1.

Some critics asserted that because the Chinese government was

deeply involved with Expo 2010 Shanghai China it was simply an
exercise in propaganda. Do you agree or disagree?
Im agree because in the last years China is trying to show itself like an open
nation to the others. Thats the reason that China organized the Olympic
Games in Beijing. China wants to change the perspective that the world has
about it.
2. Which of the futuristic innovations described in the case are
likely to be commercialized as products or services that make a
Better City, Better Life?
The German project passive house is one option because you can save
electricity from heat or air conditioner systems helping to reduce CO2
emissions. Ecological toilets that collect rainwater for flushing is a
solution for a country where public sanitation is problematic.
3. Do you think that the corporate and national pavilions at Expo
2010 represent money well spent in terms of return on investment?
Not necessarily because sometimes its only a kind of positioning of the
country on the minds of people. For example thousands of people can visit
for tourism the nation that they saw in the expo but figure that they use
transnational hotels and restaurants and visit public spaces like monuments,
areas, parks where they dont need to pay anything. The only incomes dont
stay in the country.
Expo Milano 2015
How was Ecuadors Pavilion?
The pavilion covered an area of over 800 square meters, divided into three
floors, where it is displayed to Ecuador as a diverse country, with its four
worlds: Sierra, Costa, Oriente and Galapagos. It also had a museum space
where visitors could admire an interactive exhibition, through monumental
projections and 3D holograms, which exposed images of all the places of the
four regions.
Furthermore, there was a space to promote the quality products offered by
Ecuador to the international market like roses, cocoa, bananas and shrimp.
It has 800.000 visitors.
Which where the most attractive pavilions?
Ecuador won the prize as the most innovative pavilion.
Vatican and Azerbaijan won the prize for the expo theme: Feeding the
planet, Energy for life.

What do you think will be the impact that these pavilions are
looking for?
PRO ECUADOR estimated at $ 6 million sales achieved in the marketing of
products through the store and restaurant pavilion. But the biggest and
most significant impacts will occur in the medium term as a result of links
with Italian and European importers that will result in new business
opportunities according to Ministerio de Comercio Exteriors web page.