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Fair & Lovely (cosmetics)

Tube of Fair & Lovely showing the branding and image.


Fair

&

Lovely is

a skin-lightening cosmetic

product

ofHindustan

Unilever introduced to the market in India in 1975. Fair & Lovely is available in
India, Malaysia,Indonesia, Singapore, Brunei, Thailand, Sri

Lanka,Pakistan and

other parts of Asia and is also exported to other parts of the world such as the West,
where they are sold in Asian supermarkets.
Unilever patented the brand Fair & Lovely in 1971 after the patenting
of niacinamide, a melanin suppressor,[1] which is the cream's main active
ingredient. As of 2012 the brand occupied 80% of the fairness cream market in
India, and is one of Hindustan Unilever's most successful cosmetics lines.[2]
The target consumer profile for Fair & Lovely is the 18 and above age group, and
the bulk of the users are in the age 21-35 category,[3] though there is evidence that
girls as young as 12-14 also use the cream. [4] Marketing for the product in all
countries implies whiter skin equates to beauty and self-confidence.[5] Hindustan
Unilever Limited research claims that 90 percent of Indian women want to use
whiteners because it is aspirational, like losing weight. A fair skin is like education,
regarded as a social and economic step up." [6] Following controversy, including a

television advertisement in which the actor Saif Ali Khanprefers the fairskinned Neha Dhupia over darker-skinned Priyanka Chopra,[7] the company had to
suspend television advertisements for the product in 2007.

EMAMI

emami Limited is an Indian producer of fast moving consumer goods (FMCG), engaged in
personalcare and healthcare businesses. The company is headquartered in Kolkata.
Products[edit]

The company is well known in India for its fairness cream products for men. [1]
In 2008, Emami acquired Zandu Pharmaceutical Works Ltd for Rs.730 crores.The
company demerged Zandu FMCG into Emami and raised Rs.310 cr through QIP. The
company became debt free within 2 years of the Zandu deal.
The company's health products unit offers tonics for colds and coughs as well
asnutraceuticals.[2]
The company forayed into men's deodrant market by launching HE brand of
deodorants. Hrithik Roshan was appointed as brand ambassador for HE brand. . [3]

The company has entered into an agreement with Mr Sanjeev Juneja to acquire his hair
& scalp care business under the 'KESH KING' and allied brands. The acquisition marks
Emami's foray in the Ayurvedic Hair & Scalp Care segment which is growing at a rapid
pace. The transaction envisages transfer of the business as going concern on a slump
sale basis and will include brand portfolio of ayurvedic medicinal oil, herbal shampoo &
conditioner and ayurvedic capsules along with its respective formulations and all related
assets, rights and liabilities including working capital for a total consideration of Rs.1651
crores. The acquisition process is expected to be completed in a month's time.
The company acquired Splash Corporation for Rs.200 crore.

Fair and Handsome[edit]


In 2007, the company attracted controversy with an advertisement for its skin
whitening cream for men, Fair and Handsome. Emami and the star of the
campaign, Shahrukh Khan, were accused of perpetuating racism.[1]
In July 2013, WOW a Chennai-based NGO launched a campaign against Emami asking
them to remove the Fair and Handsome advertisement starring Khan, saying that it is
discriminating against people on the basis of skin color.[5][6] The campaign has been
supported by celebrities like Nandita Das[7] Tannishta Chatterjee. More than 22,000
people have signed an online petition launched by them. [8]

LOREAL IN INDIA

Set up in 1994, LOral has been present in India for close to 20 years and in 2009
celebrated its global centenary. Today, LOral India is one of LOrals fastest growing
subsidiaries and employs over 1500 people across eight sites including: four regional
offices, a factory in Pune, Research and Innovation Centre in Mumbai, Advance
Research Centre in Bengaluru and headquarters in Mumbai.
LOrals leadership is achieved through cutting-edge technology with a portfolio of
well-known brands that answer all beauty needs and are distributed in all channels.
Each brand benefits from considerable investments in research made by the L'Oral
Group. The Group's research efforts, unique in the beauty industry, permit each brand to
benefit from formulas specifically adapted to the needs of men and women worldwide,
within each market or distribution circuit that is present.
In India, L'Oral brands are present in the following four main categories:
CONSUMER PRODUCTS
- LOral Paris
- Garnier
- Maybelline New York
LUXURY PRODUCTS

- Kiehls
- Lancme
- Ralph Lauren
- Giorgio Armani
- Diesel
PROFESSIONAL PRODUCTS
- LOral Professional
- Matrix
- Cheryls Cosmeceuticals
- Krastase
- Kraskin
ACTIVE COSMETICS
- Vichy
- La Roche Posay

PONDS FAIRNESS

Pond's is a brand of beauty and health care products, currently owned by parent company
the multinationalcorporation Unilever.

Pond's Cream was invented in the United States as a patent medicine by


pharmacist Theron T. Pond (18001852) of Utica, New York, in 1846. Mr. Pond
extracted a healing tea from witch hazel [Hamamelis spp.] which he discovered could
heal small cuts and other ailments. The product was named "Golden Treasure." After
Theron died, it would be known as "Pond's Extract."

