JARET SCOTT HAFFNER

Local Address: 234 South Atherton Street. State College, PA 16801.

Home Address: 317 Crescent Gardens Drive. Pittsburgh, PA 15235.
Phone: (412) 400-9412
E-mail: jsh5067@psu.edu

EDUCATION:

Pennsylvania State University, University Park, PA

Bachelor of Science in Marketing Expected Graduation: May 2010
Minor in Economics Cumulative GPA 3.68/4.0 Dean’s List

RELATED WORK EXPERIENCE:

LionCash+ Program, Sales and Marketing Associate April 2009 – August 2009
• Organized a “Merchant of the Month” promotion for 42 merchants for the 2009-2010 school year
• Pioneered a successful marketing program through social media outlets including Facebook and Twitter
• Increased revenues by adding $932,045 in LionCash+ deposits from incoming freshman students
• Expanded program by gaining 16 new merchants through B2B sales
• Responsible for strengthening and maintaining good relations with 300+ merchants at all Penn State campuses

Penn State Athletics, Marketing Associate August 2008 – April 2009

• Marketed promotional events to create a niche market and improve attendance at men and women home
basketball games
• Coordinated and managed a concession to work directly with season ticket holders to answer questions and
provide customer service
• Generated revenue through the sale of student tickets on campus

GENCO Supply Chain Solutions/Pittsburgh Pennsylvania, Marketing Intern May 2008 – August 2008
• Constructed 13 facility process improvement storyboards highlighting GENCO’s best practices including
research and development, productivity improvements, cost reduction, and ongoing value as a massive strategic
initiative
• Analyzed data from Six Sigma and Lean projects to implement in facility process improvement storyboards
• Contacted over 30 facility managers, customer service vice presidents, and teammates to acquire process
improvement information
• Worked in a cross-functional team and proposed ideas to the CEO and members of senior staff to improve
customer traffic on GENCO’s B2C website
• Conducted research for the development of quality leads to target in a marketing campaign

College Works Painting/Pennsylvania Division, Branch Manager October 2006 – September 2007
• Generated over $40,000 in revenue and sales
• Orchestrated a marketing plan which relied on direct marketing as well as extensive cold calling and constant
exposure to the company brand
• Managed and trained a five employee work branch
• Conducted all hiring, promotions, salary adjustments, and terminations as needed
• Organized, oversaw, and was responsible for production management
• Coordinated a bi-weekly production projection in accordance with customer preferences
• Composed over 45 legally binding contracts

ACTIVITIES:

Delta Upsilon Fraternity, President November2008 – November2009

• Set standards and expectations for the chapter, as well as positioned the chapter to accomplish our goals
• Built and harnessed relationships with the University, Alumni, and other fraternities
• Presided at all Chapter meetings, directed its proceedings, and enforced a due observance of its Constitution and
By-Laws
Professional Development Committee, Vice President of Marketing Fall 2007 – Fall 2009
• Formulated marketing campaigns for events occurring at the Smeal College of Business
• Networked and built rapport with company executives while planning events
Phi Eta Sigma Honor Fraternity, Member