreign


Banks

25.

Comparative Evaluation Strategies in Mergers and Acquisitions

26.

Comparative Study on ULIPS in the Indian Insurance Market

27.

Comparison between Investment in Equity and Mutual Fund

28.

Comparison of Assets under Management for Different Years

29.

Comparison of Initial Public Offer in Infrastructure Sector

30.

Competitive Analysis of Depositary Service Provider

31.

Corporate Control and Value Destruction

32.

Corporate Governance

33.

Creating and Measuring Shareholder Value

34.

Credit Analysis of Personal Loan

35.

Credit Appraisal Process at AXIS Bank

36.

Credit Appraisal Process in SME Sector of State Bank of India

37.

Currency Derivative Business Perspective

38.

Currency Derivatives

39.

Customer Profitability

40.

Demat Account

41.

Derivatives

42.

Descriptive Qualitative Approach towards the Financing Needs of Indian Telecom


Sector

43.

DICGC and Deposit Insurance

44.

Direct Selling

45.

Emergence of Initial Public Offers as an Investment Avenue

46.

Equity Analysis of Banks

47.

Equity Valuation of Public Sector Enterprises of Nifty 50

48.

Evaluation of Capital

49.

Export Marketing Entry Strategy

50.

External Debt Management

51.

Financial Instruments

52.

Financial Planning and Forecasting

53.

Foreign Direct Investment

54.

Future Prospects Of Broking Firm

55.

Global Economic Crises

56.

How to Plan Invest In Insurance Sector And Tax Planning

57.

Inventory Management and Budgetary Control System

58.

Investment Opportunity in Stock Market with Special Focus on Oil Sector

59.

Islamic Financing

60.

Kaleidoscopic View of Banking in India

61.

Key Performance Indicators of Supply Chain Retail

62.

Load Testing of Loan Search

63.

Location Choice and Host Country IPR Protection

64.

Merchant Banking in India

65.

Promotional Mix of Insurance Products

66.

Responsibility Accounting

67.

The Effect of Bond Rating Changes on Stock Prices

68.

The Effect of Changes in Credit Ratings on Equity Returns

69.

Unit Linked Insurance Plans ULIPS

70.

Working Capital Management

71.

72.

73.

74.

75.

76.

77.

78.

A project report on Indian indices reruns.

Economic analysis on Indian imports and exports.

A project report on banking sectors stock by using of technical analysis.

A report on comparison in debt products and equity products.

A project Report on Returns on bond yield for selected security.

Comparison between the two insurance companies.

a complete report on interest rates analysis.

Risk management in foreign exchange operations.

79.

80.

Report on advance financial statement analysis.

A project on monetary policy from RBI.

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