[1][2]

In 1846, the "T.T. Pond Company" was formed with Pond and other investors. Soon
after, he sold his portion of the company because of failing health. He died in 1852. In
1914, the company was incorporated under the name "Pond's Extract Company". [3]
The company then moved to Connecticut establishing its manufacturing center there.
Later it moved its sales office to New York City.
In 1886, Pond's began to advertise nationally. They advertised under the name of
Pond's Healing until 1910.
By the twentieth century, the company's main emphasis was selling cosmetics products.
The "Pond's Vanishing Cream" and the "Pond's Cold Cream" were created, marking the
entrance of Pond's products into the facial care industry. Today Ponds is sold around
the world. Its largest markets are in Spain and in Asia, including India, Japan and
Thailand.

Products[edit]

BB Creams
"Luminous Finish BB+ Cream" in light and medium shades

Talcum powder
1. magic
2. dreamflower
3. oilcontrol
4. sandalwood

Facial Cleansers
1. "Original Fresh Wet Cleansing Towelettes"
2. "Evening Soothe Wet Cleaning Towelettes"
3. "Exfoliating renewal Wet Cleaning Towelettes"
4. "Luminous Clean Wet Cleanings Towelettes"
5. "Luminous Clean Cream Cleanser"
6. "Cold Cream Cleanser"
7. "Luminous Clean Daily Exfoliating Cleanser"
8. "Cucumber Cleanser"

Facial Moisturizers
1. "Luminous Moisture"

2. "Dry Skin Cream"


3. "Rejunveness"
4. "Clarant B3" for normal - dry skin
5. "Clarant B3" for normal - oily skin
6. "Bio-Hydratante Hydration Cream"

Makeup Removers

1. "Original Fresh Wet Cleansing Towelettes"


2. "Evening Soothe Wet Cleaning Towelettes"
3. "Exfoliating renewal Wet Cleaning Towelettes"
4. "Luminous Clean Wet Cleanings Towelettes"
5. "Cold Cream Cleanser"
6. "Cucumber Cleanser"

CAVINKARE ( FAIREVER)

CavinKare is an Indian conglomerate headquartered in Chennai,


India. The company was formed in 1983 as Chik India. In 1990, it was
renamed as Beauty Cosmetics Pvt. Ltd. and was subsequently
rechristened as CavinKare Pvt. Ltd. in 1998.[1] The company has
presence in more than 21 countries and has diversified into dairy,
foods, snacks, and beverages businesses. It has strategic
partnerships with Coty Inc. for Adidas[2] and Jovan brands[3] and
Hawpar International for Tiger Balm.
The founder chairman, CK Ranganathan, was born in Cuddalore,
Tamil Nadu. He set up Chik India in 1983 with an initial investment of
Rs. 15,000 with Chik Shampoo as its first product.[citation needed]
Ranganathan won the Entrepreneur of the Year Award by the
Economic Times in 2004. He was the Chairman of Confederation of
Indian Industry (CII), Tamil Nadu State Council for the year 2009-10,
and is the former president of the Madras Management Association.

He is also one of the founding members of the Ability Foundation an


NGO working towards the rehabilitation of the physically challenged,
and he instituted the CavinKare Ability Awards in 2003.

Fairever fairness cream


Fairever Fairness cream offers consumers the unique and innovative '3 Way
Fairness Therapy' solution. The new Fairever fairness cream scientifically
extracts actives from nature to give a complete solution to all facial problems like
skin darkening, blemishes, oiliness, dark circles & spots and protection from sun,
dirt and pollution
The '3 Way Fairness Therapy' works in three ways

Step 1: Masks - instantly masks all blemishes, spots and dark circles

Step 2: Lightens - penetrates 2 layers deep to lighten skin tone, reduces


pigmentation and spots

Step 3: Protects - the fairness against sun, dust and pollution


Fairever fairness cream is one of the most trusted fairness creams brand in the
country. The unique combination of using science to extract actives from nature
has helped millions of women wanting to look fair and beautiful

GARNIER PRODUCTS

Garnier (French pronunciation: [anje]) is a mass


market cosmetics brand of Frenchcosmetics company L'Oral. It
produces hair care and skin care products.
Overview[edit]

The company started as Laboratoires Garnier in 1904, and was


acquired by L'Oral in the 1970s.[1]
Garnier is sold in numerous countries worldwide, with specific product
lines targeted for different skin types and cultures.[2][3] In 2011, Garnier
partnered with TerraCycle to promoteupcycling of product containers
and the introduction of biodegradable products.[4][5]
Garnier hair care and skin care products is one of the highest luxury
brands used in Asia,China, Japan & India. In the Brand Trust Report
2012, Garnier was ranked 73rd among India's most trusted brands
and subsequently, according to the Brand Trust Report 2013, Garnier
was ranked 47th among India's most trusted brands. In 2014 however,

Garnier was ranked 83rd among India's most trusted brands


according to the Brand Trust Report 2014, a study conducted by Trust
Research Advisory, a brand analytics company.[6]

CATALOG

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HAIR CARE
NORMAL
ANTI-DANDRUFF
GOODBYE DAMAGE
OIL 2 IN 1
TRIPLE NUTRITION
SILKY STRAIGHT
FALL FIGHT
LONG & STRONG
STYLING
STRUCTURE
HARD
WET SHINE
FACE CARE
OIL CLEAR FACE WASH
WHITE COMPLETE
GENTLE
INTENSE FRESH FACE WASH
WRINKLE LIFT

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PURE ACTIVE
POWER LIGHT
BB CREAM
PURE
THE ULTIMATE
ACNOFIGHT
BODY CARE
DAILY CARE

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BODY COCOON
SUN PROTECTION
DAILY MOISTURISER
HAIR COLOR
COLOR NATURALS
BLACK NATURALS

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